8 Advantages of Being a Small Business Owner

Now
May 17, 2015 by Deborah Shane In Small Business Operations 17

Parity in business always exists, but we are in a “spring of hope” and some of the best
of times for starting, launching or growing a small business. The past few years have
seen an opportunistic and favorable business environment and it looks like thankfully it
is poised to continue.
Here are the advantages of being a small business owner … now.

Technology Tools
In no other time has technology made it easier for us to do business, communicate and
grow on such an efficient and far reaching scale. The Web, email marketing, social
media, plug-ins and apps allow us to organize and focus communication. and to help
people in ways that save us time and energy and improve efficiency.
The cloud offers front end management of tasks, while many small service companies
still juggle paper spreadsheets and calendars to stay organized.
POS systems let small retailers accept more than cash with a swipe. A repeat customer
has a higher lifetime value than a new customer so it pays to invest in customer loyalty
programs. By adding a simple plug-in app, small businesses can turn their basic Gmail
service into something even more powerful.

Better Access to Credit

Although banks and credit unions are still cautious, now is a great time to seek
financing. It’s gotten easier for small businesses to obtain loans.
Keri Gohman, executive vice president and head of small-business banking for Capital
One recently toldThe New York Times:
“It’s actually a really great time to access small-business capital. Rates are low and
banks are also feeling the economic recovery. We really want to lend. Small business
owners can shop around and work with banks to find the best rates.”

An Improved Economy
There are so many reasons to be optimistic now and moving forward. People are finally
feeling optimistic enough to invest more in themselves, their businesses and others.
The “recovery fatigue” many of us have been feeling is finally lifting and shifting from
recovery to growth and people want in and to enjoy it more. Hartford’s Small Business
Success Study reported in October 2014 that 77 percent of small businesses feel
successful about their business operations, up from 70 percent in 2013.
The Sage Business Index (2014) indicates 58 percent of business revenue will grow in
2015 by an average of 2.5 percent.
Competition Makes Us All Better
We simply can’t become better by ourselves. It is through healthy competition that we
are inspired to innovate, try new things, rebrand, stay motivated, provide stellar
customer service and be a part of  a community that helps and learns from each other.

Exceptional Current Resources and Help

Why do some small business owners think waiting to start or improve will help? It won’t
help and there will never be a perfect time. If you have done your due diligence,
research and homework then now is your best time. The resources, tools, and help are
plentiful. From SBA.gov, blogs, podcasts, video, Small Business Trends and more,
there is almost no question that cannot be answered or information that can’t be found.
Just search Google or Bing for anything and you will find information. A word of caution:
vet the research results and people that come up and go with the most current and most
credible ones.

The Personal Satisfaction

If you really want to do your own thing, be your own boss and lead your own charge,
then by all means do it. But, be prepared to do business with all the assets you will need
in today’s world. The personal satisfaction that comes from succeeding as your own
boss is priceless and worth working for. Here’s a 30 point startup checklist for starting a
business.

Flexibility with Changing Conditions

Small business operators have way more flexibility to make swift, immediate and
necessary changes that are essential to dealing with shifting conditions. They’re at the
top. The ability to respond quickly to market changes is a big asset you have and can
use to stay ahead.

Personalized Customer Service

Most successful small businesses take the opportunity to deliver personalized,
unexpected and exceptional customer service very seriously.
They usually serve a smaller area and can really get to know their customers’ needs,
wants and history. Developing long term, ongoing relationships is one of the benefits
that can keep customers coming back perhaps through more than one generation.
There is something very comforting and trust building about serving mothers, fathers,
sisters and brothers of the same family. Small businesses can make these kinds of
business relationships happen.
There are so many viable business ideas and categories if you are ready to take the
plunge. There arebusinesses you can start for less than $100 and franchises you can
buy that may be an easier way to go for budding entrepreneurs.
As entrepreneur and Forbes contributor Kevin Harrington explains:

“Sometimes you just don’t know what your market is until you try.”