Scribd Logo
Upload

Welcome to Scribd!

  • 5 views

    Advertising Revenue Comparison: Magazine

    Uploaded by

    SUM ONE
    The document compares advertising revenue, online reader demographics, and total readership for 4 health and fitness magazines from 2015-2018. Guidelines for Healthy Living saw the largest growth in advertising revenue over the period and had the highest total readership of 2.62 million. Most of its online readers were between ages 35-49, while Get Fit had the youngest audience with the majority being ages 20-34.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Advertising Revenue Comparison: Magazine

    Uploaded by

    SUM ONE
    5 views3 pages
    The document compares advertising revenue, online reader demographics, and total readership for 4 health and fitness magazines from 2015-2018. Guidelines for Healthy Living saw the largest growth in advertising revenue over the period and had the highest total readership of 2.62 million. Most of its online readers were between ages 35-49, while Get Fit had the youngest audience with the majority being ages 20-34.

    Original Description:

    Original Title

    C4S1-Comparison.xlsx

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document compares advertising revenue, online reader demographics, and total readership for 4 health and fitness magazines from 2015-2018. Guidelines for Healthy Living saw the largest growth in advertising revenue over the period and had the highest total readership of 2.62 million. Most of its online readers were between ages 35-49, while Get Fit had the youngest audience with the majority being ages 20-34.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    5 views3 pages

    Advertising Revenue Comparison: Magazine

    Uploaded by

    SUM ONE
    The document compares advertising revenue, online reader demographics, and total readership for 4 health and fitness magazines from 2015-2018. Guidelines for Healthy Living saw the largest growth in advertising revenue over the period and had the highest total readership of 2.62 million. Most of its online readers were between ages 35-49, while Get Fit had the youngest audience with the majority being ages 20-34.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 3

    Advertising Revenue Comparison

    Magazine Sales (in millions)


    2015 2016 2017 2018
    Guidelines for Healthy Living $ 119 $ 125 $ 155 $ 187
    Today's Nutrition $ 95 $ 110 $ 145 $ 155
    Living Wise $ 87 $ 90 $ 95 $ 130
    Get Fit $ 120 $ 110 $ 145 $ 170
    Online Reader Demographic Comparison
    Reader Population by Age Range (in thousands)
    Magazine 20-24 25-34 35-39 40-49 50+
    Guidelines for Healthy Living 420 640 800 520 240
    Today's Nutrition 320 550 410 320 198
    Living Wise 350 478 220 320 400
    Get Fit 650 540 180 120 90
    Total Readership Comparison
    (in millions)
    Magazine Total Readership
    Guidelines for Healthy Living 2.62
    Today's Nutrition 1.80
    Living Wise 1.77
    Get Fit 1.58

    You might also like