Step 3 Identify technology value

Presented by:
Aurelio Eduardo Rubiano Díaz – 91.285.086
Claudia Patricia Saavedra – 31581451
Jefferson Nupan – 1.143.925.462
Juan Pablo Echeverry – 1.151.945.900
Linda Zorayma Paz Salazar – 1.107.098.727

Group: 212032_43

Tutor: Danilo Cardenas

Universidad Nacional Abierta Y A Distancia – UNAD

Industrial Engineering
Cali
2020
 TABLE OF CONTENTS
Introduction......................................................................................................................................3
Objectives........................................................................................................................................4
Overall objective..........................................................................................................................4
Specific objectives.......................................................................................................................4
Activities Assignment and Work Responsibilities..........................................................................5
Infographic.......................................................................................................................................6
Aurelio Eduardo Rubiano Díaz...................................................................................................6
Claudia Patricia Saavedra............................................................................................................7
Jefferson Nupan...........................................................................................................................8
Juan Pablo Echeverry..................................................................................................................9
Linda Zorayma Paz Salazar.......................................................................................................10
Problem selection chart..................................................................................................................11
Problem Tree.................................................................................................................................12
Aurelio Eduardo Rubiano Díaz.................................................................................................12
Claudia Patricia Saavedra..........................................................................................................13
Jefferson Nupan.........................................................................................................................14
Juan Pablo Echeverry................................................................................................................15
Linda Zorayma Paz Salazar.......................................................................................................16
Videos............................................................................................................................................17
Aurelio Eduardo Rubiano Díaz.................................................................................................17
Claudia Patricia Saavedra..........................................................................................................17
Jefferson Nupan.........................................................................................................................17
Juan Pablo Echeverry................................................................................................................17
Linda Zorayma Paz Salazar.......................................................................................................17
Conclusions....................................................................................................................................18
References......................................................................................................................................19

INTRODUCTION
Innovation is defined as the transformation of an idea into a salable, new or improved product or
equipment; in an operational process in industry or commerce, or in a new methodology for
social organization.
It covers all the scientific, technical, commercial and financial stages necessary for the successful
development and commercialization of the new or improved product, process or social service.
The act by which a technological change is introduced for the first time in an organism or
company is called innovation.
In companies there are a series of methods to determine different sections of companies such as
Income approach method, Cost approach method, Market approach method, Real options method
and Other criteria – Royallies

OBJECTIVES
 OVERALL OBJECTIVE

 Analyze valuation methods identifying the worth from technology innovation.

SPECIFIC OBJECTIVES

 Make infographics according to the chosen topic.

 Choose a difficulties in valuing technologies for transfer
 Make a problem tree according to the most voted difficultie.
 Make a video that explains the problem tree and recommendations.

ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES

ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES

 Group Number: 212032_43
Unit name: Step 3 Identify technology value
Selected topic Student name
Income approach method Linda Zorayma Paz Salazar
Cost approach method Jefferson Nupan
Market approach method Claudia Patricia Saavedra
Real options method Eduardo Rubiano Diaz
Other criteria – Royallies Juan Pablo Echeverry
Name Student chosen to submit the final Eduardo Rubiano Diaz
document to the Evaluation Environment:
 INFOGRAPHIC
Aurelio Eduardo Rubiano Díaz
Claudia Patricia Saavedra
Jefferson Nupan
Juan Pablo Echeverry
 Linda Zorayma Paz Salazar

Link: https://www.canva.com/design/DAEKDr2PssU/rmYCX6S04fxNL-NcHyHCQA/view?
utm_content=DAEKDr2PssU&utm_campaign=designshare&utm_medium=link&utm_source=p
ublishsharelink
 PROBLEM SELECTION CHART

PROBLEM SELECTION CHART

GROUP NUMBER: 212032_43
UNIT NAME: STEP 3 IDENTIFY TECHNOLOGY VALUE
Difficulties in valuing technologies for Votes
transfer
Little knowledge of valuation methods by
technology managers in charge of the
process
Lack of information on the market and
commercialization channels
Lack of information on production costs Linda Zorayma Paz Salazar, Claudia Patricia
Saavedra, Jefferson Nupan, Eduardo Rubiano
Diaz and Juan Pablo Echeverry.
Ignorance of licenses, patents or similar
technology transfer agreements
Lack of communication between
developers and technology managers in
charge of the process
Obstacle selected by the group:
 PROBLEM TREE
Aurelio Eduardo Rubiano Díaz
Claudia Patricia Saavedra
Jefferson Nupan
Juan Pablo Echeverry
Linda Zorayma Paz Salazar
 VIDEOS

Aurelio Eduardo Rubiano Díaz

 Link: https://www.youtube.com/watch?v=1l2SJXL9KVM&feature=youtu.be

Claudia Patricia Saavedra

 Link: https://youtu.be/lzBy8ITGJZ0

Jefferson Nupan
 Link: https://nupanjefferson.wixsite.com/videosunad/estrategia-de-evaluacion

Juan Pablo Echeverry

 Link: https://www.youtube.com/watch?v=wokz-_xd-K8&feature=youtu.be

Linda Zorayma Paz Salazar

 Link: https://youtu.be/pIOCCBCW6c0
 CONCLUSIONS

 Always perform a precision task, since it helps us create strategic action plans and ends
up focusing efforts on jobs that may not generate the desired income.

 Contemplating a good calculation of costs will help us to detect waste, ant expenses,
unnecessary purchases, cost overruns and losses caused by the inactivity of workers and /
or machinery.
 REFERENCES

World Intellectual Property Organization (WIPO) & International Trade Centre (ITC), (2010).
Exchanging Value – Negotiating Technology Licenses, A Training Manual (pp 32-41).
Recovered from:
https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf

Cohen, J. A. (2005). Intangible Assets: Valuation and Economic Benefit. Options Model (pp 84-
87). Hoboken, N.J.: Wiley. Retrieved from https://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=130922&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_84

Medellín Cabrera, Enrique Alberto, & Arellano Arellano, Alejandro. (2019). Technology
valuation at universities: Difficulties and proposals. Contaduría y administración,
64(spe1). Retrieved from: http://www.scielo.org.mx/pdf/cya/v64nspe1/0186-1042-cya-
64-spe1-00005.pdf

Triana Ortiz, K. (15,06,2017). Valuation Methods. [Video]. Recovered from:

http://hdl.handle.net/10596/12322