I. Watched and observe three (3) products being advertised or promoted on television.

Evaluate the
segment methods used by the producers of the particular products. Follow this format in making your
activity

Product brand name

 Bear brand – the segmentation 20 to 40 years – they account for the major share of the
customer base as they are young urban working professionals with limited time and a
desire to lead a healthy lifestyle. The method used is Demographic Segmentation
 Johnson and johnson- For over 100 years, we've dedicated ourselves to understanding
babies and the special nurturing their eyes, skin, and hair require. Ensuring our products
are safe and appropriate for babies lies at the heart of our product development. The
method used is Physiological segmentation
 Safeguard - Safeguard, launched in 1995 by Procter & Gamble has set new standards for
defining "health &hygiene" in Pakistan. It is an anti-bacterial soap that provides germ
protection for twice as longas ordinary soaps making it the doctors' number
1 recommended choice throughout the world. In addition to germ protection, it also
caters to various other needs such as beauty care and protection against sweat odor.
The method used is Physiological Segmentation.

II
 Ever Binela matte lipstick - Ever Bilena was the first imported cosmetic product offered
at the price of local cosmetics. It was targeted at working women who cared about their
looks but were practical and, therefore, preferred affordable but quality cosmetic
brands, " the methods used is Physiological segmentation
 Maybeline face powder-  A product's position is the way the product is defined by
consumers on important attributes. The place the product occupies in consumers' minds
relative to competing products. The method used is Physiological segment
 L’Oréal eyeliner -- ’Oréal the personal and beauty care French company was founded
by Eugène Schueller in the year 1909. The company with so many brands in its portfolio
has become World’s largest cosmetic company concentrating primarily on product
categories such as Skincare, Cosmetics, Make-up, Haircare & perfume. Physiological
segments