The ‘fake or not’ fraud fighter

The ‘fake or not’

fraud fighter Parth Gandhi
Manan Desai
Pooja Rath
Group 9, Section 1 Kasturi Das
Saumya Jain

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Authentic or Not

Counterfeit goods have become a major problem. The global fake goods market is
worth over $450 billion. In Europe, clothing, footwear, and accessories industries lose
an estimated $27.7 billion annually as a result of counterfeit goods.

Authentic or Not is a Patented FashionTech technology that can make your company’s
products transmit a digital experience instantly by embedding the durable microchips
inside merchandise. They are the Internet of Things for the Fashion Industry,
permitting brands to carefully interface attire/stock and ensure their image. This
allows anyone to hover their smartphone over merchandise to confirm product
authenticity and see a customized digital experience instantly. Content can be
updated by the client company remotely to all the physical products around the world
in real-time. This digital revolution to the real world of physical objects and fashion
helps companies protect their brand and connect with their customers.

ANTI MAINTAING HELPS IN UPSELLING

COUNTERFIETING INVENTORY
AND Knowing what your customers
Product own lets your Brand market other
Authentication
LOGISTICS products to customers in a
without the need for relevant and targeted way.
an App or program. Know exactly which A revolutionary way of detailed
Protect your brand pieces go missing and targeted marketing
and make it simple de-activate them
for everyone

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Product Authentication
We all know how a Louis Vuitton bag
looks like, but can you spot a fake when
it’s mixed with a bunch of authentic
products? A Gucci wallet will surely
impress your next date, but can you
discern when you’re holding the real
one and not the counterfeit? When you
slip on your pair of Prada shoes, you’ll
surely get some stares next time you
attend a business meeting, but, make
sure you have invested your hard-
earned cash on the real McCoy. For all
you know the one you’re wearing is a
fake.
With the help of Authentic or Not, the
customers would easily know which
products are authentic without having
to download any App.
This would help the companies in the
following ways –
 Increased revenue by capturing
the customer segment purchasing
knock offs unknowingly
 Show the courts measures were
taken to demonstrate authenticity
 Easily stop all counterfeits at the
border without providing any
training to the Customs
Department in every country
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Microchips
The microchips are designed for the
Apparel Industry with durability and
can operate in extreme high and low
temperatures. The look and feel of a
product would not be affected as the
microchips can be stitched and hidden
inside in any product. Smartphones
need to be placed approximately 1 inch
in proximity to communicate with the
chip. The encrypted module built into
the chip simply cannot be counterfeited.
They are durable to withstand machine
washing, the dryer, dry cleaning cycles
and even ironing.
Customer Data
Customers simply need to hover their
smartphone over the product and
register the purchased product to their
name after opting into the terms and
conditions. The microchip embedded
inside the garment talks to their
smartphone directly and asks the new
owner to register while assuring
him/her the merchandise is authentic.
Customers no longer need to hold onto
an authentication card for their
purchased product. This shall also help
the brand to know exactly what
products your customers own and
engage with them at that level for a
superior targeted marketing strategy
that strengthens brand loyalty. Further,
information collected from customers
during the registration process can be
customized. This can be incorporate into
product warranty process, making it
simpler and easy for the customer as
well as the brand. This can help
increase brand loyalty by connecting
and engaging with actual customers all
over the world.
Targeted Marketing Strategies
This application can further be utilized
for devising creative marketing
strategies, some of
which are as follows.
 Market specific products to your
customers that have already purchased
a related product
 Increase revenue by notifying customers
of accessories that go with a product
they have purchased before
 Notify customers of a new product
launch to your customer base that
would be interested for a quick initial
boost on launch day
 Bring customers that have purchased
your merchandise at retail stores around
the world to your brand’s website
 Effective and simpler upselling
 Bring people to your social media
channels directly from your products
 Sell products that have high inventory
levels to customers that own a matching
or similar product directly on your
Brands E-Commerce store
 Provide customers VIP treatment at an
event or store location if they bring one
of their registered products
 Turn your products into a custom
digital media channel for direct,
personalized consumer engagement
 Explore and discover new advertising
techniques.
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Impact of the product
Authentic Or Not has its own set of benefits for
the brands using this FashionTech innovation.
The potential of this FashionTech involves
encryption to solve the trillion-dollar
counterfeit issue faced by brands today and it
also links brands with the apparel owner and
instantly delivers storytelling from products
through exclusive digital experiences. Fashion
companies will know exactly who their
customers are around the world for the first
time (only when they opt-in), regardless of
where they bought the goods. The big data
collected with the help of this FashionTech
opens up unlimited opportunities for
marketing and relevant up-selling.
Tech innovation is much in the scene right now
and it has devoured every other industry over
the past few years. The Authentic Or Not
microchip is more powerful and smarter than
ever and knows its place around Fashion when
it comes to aesthetics. The microchip will not
need charging from any battery source ever.
This implies that privacy of everyone is
respected and the microchip is only invoked
when a handset hover directly over it.
Tech and Fashion never got along in the past
because of its contact with water, apparels
need to be washed and that’s why Tech was
never incorporated in everyday wearables.
However, Authentic Or Not microchips can
withstand machine wash, dryer and even dry
cleaning.
This product not only impacts the Fashion
Industry but also the customers using it.
 The products that are registered on
Authentic Or Not are automatically
enrolled into the Global Lost & Found
 This innovation reduces chances of theft
after registration as the owner’s first
name is set into the embeddable
microchip of the merchandise
 The customers are allowed to easily
connect directly with the Brands for
promotions, news, or new product
launches
 It will be easier to get repairs done as
there will no longer a need for an
authentication card
 The ownership of a particular product
can be verified in a much similar
manner without the need of any process
in place
 The registered owners of the products
can be targeted separately for VIP
treatment in order to build and nurture
long term relationships
 All these benefits can be enjoyed by the
customers without them needing to
install any applications or programs.
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Applications of Authentic or Not

Counterfeit products and pirated products amounted to the loss of $509 Billion, which is 3.3%
of global trade in 2016. This figure represents those articles which were confiscated by the
customs officers worldwide. This shows that counterfeit goods are a massive problem not only
for the company as well as consumers. Companies are losing out in revenue and also
degrading their brand equity. Whereas, the consumers are paying more for an inferior
product.
Authentic or not has multiple applications in the real world. The graph above shows the list of
industries that are most affected by this issue. Hence this product can be used in all the above
industries and should not focus only on the Fashion industry. Electronics, Medical equipment,
Cosmetics are the next big industries that can profit from the IoT.

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References

https://www.authenticornot.com/
https://www.statista.com/chart/17410/counterfeitand-
pirated-products-by-category/
https://www.google.co.in/amp/s/www.zdnet.com/go
ogle-amp/article/what-is-the-internet-of-things-
everything-you-need-to-know-about-the-iot-right-now/
https://www.authenticornot.com/2017/05/07/the-
internet-of-fashionable-things/