WEEK 4 -

SS4
TOPIC :THE PHILIPPINE TOURISM INDUSTRY
LEARNING OBJECTIVES:

•
To review the sectors involved in the domestic tourism
industry.
•
To familiarize and master Philippine geography.
•
To know and enumerate the regions and attractions of the country.
•
To locate the major cities of the Philippines and familiarize
•
their airport/city codes.

ITTM 211:
COURSE: INTRODUCTION TO TRAVEL AND
Academic facilitator: CHIM ACADEMIC
TOUR MANAGEMENT COMMUNITY
The Philippine Tourism Industry
The tourism industry is a composite of
industries and entities, both public and
private, involved in the planning,
development, marketing, sales, operation,
and evaluation of destinations, products
and services that cater to the needs of the
travelers, both foreign and domestic.
 COMPONENTS OF PHILIPPINE
The Government Sector The Private Sector
TOURISM
Department of Tourism Transportation Companies
Tourism Promotions Board (TPB) Lodging Industry

Tourism Infrastructure and Food and Beverage Industry

Enterprise Zone Authority
(TIEZA)
Local Government Units Attractions and Activities Industry
Other National Government Units The Travel Trade

Financial Institutions Other Private Sector Entities

Education and Training
Institutions
 GOVERNMENT SECTOR
The Government Sector of
the tourism industry is
responsible for the
formulation of tourism
policies. It provides for the
development of
destinations, and regulates
the industry, in collaboration
with other government
LGUs & Other Government Units
entities.
 PRIVATE SECTOR
In the private sector, the six (6) principal industries involved in tourism are:
1. The Transportation Industry (air, sea, land)
2. The Hospitality Industry or Lodging Industry (hotels, resorts, inns, motels,
pension houses, apartment hotels)
3. Food and Beverage Industry (restaurants, disco, travel food service and
institutional food service)
4. The Activities and Attractions Industry or the Entertainment and Recreation
Industry (museums, theaters, theme parks, adventure clubs, dive shops)
5. The Travel Trade industry (travel agencies, tour operators, and tour guides)
6. Other Private Sector Entities
PHILIPPINE
TOURISM
AND
GEOGRAPHY
Philippine Basic Facts

• Land Area: 300,

000 sq.kms
(116,610 sq. miles)
•
Population:
106.9M (2019
estimate)
•
Tourist Arrivals:
Top Ten Foreign Visitor Top Ten Tourist
Market of the Philippines Destination in the
(2018) Philippines (2018)
1. South Korea 1. Cebu
2. China 2. Ifugao
3. USA 3. Metro Manila
4. Japan 4. Baguio
5. Australia 5. Davao
6. Canada 6. Boracay
7. Taiwan 7. Vigan
8. UK 8. Batanes
9. Singapore 9. Bohol
10. Malaysia 10. Palawan
 PERFORMANCE TASK 1 – Group
Presentation (to present by next week)
• Create 3 groups per class that will represent LUZON,
VISAYAS & MINDANAO islands.
•
Plan for your performances that may discuss/ show the
following:
-
Cultural Aspects in the assigned islands of the Philippines
(LuzViMinda) – CULTURAL DANCE
-
Famous Destinations of the Region/Island- TOUR GUIDING/
ROLE PLAYING
-
Video Presentation- VLOGGING/ TV REPORTING
•
Group performances will take only to maximum of 10mins.