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Influence of Social Media On Academic Performance of Secondary School Students
Influence of Social Media On Academic Performance of Secondary School Students
INTRODUCTION
The world is today celebrating the improvements in communication technology which has
(ICTs). Ufuophu and Ayobami (2012:129) observe that the ICTs include internet, satellite, cable
which are tied (connected) by one or more specific types of interdependency, such as friendship,
Social network can also be referred to as a map of specified ties, such as friendship, between the
nodes being studied. The nodes, to which an individual is thus connected, are the social contacts
of that individual; the network can also be used to measure social capital – the value that an
individual gets from the social network. Social networking sites include: Yahoo Messenger,
many more. These networking sites are used by most people to interact with friends, physical or
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The expansion in technology has also affected internet software, thus leading to chatting sites
known by the name “social media”. With social networking sites, one can send and receive
messages almost immediately at real time. However, lack of regulation of the internet has led to
its excessive use. McQuail (2008:154) avers that the internet penetrates more homes.
STATEMENT OF PROBLEM
concern internet software has raised amongst scholars on its (social media) impacts on studies.
Students at all levels of learning now have divided attention to studies, as a result of available
It is a common sight to see a youth chatting in sensitive and highly organised places like church,
mosque and classroom. Some are so carried away that even as they are walking along the high
way, they keep chatting. The manufacturing and distribution of equally sophisticated cellular
phones has complicated the situation, as students no longer need to visit a cybercafé before they
These students become distracted because of the amount of time and attention being devoted to
these social networking. Often times, they are observed using their mobile phones to
communicate and do other social activities even during school hours when they are expected to
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Attention has been shifted from visible to invisible friends, while important ventures like study,
learning and writing are affected in the process. This phenomenon has become a source of worry
There seems to be noticeable swift deviation, distraction and divided attention between social
Thus, this study seek investigates the influence of social media on the academic performance of
1. tofind out if Secondary School students in Eket are exposed to social media networks
2. tofind out the frequency of exposure to social media by Secondary School Students in Eket
3. tofind out the social media network that the students are often exposed to.
Relevant Literature
Globally so much has been written on the influence of social media. Young (2010) referred to
social networking as the process of finding friends and managing friendships through the
Internet. Stan (2012) defined social networking as the use of websites or other online
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technologies to communicate with people and share information resources. According to
Dictionary.com (2010), social networking is the development of social and professional contacts,
the sharing of information and services among people with a common interest. It also described
social networking as the use of a website to connect with people who share personal or
professional interests, place of origin, education at a particular school, for instance, classmates
Social network is a platform for interaction, exchange of codes and meaning among people of
same field of experience often on real time. It is a phenomenon that has permeated all part of
human endeavour, affecting people of all ages, particularly young people of school age who
explore the opportunity created by this innovative technology to create network of friendship and
Different researchers have conducted research to ascertain the influence of social media on users;
performance”, averred that social media have negative impact on students. According to the
result, the more students use facebook, the more it affects their academic performance.
Similarly, Oye (2012) notes that most of the younger students use social networking sites mainly
for socializing activities, rather than for academic purpose.Oye (2012) further observed that most
of the students do feel that social networking sites have more positive impact on their academic
performance. In another study conducted by Shana (2012), it was revealed that students use
social network mainly for making friends and chatting. The result showed that only 26 percent of
the students (respondents) indicated that they use social media for academic purpose.
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Young (2006) in a study titled “the effect of internet use and social capital on the academic
performance of students” observed that the internet expands its reach to teenagers’ school life.
Young noted that students are more reliant on the internet to access information that is involved
in school life as well as entertainment. The researcher further added that internet, though
consumes time, has less effect on studies. Yang (2003) notes the effect of social media depends
Yoon (2000) observed that the type of social media or network subscribed to by a teenager exerts
influence on him or her to visit the internet. Jeong (2005) noted that internet addiction is
attributes. Seo (2004) supportsJeong’spostulation when he opined that the negative influence of
internet is only on excessive users and not on all users. Rather (2013, p. 69) posits that:
The Social networking sites and blogs which are being used
today with tremendous passion and zeal have transformed
the way of using internet in recent years by describing
online tools and utilities which allow users for
communication, participation and collaboration of
information online. Today’s young generation, especially
teens and youth are using technology through innovative
ways due to which they are referred to as Millennials and
have changed the ways we think, work and communicate
even though they are in formative years of their life.
Today’s youth because of these social networking sites have
become technology addicts and are quite introverted.
Social Network and Education
The advent of social network platforms may also be impacting the way in which learners engage
with technology in general. For a number of years, Prensky (2001) dichotomy between digital
natives and digital immigrants has been considered a relatively accurate representative of the
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case with which people of a certain age rate, in particular, those born before and after 1980, use
technology.
Social networking and their educational uses are of interest to many researchers. Living Stone
and Brake (2010) in their opinion said ‘social networking site, like much else on the internet
representing a moving target for researchers and policy makers’. Recent trends indicate that
47% of American adults use social network. A national survey in 2009 found that 37% of online
teenagers use social networking site which increased to 555% three years later. (Len Hart,
In general, the Internet and social networking sites can be a positive influence on students. Social
networking sites provide an outlet for teens to express themselves in their own unique ways
(Boyd, 2007). In addition, they serve both as a meeting place for teens to interact with other like-
minded people and as showplaces for a teen’s artistic, musical abilities and reading skills (Boyd,
2007).
Some social networking sites like MySpur promote healthy competitions and creativity among
students. Students are given opportunities to participate in essay and writing competitions of
which they are awarded with cash prizes. These sites provide discussion forums on variety of
topics for students to participate. This encourages students and helps them in developing good
reading habit and exposes them to a variety of informative topics. Secondary school students use
these sites as tools to obtain information and resources for future planning. For example, students
applying for college visit profiles of that college’s students to view pictures and read blogs of
past students to determine whether the college would be a good fit (Boyd & Ellison, 2007).
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They also serve as a source of information to students and it costs less for students to use social
networking sites (SNSs) to reach their schoolmates and friends. Bonds-Racke (2008, as cited in
Alpizar, 2010) posited that with so many students using these friend-networking sites and
spending a significant amount of their time on them, users are meeting a need by using the site as
a source of information. Sadeh (2007, as cited in Ayiah and Kumah, 2011) explained that
developments in web technology are creating more friendly social and fun environments for
retrieving and sharing information and one of such is social networking sites.
It’s also cheaper for them to source for reading materials via these medium especially social sites
that are equipped with educational materials. Social networking sites are also used by students to
share ideas with their peers, teachers or other professors available on the media. Alpizar (2010)
affirmed that the use of social networks can enhance learning, for instance, a student who may
choose to log onto his or her teacher’s web page for the next day’s homework assignment, rather
Gonzalez (2011) pointed out that social networking site is a new method of social interaction in
this age of information and to ignore it would only isolate one from social communication and
the plenty of useful or enjoyable aspects of social networking. Brooks- Young (2011) purported
that social networks can dissolve classroom walls and provide good learning experiences for
students.
According to Agwu and Kalu (2011), the abuse of new technologies contributes to students’ poor
reading. They opined that in this era of information and communication technology, the general
orientation of young people has unconsciously changed from reading and the love of books to
these new technologies. They further emphasized that people now live in the generation of ipod,
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laptop, iphone, facebook, twitter and other social networking sites, thereby reading has been
literarily sacrificed on the altar of modern technologies. Shabi and Udofia (2009, as cited in
Agwu&Kalu, 2011) reported that in this age where Internet browsing and playing with funky
handsets seem to be the trend among Nigerian youths, reading a good book in a quiet corner of
Gonzalez (2011) noted that these days nearly every student belongs to a social networking sites,
where they spend anywhere from one the several hours per day, posting their locations on
facebook and any other number of windows into personal daily lives. While social networking
has become a staple of social interaction, therein lays a great deal of potential dangers.
Marsh (2012) noted that social networking sites like every good things, has a flip side as well.
Sites such as facebook, MySpace and tumblr can also have a negative effect. He relented that
social networking are time-consuming as students are gradually becoming addicted to them. The
hours and time spent on these sites is enough to be used to acquire knowledge rather such study
This is the reason Bature (2010 as cited Mbachu, 2011), pointed out that Nigeria is not a reading
nation, that statistics of illiteracy ratio (those who cannot read) and those who refused to read
continue to increase on a daily basis. He also stated further that, “a white man once said if you
want to hide anything from a Blackman, hide it in a book”. In other words, social networking is
taking greater part of students’ studying hours and the negative effects abound. Students skip the
time to engage in meaningful activities such as reading and utilizing the school library and
engage in social activities such as chatting, posting pictures and videos and so on as pointed out
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by Mbachu (2011) that since the advent of Internet, libraries have witnessed low patronage.
Researchers and students prefer the use of Internet for their research works. He noted that the
library is now being perceived by those who prefer Internet as the fastest means of research,
In spite of the numerous benefits derived from the use of school libraries that will enable
students develop the habit of reading; they prefer their social networking habits which has
become a detriment to them. Such effect includes their poor academic performance in schools.
As some writers would posit that social networking is a form of distraction and the act of
multitasking has led to poor academic performance of students. Karpinski (2009) reported in her
findings that the majority of students who use facebook every day are underachieving by as
much as an entire grade compared with those who shun the site, facebook users may feel socially
successful in cyberspace but they are more likely to perform poorly in exams.
Rouis, Limayem and Salehi-Sangari (2011) noted that students and other active users engage in
long discussions about daily issues, checking their facebook profiles from home and their cell
phones. Students also check their updates while preparing their homework, which interferes with
their homework preparation. They stressed further that these students are distracted from their
main occupation. Their working memory load allocated to these tasks makes it difficult for them
to be focused and prepare their homework effectively. They also affirm that this leads to poor
reading habits and instable results and likely decreases in their global achievements due to their
participation with facebook. Ultimately, the split attention paid to multiple tasks causes’
individual to become distracted from their reading, the time that should be spent studying is
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Subrahmanyam and Greenfield (2008) reiterated that new media may be depersonalizing the
boost communication between close peers and schoolmates, it may be negatively affecting face-
stated that educators tend to see social media as encouraging poor traditional literacy skills
(writing, grammar, vocabulary) and could largely be disruptive to learners’ studying skills
needed in the school environment. Students are developing skills in “code-switching” (for
instance, the use of ‘time’ written as ‘tym’, through as ‘tru’ and so on) in order to adapt to
Alpizar (2010) buttressed that despite the students prowess in using new media, they may lack
imagination and basic skills such as, how to use a dictionary or thesaurus. Marsh (2012)
emphasized that social networking is the cause of poor language use mostly by students. The
language used has become poorer with many grammatical mistakes. This supports Ogbonna’s
(2011) on his view in utilizing spare times effectively. He suggests that spare times are good
times to improve on one’s diction and word use. Good novels stretch the mind and the language
Theoretical Framework
The theories considered most appropriate for this study are: social information processing theory
Social information processing theory explains online information. The theory was developed in
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Social information processing theory is an interpersonal communication theory which suggests
that online interpersonal relationship development might require more time to develop than face-
to-face relationships, but when developed, it has the same influence as face-to-face
communication. This means, the more students use social media, the more they influence their
disposition to studies, given the fact that friends from social media will begin to exert influence
on each other.
Media equation theory, as noted by Griffin (2000), cited in Asemah and Edegoh (2012) was
propounded by Byron Reeves and Clifford Nass. The theory proposes that media are equal to
real life and that electronic media in particular are being given human attributes. In most cases,
people talk to computer as if they were talking to human beings. More so, in most cases, you talk
to your television as if you are discussing with human beings, hence you talk to television sets as
if you are discussing with people. That is, people have personalised the media of mass
communication to the extent that they now see them, just the way they see human beings. Thus,
Griffin (2000, p. 273), cited in Asemah and Edegoh (2012) notes that media are equal to real life.
He further noted that what Reeves and Nass’s equation suggests is that we respond to
communication media as if they were alive. This theory says that people now treat computers,
television and the new media like real people and places. Going by the media equation theory,
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throughout life. Thus, the word interface is particularly apt
when describing human media relations. This natural social
response goes way beyond occasional words yelled at the
television set or our frantic play for the computer to retrieve
lost data. Reeves and Nass maintain that the media equation is
so basic that it applies to everyone; it applies often and it is
highly consequential.
The above assertion captures how the audience members now tend to engage the media in a
discussion as they do to human beings. The relevance of the theory to the paper cannot be
overemphasised. People treat the media like human beings, so whatever people see in the media,
they tend to believe because they respond to the new media, the way they will respond to human
beings.
Methodology
The research design for this study is survey with questionnaire as instrument for data collection.
Ohaja (2003:11) defines a survey as the study of the characteristics of a sample through
study. The instrument of data collection for the study is the questionnaire. The area of study is
Secondary Schools in Eket urbane. The researcher limited the study to only two public
Secondary Schools; Government Secondary School, AfahaEket and St. Francis Secondary
School, IkotAtaku with 8,530 students.The simple random sampling was used to select the 278
students that form the sample size for the study (Cohen, Manion, and Morrison 2007).
Data Presentation
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Total 278 100
The data in table 1 shows that majority of Secondary School students in Eket have access to
social media. 201 respondents representing 72 percent agreed that they have access to social
media.
The result of the analysis shows that majority of the respondents are exposed to the social media
to a very great extent. A sizeable percentage (36%) of the respondents was of the opinion that it
Table 3: Social Media Network Most Exposed to Secondary School students in Eket
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In table 3, a large percentage of the respondents (68%) were of the opinion that WhatsApp is the
most used social media network among the Secondary School students in Eket, followed by
Facebook (20%).
The Table indicates that greater percentage of the students (41%) used social media to socialize
and connect with their peers. A sizeable percentage engages the social media to exchange lessons
idea.
Table 4: Exposure to social media has Negative Influence on the academic performance of
the Students
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poorly in their academic activities
than those who do not.
Discussion of Findings
Findings show that Secondary School students in Eket Urban have ample access to social media
and that the extent to which the students have access to social media is high. This is evident in
the majority of the respondents who agreed to that effect (72%). This therefore implies that
Secondary School Students in Eket Urban have access to social media and they use social media
for various purposes. This however agrees with the uses and gratifications theory which
postulates that audience members use the media to satisfy various purposes in line with the
Findings further show that the WhatsApp is the social media network that is most used by the
Secondary School Students in Eket, followed by facebook. This is evident in the majority of the
respondents who agreed that WhatsApp is the social network mostly use by the students. This
however corroborates Asemah and Edegoh (2013) who noted that WhatsApp is the most used
social media by students. WhatsApp, is mobile a social networking site, which allows
participant to create a profile, and connect with others on their mobile contact. It gives
participants the opportunity to upload and share information with friends in private or as a group.
It is one of the fast developing social networking site, particularly popular with young people. In
many cases, it is just a way for people to keep in touch with each other and exchange news and
photographs. Increasingly, though, young people prefer it as a source of news and information,
rather than listening to radio or watching television (Asemah and Edegoh, 2013).
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The findings also show that the exposure of Secondary School students in Eket have effect on
their academic performance. This is also evident in table 5 where majority of the respondents
answered in the affirmative. Similarly, items in table 5 show that social media have negative
influence on the academic performance of students. Students who spend more time on social
media are likely to perform poorly in their academics. This is because, instead of reading their
books, they spend their time charting and making friends via the social media and this will
definitely have negative effect on their academic performance, because when you do not read,
Findings also indicates that students do not rely social media to solve their assignments and
homework. This therefore implies that students despite high exposure to social media still
consult school libraries and other sources to do assignments and homework. This contradicts
Asemah and Edegoh (2013) submission that because of social media students do not consult
Summary:
This paper examines the influence of social media on academics performance of Secondary
School students in Eket Urban. Social information process theory and media equation theory are
used as the theoretic framework for the student. Survey methodology was used to sample two
public Secondary Schools in Eket, with the sample size of 278. Findings indicate that Secondary
School students in Eket have high exposure to social media and they used social media for
various purposes depending on their individual needs. Findings also show that social media have
negative influence on the academics performance of students. The paper recommends that effort
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should be made by school authority and parents to control exposure of secondary school students
to mobile phones and gadgets that have connectivity to social media sites.
Conclusion
The social media as a means of communication can have its good and bad sides. Drawing from
data collected and analysed, it can be concluded that the exposure to social media by Secondary
School students in Eket Urban is high and this has negative effect on their performance. That
student mostly used the social media to chart with fiends and seek more avenues for
socialization, thus neglecting academic activities. This however leaves negative impact on the
RECOMMENDATIONS
i. Students should reduce their exposure to social media and pay more attention to their
studies.
ii. Individuals, Schools and Government should rollout scholarship for best performing
iii. The government should enact laws and policy that limited and restrict the use of
REFERENCES
Asemah, E.S and Edegoh, L.O.N. (2013). Influence of new media sexual contents on the
sexualbehaviour of Kogi State University Students. Journal of Research and
Contemporary Issues .Vol. 7 (1& 2).
Cohen, L.; Manion L.; and Morrison, K. (2007).Research Methods in Education. New York:
Routledge
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Gonzalez, M. (2011). Dangers of social networking sites, business, job seekers, children and
adults beware!.http://www.optimum7.com/internet- marketing/social-media/dangers-of-
social- networking-sites.html. Accessed: 6th June, 2017
Seo, W.S (2004). Internet usage and life satisfaction of youths.Information Policy Vol.11 (2).
Shana, L.B .(2012). The influence of social networking sites on students’ academic performance
in Malaysia. http//utechacademic.edu.shanleebrown. Accessed 9th June, 2017
Yang, D.G (2003). The difference of adolescent’s activity and satisfaction of interpersonal
relationship according to the internet addiction tendency. Korean Journal of Youths
Studies. Vol.10 (3) .
Young, B. (2006). A study of the effect of internet use and social capital on the Academic
Performance. isdpt.org/isdpt.publication/journals. Accessed 5th June, 2017
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QUESTIONNAIRE
Department of Communication
Arts
Faculty of Arts
University of Uyo
Dear respondents
I humbly request your assistance in filling the questionnaire. All information gathered
shall be used purely for research purpose and shall be treated with confidentiality.
Yours faithfully
Researcher
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QUESTIONNAIRE
Section A
1. What is your sex? A. Male [ ] B. Female [ ]
Section B
6. To what extent are you exposed to social media networks A. Very Great Extent [ ] B. Great
Extent [ ] C. Low Extent [ ] D. Very Low Extent [ ] (E) Not At All
7. Which of the social networking sites do you have an account with? A. Facebook [ ]
B. Twitter [ ] C. WhatsApp [ ] D. Instagram [ ] E. Badoo [ ]
11. What do you use Social Media Network for? A. Connect with friends [ ] B.
Exchange Lessons Idea [ ] C. Seek knowledge on academics issue [ ] D. Others [ ]
14. Secondary School students spend more time on social media than reading their book.
A. Strongly Agree [ ] B. Agree [ ] C. Undecided [ ] C. Strongly Disagree [ ]
D. Disagree[ ]
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15. Students now rely on social media to do their assignments without consulting school
libraries. A. Strongly Agree [ ] B. Agree [ ] C. Undecided [ ]
C. Strongly Disagree [ ] D. Disagree[ ]
16. Students’ exposure to social media have effect on their academic performance
A. Strongly Agree [ ] B. Agree [ ] C. Undecided [ ] C. Strongly Disagree [ ]
D. Disagree[ ]
17. The influence of social media on the academic performance of students is negative
A. Strongly Agree [ ] B. Agree [ ] C. Undecided [ ] C. Strongly Disagree [ ]
D. Disagree[ ]
18. Students who spend more time on social media are likely to perform poorly in their
academic activities than those who do not. A. Strongly Agree [ ] B. Agree [ ]
C. Undecided [ ] C. Strongly Disagree [ ] D. Disagree [ ]
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