MODULE 1

The Lodging Dimensions

LEARNING OUTCOMES:
At the end of this Lesson you are expected to do the following:

LESSON 1- THE OVERVIEW OF THE HOSPITALITY INDUSTRY

L.O 1 – Introduce the symbol of the hospitality industry.
L.O 2 – Understand the scope of the hospitality and tourism industry.
L.O 3 - Define the hotel and determine the classification various hotel rating
system.
L.O 4 - Present concepts like hotel management contracts and time shares.
L.O 5 - Familiarize hotels locally.
L.O 6 - Discuss the standards of the hotel based on DOT’s policies in the
accreditation of hotels

HPC 2 – Fundamentals of Lodging Operations 1

 What Do You Need To Know?

Lesson 1 – The Overview of the Hospitality Industry

What is Hospitality?

The hospitality field, by definition, is a service

industry. Its task is to create shareholder wealth by
servicing and satisfying guests. Industry segments
include, among others: hotels, restaurants, private
clubs, managed food service, event planning, tourism
related businesses, and travel providers. More often
than not, the product purchased is either intangible
or the perceived quality of the product purchased is
impacted by the service method in which it was received. Langhorn (2004)
noted that in hospitality, the service provider is “part of the product itself”. For
guests to be satisfied, they not only must believe that they have received a
valuable service for their dollar, but also feel valued and respected by the
workers providing the service (Kernbach & Schutte, 2005; Langhorn, 2004;
Varca,2004; Winsted, 2000).

Defining the Hospitality Industry

The Hospitality Industry include the companies or

organizations which provide food and/or drink and/or
accommodation to people who are away from home. The
hospitality industry meets the needs of people with
kindness and goodwill while they are away from their
homes.

1. The hospitality industry is about service. The

industry provides service to people when they are away
from their home, and sometimes even when they are home. For example,
home delivery of food would be part of the hospitality industry as would a
masseuse that does home visits or a cook that does at-home cooking
lessons or catering.

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2. The hospitality industry is about diversity. There are small, large,
privately owned, and publicly owned businesses. There are people of every
socioeconomic class, cultural background, race, age, and religion involved
with H&T, both in providing and receiving the services. The H&T industry
reaches every corner of the globe, while providing jobs, entertainment, food,
transportation, and a place to sleep.

3. The hospitality industry is about entrepreneurs. The H&T industry is full

of businesses that serve people and are owned by a single person or family.
This means not only are there many H&T jobs working for someone else,
there is a lot of H&T opportunity to work for yourself. Worldwide examples
of entrepreneurs creating small businesses that became big business are:
McDonalds, Marriott hotels, Holiday Inn hotels, Albertsons food stores, and
Southwest Airlines.

4. The hospitality industry is complex. It covers a wide range of jobs,

locations, activities, and economic brackets.

The hospitality industry meets the needs of people with kindness and
goodwill while they are away from their homes. There are four sectors of the
hospitality industry: food and beverage, lodging, recreation, and travel and
tourism.

1. The food and beverage industry, also known as the foodservice

industry, consists of businesses that prepare food for customers. The
number of people employed in foodservice industry is expected to double
by 2015 to approximately 22 million people.

2. Lodging, also known as accommodation, is a place to sleep for one or

more nights. A business in the lodging industry provides a place for
people to sleep overnight. It can be one of many sleeping places such as
a fancy hotel, a youth hostel, an elder hostel, a campground, or highway
side motel.

3. The travel industry is in the business of moving people from place to

place.

4. Tourism industry provides those people with services that promote travel
and vacations. Busses, planes, cabs, boats, and passenger trains are all
HPC 2 – Fundamentals of Lodging Operations 3
 part of the travel industry while travel agencies, tour operators, cruise
companies, convention planners, and visitors bureaus are all part of the
tourism industry.
http://www.montana.edu/hhunts/MAFCS
WEBSITEDEVELOPED008/MAFCS 2007 Student Lesson Plans/Unit Plan-
adobe files/Lesson 1 Intro to H T Lesson Plan.pdf

THE PINEAPPLE TRADITION

The pineapple has enjoyed a rich and romantic

heritage as a symbol of welcome, friendship,
and hospitality. Pineapples were brought back
from the West Indies by early European explorers
during the seventeenth century. From that time on,
the pineapple was cultivated in Europe and became
the favored fruit to serve to royalty and the elite.
The pineapple was later introduced into North
America and became a part of North American hospitality as well. Pineapples
were displayed at doors or on gateposts, announcing to friends and
acquaintances: “The ship is in! Come join us. Food and drink for all!” Since
its introduction, the pineapple has been internationally recognized as a
symbol of hospitality

THE INTERRELATED NATURE OF HOSPITALITY AND TOURISM INDUSTRY

The hospitality and tourism industry is

the largest and fastest-growing
industry in the world. Under the
umbrella of travel and tourism,
countless professions are necessary to
meet the needs and wants of people
away from home. All of these scopes
have an effect on each other.

LODGING PROPERTIES DEFINED

Lodging property may be defined as an establishment that charges fees for

providing furnished sleeping accommodations to persons who are temporarily
away from home or who consider these accommodations their temporary or
permanent homes. Many of these establishments also provide food, beverages,

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cleaning services and a range of other services normally associated with travel
commonly sought by travelers.

Classification of Lodging Accommodation Establishment

1. According to Location
a. Convention Hotel. Convention properties that have been the capability
of hosting conferences and meetings. They have multiple meeting rooms
and often large spaces where trade shows can be held. Conventions are
the primary source of business.

b. Commercial Hotel. Commercial Properties are generally located in inter-

city for the convenience of the business traveler. These establishments
have business centers, featuring office equipment for guests use, and full
in-room modem connections.

c. Resort Hotel. A resort hotel described as a lodging establishment that

attract pleasure travelers or vacation seekers and offers recreational
activities such as sunning at the beach, skiing, horseback riding,
physical fitness training, golfing and playing tennis and other activities.

d. Casino Hotel. Casino Properties offer patron opportunities to sleep

cheap, yet spend big. They offer low room rates and low food costs
because profits are made primarily through the gaming.

e. Extended Stay. The term “extended stay” denotes facilities designed for
guests who need long-term accommodations. They usually include
kitchen and sitting rooms in each unit, thus are also called “suite”

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 properties.

According to Functions and Primary Market

a. Center City. Center-city properties are usually along the business

district. They usually cater to business travelers and are capable of
hosting large conferences.

b. Sub-urban. Lodging properties located in the suburbs often near

shopping centers or recreational facilities, such as golf courses.

c. Resort. Resort refers to properties usually seen in areas of great scenic

beauty or with outstanding recreational facilities.

d. Highway Hotel. Properties that are located in isolated areas, where there
is no competition wherein they can charge higher rates.

e. Airport Hotel. Lodging facilities that are located in isolated areas, where
there is no competition wherein they can charge higher rates.

2. According to Size

a. Small hotels - up to 100 rooms

b. Medium hotels - 100 - 200 rooms
c. Medium-large hotel - 200 - 500 rooms
d. Large hotels - over 500 rooms

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3. According to Quality Ranking

a. Five Stars. Outstanding, one of the best in the country. Exhibits an

exceptionally high degree of service; striking, luxurious facilities with
many extra amenities.

b. Four Stars. Excellent, top-quality design and service. Displays a high

level of service and hospitality. Properties offer a wide variety of amenities
and upscale facilities inside the room, the grounds, and in the common
areas.

c. Three Stars. Offers a degree of sophistication. Additional amenities,

services, and facilities may be offered.

4. According to Amenities and Facilities

This refers to the amenities and facilities offered in the hotel.

a. Deluxe
b. First Class
c. Standard Hotel
d. Economy Hotel

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