Step 3 Understand Technology Commercialization

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA
VALORACIÓN Y NEGOCIACIÓN DE TECNOLOGÍA

CÓDIGO. 212032

CÓDIGO: 212032
COLLABORATIVE WORK
UNIT No 3
STEP 3
Understand technology commercialization
To:
Ingrid Tatiana Gómez

Tutor
By:
HERNESTO JOSE ARIZA Cod. 1.101.686.118

JONATHAN MCNISH Cod. 91520476
Group: 36
UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA - UNAD

ESCUELA DE CIENCIAS BÁSICAS TECNOLOGÍA E INGENIERÍA
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INTRODUCTION
OBJETIVES
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TABLE OF CONTENTS
Genially Video Presentation for each student (Activity 3)

PATENTSCOPE search diagram for each student (Activity 4)
YouTube link for each student (Activity 5)
Individual Methodology Description chart for each student (Activity 6)
Research Methodology Description Diagram one per group (Activity 7)
References (Use APA)
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Genially Video Presentation for each student (Activity 3)
Jonathan Mcnish
https://view.genial.ly/5e961c39e948540e05fbe6e1/presentation-top-ten-
negotiating-tactics
Hernesto Jose Ariza

https://view.genial.ly/5e9766d2e948540e050a8770/video-presentation-untitled-
genially
Jhon Jairo Urquijo

https://view.genial.ly/5e976b14e948540e050ace3e/video-presentation-genially-sin-
titulo
Julio Cesar Garcia

https://view.genial.ly/5ea74fa81eb0700dacddb51d/video-presentation-genially-sin-
titulo
PATENTSCOPE search diagram for each student (Activity 4)
Jonathan Mcnish
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Hernesto Jose Ariza
Jhon Jairo Urquijo

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Julio Cesar Garcia
YouTube link for each student (Activity 5)
Jonathan Mcnish
https://youtu.be/jCERNrM_6AA
Hernesto Jose Ariza
https://youtu.be/mkFerzKHsZM
Jhon Jairo Urquijo
Julio Cesar Garcia
Individual Methodology Description chart for each student (Activity 6)
Jonathan Mcnish
Student Jonathan Mcnish
Name
Date 04-2020
Type of Applied research
research
It is a type of research focused on finding mechanisms or
strategies that allow achieving a specific objective.
Phases of the
methodology
1. Reorient the business model for digital transformation:
The digital transformation begins with the redefinition of the
existing process. This could be entire operations of our internal
processes or something very small like digitizing the relationship
with our current clients. You will have to analyze the markets and
the internal data of the company to discover the processes that
can be optimized.
2. Identify the key technologies in the transformation:

There are many recent technologies that are growing rapidly, but
they should not all be implemented in business. The choice of
technology depends on the process to be optimized. The focus
should be on finding the technologies that are right for business
goals and implementing them effectively.
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3. Build a talent pool:

To implement innovative technologies, you will need trained and
dynamic people who are willing to shape ideas into a plan.
Without digital natives, it will be difficult to implement innovative
technologies.
Alternatively, you can have an expert partner in the technology

they are trying to deploy to. The benefit of this approach is that
you will save recruiting and training costs, and you can move
from one strategy to another easily and quickly.
4. Define a roadmap:
it is time to define the roadmap for its execution. All
implementation must be done in phases. Each phase of
implementation must end with a milestone, that is, an
achievement that shows that progress is being made in the right
direction.
5. Determine the KPIs:

To measure the plan's effectiveness, you must set up some key
performance indicators (KPIs). These metrics will demonstrate
the effectiveness of the plan and will also guide future decision
making.
References
(Use APA) Kuada, J. E. (2012). Research Methodology: A Project Guide for
University Students (Frederiksberg C [Denmark]:
Samfundslitteratur Press. Retrieved from:
http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost .com/login.aspx?
direct=true&db=nlebk&AN=503632&lang=es&site= eds-
live&scope=site&ebv=EB&ppid=pp_38
Red universitaria virtual internacional (2016) pasos y

metodologia para la transformacion digital [PDF] Disponible en:
https://campusvirtual.iep.edu.es/recursos/recursos_premium/pro
grama-
habilidades/pdf/transformacion_digital/contenido1/lectura3.pdf
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Hernesto Jose Ariza

Student Hernesto Ariza
Name
Date 18-04-2020
Type of
research
Methodology to investigate the problem of digital transformation
in Colombian companies. It is classified as an exploratory study.
Exploratory because it is necessary to increase the degree of
familiarity with the digital transformation of medium-sized
companies in Colombia.
Phases of the
methodology
INFORMATION SOURCES
Primaries: Observation; Interview managers of the companies.
The information given by the managers of each of the companies
was obtained through their direct participation in the
development of the survey,
Secondary: Articles, Internet pages; Libraries, related to digital
transformation in medium-sized companies Colombia.
POPULATION AND SAMPLE

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Legally constituted companies presented by the working group,

considering as requirement that these companies have a legal
entity with an existing registry in a Chamber of Commerce in
Colombia, bearing in mind the law 905 of 2004 for medium-sized
companies.
INSTRUMENTS
For this methodology, the survey was used as an instrument.

This survey had 20 questions, which were divided into three
important factors to identify the company in its technology sector,
the first factor was recognition of the company, the second factor
was to determine how has been its digital transformation and
finally to identify its degree of digitization.
RESULTS
From the information collected in the research, it is determined

that Colombian medium-sized companies continue to advance,
highlighting a Global Maturity Index of Digital Transformation, for
this reason the companies of the country are aware that
technology becomes the most important driver of business, it is
so clear that the adoption of technology undoubtedly becomes a
factor that not only improves the different moments of the
business, but also It allows them to be more competitive.
References
(Use APA) Gerald, C. (2015). Strategy, not Technology, Drives Digital
Transformation. Deloitte university press. Recovered form:
https://www2.deloitte.com/content/dam/Deloitte/fr/Documents/str
ategy/dup_strategy-not-technology-drives-digital-
transformation.pdf
Kuada, J. E. (2012). Research Methodology: A Project Guide for

University Students (Frederiksberg C [Denmark]:
Samfundslitteratur Press. Retrieved from:
http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost .com/login.aspx?
direct=true&db=nlebk&AN=503632&lang=es&site= eds-
CÓDIGO. 212032
OECD. (2019). OECD Reviews of Digital Transformation: Going

Digital in Colombia. OECD Publishing, Paris. Recovered from:
https://www.mintic.gov.co/portal/604/articles-
106833_going_digital_in_colombia.pdf
Research Methodology Description Diagram one per group (Activity 7)
Exploratory research is a type of research used to study a problem that is not clearly defined, and therefore
carries out a better understanding, but without providing conclusive results. Although exploratory research
is a very flexible technique, compared to other types of study, it implies that the researcher will be willing to
take risks, be patient and receptive.
212032_36
References (Use APA)
Kuada, J. E. (2012). Research Methodology: A Project Guide for University

Students (Frederiksberg C [Denmark]: Samfundslitteratur Press. Retrieved from:
http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost
.com/login.aspx?direct=true&db=nlebk&AN=503632&lang=es&site= eds-
CÓDIGO. 212032

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UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA

VALORACIÓN Y NEGOCIACIÓN DE TECNOLOGÍA

VALORACIÓN Y NEGOCIACIÓN DE TECNOLOGÍA

Ingrid Tatiana Gómez

HERNESTO JOSE ARIZA Cod. 1.101.686.118

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA - UNAD

Genially Video Presentation for each student (Activity 3)

Genially Video Presentation for each student (Activity 3)

Hernesto Jose Ariza

Jhon Jairo Urquijo

Julio Cesar Garcia

PATENTSCOPE search diagram for each student (Activity 4)

Hernesto Jose Ariza

Jhon Jairo Urquijo

Julio Cesar Garcia

YouTube link for each student (Activity 5)

Individual Methodology Description chart for each student (Activity 6)

2. Identify the key technologies in the transformation:

3. Build a talent pool:

Alternatively, you can have an expert partner in the technology

5. Determine the KPIs:

Red universitaria virtual internacional (2016) pasos y

Hernesto Jose Ariza

POPULATION AND SAMPLE

Legally constituted companies presented by the working group,

For this methodology, the survey was used as an instrument.

From the information collected in the research, it is determined

Kuada, J. E. (2012). Research Methodology: A Project Guide for

OECD. (2019). OECD Reviews of Digital Transformation: Going

Research Methodology Description Diagram one per group (Activity 7)

References (Use APA)

Kuada, J. E. (2012). Research Methodology: A Project Guide for University

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