CASE

You have been dedicatedly working in a Food & Beverage manufacturing company, Invictus
Foods & Beverage Limited, for 15 years. Only recently, you have been promoted to your most
coveted position, i.e., the CEO of the Company. However, the COVID-19 situation has abruptly
served a massive blow on your face. Under the present scenario you must revisit the plans,
policies of the functional areas – Marketing, HR, Production & R&D and IT. In the process you
must analyze the prevailing managerial practices in the departments and adopt the changes to
operate in the current scenario.

QUESTIONS

2. Specify the changes (including plans and policies) you want to bring in the departments and
organization as a whole? Describe how you will manage the attitude of existing work force to
proposed changes. Explain how you will implement the changes.

Answer to the question No. 2

Organizational change: Any alteration of people, structure, or technology in an organization

Organizational change is a process through which an organization moves forward and evolve.

Change agent: Someone who acts as a catalyst and assumes the responsibility for managing the change
process

Organizational changes can occur because of the following two factors:

1) External factors:
 Changing consumer wants and needs: Co0nsumer preference is a primary catalyst for
organizational change.
 New Laws: Government laws require changes in how managers must conduct business.
 Evolving technology: Technological changes lead to organizational changes as many jobs
become obsolete and many new jobs are created
 Economic changes: Changes in economy can have substantial effect on organizational
change.
For example: Nokia phone’s failure to adopt to new and more prominent technology to Android
system resulted in their loss of market share and eventual sale to Microsoft.

2) Internal Factors:
 New organizational strategy
 Change in Composition of workforce
 New equipment
 Alternating employee Attitude
For example: An organization being affected positive or negatively because of new equipment being
used.

Areas of change in Organization: In the following areas of an organization change can take place
 Strategy: Modifying the approach to ensuring the organization’s success
 Structure: Structural components and structural design
 Technology: Work processes, methods, and equipment
 People: Attitudes, expectations, perceptions, and behavior—individual and group