A Report on E-Commerce

Applications of ClickBD.com

University of Dhaka
Department of Finance

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A Report on E-Commerce Applications of
ClickBD.com

Course name: E-Commerce and E-Banking

Course code: F-404

Prepared For:

Mr. Md. Sajib Hossain

Lecturer
Department of Finance
University of Dhaka

Prepared By:

Group No. 1
SL NO: NAME ID NO:
01 Md. Azhar Hossain 16-053
02 Md.Omar Faruk Bhuiyan 16-085
03 Morjina Begum 16-061
04 Aparajita Saha 16-167
05 Mahzabeen Bari 16-169

Date of Submission: 06/03/2013

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 Letter of Transmission

March 06, 2013

Mr. Md. Sajib Hossain
Lecturer
Department of Finance
University of Dhaka

Subject: Submission of Report.

Dear Sir,

It gives us immense pleasure to submit the report on A Report on E-Commerce Applications of

ClickBD.com. This report is submitted as the requirement to fulfill the course E-Commerce and
E-Banking (F-404).

We are thankful to you as this report was helpful for us to know about the E-Commerce
applications in Bangladesh and its operations, why it is used and the possible development for
this E-Commerce sector in Bangladesh. This was a wonderful opportunity of widening our
knowledge from the pages of our book to the field of practice.

We hope that the report will meet the standard and will serve its purpose.

Thank You.
Sincerely Yours

Md.Omar Faruk Bhuiyan

On behalf of the group:

B.B.A. 16th Batch
Roll: 16-085, Section: A
Department of Finance
University of Dhaka

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 Executive Summary
E-Commerce is a common phenomena in today’s world. Almost every organization now tries to
catch up with the moving world through E-commerce and Internet. They try to create value for
their customers in newer ways. They try to share important information as much as possible
and try to connect and keep in touch with their customers through technology mediated way.
All the technology mediated exchanges between parties are called E-Commerce. We have
prepared a report regarding this issue covering the practices of E-commerce by ClickBD.com
(The no. 1 E-Commerce site in Bangladesh). We have gathered many information about their
business, methods, systems and practices in Bangladesh. We have observed ClickBD’s process
of doing business, how they help to complete a transaction, their categorization, website etc.
We have also mentioned about the users of E-commerce, products and services provided by
ClickBD, platforms, process of buying and selling through ClickBD, payment mechanism, delivery
process etc. One can also give free advertisement of his/her thing to be sold at ClickBD. Process
of posting, promoting, managing, searching and replying an advertisement also described in our
report. The marketing strategies, Challenges, threats, negative aspects, future plans and
business models are described with the viewpoint of ClickBD.com. We tried to give our best to
prepare this report and tried to make this report interesting for the readers. The details
discussions are given in the later parts of this report. We hope that after reading this report we
will succeed to add value for the readers about E-commerce. This report offers a lot besides the
theoretical knowledge and we are very thankful to everyone who contributed in the making of
this report.

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 Table of Contents

Sl. Topic Page No.

1 Introduction 6-9
2 Overview of e-commerce business in Bangladesh 10
3 About ClickBD.Com 11
4 Objectives of ClickBD.Com 12
5 How is it works? 13
6 Categorization 14
7 Design elements of ClickBD’s website 15-16
(7Cs Framework)
8 Categories of products and services transacted 17-18
through ClickBD.com
9 Users of ClickBD.com 19
10 Platforms of ClickBD.com 19
11 Process of Selling & Buying On ClickBD.Com 19-23

12 Payment process 24-25

13 Delivery process 26
14 Process of Posting, Promoting, Managing & 26-28
Searching & Replying To an Ad
15 Marketing strategy 29
16 Challenges 30
17 Negative aspects 31
18 Future plans 32
19 Business model of Clickbd.com 32-36
20 Conclusion 37
Introduction

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E-commerce refers to the technology mediated exchanges between parties, that is buying and
selling of products or services over electronic systems through Internet and other computer
networks and other electronic activities that facilitate these transactions.
The most popular medium in which e-commerce is conducted is the internet. It combines a
range of process such as:
 Electronic Data Interchange (EDI)
 Electronic mail (E-mail)
 World Wide Web (WWW)
 Internet Applications
 Network Applications
Some common applications related to electronic commerce are the following:
 Email
 Enterprise content management
 Instant messaging
 Newsgroups
 Online shopping and order tracking
 Online banking
 Online office suites
 Domestic and international payment systems
 Shopping cart software
 Teleconferencing
 Electronic tickets etc.

Importance and Uses of E-commerce

1. Exploitation of New Business
Broadly speaking, electronic commerce emphasizes the generation and exploitation of new
.business opportunities and to use popular phrases: “generate business value” or “do more
with less”.

2. Enabling the Customers

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Electronic Commerce is enabling the customer to have an increasing say in what products are
made, how products are made and how services are delivered (movement from a slow order
fulfillment process with little understanding of what is taking place inside the firm, to a faster
and rt1ore open process with customers having greater control.
3. Improvement of Business Transaction
Electronic Commerce endeavors to improve the execution of business transaction over various
networks.
4. Effective Performance
It leads to more effective performance i.e. better quality, greater customer satisfaction and
better corporate decision making.
5. Greater Economic Efficiency
We may achieve greater economic efficiency (lower cost) and more rapid exchange (high speed,
accelerated, or real-time interaction) with the help of electronic commerce.
6. Execution of Information
It enables the execution of information-laden transactions between two or more parties using
inter connected networks. These networks can be a combination of ‘plain old telephone
system’ (POTS), Cable TV, leased lines and wireless. Information based transactions are creating
new ways of doing business and even new types of business.
7. Incorporating Transaction
Electronic Commerce also inco11'orates transaction management, which organizes, routes,
processes and tracks transactions. It also includes consumers making electronic payments and
funds transfers.
8. Increasing of Revenue
Firm use technology to either lower operating costs or increase revenue. Electronic Commerce
has the Potential to increase revenue by creating new markets for old products, creating new
information-based products, and establishing new service delivery channels to better serve and
interact with customers.

9. Reduction of Friction

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Electronic Commerce research and its associated implementations is to reduce the “friction” in
on line transactions frictions is often described in economics as transaction cost. It can arise
from inefficient market structures and inefficient combinations of the technological activities
required to make a transaction. Ultimately, the reduction of friction in online commerce will
enable smoother transaction between buyers, intermediaries and sellers.
10. Facilitating of Network Form
Electronic Commerce is also impacting business .to business interactions. It facilitates the
network form of organization where small flexible firms rely on other partner, companies for
component supplies and product distribution to meet changing customer demand more
effectively. Hence, an end to end relationship management solution is a desirable goal that is
needed to manage the chain of networks linking customers, workers, suppliers, distributors
and even competitors. The management of "online transactions" in the supply chain assumes a
central role.
11. Facilitating for Organizational Model
It is facilitating an organizational model that is fundamentally different from the past. It is a
control organization to the information based organization. The emerging forms of techno-
organizational structure involve changes in managerial responsibilities, communication and
information flows and work group structure.
Advantages and Disadvantages of E-commerce
The invention of faster internet connectivity and powerful online tools has resulted in a new
commerce arena – Ecommerce. Ecommerce offered many advantages to companies and
customers but it also caused many problems.
Advantages of E-commerce
 Faster buying/selling procedure, as well as easy to find products.
 Buying/selling 24/7.
 More reach to customers, there is no theoretical geographic limitations.
 Low operational costs and better quality of services.
 No need of physical company set-ups.
 Easy to start and manage a business.

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  Customers can easily select products from different providers without moving around
physically.
Disadvantages of E-commerce
 Any one, good or bad, can easily start a business. And there are many bad sites which
eat up customers’ money.
 There is no guarantee of product quality.
 Mechanical failures can cause unpredictable effects on the total processes.
 As there is minimum chance of direct customer to company interactions, customer
loyalty is always on a check.
 There are many hackers who look for opportunities, and thus an ecommerce site,
service, payment gateways, all are always prone to attack.

Overview of e-commerce business in Bangladesh

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In Bangladesh there is a limited application and use of B2C e-commerce .This field is not yet
much developed in Bangladesh. There are many reasons behind it one simple reason is this
country is not so developed and most of its citizens are poor and uneducated. It is quit natural
that there are few customers who is willing and can shop in internet. It will take years to be
developed this sector in Bangladesh. The telecommunication infrastructure of any country
affect the Internet services directly, cause it is largely dependent on it. Telecommunication
sector in Bangladesh is characterized by:
1. Poor level of penetration
2. High cost to access and
3. A lengthy waiting period
The Bangladesh Telegraph and Telephone Board (BTTB) Is the one and only provider and
enjoying monopoly in providing basic telephone connections. The private sectors are now
involving in cellular phones and also working as Internet Service Providers (ISP).
Due to many reasons B2C e-commerce will not be able to be of much use in Bangladesh. The
reasons are:
1. Low per capita income
2. A weak infrastructural and legal environment
3. Lack of trust between business and consumers.
4. Non-availability of international credit cards
5. Foreign currency remittance restrictions
6. Delays and informal payments at customs clearance.
On the other hand, In Bangladesh B2B e-commerce is already in operation for years. Export
sector has the great use of it. A major field of the use of e-commerce is ready made garments
(RMG) sector. They use internet for searching potential buyer and supplier. There are some
local websites which provides facility of C2C e-commerce in Bangladesh. In those websites both
the customer or buyer and seller can interact directly with each other. ClickBD.com,
bikroy.com, cellbazar.com are most famous. Here we have selected ClickBD.com for reporting
purpose.

About ClickBD.com

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ClickBD.com started its operations in April 14, 2005 as the first e-commerce portal in
Bangladesh, which brings revolution in Bangladesh's internet. ClickBD.com is an online
marketplace where anyone can sell or buy almost anything. The site has a strong and growing
community of users who trade in a wide range of item categories including Electronics,
Cameras, Phones, Computers, CDs, Mobiles, Fashion Accessories, Music, and Travel. Through a
world-class technology infrastructure ClickBD.com enables & simplifies e-commerce for
Bangladesh's ever expanding online community. People spend more time on ClickBD.com than
any other Bangladeshi site. ClickBD.com encouraged young generation to earn money from
selling goods using the power of the Internet.
In 2011, ClickBD.com launched Online Stores alongside its classified service, providing an
opportunity for users to visit an online shopping mall and do online shopping at the best price.
Actually, this truly dynamic e-commerce solution will change the way we buy and sell in
Bangladesh. The successes of ClickBD.com now inspire more ICT entrepreneurs to come up with
new and innovative ideas that shape up our country's future in IT.
The response of the people of our country is quite well about ClickBD. About more than 1
million people are using ClickBD and the number is increasing day by day. The possible reasons
behind their success are:
1. One of the most successful e-commerce sites in Bangladesh.
2. Free account opening and free posting of advertisement of selling almost everything.
3. It is a consumer to consumer e-commerce where buyer meets the seller by their contact
number.
4. Advanced search options are there for the customization by the customer or buyer.
5. Introduction of E-Store for the businesses and making e-commerce easy for the
businesses by providing them a virtual shop in the internet.
6. ClickBD.com does not tolerate spamming.
7. ClickBD.com prohibits the use of language that is vulgar, racist, hateful, overtly sexual, or
obscene in nature in public display on ClickBD.com.

Objectives of ClickBD.Com

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People from all over Bangladesh buy and sell on ClickBD.com. Currently, over 90% of all listed
items get sold on ClickBD.com giving buyer and seller the convenience of online trading. Here,
buyers have the option to purchase items in an auction-style format or items can be purchased
at a set price through a feature called fixed price.
Major objectives behind the ClickBD.com service concept are:
 To shape the Bangladeshi Internet revolution by building the largest person-to-person
trading community in the country.
 To offer the best consumer experience in an environment driven by high performance,
constant innovation, teamwork and opportunity for wealth creation.
 To provide an e-trading platform for Bangladesh where practically anyone can trade
practically anything.  
Actually, ClickBD.com is the place where people buy what they want, sell what they have, and
make new friends while they are at it.

How it works

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 Online Offline

Customer C
interface li
ck
BD
.
co Process of ClickBD.com.
Figure: Working
Fulfillment system m

Figure: Working Process of ClickBD.com.

Based on two dimensions: online or offline presence and customer interface or fulfillment
system, we can easily identify where ClickBD.com is playing to serve its customer. ClickBD.com
is an e-commerce site that gives a platform to the sellers to sell and to the buyers to buy their
products online. So, internet is used for both customer interface and back office system.

Categorization

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 Business originating from...

Business Consumers

Business
And selling B2B C2B
to...

Consumers
B2C C2C

Figure: Categorization of ClickBD.com as E-Commerce.

ClickBD.com is an e-commerce site that gives a platform to the sellers to sell and buyers to buy
their products online. ClickBD.com does not sell any product directly, in every ad the seller’s
contact number is given so buyers call them to know about the product. So, it is involved in C2C
e-commerce; if categorizing e-commerce based on the business origination and customer
types.

Design elements of ClickBD’s website (7Cs Framework)

A virtual website of any business can give significant information to current and prospective
target-market customers. An effectively designed website can quickly answer many basic

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questions of the target customers. Even it can attract the non-targeted customers too. So,
design of the website is very important. Design element of ClickBD’s website is described below
according to the 7Cs framework.
Context:
Context of a website can be aesthetic or functional. Aesthetic sites focus heavily on interesting
graphics, colors and design features, while functional sites focus more on ease of navigation,
speed, usability etc.
We can say that ClickBD maintains both the aesthetic and functional contexts together. It works
as a platform of buying and selling. It does not buy or sell anything directly. So, it ensures that
website is easily accessible and usable by the sellers and buyers. For this purpose it maintains
the functional look. There are pictures of different products. For some products clear pictures
are very important. For facilitating this purpose ClickBD also maintains aesthetic look of the
website to some extent.
Content:
Content includes all digital subject matters of a site. It includes text, video, audio graphics etc.
ClickBD uses number of texts and photographs of the products of its customer. Telephone
numbers and mail address are also provided for offline transaction between the sellers and
buyers.
Community:
Community is the interaction between the site users. It can be between two users through e-
mails or between one user and many through chat room.
For ClickBD it is one user to many. A seller can communicate with many customers by giving his
ad in ClickBD. Then after a bidding process he can select his customer. For a buyer the case is
also the same.

Customization:
Customization is defined as the site’s ability to tailor itself or to be tailored by each user. When
the firm manages the customization it is called tailoring. When it is initiated and managed by
users it is called personalization.

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In case of ClickBD there is both tailoring and personalization. ClickBD determines how different
categories will be seen in the website page, how one can give any ad etc. There are certain
rules of ClickBD regarding posting, promoting, managing ads in their website. From this view
point ClickBD maintains tailoring for customization.
Some personalization options are also available. A seller can determine how he wants to
advertise his product. Whether it will be a premium ad or not depends on the seller’s choice.
He also enjoys the option of managing, changing and deleting his ads. A buyer can save 3 ads as
favorite at a time so that whenever he goes to the website the selected ads come to his home
page. ClickBD does not have any restrictions regarding these issues.
Communication:
Communication is the dialogue between the site and users. It can be site to user, user to site
and two way communications.
For ClickBD it is user to site communication. Users can contact with ClickBD through e-mail.
Helpline number is available for customer service.
Connection:
Connection means the extent of formal linkage between the site and other sites.
ClickBD has some trusted sellers. It has connections to these sites. By clicking on any company’s
name we can easily go to that particular company’s site. On the other hand when we go to
some social networking sites specially face book we can see the ads of ClickBD. By clicking there
one can enter to ClickBD’s website too.
Commerce:
Commerce means sale of goods, products or services on the site.
ClickBD does not do any commerce. It works only as a platform of buying and selling. But it does
not directly sell or buy any products or services.

Categories of products & services transacted through ClickBD

Advertisements of large variety of products and services are seen in ClickBD’s website.
Agricultural products, electronic products, fashion accessories are displayed for transaction

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purpose here. Even if one can know about any job vacancy and can submit his VC here. One can
post ad for tuition also. Thus ClickBD gives opportunity to the people to buy and sell different
categories of products and services. In its website the categories are classified in a very
organizing form. So users face no difficulties to find out the desired product or service.
Important categories with different classifications are shown in the following table.

Category Products/services under the category

 Corn
 Dairy
 Fisheries
 Fruit
Agro & Livestock  Mushroom
 Other Agro & Livestock
 Plants
 Poultry & Live stocks
 Rice
 Shrimp
 Vegetable
 Car Parts & Accessories
 Cars
Cars & Vehicles  Heavy Vehicles
 Motorcycle Parts & Accessories
 Motorcycles & Bikes
 Ships & Boats
 Video Games & Consoles
Computing &  Soft wares
Gaming  Laptops, Desktops & Tab PC
 Computer Accessories
 Modems, Broadband & Networking
 Home Appliances
 Music & Audio
 Cameras
Electronics  Security & Surveillance Systems
 Satellite & Cable Equipments
 TVs & Players
 Air Condition
 Footwear & Shoes
Fashion Accessories  Jewelry
 Women's and men’s Clothing
JOBS  CVs & Resumes
 Vacancies
 Mobile Handsets
Mobiles &  Telephone Sets & Answering Machines

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 Telephony  SIM Cards
 Mobile Phone Accessories
 Advertising & Design
 Art, Music, & Decor
 Beauty & Health
 Catering &Tiffin
 Cleaning & Maintenance
 DJ & Party Planners
 Domestic Help - Cooks, Drivers
 Health & Fitness
 Hotels & Resorts
Services  Household Repairs & Renovation
 Insurance
 Interior Designers & Architects
 Internet & Web Design
 Investment & Financial Planning
 IT & Software Development
 Repair - Electronics, Appliances
 Restaurants & Coffee Shops
 Retail & Merchandise
 Taxation & Audit
 Tickets - Airline, Train, Bus
 Travel Agents
 Tutor
 Video & Photography

Users of ClickBD.com
There are different kinds of users in ClickBD.com. Some are individual sellers; some are their
valuable merchants etc. Mostly teenage to middle age people are regular user of ClickBD.com.

Platforms of ClickBD.com

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One can buy or sell almost anything at ClickBD by using internet through desktops, laptops even
tabs. ClickBd.com is also available at mobile. ClickBD’s services are available under the domain
and sub-domains of http://www.ClickBD.com/ (the "Site") (including stores.ClickBD.com) and
the general principles for the websites of their subsidiaries and affiliates. For mobile connection
one can go to http://m.clickbd.com. If someone has any questions, he/she can refer the problem to
email at webteam@ClickBD.com or support@ClickBD.com. One can communicate with them through
mobile at 01742205300.

Process of Selling & Buying On ClickBD.Com

ClickBD.com is an e-commerce site that gives a platform to the sellers to sell and buy their
products online. They do not sell any product directly, in every ad the sellers contact number is
given so buyers call them to know about the product.
Selling Process
Becoming a Member
It is needed to be a member at ClickBD.com if anyone sells his product through using this online
portal. It is easy to be member of ClickBD.com.
There are two ways to register with the ClickBD.com website.
     1) People can use their face book account to register.
     2) People will need an email address and a mobile number to register. The email address and
mobile number has to be unique to the account and cannot be replaced once the account is
created.
Once the details are submitted, a confirmation email has been sent to the registered email
address.
There is no fee for registration and it takes lesser than 5 minutes. As a member, anybody have
access to all the features. He or she can buy and sell on the ClickBD.com website. He can post
free Ads, save Ads as browse along, and manage Ads etc.
The account can be blocked or barred, if the member has violated any of the ClickBD.com rules
and regulations. In this situation it is needed to call the customer support team to resolve the
problem.

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Listing and Selling.
Listing Description
 The seller must be legally able to sell the item that he lists for sale on the Site.
 Seller must describe his or her item and all terms of sale on the listing page of the Site.
 Here, the listings may only include text descriptions, graphics, pictures and other
content relevant to the sale of that item.
 All listed items must be listed in an appropriate category. All items in multiple item
listings must be identical.
 All auction listing must not contain negotiable price information or seller's direct contact
information or any information that indicate intention of bypassing ClickBD.com system.
Market Price
The seller must not put too high Reserve Price or unreal Market Price on the listing.
Binding Bids
Except for items listed in a category under the Non-binding Bid Policy, if seller receives at least
one bid at or above the stated minimum price or in the case of reserve auctions, at or above the
reserve price, seller is obligated to complete the transaction with the highest bidder upon the
auction's completion, unless there is an exceptional circumstance, such as:
(a) The buyer fails to meet the terms of the seller’s listing (such as payment method), or
(b) The seller cannot authenticate the buyer's identity.
Sellers may not manipulate the price of any item and may not interfere with other user's listings
or transactions.
 

Selling Policy
ClickBD.com does not permit posting or listing of classified ads in relation to the following:
1. Online Money earning ads: Ads of this nature are in most cases picked up as scams or frauds
therefore 'posting money earning ads' is not permitted on ClickBD.com .com
2. Duplicate ad listings are not allowed: Any ad posted more than once with the same content
or title in the same category would be considered as a duplicate ad. Here, sellers are advised to

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post multiple ads only if they have different items or services for sale. All Duplicate ads would
be deleted and the user will be suspended if the problem persists.
3. Multiple Listing: Listing a single item but offering several other identical items at the item
description is called multiple listing. ClickBD.com users are allowed to list only one item per ad.
4. Incorrect category: sellers must list their items in the most appropriate category.
Furthermore, each item or service can only be listed in one category.
Items That Are Prohibited By ClickBD.com
It is the responsibility of both the seller and the buyer to ensure that transactions completed on
ClickBD.com are for items and services that are appropriate for sale under all applicable laws
and regulations. There are some things that may not be listed or sold on ClickBD.com. These
include:     
1. Online Money Earning Ads
2. Firearms and ammunition    
3. Fireworks and explosives    
4. Government IDs and police items    
5. Hacking and illegal surveillance equipment    
6. Hazardous goods    
7. Illegal counterfeit goods    
8. Human parts, body fluids, and human remains    
9. Illegal drugs    
10. Non-transferable contracts    
11. Recalled goods
12. Stocks, bonds, and securities    
13. Stolen goods  
14. The sale of alcohol to persons not of lawful age   
15. The sale of cigarettes to persons not of lawful age
Consequences for Breach of Selling Policy
Users who violate any of the above mentioned selling policies may be subjected to the
following actions.  

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 1. Suspension or termination of membership    
2. Permanent blocking of access to the site    
3. Reporting to Law Enforcement or Appropriate Authorities
Buying Process
ClickBD.com is a Venue where anyone can buy his or her necessary goods or services through
fixed price format or auction-style format. As a buyer, they are obligated to complete the
transaction with the seller:
 If they purchase an item through fixed price formats; or
 If they are the highest bidder at the end of an auction meeting the applicable
minimum bid or reserve requirements and this bid is accepted by the seller.
1. Fixed Price Marketplace
It is available for the customer to purchase items at a fixed price from a service on an area of
the site. This area is a venue that allows users to find and purchase items from other users at a
fixed price.
2. Auction-style format
Actually, ClickBD.com is not a traditional auctioneer. But we may refer it to as an online auction
web site. The Site acts as a venue to allow anyone to offer, sell, and buy just about anything, at
anytime, from anywhere, in an auction-style format commonly referred to as "online auctions"
or "auctions."
As a buyer, they are obligated to complete the transaction with the seller if they are the highest
bidder at the end of an auction meeting the applicable minimum bid or reserve requirements
and this bid is accepted by the seller.
Bids are not retractable except in exceptional circumstances, such as:
 The seller materially changes the item's description after you bid;
 A clear typographical error is made;
 Buyer cannot authenticate the seller's identity; or
 The seller does not confirm buyer’s purchase in the fixed price area.
Contact the seller

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The buyer can contact the seller directly by using the highlighted email option on the Ad page
or on the mobile number provided. It is allowed to mail the seller with regards to any doubts or
query that may have about the product on the Ad.

Payment process
Online payments can be made at the E-stores section of the ClickBD.com website. Products
advertised on E-stores can be bought using Click-card.
Click-Card is a pre-paid payment card designed to be used on the internet. By using it people
can buy anything from ClickBD.com online store and other online stores as well. People just
have to go the online store www.clickBD.com or merchant website of ClickBD.com and choose

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the right product and add it to cart, where they can see their all online purchases. Make the
transaction through Click-Card and enjoy free home delivery.

Figure: Payment Process of ClickBD.com.

It is a unique online payment solution designed for Bangladesh that offers the buyer complete
security while shopping on the internet. It is Bangladesh's first online payment card. With no
extra charges or yearly fees, someone can finally enjoy the freedom of online shopping. People
do not have to have a bank account or any type of bank cards to get a Click-Card of their own.

Not many people have credit cards in Bangladesh which make online shopping impossible for
most of us. Even people with credit cards do not feel safe to share their financial data over the
internet. With Click-Card, someone can shop online safely, without using their actual credit or
debit card information. This not only keeps their information safe, but also protects their
privacy when completing transactions online.

Benefits of Accepting Click-Card

 Simple online application.

 No monthly fees.
 24 hour account access with full reporting.
 Funds from Click-Card transactions are confirmed in the customer's account in seconds.

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Anyone can use his or her Click-Card just like a credit or debit card. But because it's a prepaid
card, there's no chance of going into debt like with a credit card, or giving fraudsters direct
access to user’s bank account like with a debit card.

Beside the click-card, master card, VISA card etc are also acceptable for the payment of
ClickBD.com buyers.

Some Rules for selling and buying on ClickBD.com

1. Seller is not permitted to link to, display, or advertise through the use of email addresses,
URLs, images, or any other contact information goods or services for which he is not posting on
ClickBD.com
2. Seller may not include any content or images in the classified ad that are obscene, offensive,
harmful to minors, an invasion of privacy, or otherwise inappropriate.
3. Seller may not offer any item for sale that is not in his possession, seller has not the right to
sell, or that does not exist at the time of the classified Ad.
4. Seller is not permitted to send unsolicited email or messages to ClickBD.com or any members
of ClickBD.com.
5. Seller may not use or manipulate this service for any fraudulent activity or purpose.
6. Circumventing ClickBD.com fees and payments is prohibited.
7. Seller must complete any ClickBD.com transaction upon which final terms have been agreed.
Likewise, buyers should not make offers or accept an asking price on classifieds for which they
do not intend to complete a transaction.
8. The classified ad must be in English, however it may contain words in another language, if
necessary, in order to describe the item or service for sale.

Delivery process
ClickBD.com is an e-commerce site that gives a platform to the sellers to sell and buy their
products online. They do not sell any product directly, in every ad the seller’s contact number is
given so buyers call them to know about the product. So the liability of the delivery of the item
to the buyer is going to its seller. That is, ClickBD.com has not any liability to deliver the buyer.

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The delivery of item may be free or chargeable, that depends on the seller’s intention whether
to charge a delivery fee or not.

Process of Posting, Promoting, Managing,

Searching & Replying To an Ad

There are two types of ads. One is free ad and the other one is premium Ad. Premium ads are
paid ads. Users need to deposit certain amount to make his/her ad as premium.

The benefit of this kind of service is huge. If people post their ad in print media it will stay on
the paper only for that day, but if someone uses online service like ClickBD.com, the ad will stay
there for 1 year. If it is premium ad it will stay on our Homepage for 15 days which is
beneficiary for seller.
Posting an Ad
To post an ad, firstly it is required to sign up on the website. Then, it needs to log in to the
account. After that one can post an ad by clicking on the ‘post your ad icon’.
Step by step process:
 Clicking the ‘post your Ad’ icon will take to a page where it is needed to select the
category for the product.
 After selecting, clicks continue to proceed to the description page. Try to describe the
item as accurately as possible. Listing more than one product will violate the
ClickBD.com policy and can result in the Ad being removed.
 Finally to submit the Ad one have to click on ‘post this Ad’ at the bottom of the
description page.
Posting is completely free unless the seller has selected the premium Ad option. A free Ad can
stay on the ClickBD.com website for up to 90 days, unless they are deleted before that time.
Images make the Ad more appealing to the viewers. They can be added on the description
page. Seller can add up to 5 images for a single advert.
Promoting an Ad
If the seller wants to make his Ad stand out, it is needed to,
 Upload more pictures.

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  Describe the product accurately.
 Select one of premium plans to make the Ad appear on the top of the page so that it
gets the attention of the buyers. Here, a feature or a premium Ad is one where we
charge you a fee to make your Ad appear on the top of the list. A Premium Ad can have
validity from 3 to 15 days depending on the plan selected.
There are three different types of premium Ads. Here is given the types of premium Ads and its
costs:

1 Featured 3days/Tk.120 7days/Tk.180 15days/Tk.300

2 Top 3days/Tk.60 7days/Tk.90 15days/Tk.150

3 Urgent 3days/Tk.30 7days/Tk.42 15days/Tk.72

Table: price of different Ads on ClickBD.com.
It can help to sell the product better because, the item will appear on the top of the list till its
expiry no matter how many Ads pour in everyday.
Managing an Ads
Finding the posted Ad
To find the Ad which is posted by a person he needs to first log in and then go to classified
section in the homepage. Then, he has to click on 'Your ClickBD.com ' it will show a drop down
menu with the option 'Manage Your Ads.'
The process is, homepage -> classified -> Your ClickBD.com -> Manage you Ad

Make changes or delete to the Ad

The ‘Manage your Ad option’ can be used to edit/modify or delete the Ad.
Save an Ad to favorites
On top of every classified Ad page, there's a save option marked with a green star. User can
save up to 3 Ads at a given time. Also the top 5 recently viewed items will appear at the bottom
of the page.

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Searching & replying to ads
Reply to an ad
Anyone can search a particular Ad using the Ad reference number. Alternatively, if the Ad has
been previously saved or reviewed, it'll appear at the bottom of his ClickBD.com homepage.
Means of contacting with the seller
Anyone can contact the seller by using the highlighted email option on the Ad page or on the
mobile number provided. It is allowed to mail the seller with regards to any doubts or query
that may have about the product on the Ad.
Some of the rules of using ClickBD.com
 Any advert posted on ClickBD.com that does not respect the Terms and Conditions of
the website will be removed without notice.
 Premium Ads are subjected to the same regulations and will not be reimbursed if they
are removed because of a breach in site regulations.
 Nobody is allowed to post multiple Ads whose content is identical or similar. Only post a
maximum of one Ad for the same item or service per local area.
 Proposal of several goods or services in the same advert will become void and can result
in cancellation.
 An Ad that is too short or ambiguous could result in being classified as spam.
 The email option at the classified Ads section may only be used for queries related to
the product.
 Spamming or sending out identical messages can result in the account getting blocked.
 If a rule is violated, the account automatically gets blocked for 3 months.

Marketing strategy
The site has a strong and growing community of users who trade in a wide range of item
categories. They have an Internet marketing plan to achieve sustained growth for e-Commerce
business. To go in line with the marketing strategies now ClickBD.com is busy with the following
lines:

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 1. Going Where Customers Are
ClickBD.com is now giving importance to this source of customers. So, from Face book to
Twitter to LinkedIn to YouTube, there’s no limit to the number of social networking
channels available, where they post their Ad.
2. Monitoring What Competitors Are Doing
Competitive intelligence can be very useful. ClickBD.com spends some time by conducting a
competitive audit of top five competitors on the social web. Include:
 The social sites in which they are active
 The type of content they publish on the social web
 The number of followers/fans/views they have on each site
 How they promote specific products, programs or events via social media
3. Promoting Exclusive Offers through Social Media
In order for their e-commerce business to gain a following on whatever social channel they
choose, entice customers with something they can’t get anywhere else. Alternately, they offer
an exclusive item to social media followers or fans, such as free shipping or a weekly coupon.
They also offer “breaking news” that does not appear anywhere else, like pre-product release
announcements. ClickBD.com also uses other different marketing tools. Such as:
1. Display & rich media ads (Banners, Flash Ads, Flash Games, Online videos)
2. Sponsorship ads
3. E-mail marketing
4. Online catalogs
5. Blog advertising
6. Web site design & development
7. Public relations

Challenges
ClickBD.com is the first e-commerce web portal in Bangladesh. Before that people were not so
aware of digital buying & selling process. So ClickBD.com is facing the main challenge of
becoming familiar to Bangladeshi people. For this target they are trying to make their site
operation & transaction process easier. So far over a million of people have used the site.

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People are becoming more interested about this online shopping process. Fundamentally the
real issue is about changing peoples’ patterns and if once they learn how to use it they will start
doing it frequently.
Competitors of ClickBD.com are serving customers in offline through mobile phones also.
ClickBD.com is now not providing online services only. Offline services are not available here till
now. Internet connection is must to access its website. ClickBD.com has to take it as a
challenge, how they will get closer to customers very soon as their competitors are providing
offline services.
With the change of market buying & selling situations and other perspectives, prices of
products are changing everyday but frequently price changing in the ads is not being possible
yet. So ClickBD.com Team is now trying to give their best efforts to update prices and make
customers confident.
ClickBD.com is planning to expand to neighboring countries which is their topmost priority now
days.

Negative Aspects
As an emerging e-commerce web portal business ClickBD.com has some limitations which they
are trying to overcome. If they give proper importance to their limitations they can easily reach
their organizational goal.

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 1. Till now ClickBD.com has some problem with fraud ads, phone numbers given.
Transaction security cannot be assured till now. These types of fraud can make
customers scared.
2. Most of the ads & prices are not up to date. So people are losing their reliability over
ClickBD.com portal sometimes. So ClickBD has to assure that ads which are expired
must be removed & prices are updated.
3. ClickBD.com has more first time users who are not using this site in future. They have
to increase their retention rate.
4. ClickBD.com develops an interactive interface with customers via a website. After a
while, statistical analysis determines whether visitors to the site are one–time or
recurring customers. If they expect 2 million customers and 6 million shows up,
website performance is bound to experience degradation, slowdown, and eventually
loss of customers. To stop this problem from happening, website must be scalable, or
upgradable on a regular basis.
5. Product quality must be assured to get the confidence of customers.

Future Plans
 ClickBD.com will be a market of people, where a simple entrepreneur can compete with
a large corporation and have an equal chance of success.

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  It will be a place that constantly adapts and improves to meet the needs of buyers and
sellers. The market will be so large and open that people will be able to find almost
anything they can imagine. And every other way to buy and sell things will seem inferior.
 ClickBD can introduce mailing system through auto reply system to notify the matching
of criteria preferred by both sellers and buyers. From this service both buyer and seller
can be benefitted. For this purpose ClickBD can use automated software or customer
service centre.

Business Model of Clickbd.com

Key components of business model for online offering of Clickbd.com include:
 Value proposition/value cluster
 Market space offering
 Resource system
 Financial model
Value proposition/value cluster:
There are two options available for a firm to deliver a single benefit or a cluster of benefits. In
the offline market we have seen that most of the firm focuses exclusively on delivering a single
benefit. But in case of online market value clusters is much more prevalent. As Clickbd.com is
offering online business they deliver value clusters.
1. Value cluster of Clickbd.com:
Value cluster consists of three components: 1) The target segments 2) The key benefits and 3)
The supportive rationale for why these benefits can be delivered better than the competitor
can deliver them.

A. Target segments:
Existing offline markets
 Demographics(Teenage-middle age)
 Behavior(Dependency on online shopping)

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B. Key benefits:
 High performance
 Constant innovation
 Team work and opportunity for wealth creation.
C. Supportive rationale: The reason for why these befits of Clickbd.com can be delivered better
than the competitor can deliver them.
 Superior technology
 Free account opening and free posting of advertisement
 Introduction of E-Store for the businesses
 Not tolerate spamming
 Prohibits the use of language that is vulgar, racist, hateful, overtly sexual, or obscene in
nature in public display on ClickBD.com.
 Super feature ads.
 Easy inventory management
 E-store up and running in no time
 Easy online E-store customization
 Own payment gateway
Criteria that should be kept in mind in case of value cluster are:
Customer criteria: Whether customer get the value cluster of Clickbd.com easily.
Company criteria: Whether Clickbd.com has the caliber to perform the value cluster
Competitive criteria: Whether others competitor like Bikroy.com or Cellbazar.com have hold
the same or similar value cluster or not.
2. Market space offering:
Clickbd.com articulates the online product, service and information offering. In market space
offering there are three sequential tasks:
A. Scope of offering:
As Clickbd.com is not focused exclusively on one product category they follow Cross-category
dominance. Examples are:
 Agro &Livestock

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  Cars &Vehicle
 Computer& Gaming
 Electronics
 Fashion Accessories
 Jobs
 Mobiles
 Musical Instruments
 Properties and rent
 Services
 Sports and fitness
 Tickets.
B. Customer decision process:
a) Pre-purchase: Problem recognition, Surfing the website & Alternatives evaluation
b) Purchase decision: Fill up &Place order
c) Post purchase: Warranty, guarantee and satisfaction of customer.
C. Mapping product and services: Mapping products and services onto the customer decision
process of Clickbd.com “Walk the customer through” the entire purchase decision cycle and
encourage consumer to continually revisit the cycle.
3. Financial Models:
There are three parts of financial model which includes:
 Revenue model
 Shareholder value model
 Growth model

A. Revenue model:
Firms can pursue a variety of revenue models. In the revenue model of Clickbd.com the sources
of revenue are:
 Advertising

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  Product, Service, or Information sales
 Transaction
 Subscription
B. Shareholder value model:
While the revenue models clearly identify the flow of cash into the organization, they do not
indicate how a company plans to generate cash flow or shareholder value-for either the long or
short term. Three things of online model of Clickbd.com may differ from traditional model
which are:
 Shift from profit to shareholder value focus.
 Shift from supply-side language to demand-side language.
 Introduce new ways to create new value.
C. Revenue growth model:
Growth model will come through the continued development of advanced online software
tools and after-hours online trading. Through a world-class technology infrastructure ClickBD
enables & simplifies e-commerce for Bangladesh's ever expanding online community. People
spend more time on ClickBD than any other Bangladeshi site, making it the most popular site of
the country. ClickBD is proud to help many people established successful online businesses that
make a living out of it. In 2011, ClickBD launched Online Stores alongside its classified service,
providing an opportunity for users to visit an online shopping mall and do online shopping at
the best price. The response of the people of our country is quite well about ClickBD. About
more than 1 million people are using ClickBD and the number is increasing day by day which
enrich ClickBD’s performance and enrich the growth of shareholder value.
4. Resource system: This shows how a company must align its internal systems to deliver the
benefits of the value cluster, Resource system of Clickbd.com is:

Customer Constant
service innovation

High performance
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Multiple points of access Technology
 Integrated
partner offers

Online

Phone

Activities and resources

Conclusion
Now-a-days we get everything in the palm of our hand. Technology and innovation make our
life smooth and easy. E-commerce is a blessing which develop our civilization beyond our
imagination. Now we depend much on online shopping because e-commerce makes buy and

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sell lofty. Developed countries reap up the benefit of e-commerce than the developing country
like ours. In Bangladesh there is little scope and application of e-commerce. As most of the
people are living under the poverty line, they are not quit familiar with e-commerce. In 2005
Clickbd.com first introduce e-commerce portal which brings revolution in Bangladesh’s internet.
ClickBD.com is an e-commerce site that gives a platform to the sellers to sell and buy their
products online. They do not sell any product directly, in every ad the sellers contact number is
given so buyers call them to know about the product. So, it is involved in C2C e-commerce.
ClickBD.com follows value cluster, high performance, constant innovation and teamwork and
opportunity for wealth creation in the core benefit of Clickbd.com. Scope of offering of
Clickbd.con is cross-category dominance.Clickbd.com differs from other existing e-commerce
portal of Bangladesh as Clickbd.com offers their own Click card besides Master and Visa card for
payment. The success and achievement of Clickbd.com is impressive and it develops the online
market of Bangladesh in many ways. So in fine we can conclude that the role of Clickbd.com in
developing the online market of Bangladesh will be continued like the previous years.

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