July 13, 2020 11:05 AM from VIVITSA to everyone: Good Morning Sir!

July 13, 2020 11:05 AM from Ramapriyan to everyone: good morning

sir

July 13, 2020 11:05 AM from PRANAV J to everyone: Good morning

sir!

July 13, 2020 11:05 AM from kriti Chandra to everyone: Good mornign
Sir!!

July 13, 2020 11:06 AM from Anjana Dharmani to everyone: Good

morning sir

July 13, 2020 11:06 AM from Vaasu Sehgal to everyone: Good morning
sir!!

July 13, 2020 11:06 AM from Kshitij Gupta to everyone: Good

morning, sir

July 13, 2020 11:06 AM from Anuja to everyone: Good morning sir

July 13, 2020 11:06 AM from Veni to everyone: good morning sir

July 13, 2020 11:07 AM from Ramapriyan to everyone: yes sir

July 13, 2020 11:07 AM from Anuja to everyone: Yes sir

July 13, 2020 11:07 AM from Anjana Dharmani to everyone: Sure

sir

July 13, 2020 11:07 AM from Shashwat Nandan to everyone: Yes

sir

July 13, 2020 11:07 AM from Sharmishta R Somayaji to everyone:

Yes Sir

July 13, 2020 11:07 AM from Kshitij Gupta to everyone: Yes sir

July 13, 2020 11:07 AM from Vaasu Sehgal to everyone: Yes sir

July 13, 2020 11:07 AM from Veni to everyone: Yes sir

July 13, 2020 11:07 AM from Aditya Sanket to everyone: yes sir

July 13, 2020 11:08 AM from Ramapriyan to everyone: yes sir

July 13, 2020 11:08 AM from VIVITSA to everyone: yes

July 13, 2020 11:08 AM from Ambar Laad to everyone: Yes sie

July 13, 2020 11:08 AM from Vaasu Sehgal to everyone: yes sir

July 13, 2020 11:08 AM from Kshitij Gupta to everyone: Yes

July 13, 2020 11:08 AM from Veni to everyone: Yes

July 13, 2020 11:08 AM from Sharmishta R Somayaji to everyone:

Yes
July 13, 2020 11:08 AM from Shashwat Nandan to everyone: yes

July 13, 2020 11:08 AM from Anjana Dharmani to everyone: Yes

sir

July 13, 2020 11:09 AM from Sharmishta R Somayaji to everyone:

Selling caters to the seller's needs and marketing caters to the consumer

July 13, 2020 11:10 AM from Anjana Dharmani to everyone: Sir

Marketing iinvolves shaping consumer preferences and selling involves caters to
these preferences

July 13, 2020 11:10 AM from Soham Ghosh to everyone: Marketing is

more of a pull strategy while selling is push strategy

July 13, 2020 11:10 AM from Sarthak Jalali to everyone:

Marketing is creating demand for a product and sales is satisfying that
demand

July 13, 2020 11:10 AM from Vaasu Sehgal to everyone: selling is

making sure the product reaches the consumer. Marketing is about creating demand
for the product.

July 13, 2020 11:10 AM from Ramapriyan to everyone: selling

involves exchange of money, marketing need not

July 13, 2020 11:10 AM from Anuja to everyone: Marketing is how

you develop a product to satisfy the customer's needs while selling is basically
getting cash

July 13, 2020 11:10 AM from PRANAV J to everyone: Marketing

deals with delivering value, selling is exchange of goods and services with respect
to money - transactional

July 13, 2020 11:11 AM from Ankush Kumar to everyone: Marketing -

consumer needs

July 13, 2020 11:11 AM from Aditya Sanket to everyone: marketing is

all the processes needed to get the consumers to buy a product while selling is the
actual transaction process or the purchase

July 13, 2020 11:11 AM from Ankush Kumar to everyone: Selling -

converting products to cash

July 13, 2020 11:12 AM from Soham Ghosh to everyone: Yes

July 13, 2020 11:12 AM from Soham Ghosh to everyone: As marketing

is more strategic and might not be related to the ground level details

July 13, 2020 11:13 AM from Vamsi Krishna to everyone: Marketing -

long term , Sales - short term

July 13, 2020 11:13 AM from Tosha Trivedi to everyone: marketing is

more holistic and sales depends on person to person

July 13, 2020 11:13 AM from Nikita Gulgule to everyone:

selling has a short term perspective, marketing is long term
July 13, 2020 11:14 AM from Soham Ghosh to everyone: Adding to my
previous answer, sales personnel have a better idea of ground details for
executionm the nuances of which might not be covered in the marketign trategy

July 13, 2020 11:14 AM from 91900 to everyone: Marketing is about

customer empathy but if it is given too much importance, it may affect sales

July 13, 2020 11:15 AM from Ramapriyan to everyone: more sales

July 13, 2020 11:15 AM from Soham Ghosh to everyone: Who can push
products

July 13, 2020 11:15 AM from D V S to everyone: Meets monthly

targets

July 13, 2020 11:16 AM from Anuja to everyone: Also maintains

good relations with the customers

July 13, 2020 11:16 AM from Anjana Dharmani to everyone: Who is

able to facilitate repeat purchase

July 13, 2020 11:16 AM from Sharmishta R Somayaji to everyone:

One who manages to make the customer meet the right product and convince them
to purchase 2-3 more

July 13, 2020 11:16 AM from VIVITSA to everyone: Psotive customer

feedback

July 13, 2020 11:16 AM from Sharmishta R Somayaji to everyone:

Yes, if the consumer can be convinced of the utility of the extra products

July 13, 2020 11:17 AM from Soham Ghosh to everyone: Conflicting

July 13, 2020 11:17 AM from Ramapriyan to everyone: conflicting

July 13, 2020 11:17 AM from PRANAV J to everyone: conflicting

in nature

July 13, 2020 11:17 AM from VIVITSA to everyone: Conflicting

July 13, 2020 11:17 AM from Soham Ghosh to everyone: The push is
for reselessers and retailers

July 13, 2020 11:17 AM from Soham Ghosh to everyone: The

consumers are pulled in by marketing strategy

July 13, 2020 11:18 AM from Vamsi Krishna to everyone: Cross

selling strategies can be used

July 13, 2020 11:18 AM from D V S to everyone: no

July 13, 2020 11:19 AM from shobhit to everyone: yes

July 13, 2020 11:19 AM from Soham Ghosh to everyone: Yes

July 13, 2020 11:19 AM from Vaasu Sehgal to everyone: no

July 13, 2020 11:19 AM from Nikita Gulgule to everyone: yes

July 13, 2020 11:19 AM from Aditya Sanket to everyone: Yes, he's
selling what the company needs him to.

July 13, 2020 11:19 AM from 91900 to everyone: Because he is

fooling the customer

July 13, 2020 11:19 AM from Vaasu Sehgal to everyone: Sales are no
longer one time transactions.

July 13, 2020 11:19 AM from D V S to everyone: he is not serving

customer needs

July 13, 2020 11:19 AM from Anjana Dharmani to everyone: No,

because needs and product ar enot aligned

July 13, 2020 11:21 AM from Anjana Dharmani to everyone:

Reselling is a crucial component of sales

July 13, 2020 11:24 AM from Soham Ghosh to everyone: Pull -->
Attract customers towards your products, creating demand

July 13, 2020 11:24 AM from Anjana Dharmani to everyone: taking

strategy to the field and implementing is push

July 13, 2020 11:24 AM from Kshitij Gupta to everyone: Pull is when
demand comes before supply.

July 13, 2020 11:24 AM from Kshitij Gupta to everyone: Push is when
supply comes before demand

July 13, 2020 11:25 AM from shobhit to everyone: push : seller

comes to customer

July 13, 2020 11:25 AM from shobhit to everyone: pull: customer

domes to seller

July 13, 2020 11:25 AM from Vaasu Sehgal to everyone: Pull is when
the customer demands for the product. Push is when the seller sells it to the
customer

July 13, 2020 11:25 AM from PRANAV J to everyone: Push -

distribution

July 13, 2020 11:25 AM from Soham Ghosh to everyone: Push -->
Reach out to various touchpoints

July 13, 2020 11:25 AM from Soham Ghosh to everyone: From where
customer can buy

July 13, 2020 11:26 AM from Soham Ghosh to everyone: Yes

July 13, 2020 11:26 AM from D V S to everyone: no. push should

also enable to make the transaction happen.

July 13, 2020 11:27 AM from Tosha Trivedi to everyone: making

customer aware or cater his aspirational needs

July 13, 2020 11:27 AM from shobhit to everyone: those salesman

make customers realise a demand which they are not aware themselves
July 13, 2020 11:28 AM from Devagya to everyone: marketing is about
building relationships

July 13, 2020 11:29 AM from 91900 to everyone: Selling has to be

done now to get cash, but it has a long term impact

July 13, 2020 11:29 AM from Ramapriyan to everyone: it's because

of the goals of both activities

July 13, 2020 11:33 AM from Soham Ghosh to everyone: MArketing

activities change perception, which is a long term effect, while selling is about
meeting near term targets

July 13, 2020 11:33 AM from shobhit to everyone: marketing is done

more at central level for all, but sales are done at local level.

July 13, 2020 11:33 AM from Sharmishta R Somayaji to everyone:

Marketing focuses on maximising value from each consumer, which includes in
the long-term

July 13, 2020 11:33 AM from Sharmishta R Somayaji to everyone:

Sales, not so much

July 13, 2020 11:35 AM from Sharmishta R Somayaji to everyone:

Meeting consumer needs, profitably

July 13, 2020 11:35 AM from Vaasu Sehgal to everyone: satisfy

consumer needs

July 13, 2020 11:35 AM from Soham Ghosh to everyone: To drive

perception

July 13, 2020 11:35 AM from Anjana Dharmani to everyone: To

position the products in the mind of customer

July 13, 2020 11:35 AM from Anuja to everyone: Improve

perception/ awareness for company/product/brand

July 13, 2020 11:36 AM from PRANAV J to everyone: to create

and maintain a brand

July 13, 2020 11:36 AM from D V S to everyone: identifying and

addressing the customer needs

July 13, 2020 11:36 AM from Anjana Dharmani to everyone: The

end can be customer choosing my product over others to satisfy a need

July 13, 2020 11:36 AM from shobhit to everyone: goal of marketing

is to make sales superflous!!!

July 13, 2020 11:36 AM from Samyuktaa to everyone: To

understand the market, develop products to serve the market

July 13, 2020 11:36 AM from Anuja to everyone: Develop a new

market as well?

July 13, 2020 11:37 AM from Ramapriyan to everyone: yes

July 13, 2020 11:37 AM from PRANAV J to everyone: yes

July 13, 2020 11:38 AM from 91900 to everyone: But doesn't sales
also have a big role in creating loyalty?

July 13, 2020 11:38 AM from Tosha Trivedi to everyone: when end
consumer also became a part of deciding which cement to buy

July 13, 2020 11:38 AM from Aditya Sanket to everyone: Post 1991?

July 13, 2020 11:38 AM from kriti Chandra to everyone: 1991

July 13, 2020 11:38 AM from Ronit Ray to everyone: started by

ambuja?

July 13, 2020 11:38 AM from PRANAV J to everyone: 1900s?

July 13, 2020 11:40 AM from Soham Ghosh to everyone: Cement

markets to construction companies. As sub-contractors. Not to end users which is
not their target

July 13, 2020 11:40 AM from Vaasu Sehgal to everyone: 5% ?

July 13, 2020 11:40 AM from Ramapriyan to everyone: not really,

then we wouldn't be seeing cement ads right?

July 13, 2020 11:40 AM from Sharmishta R Somayaji to everyone:

80%

July 13, 2020 11:40 AM from Ramapriyan to everyone: 5-10%?

July 13, 2020 11:40 AM from Anuja to everyone: 60-70%?

July 13, 2020 11:40 AM from PRANAV J to everyone: 30%

July 13, 2020 11:40 AM from Ankit to everyone: 1%

July 13, 2020 11:42 AM from Vaasu Sehgal to everyone: Doesn't it

also depend on the product? Creating a brand and loyalty has been easy for a brand
like One Plus.

July 13, 2020 11:42 AM from Soham Ghosh to everyone: Selling is

trying to reach the end users

July 13, 2020 11:43 AM from Soham Ghosh to everyone: Though

networks

July 13, 2020 11:48 AM from 91900 to everyone: Can we say that
the gap b/w marketing and selling is decreasing..because even convincing power of
salesperson change behaviour nowadays

July 13, 2020 11:54 AM from D V S to everyone: 75%

July 13, 2020 11:54 AM from Nikita Gulgule to everyone: 60%

July 13, 2020 11:54 AM from Aston Leo to everyone: 60%

July 13, 2020 12:00 PM from Sharmishta R Somayaji to everyone:

An aspirational soap with 1/4 moisturising milk
July 13, 2020 12:00 PM from Samyuktaa to everyone: does not dry
skin out

July 13, 2020 12:00 PM from Tosha Trivedi to everyone: everyone is

beautiful

July 13, 2020 12:02 PM from Samyuktaa to everyone: Sir, a doubt

- While products identify themselves out of product category, how do they still
establish a point of parity?

July 13, 2020 12:02 PM from Sharmishta R Somayaji to everyone:

+1

July 13, 2020 12:04 PM from Sharmishta R Somayaji to everyone:

Tata Salt

July 13, 2020 12:04 PM from Ramapriyan to everyone: tata?

July 13, 2020 12:04 PM from Parikshit Garg to everyone: tata

July 13, 2020 12:04 PM from Ankit to everyone: Tata

July 13, 2020 12:04 PM from Diksha to everyone: Tata

July 13, 2020 12:04 PM from PRANAV J to everyone: "iodized

salt"

July 13, 2020 12:07 PM from Anjana Dharmani to everyone: Sir

does that mean the value proposition should be transformative in nature

July 13, 2020 12:07 PM from Anjana Dharmani to everyone: Sure

sir, thank you

July 13, 2020 12:10 PM from Ramapriyan to everyone: sir but from
the diagram it seems like we're moving from push to pull

July 13, 2020 12:11 PM from Ramapriyan to everyone: changing the

balance of push and pull?

July 13, 2020 12:14 PM from Ankit to everyone: Loyalty> Choosing

a specific brand despite having better alternatives

July 13, 2020 12:15 PM from Vaasu Sehgal to everyone: Loyalty is

when the consumer repeatedly buys my product, not because another brand is
unavailable but because it is his first choice due to satisfaction by the
performance of my product.

July 13, 2020 12:15 PM from Vamsi Krishna to everyone: High LTV

July 13, 2020 12:16 PM from Aditya Sanket to everyone: Forced

Loyalty- You're buying it not because you are loyal but because that is the only
brand available

July 13, 2020 12:16 PM from Anuja to everyone: Because of picking

behaviour

July 13, 2020 12:17 PM from Vaasu Sehgal to everyone: Forced is

due to unavaiabilty of another brand
July 13, 2020 12:17 PM from Vamsi Krishna to everyone: The customer
is lazy to look for alternatives

July 13, 2020 12:17 PM from Vamsi Krishna to everyone: false

July 13, 2020 12:17 PM from Sharmishta R Somayaji to everyone:

False loyalty is exemplified by fuel purchase- the product is needed, and
picking the same alternative is confused with false loyalty

July 13, 2020 12:17 PM from Ramapriyan to everyone: false

loyalty is when repeat purchases exist but not due to loyalty

July 13, 2020 12:18 PM from Sharmishta R Somayaji to everyone:

Forced loyalty is actual lack of other options

July 13, 2020 12:18 PM from Ankit to everyone: Lack of choice

July 13, 2020 12:18 PM from Anuja to everyone: False - not

concerned about the company/brand

July 13, 2020 12:18 PM from Anuja to everyone: Forced - no other

option is available

July 13, 2020 12:18 PM from 91900 to everyone: Forced Loyalty can
be if a person buying something for his office has to choose among the options
inguidelines

July 13, 2020 12:19 PM from Vaasu Sehgal to everyone: few

July 13, 2020 12:20 PM from Sharmishta R Somayaji to everyone:

0

July 13, 2020 12:21 PM from Ramapriyan to everyone: forced

loyalty is when i use a brand because of lack of availability

July 13, 2020 12:23 PM from Sharmishta R Somayaji to everyone:

Low cost of switching

July 13, 2020 12:23 PM from Soham Ghosh to everyone: Sir,

automatic picking of a familiar soap brand from a shopping store with many
different brands availiable, is which form of loyalty?

July 13, 2020 12:26 PM from shobhit to everyone: sir how can profit
decrease when market share increases?

July 13, 2020 12:26 PM from Sharmishta R Somayaji to everyone:

Is false loyalty more prevalent in low-involvement ourchases?

July 13, 2020 12:26 PM from Sharmishta R Somayaji to everyone:

*p

July 13, 2020 12:27 PM from ARPIT to everyone: word of mouth

advertisment

July 13, 2020 12:27 PM from Ramapriyan to everyone: incremental

cost of sales > incremental revenue => lower profits

July 13, 2020 12:28 PM from Vamsi Krishna to everyone: Does

unavailability also causes forced loyalty? Because unavailability indirectly leads
to costs of switching

July 13, 2020 12:30 PM from Vamsi Krishna to everyone: POS loyalty

July 13, 2020 12:30 PM from shobhit to everyone: retailer loyalty?

July 13, 2020 12:30 PM from 91900 to everyone: Loyalty to brand

ambassador

July 13, 2020 12:30 PM from 91900 to everyone: Distribution comes

into play

July 13, 2020 12:30 PM from Ramapriyan to everyone: selling is

better than marketing

July 13, 2020 12:30 PM from Anuja to everyone: When the store
dumps your product, you will lose that customer

July 13, 2020 12:31 PM from Vamsi Krishna to everyone: Not

sustainable in long term

July 13, 2020 12:31 PM from shobhit to everyone: switching cost of

brand is low for that customer

July 13, 2020 12:31 PM from Anjana Dharmani to everyone: That

the customer trusts seller more than the brand

July 13, 2020 12:31 PM from Harsh Parasrampuria to everyone:

control shifts from marketer to the retailer

July 13, 2020 12:32 PM from 91900 to everyone: yes

July 13, 2020 12:32 PM from Parikshit Garg to everyone: yes,

July 13, 2020 12:32 PM from shobhit to everyone: yes

July 13, 2020 12:32 PM from Aston Leo to everyone: yes

July 13, 2020 12:32 PM from Vamsi Krishna to everyone: Yes

July 13, 2020 12:32 PM from Anjana Dharmani to everyone: yes

sir, that's true

July 13, 2020 12:32 PM from Harsh Parasrampuria to everyone: yes

July 13, 2020 12:32 PM from Ankit to everyone: Yes

July 13, 2020 12:32 PM from Ramapriyan to everyone: yes

July 13, 2020 12:32 PM from Nikita Gulgule to everyone: yes

July 13, 2020 12:32 PM from Parikshit Garg to everyone: margin

issue

July 13, 2020 12:32 PM from Vaasu Sehgal to everyone: margins

July 13, 2020 12:32 PM from Ramapriyan to everyone: less

bargaining power for them
July 13, 2020 12:32 PM from Vamsi Krishna to everyone: Power of
supplier increases

July 13, 2020 12:32 PM from Ankit to everyone: Retailers

bargaining power will reduce

July 13, 2020 12:32 PM from shobhit to everyone: because the

purpose of retailer is to provide options

July 13, 2020 12:32 PM from Sharmishta R Somayaji to everyone:

Shift affiliation any time

July 13, 2020 12:32 PM from Aditya Sanket to everyone: competing

objectives in terms of margin

July 13, 2020 12:32 PM from Harsh Parasrampuria to everyone: he

won't be able to ask higher margins

July 13, 2020 12:32 PM from 91900 to everyone: bragaining power

of retailer decreaes

July 13, 2020 12:32 PM from Anjana Dharmani to everyone:

because the retailer wants to push the products that increse his profits

July 13, 2020 12:32 PM from Diksha to everyone: Gets to dictate

terms to the retailer

July 13, 2020 12:33 PM from Aston Leo to everyone: if brand

becomes strong, other retailers can also pick it up

July 13, 2020 12:34 PM from Sharmishta R Somayaji to everyone:

But aren't you competing with another brand to ensure your retailer picks
you?

July 13, 2020 12:36 PM from Sharmishta R Somayaji to everyone:

Thank you, Sir!

July 13, 2020 12:36 PM from Ramapriyan to everyone: thank you

sir

July 13, 2020 12:36 PM from Anjana Dharmani to everyone: Sir

wuld be kindly sharing the slides with us

July 13, 2020 12:36 PM from D V S to everyone: thank you sir

July 13, 2020 12:36 PM from VIVITSA to everyone: Thank you!

July 13, 2020 12:36 PM from Aston Leo to everyone: Thank you
sir

July 13, 2020 12:36 PM from Veni to everyone: thank you sir

July 13, 2020 12:36 PM from PRANAV J to everyone: thank you

sir!

July 13, 2020 12:36 PM from Kshitij Gupta to everyone: Thank you,
sir