Professional Documents
Culture Documents
A Global Marketing Strategy Is Part of An Overall Strategy To Help Your Business Expand Into New Markets Across The World
A Global Marketing Strategy Is Part of An Overall Strategy To Help Your Business Expand Into New Markets Across The World
expand into new markets across the world. When expanding your business
globally, some aspects likely won’t change, such as your name and logo —
though sometimes brands do use different names in various
territories.Whereas your approach to marketing — the messaging, creative, PR,
advertising, and channels — will change for each market you move into. For
example, in the U.S., you might spend significant ad dollars on Facebook. But in
Japan, where Twitter is more popular than Facebook, you might focus on how
you can use Twitter to connect with consumers.
Or you could localize the pain points your copy addresses, like QuickBooks. In
the U.S., QuickBooks’ homepage talks about saving time with organization and
the cost of the product with its hero copy: