ACKNOWLEDGEMENT

The researchers would like to extend their sincere

appreciation and gratitude for the support of each and every
person who help in the pursuance of the study.

First, to the Almighty God for the wisdom, knowledge

and guidance that he has given to us.

To their beloved family and friends for the unending

support and understanding throughout the study.

For the owner of the Business Mam Lorraine Abesamis,

for allowing us to conduct surveys, interviews which were
truly useful to our research study.

For the respondents, for making time to answered the

questions that is vital in the study.

To the researchers a big thanks for the sacrifices

rendered in the research study, for helping in the data
gathering, for assisting in the actual survey and for all
the efforts. To the rest of the team thank you.
 ABSTRACT

Customer satisfaction is one the most common and

important aspects in any organization. Due to market
competition and availability of businesses, an organization
needs to focus on the degree to which a customer is
satisfied with its products and/or services of the
organization.

The purpose of this research project was to explore

what strategies are essential for business owner to improve
some aspects of workplace performance for the satisfaction
of their customers.
 TABLE OF CONTENTS

CAHPTER I

Background of the Study/Business

Statement of the Problem and Hypothesis
Significance of the Study
Scope and Limitation
Conceptual Framework

CHAPTER II REVIEW OF LITERATURE

Related Literature/ Studies

CHAPTER III METHODOLOGY

Instrument of Gathering Data

Location of the Study
Respondents of the Study
Techniques in Gathering Data

CHAPTER IV MAIN CAUSES OF PROBLEMS

Actual interview with the Owner

Recommended solution
Applications of the Recommended Solutions

CHAPTER V RESULTS AND DISCUSSION

Sampling
Survey

CHAPTER VI SUMMARY

CHAPTER VII CONCLUSIONS

CHAPTER VIII RECOMMENDATIONS

BIBLIOGRAPHY
APPENDICES
SAMPLE QUESTIONNNAIRES
ORGANIZATIONAL CHART
 CHAPTER I

INTRODUCTION

In business world, you need to sacrifice a lot of time,

money, effort, and patience to achieve a successful business
in all kind of business there’s a lot of competitors and you
need to prepare in the results.

The aims of the Abesamis Street are to achieve the

satisfaction of the customers by providing good and fast
service, affordability of the price, cleanliness, safety and
security of the location.

One of the secret why business succeed is through

marketing strategy, also it is important to know what the
customers wants and needs that will satisfy them.
 BACKGROUND OF THE BUSINESS

The history of Abesamis Street was started on the

story of Ms. Lorraine Abesamis and Her cousin Ms. Michelle
Abesamis-Torres. They decided to start a business on July
02, 2017 which is called “kambingan”. Then capital of the
said business came from the both of them, but, since Ms.
Michelle working at the BIR she can’t give her effort and
time to their business that’s why she decided to give the
whole business to Ms. Lorraine who is very dedicated and
giving her full support to their business.

But, they’ve come to that situation that they have a

hard times looking for goat which is the main ingredients of
their recipe so their business “kambingan” are getting low.
Being a business woman, Ms. Lorraine Abesamis decided to let
go their “kambingan” and turn it into a restaurant called
“Abesmis Street” started on January 12, 2018 their products
and services were accepted by the public that generates
income to their business. Her inspiration was her family
because most of the member of her family knows how to cook.
As the times pass Abesamis Street became well known and
spreads to many customers and became addicted to the foods
the business offers.
STATEMENT OF THE PROBLEM
 HYPOTHESIS

These studies aim to improve the following hypothesis.

NULL HYPOTHESIS

1. The expansion of the place in the business can’t affect

the customer satisfaction and retention.

2. The absence of comfort room can’t affect the customer

satisfaction and retention.

ALTERNATIVE HYPOTHESIS

1. The expansion of the place in the business can affect

the customer satisfaction and retention.

2. The absence of comfort room can affect the customer

satisfaction and retention.

SIGNIFICANCE OF THE STUDY

 The outcome of the study on the “effectiveness of
marketing Strategies of Abesamis Street in Peñaranda, Nueva
Ecija” will serve as source and additional data to the
following.

Researchers. This study gave them a chance to comply in

their course requirements and give them the opportunity to
experience doing marketing strategies. It also gave them an
opportunity to have more knowledge about the importance of
business in the up going society.

Future Researchers. This study may serve as their

references to the future study that they are going to
conduct mainly in Abesamis Street.

Academic Community. This study can be an additional

contribution to the collection of studies in the University
Library at Peñaranda Off-Campus Program that can be used as
reference or guide for the future researchers.

Business Entrepreneurs/Marketers. this study will give

them more information how to handle a business to satisfy
customers considering it as a marketing strategy that will
suite on their business.

Future Marketers. this may be their guide to the proper

marketing strategy when they engage in business.

SCOPE AND LIMITATION

 This study was limited to the assessment of Abesamis
Street data gathering by the researchers were from the
survey questionnaires to the owner of the business.

The main goal of the study is to figure out the

effectiveness of marketing strategies of abesamis street to
satisfy and retain more customers.

CHAPTER III
 METHODOLOGY

This chapter presents the method of Research used, the tools

applied, the Practices and the process used in gathering the
data and formula used in analyzing collected information.

INSTRUMENTS OF GATHERING DATA

A questionnaire was chosen as data collection instrument.

Data was collected through the questionnaire to figure out
“the Effectiveness of Marketing Strategies of Abesamis
Street” to satisfy and retain customers.

The Questionnaires consisted of (1) How much satisfied

the customers in there foods and services. (2) How much
customers like their foods and services (3) are question
about the customer’s identity.

LOCATION OF THE STTUDY

 The study was conducted in Abesamis Street, Peñaranda,
Nueva Ecija. Abesamis Street is one of the most restaurant
that are being adored by many customers. Although, there are
many restaurant in Peñaranda where customers may dine and
it’s serves as their competitors but many customers still
chose Abesamis Street over the others.