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    The document discusses branding options for a honey company, including potential brand names (HONBEE, HABEE, HOMBEE, HONEY BEAR) and slogans ("WELCOME TO HONEY LAND", "BEE A SWEET", "YOU DESERVE A SWEET", "SWEET DREAMS ARE MADE OF BEES"). It recommends HONBEE as the best brand name and "SWEET DREAMS ARE MADE OF BEES" as the best slogan. The summary also presents a mock-up combining the recommended brand name and slogan on a product card printed in black ink.

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    The document discusses branding options for a honey company, including potential brand names (HONBEE, HABEE, HOMBEE, HONEY BEAR) and slogans ("WELCOME TO HONEY LAND", "BEE A SWEET", "YOU DESERVE A SWEET", "SWEET DREAMS ARE MADE OF BEES"). It recommends HONBEE as the best brand name and "SWEET DREAMS ARE MADE OF BEES" as the best slogan. The summary also presents a mock-up combining the recommended brand name and slogan on a product card printed in black ink.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    119 views4 pages

    Untitled Presentation 6

    Uploaded by

    api-485575443
    The document discusses branding options for a honey company, including potential brand names (HONBEE, HABEE, HOMBEE, HONEY BEAR) and slogans ("WELCOME TO HONEY LAND", "BEE A SWEET", "YOU DESERVE A SWEET", "SWEET DREAMS ARE MADE OF BEES"). It recommends HONBEE as the best brand name and "SWEET DREAMS ARE MADE OF BEES" as the best slogan. The summary also presents a mock-up combining the recommended brand name and slogan on a product card printed in black ink.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 4

    BRAND NAME

    AND
    SLOGAN
    Brand name
    ★ HONBEE (HONEY + BEE)
    ★ HABEE (BEE + HAPPY)
    ★ HOMBEE (HOME + BEE)
    ★ HONEY BEAR

    This one is the best option because it’s the clearliest reffering to understanding.
    Slogan
    ★ WELCOME TO HONEY LAND
    ★ BEE A SWEET
    ★ YOU DESERVE A SWEET
    ★ SWEET DREAMS ARE MADE OF BEES

    This one is the best as it is influenced by a song that has a similar lyric.
    Emphasizes the brands name while
    It can also be printed as a
    underlining it with the slogan (quote).
    card and placed on the
    product.

    HONBEE
    SWEET DREAMS ARE MADE OF BEES

    The colour black is neutral and cannot blend with the


    background of the picture. It can also be highlighted with
    any other colour such as gold.

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