E-Commerce Challenges
1. Defining an effective e-commerce model and
strategy
 Three basic components of E-Commerce:
community, content, and commerce
2. Dealing with consumer privacy concerns
3. Overcoming consumers’ lack of trust.
Identify theft
- someone using your personally identifying
information without your permission to commit
fraud or other crimes.
Global Challenges for E-Commerce and M-Commerce
 Cultural Challenges
- Countries and regional areas have their own
cultures and customs that can significantly
affect people and organizations involved in
global trade.
 Language Challenges
 Time and Distance Challenges
- issues can be barriers for people and
organizations involved with global trade in
remote locations.
 Infrastructure Challenges
- the Web site must be displayed correctly in
all the major Web browsers
 Currency Challenges
- prices for all items offered for sale on the
Web site must clearly indicate the currency.
 Product and Service Challenges
- E-products such as software, music, and
books and e-services such as customer
support and advice can be delivered to
customers electronically over the Internet.
 State, Regional, and National Laws
- every state, region, and country have a set
of laws that governs commercial
transactions
THREATS TO ELECTRONIC AND MOBILE COMMERCE
 Security
 Theft of Intellectual Property
 Intellectual property
- includes works of the mind such as
books, films, music, processes, and
software, which are distinct
somehow and are owned and/or
created by a single entity.
 Digital rights management (DRM)
- refers to the use of any of several
technologies to enforce policies for
controlling access to digital media
such as movies, music, and
software.
 Fraud
 Phishing
- a practice that entails sending
bogus messages purportedly from a
legitimate institution to pry
personal information from
customers by convincing them to go
to a “spoofed” Web site
 Click fraud
- a problem arising in a pay-per-click
online advertising environment
where additional clicks are
generated beyond those that come
from actual, legitimate users.
 Invasion of Consumer Privacy
 Online profiling
- the practice of Web advertisers
recording online behavior for the
purpose of producing targeted
advertising.
 Clickstream data
- is the data gathered based on the
Web sites you visit and the items
you click
  Lack of Internet Access
 Digital divide
- is a term that describes the
difference between people who do
and do not have the access or the
capability to use high-quality,
modern information and
communications technology
o Explicit personalization
- techniques capture user-
provided information, such
as information from
warranties, surveys, user
registrations, and contest
entry forms completed
online.

 Return on Investment (ROI)

 Legal Jurisdiction
 Taxation

STRATEGIES FOR SUCCESSFUL E-COMMERCE AND M-

COMMERCE

1. Defining the Web Site Functions

2. Establishing a Web Site

 Storefront broker

- a company that acts as an

intermediary between your Web
site and online merchants who have
the products and retail expertise.

3. Building Traffic to Your Web Site

- obtain and register a domain name
 Meta tag

- a special HTML tag, not visible on

the displayed Web page, that
contains keywords representing
your site’s content, which search
engines to use to build indexes
pointing to your Web site.

4. Maintaining and Improving Your Web Site

 Personalization

- the process of tailoring Web pages

to specifically target individual
consumers.

o Implicit personalization
-techniques capture data from
actual customer Web sessions
primarily based on which pages
were viewed and which
weren’t.