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Final Examination – Second Semester (2018-2019) (1st Trial)

College: Business and management studies Department: Accounting

Year: Third Subject: Marketing
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Lecturer: Nahman Dwood Date: 23/5/2019
No. of Pages: 3 Time allotted: 2hours
(10 marks)
Q1- what are the tasks necessary for successful marketing
management?

Q2- Explain the following marketing term. (Mass marketing). (10 marks)
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Q3- Fill in the following blanks: (10 marks)

1- --------------------are basic human requirement ,while ---------------------

are the ways in which in those requirements are satisfied.

2- McCarthy classified marketing activities into the four Ps of marketing mix.

These four Ps stand for --------------, ---------------, ---------------and ------------

3- A short definition of marketing is -------------------------------------------------

4- ------------- refers to how much (quantity) of a product or service is desired

by buyers

5- Marketing is an --------------------------- and -------------------------------.

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Q 3- True and Falls Questions (20 marks)

1- Wants are basic human requirement ,such as food and shelter

2- Demands are wants for specific products backed by an ability to pay.

3- Selling concept hold that consumer will not buy goods voluntarily unless the
seller undertakes a large scale selling and promotional effort.

4- Production concept holds that the consumer prefer the goods which are easily
available at lower price.

5- Good marketing is not an accident but the result of careful planning and
execution.

6- Needs, wants and demands are basic part of the marketing principles.

7- Promotion refers to marketing communication.

8- In a (SWOT) analysis is, strength and weaknesses are external factors.

9- Customer’ and ‘consumer’ mean the same thing.

10- The American Marketing Association’s definition of marketing is set of

institution and processes for creating, communication, delivering and
exchanging offering that have value for customers and society at large.
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Good luck