Factors that affects the Consumer Behavior

Towards Online Shopping

STATEMENT OF THE PROBLEM

Social Media has introduced a modern measurement of obtaining items from domestic. Web clients
particularly Youth have appeared more interest in buying items online. On this Research study, The
shift in buying-behavior of the youth will be focused on as well as the examining the changes in
consumer buying-behavior and will be determined by the following;
a) Trust
b) Convenience
c) Time
d) Product Variety
e) Privacy
INTRODUCTION
These days, Online Shopping has ended up the standard and shoppers are embracing it because it
has numerous focal points. On the consumers viewpoint, online shopping gives more straightforward
costs. Comprehensive grouping of merchandise and administration and a much more helpful shopping
that has disposed of such conventional shopping.
Online shopping defined as the process of purchasing goods and services from merchants who sells
over the internet according to Master Card Worldwide Insights in (2008) Generally, it is also known as
internet buying, electronic shopping, online purchasing or internet shopping. Kim (2004) further defined
internet shopping as examining, searching for, browsing for or looking at a product to get more
information with the possible intention of purchase on the Internet by looking at other perspective, Chiu
et al (2009) considered online shopping as an exchange of time, effort and money for receiving products
or services.
This research paper tends to examine or to know the Factors that affects Consumer Behavior
towards Online Shopping and will be determined by the following: Trust, Convenience, Time, Product
Variety and Privacy.
 ACTIVITY 2

AUTHORS: Roskifzan Bin Othman and Almus Bin Ibrahim PhD.

TITLE: Overview on the Impact of Technology towards Online Shopping
REFERENCE: Researchgate.net; Roskifzan Othman; January 2015.
https://www.researchgate.net/publication/315940514_Overview_on_the_Impact_of_Technology_to
ward_Online_Shopping_Studies

AUTHORS: Ezgi Akar and V. Aslihan Nasir

TITLE: Effects of Online Shopping values
REFERENCE: ResearcgateGmbH.net; February 2016;
https://www.researchgate.net/publication/299386324_The_Effect_of_Online_Consumer's_Shoppin
g_Values_on_Consumer_Satisfaction_and_Loyalty

AUTHORS: Hamza, V.K and Saidalava, K.

TITLE: A Study on Online Shpping Experience and Costumer Satisfaction
REFERENCE: Questia.com; May 2016 https://www.questia.com/library/journal/1P3-
3333088491/a-study-on-online-shopping-experience- and-customer

AUTHORS: Soo Yeun Chung; Cheol Park

TITLE: Online Shopping behavior model: A literature review and proposed Model
REFERENCE: ieeexplore.ieee.org; 3rd April 2009;
https://ieeexplore.ieee.org/document/4809533/
AUTHORS: Mohammad Anisur Rahman
TITLE: Consumer Buyer Behavior towards Online Shopping
REFERENCE: 08 October 2018;
https://www.tandfonline.com/doi/full/10.1080/23311975.2018.1514940

AUTHORS: Cheng Lu Wang and ChayapaK.

TITLE: Online Shopper Behavior: Influences of Online Shopping Decision
REFERENCE: Asian Journal of Business Research: Volume 1 Number 2 2011;
https://swsu.ru/sbornik-statey/pdf/Online%20Shopper%20Behavior%20Influences.pdf

AUTHORS: Dr. Rizwana Bashir

TITLE: Consumers Peception on Online Shopping
REFERENCE: Jouyrnal of Marketing and Consumer Research; `
https://researchonline.jcu.edu.au/39753/1/Dr.%20Desti%20Consumers%20perception%20on%20O
nline%20Shopping.pdf