Gear up for the Upcoming

Festive Sale
 WELCOME TO

Gear up for the Upcoming

Festive Sale

Hosted by :

Sunehra Koshy
Founder - Crack of Dawn Crafts

Saravanan Kumaramangalam
Chairman – Hathmic

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 Sunehra Koshy
Founder - Crack of Dawn
Crafts
 Saravanan
Kumaramangalam
Chairman – Hathmic
Journey So Far..
Early Crafty Days
Where The
Magic Began
• Dining table to 2
storey factory

• 1 girl to a team of 19

• Facebook Orders to
Online and Offline
Stores

• Revenue in Lakhs to
Revenue in CRORES
Journey So Far..
 Our Key to Success

1. The Rules 2. Improve Listings 3. Get the Prime 4. Get the FBA Label 5. Get products
Label closer to buyers
• Read Them • Good Quality Images • Send Inventory to FC
• Seller Fulfilled Prime • Cluster Replication
• Understand Them • Good Quality Text • Seller Flex Site
• Send Goods to FC
• Follow Them • New Listings

• A+ Listings

6. Advertise 7. Watch Your 8. Watch on the 9. Work on the 10. Fascinate the
Reviews Competitors Category Customers
• Sponsored Brands
• Product Reviews • Be 100% • Make an Appealing • Use all the
• Sponsored Products Compliant, follow Catalogue for the resource of
• Seller Reviews the Guidelines customers Amazon in a
Productive way
Relevance of Sale
Events and Our
Experience
 How can you make the most of Festive Sales

Product
Visibility
How can you make the most of Festive Sales
Product Visibility Leads To:

Brand Awareness High Revenue

Brand Loyalty High Customer Reach

High Conversion Customer Retention

How can you make the most of Festive Sales

Advance Pricing Clear

Strategy Cataloguing

Excellent
Market Inventory
Customer
Competition Control
Service

100% Wonderful
Compliant Product
 How can you make the most of Festive Sales
Listings = Lift Off!

 Festival Oriented Listings

 Offering Combinations

 Listings Catering to the Current Scenario

• Food Sellers to launch health related items

• Home Décor sellers can launch WFH items

White background, No text or Water marks,

Multiple product images
How can you make the most of Festive Sales
Make an Appealing Catalogue for the Customers
 How can you make the Most of Festive Sales

Advertising Is Key Packaging Perfection

 Sponsored Brands  Primary Packaging

• Keeps brand in customers minds • Tells customers who you are

• Expensive so budget accordingly  Final Packaging

 Sponsored Ads • Ensure product reaches
undamaged.
• Plan spending to exploit the traffic

• Keyword Research

• Competitor Research
 How can you make the Most of Festive Sales

Amazon Resources

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Why Negative Reviews?
 Reasons leading to Negative Reviews?
Negative reviews are a pain point when it comes to an open marketplaces, since it tampers and
negatively impacts an SKU. So we should always be careful and open to customers feedback
and work on the same for a lifetime to win a positive feedback.

Reasons:

Weak Product
Product quality Poor Packing
Description

Customer Price
Experience Justification
 Tips to improve Reviews?
Reviews are the crucial part in marketplaces, and to get good reviews the below
mentioned points are very important:

Wonderful
Good Packaging Rich Content
Product

Excellent
Wonderful
Price Justification Customer Care
Catalogue
Experience
 Recap

Give a wonderful Customer Experience

Increase Selections Consistently

Inventory Planning

Rich Content

Compliance

Customer Service

Price Justification

Attention to the reviews

 Final Thoughts
 Entrepreneurship is Hard Work

• There is no such thing as easy money

 Dig Deep to find out Why No Sale

• Talk to your Customers

• Investigate and Rectify the Problem

Tips to succeed in Amazon Great Indian Festival 2020

• Tip 1: Stock Up: Inbound stock in fulfillment centers​​. Click here

• Tip 2: Replicate inventory : across fulfilment centers. Click here

• Tip 3: Price Competitively and stand a chance to win buy box. Click here

• Tip 4: Create Lightning Deals and coupons on your products & potentially grow sales by 3x.

Click here

• Tip 5: Increase discoverability of your products with Sponsored ads. Click here
 Amazon Seller App and Seller Central now available in Hindi
अब आपका अमेज़न सेलर ऐप और अमेज़न सेलर सें र ल टहिं दी में उपलब्ध है |

How to choose Hindi as a preferred 1

language on App ?
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ऐप पर ह िं दी को पसिंदीदा भाषा के रूप में

कैसे चुनें ?

1. Click on Hamburger menu

1. है मबर्ग र मेनू पर क्लिक करें
2. Go to Settings in the App
2. ऐप के सेट िं र् में जाए
3. Click on Language
3. भाषा पर क्लिक करें
4. Select Hindi 3
4. टहिं दी का चयन करें
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Enjoy your Amazon App in Hindi!

टहिं दी में अपने अमेज़न ऐप का आनिंद लें !
 Choosing Hindi as a preferred language on Seller Central
अमेज़न सेलर सें र ल पर टहिं दी को पसिंदीदा भाषा के रूप में चुनें

How to choose Hindi as a preferred language on

Seller Central?

सेलर सें र ल पर टहिंदी को पसिंदीदा भाषा के रूप

में कैसे चुनें ?

1. Go to the top menu bar switcher

2. ॉप मेनू बार क्लिचर पर जाएिं

2. Select 'Hindi' in the language option

2. भाषा टिकल्प में 'टहिं दी' चुनें

Enjoy your Amazon Seller central in Hindi!

टहिं दी में अपने अमेज़न सेलर सें र ल का आनिंद लें !

Soon Seller Central and Seller App experience will be available in Tamil as well
விரைவில் செல் லலை் சென்ட்ைல் மற் றும் செல் லலை் ஆப் அனுபவம் தமிழிலும் கிரடக்கும்
 FAQs

1. What should be my pricing strategy?

2. What is the basic form of doing business post Covid-19?

3. How to manage advertising campaigns and keep them within budget?

4. While starting a new business , what products and strategy one should look for?

5. How to Increase visibility of my products without any paid Promotion/Advertisement?

6. How to make the most of festival sales for our business?

7. Is there any minimum / maximum price rule for net profit to a new Seller?
Q&A
Thank You
Please share your feedback to help us serve you better.