Bambalan, Dexter John N.

ABPS 2B

COMM106 TF 12:30-3:00 SOCIAL MEDIA ANALYTICS

ABOUT:

ML Leaks – Mobile Legends is a Facebook page developed for the sharing of mobile game
application updates and information-Mobile Legends. ML players all across the world are the
intended market. It contains future updates on what the next Hero / Champion to be released
on the original server. Besides, the page also posts various videos of different players
featuring their game-play.  We also tend to show announcements about issues and usage of
third-party apps that are prohibited in the game itself. Besides, ML Leaks – Mobile Legends
also features Hero Items, Future Skins that made them a reliable source page for ML
players.

I. COMMUNITY:

The total number of new likes and followers of “ML_Leaks- Mobile Legends in
Facebook for the months of June and July 2020
TARGET NUMBER IN HUNDRED THOUSANDS

Community: Likes and Followers for June and

July 2020
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
June, 2020 July, 2020

ML_Leaks- Mobile Legends has gained three hundred thirty-six thousand likes for the
month of June and accumulated three hundred sixty-six thousand followers. The largest
percentage of followers and likers are from Philippines and the rest are from other Asian
countries like Indonesia, Thailand and Malaysia. There also numerous followers that came
from Spain, Italy, and some parts of America. On the one hand, the number of followers and
likers grew for at least 19.2% to 32% gaining a total of four hundred thousand likes and four
hundred fifty thousand followers. This result is affected by the events posted by the page
which prompted the supporters of the page to invited more active users.

Provided such data, ML_Leaks- Mobile Legends is really active in providing information
and updates as Moontoon is creating huge Summer Gala event and launching the Project
NEXT. Such events are aiming to promote a more quality and exciting gaming experiences.
Events created are also aiming to develop a platform for socialization of all players around
the world. It is indeed a great help, social media analytics provide accurate data that would
definitely monitor your community and the engagement of your audiences.
Bambalan, Dexter John N. ABPS 2B

COMM106 TF 12:30-3:00 SOCIAL MEDIA ANALYTICS

II. ENGAGEMENT:

The Community Engagement Data for the months of June and July: Facebook
Shares, Comments and Views

COMMUNITY ENGAGEMENT: JUNE AND

JULY 2020
JUNE, 2020 VIEWS
SHARES
DATE

COMMENTS
JULY, 2020

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5

FIGURES IN HUNDRED THOUSANDS

The Engagement Graph shows that the page has garnered three hundred thousand
and one hundred fifty comments, two hundred thousand and four hundred shares, and three
hundred thousand and seven hundred sixty views for the month of June, 2020. On the
contrary, the page accumulated four hundred thousand and two hundred ten comments,
three hundred thousand shares, and four hundred thousand and two hundred ninety views
for the month of July. Engagement percentage grows cumulatively as the month goes on for
many upcoming events are being develop for the active supporters of the page.

This clearly shows that more people are drawn to liking and actively participating to
the events posted by the page. It is evident that people are more engaged in viewing and
leaving comments in Page’s posts rather than sharing it to the online community. Audiences
are more likely to behave as active in socializing but limiting their efforts in sharing such
posts.

III. CONTENT
The Contents of ML_Leaks- Mobile Legends

Figure III.1. Content Type:

Bambalan, Dexter John N. ABPS 2B

COMM106 TF 12:30-3:00 SOCIAL MEDIA ANALYTICS

ML_Leaks- Mobile Legends are posting more on Photo with an average post of 9.77
per day, next is videos with an average of 2.67 per day, links with an average of 0.40 per
day and the least is the status updates with an average of 0.13 per day. Moreover, videos
on the other hand got the highest engagement in landscape data. This data provides that
most of the content of the page is more on photos but the post that got the highest
engagement is with the videos.

Figure III.2. Topic Content:

The content topic for the months of June and July are listed above. The topic about
the new hero got the highest engagement among the 8 topics presented with 10.8k total
engagement or 3.55% engagement rate by followers. On the other hand the topic that got
the least engagement percentage is the need diamonds with a total engagement of 1.37k or
0.37% engagement rate by followers.

This data provides that a large number of active followers of the page are more
excited or actively participating with the updates regarding the release of the new hero. And
this coming August 7, 2020 the new hero, Khaleed- the desert scimitar will join the fight of
the champions of the land of dawn. On the contrary, the need for diamond got the lowest
engagement rate because there are lots of websites that a player can access to buy
diamonds at low cost. He does not need to transact and wait a decade of time before
claiming his order. In just one click, diamonds are on the way, it is very accessible unlike the
promotional post of the Page where a player needs to wait for confirmation of payment and
lots of processes.

Despite of the highest and lowest engagement of the community to the contents of the
page, it never fails to provide satisfaction to all its followers. A comprehensive updates and
information are given in accurate date and time of content creation and posting which makes
the page a reliable source of information about the Mobile Legends Application.