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How Do I Add Products Tomy Value Preposition
How Do I Add Products Tomy Value Preposition
Canvas?
This is a list of all the products and services a value proposition is built around. It represents a
bundle of products and services that help your customers get either a functional, social, or
emotional job done, or helps them satisfy basic needs. This list includes supporting products
and services that help your customers perform the roles of the buyer (e.g. services that help
customers compare offers, decide and buy), co-creator (e.g. services that help customers co-
design solutions), transferrer (e.g. services that help customers dispose of a product).
Your value proposition is likely to be composed of various types of products and services:
Physical/Tangible
Intangible
Digital
Financial
Significance
It is important to acknowledge that not all products and services have the same significance
to your customers. Some products and services are core to your value proposition, some are
merely nice-to-haves.