Intro To Mass Communication

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Name of College: COLLEGE OF ARTS, SCIENCES AND TEACHER EDUCATION

Name of School: INTERNATIONAL SCHOOL OF ASIA AND THE PACIFIC

Address: Alimannao Hills, Peñablanca, Cagayan 3502

Course Code : Eng 208 Reviewed by : MYRNA A. PAGULAYAN, Ph.D.


Dean, College of Arts, Sciences and Teacher
Education
Descriptive Title : Intro. To Mass Communication & Campus Journalism

Credits : 3 units (3 unit lecture) Approved by : PRESENITA C. AGUON, Ph.D.


Vice President for Academic Affairs

Requisites : NONE

Date Approved : April 11, 2017-2018


Co – Requisites : None

Prepared by : Aristotle M. Gonzales, MAEd.

SCHOOL VISION: COLLEGE PURPOSES AND OBJECTIVES


The International School of Asia and the Pacific aims to be the premier school in the country
producing globally competent entrepreneur contributing significantly to the upliftment of the
quality of life of the individuals, family, community, country and the humanity. “Caring for the FILIPINOS and the people of the world.”
SCHOOL MISSION:
The mission of International School of Asia and the Pacific works for the holistic development of
the person – a man conscious of his external destiny, aware of dynamics of change, challenged
by the needs of daily living, cognizant of national and international developmental goals and
ready to meet the demands of life in pursuit of his objectives in whatever socio-economic level
he belongs.

CORE VALUES:

Nationalism Godliness Patience

Trustworthiness Industry
PROGRAM EDUCATIONAL OBJECTIVES (PEO)

The College of Education is dedicated to produce Education graduates who, within a few years of graduation, are expected to:

I. Process their students’ varying concepts of teaching in the light of their personal experiences or observations.
II. Develop and appreciate their students’ understanding of the mechanics of instruction reflecting principles of teaching.
III. Implement to their students’ alternative modes of delivery.
IV. Implement effective classroom management techniques.
(Note: Program Educational Objectives (PEO) are derived from CMO 52, series of 2007)

STUDENT OUTCOMES (SO)

a. In-depth knowledge and understanding of the concepts of Campus Journalism and to distinguish the different parts of a campus paper.
b. Writing skills related to appropriate selection of Campus Journalism objective to write news articles correctly using the inverted pyramid structure.
c. Awareness of their grammatical accuracy and to avoid vague sentence construction.
d. Demonstrate mastery on how to make or write news on ongoing campus activities through collaborating with other students.

COURSE DESCRIPTION:

This course deals with the principles observed in writing various journalistic articles and developmental writings (news, editorials, columns, features, and sports) and other
phases of publishing a campus paper such as copy reading, proof reading, lay outing, photo journalism and editorial cartooning.

COURSE OUTCOMES (C0)

A graduate of Bachelor in Secondary Education course must achieve the following after finishing the subject:

1. Can demonstrate proofreading and editing skills:


2. Can equip students with the skills in framing appropriate questions.
3. Can acquire functional knowledge of sports lingo and write convincing sports news.

VALUE AIMS:

This course aims to increase the awareness of the students on how to validate information and learn about teamwork and volunteerism.

COURSE REQUIREMENTS: GRADING SYSTEM:


The student’s grade at the end of the semester represents the combined marks for (CS) class
 Regular class attendance and participation standing projects, attendance, etc.; Average Quizzes (AQ); and the Term Test (TT). There are
 Quizzes, Seat works, Assignments four (4) grading periods namely, Preliminary, Midterm, Semi-Final, and Final Examinations. The
 Term test school has adopted the cumulative grading system, which is computed as follows:
 Comparative Study Journal
 Translating editing poems and prose 1. Prelim Grade

CLASSROOM MANAGEMENT: PG= AQ+CS+TT


3
Teachers: 2. Midterm Grade MCA= PG +2(MG)
MG= AQ+CS+TT 3
1. All teachers are expected to conduct themselves in a professional 3
manner especially when dealing with their students. 3. Semi-Final Grade
2. Classroom must be neat and orderly before the class starts. SFG= AQ+CS+TT SFCA= MG +2(SFG)
3. A permanent seat plan of the students shall be prepared by the 3 3
subject teacher every beginning of the semester and must be 4. Final Grade
followed during the entire duration of the semester. SFG= AQ+CS+TT
4. The class should start with a prayer and end with a prayer. 3
5. Teachers must be in their classes 5 minutes before the scheduled
time. FCA = SFG +2(FG)
6. Teachers should erase the writings in the boards before leaving the 3
class and put off all electrical appliances including lights and electric LEGEND:
fans.
7. The teacher should be the last to leave the room in case there are PG = Prelim Grade
no more subjects after his / her class. MG = Midterm Grade
8. He / she should ask students to pick up pieces of papers or plastics MCA = Midterm Cumulative Average
before leaving the classroom. SFG = Semi – Final Grade
9. Any damage to the classroom used by teachers should immediately SFCA = Semi – Final Cumulative Average
be reported to the General Services Office or through the Quality FG = Final Grade
Assurance Moderator for Administration. FCA = Final Cumulative Average

Students:

1. All students must come on time and must be in their complete uniform
during class hours.
2. Strictly NO littering inside the class and no eating while class is going
on.
3. All students must conduct themselves with discipline throughout the
entire class.
4. Shouting or howling is strictly prohibited as it would disturb other
classes in adjacent classrooms or buildings.
ACADEMIC COUNSELLING TIME: 1:30-3:00 T-TH

A. TEXTBOOKS

1. Cruz, C.J (2010). Campus Journalism and School Paper Advising. Manila: Rex Bookstore

B. ADDITIONAL REFERENCE:

1. Cruz, R (2007). Grammaticfal Competence of Campus Journalist. Manila: National Bookstore

2. Dominguiano, M (2005). Gender Sensitivity in the News Reportage of Women and Women’s Issue on the Front Page of the Philippine Daily Inquirer and the Philippine
Star. Quezon City: University of the Philippines

3. Malinao, A. T. (1997). Journalism for Filipinos: Revised Edition. Quezon City: Kalayaan Press Marketing.

C. WEBSITE REFERENCE:

1. http://www.neighborsgo.com/victeo/2297.Neighborsgo

2. www. Owenspencer_thomas.com. News Values: “Immediacy and Technology”

Time Intended Learning Outcomes (ILO) Course Content Teaching and Learning Assessment Tasks
Frame Activities (TLA) (TA)

PRELIMINARY PERIOD

I. Orientation
At the end of the lesson, the student is
expected to: a. Orientation on the course content as indicated in Discuss with the students the Recitation
the syllabus course content of the syllabus
A. Orient students with the course b. Grading System and Course Requirements
content Explain the grading system, and
B. Familiarize the students on the grading II. Background of Campus Paper the course requirements Reports
system of the College Lecture/discussion Elicitation
7 Hours C. Acquire working knowledge on the a. History of Campus Paper in the Country Technique Assignments
lecture history of campus papers b. Functions of a Campus Paper Compilation of
D. Distinguish the different parts of a c. Parts of a Campus Paper Describe the different parts of different parts of
campus paper campus paper through given campus papers
E. Distinguish the different elements of a III. Elements that Make the News examples Exemplification
good news Groups Outputs
F. Compare and contrast the different a. News Defined Explain the elements of news (News, Articles on
kinds of news b. Elements news through given varied examples School’s Activities)
c. Kinds Of News Stories
Analyzing the different kinds of Graded group activity
news through CUT-OUT articles
from newspaper/s magazines

PRELIM EXAMINATION

MIDTERM PERIOD

IV. Writing the Paper


A. Write correctly crafted LEADS on on- Writing articles based on actual Written Outputs
going campus activities a. The Lead on-campus news and activities (Graded)
B. Write correctly different kinds of 1. Kinds of Lead
headlines b. The Headline Group discussion Recorded Interviews
C. Write news articles correctly using the 1. Structure of Headlines
21 hours inverted pyramid structure 2. Do’s and Don’ts in Headline Writing Lecture and Exemplification Written Outputs
lecture D. Write powerful and convincing c. The News Story Technique
editorials 1. Various Types of News Structure Quiz on identifying
E. Determine the forms used in writing 2. Advanced News Interpretative Round the table discussion, kinds of editorials
editorial columns 3. Depth news Analyzing sample editorials and
d. The Editorial editorial columns Written Editorials of
1. Definition, Characteristics and of Editorial different kinds
2. Types of Editorial
3. Pointers on Writing an Editorial
4. Kinds and Forms used in Editorial Columns

MIDTERM EXAMINATIONS

SEMI FINAL PERIOD


A. Orient students of the characteristics e. Developmental Communication
and benefits of DEVCOM 1. What is DevCom Comparing and Contrasting Quiz (Venn Diagram)
B. Train students to write feature articles. 2. DevCom in RP Compared with Developed Countries DEVCOM in the Phil. & DEVCOM Collection of DEVCOM
C. Equip students with the skills in in other countries Articles
11 hours framing appropriate questions. f. The Features
lecture D. Write acceptable science news 1. Characteristics of Features Group analysis of sample feature Quiz on Writing
E. Acquire functional knowledge of sports 2. Features and News Compared articles; Exercises on writing Feature articles
lingo and write convincing sports news feature articles
g. The Interview Story Performance Test on
1. Kinds of Interview Mock Interviews, Conducting framing questions to
2. Do’s and Don’ts in Conducting an Interview actual interviews be asked to
interviewees
h. Science News Reporting Source of Science Reporting, Gathering Science
News Actual gathering of
i. Sports News science news and
1. Structure of the Sports Story Viewing sports events and write writing science news
2. Writing the Sports Story news on the said events
3. Sports Lingo and Crutches Group outputs of
different sports news

SEMI FINAL EXAMINATIONS

FINAL PERIOD
j. Cartooning
A. Demonstrate skill in making cartoons 1. Characteristics of a Good Cartoon Invite good cartoonist to conduct Cartoons as outputs
B. Demonstrate proofreading and editing 2. Range of Cartoon Ideas demo lesson on cartooning
skills Dummy Outputs
18 hours C. To apply knowledge in lay-outing and V. School Publication Operation And Management Exercises on proofreading and
lecture photo illustration A. Style and Design lay-outing Developed Dummy
D. To imbibe the different legal bases in B. Guidelines In Proofreading Sheets
writing campus paper C. Copy reading Invite a lawyer to lecture On
E. To review students on grammar and D. Photos and Illustration Ethics and law Graded recitation on
principles of effective writing E. Lay-Outing Journalistic ethics
F. Printing Revising and reconstructing and Campus
VI. Journalism Ethics sentences for unity, coherence Journalism Act
A. Ethics and Laws and emphasis
B. The Newspaper Laws Long quiz and
C. Campus Journalism Act of 1990 exercises

FINAL EXAMINATION
ALIGNMENT OF THE PROGRAM EDUCATIONAL OBJECTIVES TO THE INSTITUTION MISSION STATEMENT:

MISSION STATEMENT
PROGRAM EDUCATIONAL OBJECTIVES (PEO) (Note: This mission statement must be coming from your school’s vision, mission, and core
values. The number of your mission statement maybe 2, 3, 4, or more depending how you
interpret your mission statement.)

Mission Statement Mission Statement Mission Statement Mission Statement


Mission Statement 1
2 3 4 5

A B C D E

a. Process their students’ varying concepts of teaching in the light of


/ / /
their personal experiences or observations /
b. Develop and appreciate their students’ understanding of the /
/ /
mechanics of instruction reflecting principles of teaching
c. Implement to their students’ alternative modes of delivery /
/ / / /

d. Implement effective classroom management techniques / / / / /

ALIGNMENT OF THE PROGRAM EDUCATIONAL OBJECTIVES TO STUDENT OUTCOMES

STUDENT OUTCOMES (SO)


PROGRAM EDUCATIONAL OBJECTIVES (PEO)

A B C D E F G
a. Process their students’ varying concepts of teaching in the light of their personal experiences or
observations / / / / / / /

b. Develop and appreciate their students’ understanding of the mechanics of instruction reflecting
principles of teaching / / / /

c. Implement to their students’ alternative modes of delivery / / / / / /


d. Implement effective classroom management techniques / / / / / / /
ALIGNMENT OF STUDENT OUTCOMES TO COURSE OUTCOMES

COURSE OUTCOMES COURSE OUTCOMES


STUDENT OUTCOMES (SO) LEVEL
Satisfied Proficiency assessed by
a. In-depth knowledge and understanding of the concept of
translating and editing texts of various instructional materials I / Oral & written examination

b. Decision-making skills related to appropriate selection of objective,


subject matter/content, methodologies and strategies, different I / Oral & written examination
types of instructional materials, instruction delivery systems.
c. Competencies in applying principles of translating and editing of
text in contrived and if possible in actual natural situations, identify Oral & written examination
E/D /
applying translating and editing strategies appropriate for
particular teaching learning situations and objectives set.
d. Demonstrating positive attitudes towards translating and editing
text particularly in instructional materials, documents and other
pertinent data for teaching as a profession, manifesting Oral & written examination
E/D /
professionalism and appropriate work ethics befitting teacher,
demonstrating commitment to his tasks assigned and capability to
engage in collaborative efforts and team work.

(Note: Levels are derived from the following:)

 I – INTRODUCED - a course introducing the concepts of the outcome


 E – ENABLE - a course enabling/strengthening the application of the outcome
 D – DEMONSTRATE - a course demonstrating the outcome
 Blank - if no relation

PREPARED BY: ARISTOTLE M. GONZALES, MAEd


Educ. Instructor

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