Professional Documents
Culture Documents
Consumer Behavi
Consumer Behavi
Introduction
opportunities.
marketing.
Buying influences on consumers
There are two factors:
1-Internal factors
2-external factors
Internal factors
-Perception
-learning
-Attitudes and beliefs
-Motivation
-Personality
-Self concept
-Psychographics
External factor
-culture
-subculture
-cross culture
-social class
-family
-reference group
-opinion leaders