Part 4: Campaign #1

Mar 25 – Apr 3

Company Name Bokeh Lens

Campaign Theme Book Bokeh Lens Today

Campaign hashtag(s) #BookBokeh

Company Website URL https://bokehlens.weebly.com/

Facebook @ @bokehlens

Instagram @ @_bokeh_lens
Digital Calendar
Week 1
Digital Calendar
Week 2
Featured Facebook Posts
Featured Facebook Posts
Featured Instagram Posts
Featured Instagram Posts
Blog Post #1
Blog Post #2
Campaign Email
 Google Analytics
Mar 25 – Apr 3
Audience > Overview Acquisition > Overview > Users Behavior > Site Content > All Pages > Top 5 Pages

Users 11 Direct 10 Page Title Pageviews Avg. Time on Bounce

Page Rate
New Users 9 Referral 1
1) /home 10 (47.62%) 00:00:12 70.00%
Sessions 15 Organic 0
2) /blog 5 (23.81%) 00:00:11 50.00%
# of 1.36 Social or other 0
Sessions/User /blog/our-fir 5 (23.81%) 00:00:07 66.67%
3) st-featured-
Avg. Session 00:00:04 Behavior > Overview client
Duration
Pageviews 21 /services.ht 1 (4.76%) 00:00:00 0.00%
4)
Pages/Session 1.40 ml
Unique Pageviews 21
Pageviews 21
Avg. Time on Page 00:00:11 Behavior > Site Content > Landing Pages
Bounce Rate 66.67%
Title of top landing page /home
Bounce Rate 66.67%

Title of top exit page /home

% Exit 71.43%
 Instagram Insights

Social Media Metrics Instagram > Activity

Interactions 12
Facebook Insights
Facebook > Overview > Last 28 days Profile Visits 12

Actions on Insufficient data Post 8 Website Clicks 0

Page Engagement
Reach 15
Page Views 13 Page Followers 3
Impressions 54
Page Previews Insufficient data Video (if app) N/A

Instagram Posts
Page Likes 3
#1 #2 #3 #4 #5 #6
Post Reach 5
Likes 1 5 3 1 2
Facebook Posts
Comments 0 0 0 0 0
#1 #2 #3 #4 #5 #6
Shares 0 0 0 0 0
Reach 4 2 1 2 2
Saves 0 0 0 0 0
Reactions,
Comments, 1 1 0 0 1
Profile Visits N/A 4 0 2 2
Shares

Reach N/A 55 12 14 12
Clicks 1 0 0 0 1
 Email Metrics
Date Sent 04/01/2020

Open Rate 30%

Click Thru Rate 0%

Bounce Rate 1

# of Sends 11

# of Opens 6

# of Clicks 1

# Opt Out 0
 Campaign #1 Reflections
What metrics stood out for you in your web analytics,
What you saw
social media metrics, and email outcomes?
What were the big ah-ha's? What adjustments did
What you learned you make along the way? How did these adjustments
make a difference?
What will you do differently in campaign #2 to
increase user engagement with comments on your
blog or participation in your social media efforts?
Impacts for
What will you do differently to drive more new
Campaign #2 visitors to your website and get them to stay on the
site longer? What will you do differently to get more
email “opens?” etc.
For our social media we received 54 impressions on our Instagram which is
pretty big for a starter company. For our website we had 21 pageviews,
meaning there were people actually interested in learning more about
Bokeh. For emails we had a 30% open rate which is not exactly what we
expected from that outlet.
We realized that Instagram and Facebook has more potential to get
our name out there. Therefore using relevant and current hashtags
would help us achieve this goal. As for our website traffic, we realized
that we have not had any engagement through our social media so
prompting people to check out our website through our bio should
attract more people.
Making interactive captions is really crucial. When the caption ends
with a question that will prompt a conversation in the comments is
always a good way to do that. With emails, we need to make sure the
subject line is attention grabbing while not too spam-worthy. With
regards to our website, getting more people to visit our blog posts
might be the primary goal.