CO M MUNIT Y ST RAT EGY SUMMARY

U S ING T H I S T E M P L ATE

Update this template as you progress through each of these concepts in the Strategic
Community Management program. Use it to create your Community Strategic Plan by
tracking elements such as:

GOALS
This is what the organization wishes to achieve from the community

OBJECTIVES
Objectives are what behavior you need members to perform in order to achieve this goal

STRATEGY
The strategy includes the emotions you will amplify in order to influence people to perform this
behavior

TACTICS
Tactics are the specific action steps you will execute to amplify these emotions

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 CO M MUNIT Y ST RAT EGY SUMMARY

GOALS A ND O BJ E CTI VE S

COMMUNITY GOAL(S) MEASUREMENT

List by priority - linked to clear value List how you will measure goals

1 1

2 2

3 3

STRATEGIC OBJECTIVES TARGET AUDIENCE

List by priority - linked to what you need people Identify your target audience for each objective
to do

1 1

2 2

3 3

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S T RAT E G I C O BJ E CTI VE ON E

STRATEGY DETAILS MEASUREMENT

OBJECTIVE 1
List your key objective
here

STRATEGY
Short paragraph to
describe your strategy

TACTICS RESOURCES TIME

List by Reach * Depth * Longevity Detail resources required for each FRAME
tactic

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S T RAT E G I C O BJ E CTI VE TWO

STRATEGY DETAILS MEASUREMENT

OBJECTIVE 2
List your key objective
here

STRATEGY
Short paragraph to
describe your strategy

TACTICS RESOURCES TIME

List by Reach * Depth * Longevity Detail resources required for each FRAME
tactic

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S T RAT E G I C O BJ E CTI VE TH R E E

STRATEGY DETAILS MEASUREMENT

OBJECTIVE 3
List your key objective
here

STRATEGY
Short paragraph to
describe your strategy

TACTICS RESOURCES TIME

List by Reach * Depth * Longevity Detail resources required for each FRAME
tactic

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CL O S IN G S K I L L , KN OW L E DGE
AN D R E S O U R C E GA P S

TEAM GAPS TO CLOSE ACTION(S) TO CLOSE

MEMBER Identify gaps to close GAPS
List team List how you will close gaps (e.g.
members training)

Skill

Knowledge

Resource

Skill

Knowledge

Resource

Skill

Knowledge

Resource

Skill

Knowledge

Resource

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IM PROV I N G E X ECUTI ON OF
TAC TICS

TACTICS EVALUATION IMPROVEMENT

How well did it succeed and why Tweak, stop, repeat or increase
support

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S T RAT E G Y

STRATEGY EVALUATION IMPROVEMENT

How well did it succeed and why Tweak, stop, repeat or increase
support

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O BJ ECT I V E S

OBJECTIVE EVALUATION IMPROVEMENT

How well did it succeed and why Tweak, stop, repeat or increase
support

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GOALS

GOAL EVALUATION IMPROVEMENT

How well did it succeed and why Tweak, stop, repeat or increase
support

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