RESTAURANTE

MASCULINO
(BUSINESS PLAN)

Submitted by:

Dianne Catam-isan
HUMSS 11

Mark Lester Ramos

HUMSS 11

Boysan Serquina
HUMSS 11

Bernadette Pascua
HUMSS 11

Loraine Lomboy
HUMSS 11

Submitted to:
Mr. Jonathan Cambe
1
1.0 EXECUTIVE SUMMARY:

1.1 Objectives:

The Restaurante Masculino will be a low priced 20 seat restaurant offering Filipino food and service.
Adobo, Pinakbet, Fried Chicken, Sinigang, Kare-kare, Dinuguan, Paksiw and many more are all on
the menu. We will offer specialty selections inc2luding a lighter options and smaller portions for a
children’s menu.

The restaurant will be owned by the students of HUMSS 11 and operated by Dianne Catam-isan.
This is our first time to have a restaurant business. The restaurant will be located at Bannawag,
Santiago City.

Restaurante Masculino will hold true to its vision of being a new concept of business plan.
Restaurante Masculino also hope to become the destination for the hundreds people at BANNAWAG,
SANTIAGO CITY. This plan outlines our bakery concept Restaurante Masculino hopes to find seed
money of Php.50, 000 to launch our business in August this year.

1.2 Mission:

RESTAURANTE MASCULINO is a hospitality restaurant dedicated to providing delicious Filipino

foods. We also maintain a friendly, fair and creative work, which respects new ideas and hard work.

1.3 Keys to success:

 Serves customer quickly

 Dedication to the finest quality ingredients
 Hardworking
 Having a good relationship to our customers

2.0 COMPANY SUMMARY:

RESTAURANTE MASCULINO is a restaurant that serves Filipino foods that located at Bannawag,
Santiago City. It will be open on August this year. Adobo, Pinakbet, Fried Chicken, Sinigang, Kare-
kare, Dinuguan, Paksiw and many more are all on the menu.

The bakery will be open 7 days a week with hours as follows:

Monday 6am-5pm
Tuesday 6am-5pm
2
 Wednesday 6am-5pm
Thursday 6am-5pm
Friday 6am-5pm
Saturday 10am-4pm
Sunday 10am-4pm

2.3 START-UP SUMMARY

The cost to open the restaurant is 200,000Php. The majority of the expenses are in furniture fixtures
and equipment totally 50,000Php. The location requires some build-out and renovation totally
20,000Php and will require approximately 30 days to complete.

130,000Php of the start-up costs will be funded by the owners. The owner’s source of funds is a
combination of liquid assets and marketable securities, primarily from their existing catering business.

3.0 MARKET ANALYSIS SUMMARY:

RESTAURANTE MASCULINO focuses on local markets with a special focus on our bakery
Bannawag, Santiago City is the best location for our business because almost of the residence of
Bannawag, Santiago City are like to eat Filipino foods from restaurant and it is affordable.

The restaurant industry is a small business:

4.0 STRATEGY AND IMPLEMENTATION SUMMARY:

RESTAURANTE MASCULINO marketing strategy will little extra for an extraordinary Filipino food in a
warm and friendly setting. The comfort factors also plays important role in customers’ decisions about
the food’s taste. We will use high-quality products; sometimes paring the ordinary but we will always
present our food in an intimidating manner. We will become known as a unique dining experience.

4.1 Strengths

• Prime location with easy access

• Workers with the can do attitude.

• Because owner has catering industry experience, she already has established a customer market
and approved vendors

• Due to our small size, we believe we can provide exceptional quality by hand selecting our specials
when compared to our larger bakery competitors

4.2 Weaknesses

• Recruiting or Finding Vendors

3
4.3 Opportunities

• Little barriers to entry allows for immediate business opportunities

• Offer additional catering services

4.4 Threats

• Government mandates (, food safety, and worker protection at the federal level and health,
sanitation, safety, fire at the local level)

• Rising operating costs

• Building/maintaining sales volume

• Supermarkets and convenience stores

• Consumers that believe that desserts and bread at grocery are healthier than those prepared in
bakery shop.

5.0 Unique Selling Proposition (USP)

Restaurante Masculino will be able to offer Filipino food for a reasonable price in a comfortable filipino
dining. The average check price is expected to be between Php2000.00-3500.00 pesos which
appears in line with industry standards below Php3000.00

6.0 Marketing Strategy and Positioning

We realize the success of Restaurante Masculino will have to be achieved by doing more that serving
great Filipino food, and providing friendly service. We will utilize a marketing plan to build customer
traffic. At Restaurante Masculino we will continually strive to win more customers by being pro-active
rather than re-active in our marketing efforts and stay current with popular industry trends. We will
achieve these goals by using the following:

• Database: We will begin our campaign by marketing to our existing database of customers. We will
email fliers announcing our grand opening.

• Loyalty Program/Birthday Program. Restaurante Masculino will offer a catering services proving a
complimentary Filipino food for the birthday person.

• We will also strive to develop rapport with local business as a quick, comfortable lunch choice. In
the future, we plan on establishing a marketing campaign to call on the local business in the market
area, deliver samples, and encourage them to consider our bakery as the bakery of choice for their
next business luncheon

4
7.0 Positioning Statement

We will offer Filipino foods, in a warm, relaxed and comfortable setting. We have a wide selection on
our menu and also have menu options for lighter fare as well as a children’s menu. We are open 7
days a week and unlike our chain competitors, our servers won’t try to be your best friend our rush
you thought your Filipino. Our name says it all “RESTAURANTE MASCULINO OFFERS FOOD BY
FILIPINO”

7.1 Pricing Strategy

At RESTAURANTE MASCULINO, cost accounting is important, since the profitability of individual

desserts can vary significantly and will initially determine the cost of the menu items. We will take
advantage of our excellent credit terms with our suppliers and will also update our menu to take
advantage of seasonality for example in local produce items.

7.2 Website

We will stay current with industry trends and have a webpage, Facebook page, Instagram account
and Twitter site. Our menu, map, and hours of operation will be easily accessed. In the future we
may consider fax or email orders as well a phone application.

7.3 Sales Strategy

Customer service is of the utmost importance. Customer surveys estimate that only 1 in 35 customers
that have a problem in a bakery will about it. It will be our goal to provide a wonderful desserts and
bread combined with superior customer service.

8.0 Sales Forecast

We are expecting a conservative 6% increase in sales revenues annually over the next 3 years. The
growth is adjusted for inflation. With the addition of catering services, sales will increase by 3% in
Year 2 and 6% in Year 3.

The following table shows expected Sales Forecast for the next 3 years:

Annual Sales Forecast Year 1 Year 2 Year 3

Sales
Adobo 15,000 17,700 18,000
Paksiw 10,500 12,000 13,300
Pinakbet 7,500 9,300 11,200
Sinigang 15,000 17,200 19,200
Kare-kare 13,000 14,200 15,600
Catering Services 25,000 27,300 29,100
5
 Total Sales 86,000 97,700 106,400

9.0 Organization and Management:

Organizational Structure

RESTAURANTE MASCULINO expects to hire 25 Workers. Together, Dianne and Lester will
personally select each candidate. Each applicant will be rated and evaluated according to a pre-
defined set of standards designed for each position. Background checks will be utilized for
designated positions. Recruiting efforts will always center on referrals.

Personnel Plan

Annual Sales Year 1 Year 2 Year 3

Forecast
Cashier 19,000 20,300 22,100
Line cooks 20,000 21,000 22,100
Prep cooks 18,000 19,000 19,600
Server 15,000 16,200 17,500
Dishwasher 12,000 13,000 14,800
Book Keeper 13,000 13,600 14,600
Sales agent 12,600 13,400 14,800
Catering Employees 15,200 17,200 18,400
Total 124,8000 133,700 143,900

9.1 FINANCIAL PLAN:

Having financial plan for us is the key to success and grow RESTAURANTE MASCULINO not just
having Filipino food but as a business. The financial plan depends on important assumptions, most of
which are shown in the following;

 We assume a slow- growth economy, without major recession

 We assume of course that there are no unforeseen changes in technology to make products
immediately.
 We assume success equity capital and financing sufficient to maintain our financial plans

The following sections outline our financial plan:

 Required Cost of Start-Up

 Profit and Loss
 Cash Flow
 Balance Sheet

10.0 Start-Up Costs

6
Total start-up costs will be Php50,000 of which will be contributed by the owners and the remainder
will be secured through a proposed bank loan.

Start-Up Expenses Amount

Logo and Name Creation Php2,000
Permits Php1,000
Outdoor Sign Php1,000
Building Improvements Php20,000
Capital Php200,000
Total Start-Up Expenses Php224,000

10.1 Projections

Projected Profit and Loss

The profit and loss demonstrates modest increases in revenues over the three expected years with
adjustments for inflation.

Pro Forma Profit and Year 1 Year 2 Year 3

Loss
Sales 110,000 130,000 150,000
Cost of foods Sold 210,000 270,000 310,000
Gross Profit 320,000 400,000 460,000

10. 2 Projected Cash Flow

The statement of cash flow shows the incoming and outgoing cash of the business.

Pro Forma Cash Flow Year 1 Year 2 Year 3

Cash Received 110,000 140,000 180,000
Cash from Operations 160,000 210,000 310,000
Subtotal Cash 270,000 350,000 490,000
Received
10.3 Projected Balance Sheet

Pro Forma Balance Year 1 Year 2 Year 3

Sheet
Assets
Current Assets
Cash 100,000 200,000 300,000
Accounts Receivable 50,000 100,000 150,000
Inventory 150,00 200,000 300,000
Other Current Assets 50,00 100,000 100,00
Total Current Assets 350,000 500,000 850,00
Long Term Assets
Long Term Assets 20,000 50,000 100,000
Accumulated 25,000 55,000 105,000
Depreciation
Total Long Term 45,000 105,000 205,000

7
 Assets
Total Assets 395,000 705,000 1,055,00
Liabilities and Capital 25,000 34,000 40,000
Current Liabilities 10,000 15,000 20,000
Current Borrowing 500 700 1,000
Accounts Payable 25,000 34,000 40,000
Other Current 500 700 1,000
Liabilities
Subtotal Current 26,000 48,000 42,000
Liabilities
Total Liabilities 52,000 96,000 54,000
Paid In / Invested 150,000 200,000 250,000
Capital
Retained Earnings
Earnings
Total Capital 150,000 200,000 250,000
Total Liabilities and 202,000 296,000 304,000
Capital

TABLE OF CONTTENTS
1.0 EXECUTIVE SUMMARY: 2
1.1Objectives 2
1.2 Mission 2
1.3 Keys to success 2
2.0 COMPANY SUMMARY: 2
2.1 3.0 MARKET ANALYSIS SUMMARY: 3
4.0 STRATEGY AND IMPLEMENTATION SUMMARY: 3
4.1 Strengths 3
4.2 Weaknesses 4
4.3 Opportunities 4
4.4 Threats 4
5.0 Unique Selling Proposition (USP): 4
6.0 Marketing Strategy and Positioning: 4
7.0 Positioning Statement: 5
7.1 Pricing Strategy 5
7.2 Website 5
7.3 Sales Strategy 5

8
8.0 Sales Forecast: 5
9.0 Organization and Management: 6
9.1 FINANCIAL PLAN 6
10.0 Start-Up Costs: 5
10.1 Projections 7
10.3 Projected Balance Sheet 7