Solutions for Beauty,

Pharma and
Cosmetics industry

#1 AI Marketing Automation & CDP

Build brand awareness and enhance shopping repeatability
to increase loyalty and extend customer retention.
SALESmanago delivers a set of features
and tools that support ecommerces by:

Profiling and Driving Increasing

segmenting omnichannel shop
customers sales conversion

Purchase Boosting E-commerce

process marketing Customer Lifecycle
optimization effectiveness Management

Use solutions proven in action by market leaders

info@salesmanago.com +48 531 756 629 salesmanago.com

Improve performance of your e-store with solutions tailored
for beauty, pharma and cosmetics industry.

Acquisition
Launch a dynamic popup with
newsletter subscription and adjust
its appearance depending on the
previously viewed categories -
different for users interested in
woman cosmetics and different for
interested in man products.
Integrate the user loyalty card
registration and purchases to
collect online and offline data,
build a complete 360 * customer
profile and support the ROPO and
reverse ROPO effect.

Acquire new contacts by starting Generate dynamic offers for

contextual conversations in Live Chat
- use website automation to open the
chat window with the suggestion of
help in color selection when the user
returns to the nail polish category for
the 3rd time.
anonymous users, based on their
history of browsed cosmetics and
brands on the site, encouraging
them to make their first purchase
with special discount.

Display web push consent form after

a few seconds spent on the site to then
inform about promotional campaigns.

Create a newsletter
form with a discount
for the first purchase.

info@salesmanago.com +48 531 756 629 salesmanago.com

Engagement

Run inspirational lead nurturing Use automatic segmentation to

campaign to tell your customers
about the unique properties of natural
moisturizer ingredients, suggest
which fragrance notes will work for
special occasions or present makeup
tricks using eyeshadows.
select a group of users who did
not make a purchase within 7 days
after registration and send them
a discount on their first purchase
of products from the most-viewed
cosmetics brand.

Show the interest in discounted Display cosmetics suggestions

category of hair care products - during chat conversations, based on
use the social proof functionality, shopping history and website visits, as
showing how many people is viewing well as AI & Machine Learning product
the shampoo page at this moment. recommendations.

Run a birthday campaign and

automatically send a special e-mail
with a voucher or a discount for one
of favourite cosmetics.

Create a quiz in which you will

present tips on caring for the
different types of skin and offer
the right products from your
offer for daily care. You can run
the quiz using intelligent bot on
Facebook Messenger.

info@salesmanago.com +48 531 756 629 salesmanago.com

Revenue

Use personalized recommendation Arouse interest thanks to dynamic

frames on product page to display emails after visit containing recently
products purchased with the viewed products enriched with
cosmetic being viewed. AI & Machine Learning product
recommendations.

Use personalization in mass Run the up-selling campaign. Ater

newsletters - address customers adding do the cart curly hair products
by name, use 1-to-1 product display a dynamic popup with a
recommendations and send time discount for brush and other tools for
relevant messages. curls at a higher price.

Effectively recover abandoned carts Launch a dynamic popup indicating

by sending dynamic email or web the value missing to get free delivery
push with cosmetics left in the cart, an and offering cosmetics at this price.
hour after leaving the e-store.

Launch the recommendation frame on the cart page with cosmetics selected
based on AI - collaborative filtering to increase the cart value even at the last
stage of a purchase process.

info@salesmanago.com +48 531 756 629 salesmanago.com

Retention

Launch the loyalty program: use dynamic

segments to group customers depending
on their spendings. Automatically send
engaging messages encouraging to make
further purchases and get a higher customer
rank (expenses of 50€, 100€, 200€ etc.)
and larger discounts.

Take care of shopping repeatability - a month

after buying face cream, send an automatic
and personalized message in which you
will remind that the product is ending and
propose to buy another one.

Automatically react to changes in shopping

activity - use RFM automation and launch
Facebook Custom Audience campaigns for
users who buy less often and send emails
with progressive discounting to customers
who spend smaller amounts than before.

Use personalized banners to display

content tailored to customer interests and
a stage in the customer lifecycle - show a
banner with a discount for the first purchase
for leads, a banner encouraging to join the
loyalty program for those who are not yet
participating in it, and for those who have
bought eyeshadows display banner with the
offer of makeup brushes.

Run a cross-selling campaign - after buying a

face serum recommend related products, like
face creams that are on a sale recently.

info@salesmanago.com +48 531 756 629 salesmanago.com

What our Clients are saying

“SALESmanago account management is extremely efficient and well organized.

Our project manager is fast in reply and efficient is solution finding and advice
recommendation. Being new to the technology, we have worked very close to support
and received guidance and solutions to our questions and issues. We are also on
top of the new developments of SALESmanago thanks to our project manager’s
openness to always present us novelties and support in deciding which works for us
and in what moment. Happy customers with both our account and the solution.”

Oriflame

“SALESmanago allows you to automatically ensure constant contact with the

brand’s customers. The application of the system allowed to achieve large increases
in conversion rates and opened many new opportunities for the development of
further CRM activities. Innovations are the domain of the BIODERMA brand, and the
SALESmanago system is a collection of innovative solutions in the field of marketing
automation.”

Bioderma

info@salesmanago.com +48 531 756 629 salesmanago.com