Professional Documents
Culture Documents
ED Business Guidelines
ED Business Guidelines
ED Business Guidelines
and international bestsellers from leading authorities and top business thinkers.
Concise summary of the book’s unique positioning in the marketplace and overall
vision
Explanation of market need for the book: statistics, demographics
Definition of who the customer is (reader/target audience)
Author biography, credentials, academic affiliations, and media platform,
including all social media (followers on Facebook, Twitter, etc.)
Sales opportunities: speaking engagements and events, potential corporate and
organizational sales, global outreach
Possible contributors for endorsements and foreword
Table of contents
Chapter summaries
Proposed specifications: word count, art (tables, graphs, charts, illustrations),
proposed manuscript completion date, special interior features
Competitive analysis: title, author, publisher, year published, and price of
competitive books and a brief statement on why yours would appeal to the same
audience