AJEET YADAV

Email: ajeet.2309@gmail.com
Mobile No. 9619658256

ACADEMIC QUALIFICATIONS
Examination Year Board/University
PGDM 2013 Indian Institute of Management, Calcutta
B.Tech.(IT) 2010 IIIT Allahabad
CBSE,12th 2004 U. P. Sainik School, Lucknow
CBSE, 10th 2002 U. P. Sainik School, Lucknow

WORK EXPERIENCE

Cars24 Services Pvt. Ltd. Dec 2019 – till date

General Manager & Head, Strategy, Growth & Analytics

Roles & Responsibilities

 Heading Strategy & Growth for C2C vertical to drive national sales for both inventory as well as marketplace model
 Develop pricing strategy & analytics for listing & selling cars to increase conversion & margin at city, pan India level
 Drive pan India procurement of cars; Pricing strategy, right assortment model mix, high inventory turnover models
 Analyse user journey using data points & recommend actionable insights to enhance funnel for driving key KPIs
 Heading BI team to deliver insights for driving on ground Sales/Ops teams through live Dashboards/Reports
 Plan expansion of marketplace & inventory business in existing cities & launch new cities using data driven insights
 Define processes & partner with cross functional teams across verticals & business units to drive business growth
 Develop Sales strategy, Planning & business intelligence to drive national revenue & business growth across BUs
 Analyse data, deliver insights on growth levers, consumer behaviour, market trends for strategic decision making
 Develop AOP, launch & execute pilot projects to achieve sales targets & productivity across Business Units
 Partner with Sales/Ops/Finance/Product teams to launch new cities & categories to align business objectives

Times Group Mar 2019 – Dec 2019

Senior Manager, Sales Strategy, Planning & Analytics

Roles & Responsibilities

 Develop Sales strategy, Planning & business intelligence to drive national revenue & business growth across BUs
 Analyse data, deliver insights on growth levers, consumer behaviour, competition, market trends to take decisions
 Monitor weekly, monthly, quarterly business performance & KPIs, give tactical & strategic inputs to business heads
 Develop AOP, launch & execute strategic initiatives to drive & achieve sales targets across Business Units
 Partner with Sales teams to develop sales planning, forecasting & Go to market strategy to drive business growth
Zee Entertainment Pvt. Ltd. May 2018 – Jan 2019
Senior Manager, Sales Strategy, Planning & Analytics

Roles & Responsibilities

 Responsible for driving Sales Strategy, Business Planning & Analytics & Go to market strategy for Zee group
 Develop Pricing & monetization strategy, analytics to guide Sales teams achieve client wise, region wise revenue
 Analyze sales performance, recommend & implement plan basis consumer behaviour, competitor & market trends
 Lead & implement Analytics & automation tools for Sales Planning, Pricing & tracking business performance
Star India Pvt. Ltd. (Star TV) Aug 2015 – Nov 2017
Manager, Product & Revenue Strategy

Roles & Responsibilities

 Responsible for leading National Ad sales revenue, Business & Sales strategy, planning & analytics for Star Plus
 Work with regional Sales teams to develop short & long term Sales Strategy to deliver profitable business growth
 Develop Go to Market strategy & business intelligence to improve product monetization from new/existing clients
 Devise & implement Product mix, Pricing strategy, bundled packages, cross sell opportunity across clients
 Analyse product wise, region wise sales performance & recommend opportunity in terms of revenue & pricing
 Ensure timely product rollout & Sales Planning to achieve market share & revenue targets as per business goals
 Analyse data, deliver insights on growth levers, consumer behaviour, competition, market trends to take decisions
 Monitor weekly, monthly, quarterly business performance & KPIs, give tactical & strategic inputs to region heads
 Develop annual budget & reforecast budget regularly based on business performance to achieve business targets
 Liaise with cross functional teams to ensure effective product planning, execution & revenue management
Key Achievements
 Awarded for Maximizing Ad Sales revenue for Star Plus channel for 2 consecutive years, 2015 & 2016
 Awarded “Star Spark Award” for playing critical role in finalization of annual deals for top 20 network clients
Star India Pvt. Ltd. (Star TV) Jun 2013 – Jul 2015
Assistant Manager, Analytics & Business Intelligence

Roles & Responsibilities

 As Program Manager, lead, implement & deliver analytics projects across business functions within organization
 Work closely with different functional & business teams to understand their business requirements, analyse &
understand KPIs, metrics specific to business, recommend & implement analytical solutions for business problems
 Develop & deliver analytics tools to support & enable data driven decision making & monitor business performance
 Reporting of key insights & trends to senior management by creating & delivering periodic & ad-hoc Reports,
Scorecards, Dashboards etc. using Business Intelligence & analytics tools to drive business decisions
 Automation of existing & future data needs of organization for efficient data analysis & decision making
 Led multiple parallel projects & handled a team of 7-9 members (developers & analysts) for project execution
Key Achievements
 Created web & app based Market Intelligence platform for Distribution Strategy, integrating disparate data
across organization & external agencies to generate actionable insights to achieve short & long term business goals
Amdocs DVCI Pvt. Ltd. Subject Matter Expert Jun 2010 – Jun 2011

Roles, Responsibilities & Key Achievements

 Acted as focal point to coordinate Amdocs and Tech Mahindra teams working for client AT&T
 Provided continuous support to client, testing team and onsite team to finalize most efficient solution
 Successfully designed, developed and delivered high quality project solely within 2 week strict timeline
SUMMER INTERNSHIP

Bharti Airtel Pvt. Ltd. Sales & Marketing Apr 2012 – Jun 2012
Roles & Responsibilities
 Evaluated Cross sales opportunity among Airtel products (Voice, Data, DTH etc.) using customer insights
 Analysed usage of Airtel products like voice, Data, Airtel Money among Low Income Group customers
 Conducted market study & benchmarking, generated Voice of Customers across Airtel product portfolio

 Key Achievements
 Suggested changes & Implemented modified promotional script in Gujarat circle for 6 Special offers
 Increased conversion by 70% in an offer; improved overall conversion rate by 16% across all offers
ACADEMIC DISTINCTIONS & CO-CURRICULAR ACHIEVEMENTS

Awards & Scholarships

 Merit Scholarship by Ministry of Defence, Govt. of India for outstanding academic performance, 2002
 ‘Award of Honour’ for academic excellence in class 10 from Baha’i Spiritual Assembly, Lucknow, 2002
 Secured 1st Rank (School Topper) in Class 10th and Class 12th CBSE Board examinations

B-School Competitions
 Campus Finalist in Stratos, Aditya Birla Group’s flagship management competition IIM Calcutta, 2011
 Campus Finalist in Wipro NitroSpark, a Consulting Case challenge organized by Wipro, 2012
 National Finalist in Bidwiser, Strategy event at Vista, International Business fest of IIM Bangalore, 2012
 National Finalist (Campus Runners up), American Express Campus Centurion Simulation Game, 2013

EXTRA CURRICULAR ACHIEVEMENTS

 Gold medallist(Football) in Inter Institutional sports festival held at MNNIT Allahabad, 2008
 1st Position in Inter House Cricket and Hockey; 2nd Position in Inter House Basketball Tournament
 Gold medallist (For 3 consecutive years) in Athletics (PT Display) in school Athletics meet, 2001-03
 1st Prize (For 3 consecutive years) in Inter House Hindi Calligraphy Competition, 2001-03
 Awarded Best Dancer (for 2 consecutive years) during Inter House Dramatics Competition, 1998-99
 Awarded NCC ‘A’ Certificate by Ministry of Defence, Government of India, 2002