RESUME OF DR. B.

RAJASEKARAN

DR. B. RAJASEKARAN
Professor& Head
Department of Management Studies
Manonmaniam Sundaranar University
Tirunelveli – 627 012.(T.N)
e-mail:prof.brajasekaran@gmail.com
Mobile: 094423-17395
EDUCATION :

Doctor of Philosophy in Business Administration, Madurai Kamaraj University, 2001

Title of the Thesis: Technology and Entrepreneurship in Printing Industry in Sivakasi (T.N.)

Master of Business Administration, Madurai Kamaraj University, 1982; Class: First

Bachelor of Business Administration, Madurai Kamaraj University, 1980; Class: First

EXPERIENCE:

AS A TEACHER
 Professor and Head, Department of Management Studies, Manonmaniam
Sundaranar University, Tirunelveli (T.N.) from 08.05.2009

 Reader and Head, Department of Management Studies, Manonmaniam

Sundaranar University, Tirunelveli (T.N.) from 30.07.2003 to 07.05.2009

 Reader, Department of Business Administration of Aditanar College,

Tiruchendur (T.N.) from 08-05-2001 to 29-07- 2003

 Lecturer (S.G), Department of Business Administration of Aditanar College,

Tiruchendur (T.N.)from 27-07-98 to07-05-2001

 Lecturer (S.S), Department of Business Administration of Aditanar College,

Tiruchendur (T.N.) from 01-02-91 to 26-07-98

 Lecturer, Department of Business Administration of Aditanar College,

Tiruchendur (T.N.) from 31- 01-83 to31-01-91

Resume of Dr.B.Rajasekaran, Professor, Department of Management Studies, M.S.University, Tirunelveli Page 1

AS AN ADMINISTRATOR

Head, Department of Management Studies, Manonmaniam Sundaranar University,

Tirunelveli, since 2003.

Nature of Responsibilities:

 Preparing work schedules

 Monitoring students’ academic performance
 Maintaining students’ discipline
 Counseling and handling students’ grievances
 Coordinating students’ Association activities
 Assigning works to the faculty members
 Documenting and reporting the activities of the department
 Coordinating the works related to summer training, project works and final placement
 President, Young Corporate Association, an association of MBA students
 Initiated the Campus Enrichment Programme and organized a campus cleaning drive in
Manonmaniam Sundaranar University
 Prepared and presented ourselves for NAAC accreditation and AICTE’s approval
extension
 Conducted Career Guidance sessions for Students
 Motivated Students in pursuing consultancy and project work
 Organized Guest lectures and Industrial visits for the Students

Academic Coordinator, (Tirunelveli), MBA/DLP, Madurai Kamaraj University, Madurai

(1996-2011)

Nature of Responsibilities:
 Assisting in the preparation of work schedule
 Fixing up resource faculty
 Guiding the students for their project works
 Providing all student support services
 Conducting personal contact programmes as per the schedule successfully

Coordinator, M.B.A. and M.A (Public Administration) Courses offered by DDCE,

Manonmaniam Sundaranar University, Tirunelveli (2003-2007).

Nature of Responsibilities:
 Supported in the preparation of work schedule and identification of resource faculty.
 Conducted Contact programmes successfully.
 Providing all academic support to participants

Resume of Dr.B.Rajasekaran, Professor, Department of Management Studies, M.S.University, Tirunelveli Page 2

AS A RESEARCHER

 Undertaken a project work entitled “Consumer Behaviour – A study with special

reference to soft drinks”, sponsored by Madurai Soft Beverages Ltd., Madurai 1982.

 Undertaken a research project entitled “Entrepreneurship Development and

Industrial Growth – A study with reference to printing industrial Sivakasi (T.N.)”,
sponsored by UGC. New Delhi,

 Guiding Ph.D. (Management) students of Manonmaniam Sundaranar University,

Tirunelveli

 Number of candidates awarded PhD under my guidance: Nine

 Number of candidates awarded PhD under my co guidance:Six
 Number of candidates undergoing: Six

 Recognized Guide for Ph.D (Management) Programme in SCSVMV UNIVERSITY,

Kanchipuram

 Member, Doctoral Committee of various Universities in Tamil Nadu and Kerala

AS A CONVENER/EXAMINER FOR DOCTORAL RESEARCH WORKS OF VARIOUS UNIVERSITIES

 Madurai Kamaraj University, Madurai,

 Alagappa University, Karaikudi
 Bharathiar University, Coimbatore,
 University of Kerala, Thiruvananthapuram
 Cochin University, Cochin
 Mahathma Gandhi University,
 Dravidian University, Kuppam
 Annamalai University, Chidambaram
 Periyar University, Salem
 Mother Teresa University, Kodaikanal
 SCSVMV UNIVERSITY, Kanchipuram
 Gandhigram Rural Institute.Dindigul
 Karpagam University, Coimbatore
 Anna University, Chennai

Resume of Dr.B.Rajasekaran, Professor, Department of Management Studies, M.S.University, Tirunelveli Page 3

  Noorul Islam University,Nagercoil.
 Pondicherry University,Puducherry
 PRIST University,Thanjavur

PUBLICATIONS:

IN EDITED VOLUME:

 “Private Sector Participation in Infrastructure Development” in “Infrastructure

Development and Financing” (Ed.) S. Ganesan,Kanishka Publishers, N. Delhi 2001.(126-
129)ISBN81-7391-408-7

 “Development Marketing – A Strategic Option for Rural Marketing” (co-author) in New

Economic Policy and Rural Development (Ed.) M. Soundara Pandian, Serials
Publications, New Delhi,2006

 “Identification of Environmental aspects and significant impacts”-(co-author) in Green

Productivity in Small and Medium Enterprises (Ed.) M.Soundara Pandian, Concept
Publishing Co., N.Delhi.2007 ISBN 13:978-81-8069-372-4

 “Influence of Group on Impulse buying behaviour” (co-author) in Emerging Trends in

Retail Management (Ed.)N.Panchanatham and R.Gnanaguru,Excel books,N.Delhi,2008
(289-294) ISBN 978-81-7446-604-4

 “Instigating Changes to Build-up innovative and learning culture in organization”in

Impact of Economic Crisis in Global Business Scenario (Ed.)K.Maran
et.al,Anuragam,Chennai,2009(co-author) (395-400)ISBN 81-907733-8-0

 “Reaching the Rural Market-A Hybrid Model for Distribution In International

Conference on “Marketing in Asia Pacific-Issues and Challenges”
(Ed.)K.K.Ramachandran, Macmillan, 2010(co-author)(481-489)ISBN10:0230-33169-6
ISBN 13: 978-0230-33169-3

 “Customer Experience Management” in Innovations & Organisational Changes,

(Ed.)Dr.Mu.Subrahmanian and A.Nirmalraj, Anuragam, Chennai, 2010(co-author)
(411-414) ISBN 978-93-80627-27-4

 “Alternative Work Schedules-A Feasibility study among Commercial Bank employees of

Kanyakumari District” in Global and Regional Economic Issues,(Ed.) Major J.C.Jaisingh
Vasantha Kumar, Post-Graduate Research Centre, Department of Economics, Scott
Christian College,Nagercoil,2010

 "A Comparative Analysis of Microenterprise Activities and its Impact on Empowering

Self Help Group Members in Selected Districts of Tamil Nadu",in GOVERNANCE
FOREXCELLENCE,(Ed.)Dr.C.Selveraj , K.C.John Sasi Kumar and K.Rajamani, JM
International Publishers, Madurai, 2012,(co-author)(65-68)ISBN: 978-81-925487-9-1

Resume of Dr.B.Rajasekaran, Professor, Department of Management Studies, M.S.University, Tirunelveli Page 4

  "Green Practice-A Retailer's Strategic Tool for Environmentally Sustainable
Development", in Competitive Advantage Through Globalisation,(Ed.)
P.R.Bhatt,Macmillan,N.Delhi,2012 (co-author)(564-579)

 "Possibilities and Prospects of Flextime as a means of Conflict Resolution for Women

Entrepreneurs”, in Micro Finance & Women Entrepreneurship,Vol.I,(Ed.)M.Edwin
Gnanadhas and P.Jegan,B-Digest Publications,Nagercoil,2012 (co-author) (11-12)
ISBN:978-81-923975-2-8

 “Service Quality of Private Hospitals in Tirunelveli” in Emerging Issues in Health Care

Marketing,(Ed.)Dr.C.Eugine Franco and E.Angel Saral Rose,B-Digest Publications,
Nagercoil, 2015 (co-author)(86-93) ISBN:978-93-84734-084

IN JOURNALS:

 ‘Technology and Entrepreneurial Performance: The Printing Industry in

Sivakasi,”SEDME, 29 (4) Dec. 2002.(51-61)ISSN 0970-8464

 ”Choice of Technology at micro level, Implications for Technology Marketing” Indian

Journal of Marketing, vol. XXXIII (9) Sep. 2003.(27-30)

 “Entrepreneurial Performance”, SEDME, 30(4) Dec.2003.(9-14) ISSN 0970-8464

 “Entrepreneurship Researches : The Future Directions”,SCMS Journal of Indian

Management , Vol 1 (3), July – Sept. 2004 (5-9)

 “Factor Analysis of Teacher Efficacy Scale” (Co-author),Journal of All India Association

for Educational Research Vol 16 (3 & 4) Sept – Dec. 2004 (44-50)ISSN0970-9327

 “Effective Behaviour in Teams through Psychoanalytical theory and PAC model in

analogy with Indian philosophies-M- Infiniti Journal of Management,Oct.2007-
Feb.2008(26-32) ISSN 0973-7197

 “Employee Retention Strategies in fostering organizational talents (co-author), The

Manager, Vol.2, No.2, July-Dec.2007(16-19)ISSN 0973-8231

 “Intrapreneurship –A strategic tool for sustained competitiveness”, The Manager, Vol.2,

No.2,July-Dec.2007 (35-38)ISSN 0973-8231

 “Fostering Intrapreneurship for Sustained Competitiveness”,Nirnay,Vol.2.No.1,Jan-June

2008 (24-26) ISSN 0973-8002

 “Women Entrepreneurial Development for Economic Growth”Annamalai Journal of

Management,Vol.2, No.1 Feb.2008 (137-140) ISSN 0974-0406

 “Intrapreneurship :A strategic tool”, SCMS Journal of Indian Management , Vol. V (II),

Apr.-June 2008 (58-64) ISSN 0973-3167

Resume of Dr.B.Rajasekaran, Professor, Department of Management Studies, M.S.University, Tirunelveli Page 5

  “Knowledge intensity and organisational learning”, Review of Social
Sciences,Vol.8,No.2,July-Dec.2007(71-79)

 “Sustaining Competitive Advantage through Resource Based View (RBV), Management

Innovator, Vol.1, No.1, Jan-June 2008

 “Strategic Issues in International Entrepreneurship”, M-Infiniti Journal of Management,

vol.3, No.1, Oct.2008-Mar.2009 (32-37)ISSN 0973-7197

 “Perceptual Difference between Industry and Academic Leaders”, Indian Journal of

Training and Development,Vol.XXXIX No.3,July-Sep.2009 (70-79) ISSN 0971-5592

 “Perceptual Chasm Between Industry and Academic Leaders on the Quality of Higher
Education” academicleadership.org: the online journal, vol.7,No.2, Apr.2009 (co-author)

 “Students and Employers: Perceptual Chasm”, SCMS Journal of Indian Management ,

Vol. V (II), Oct-Dec.2009 (65-76) ISSN 0973-3167

 “An Empirical Analysis on Network Relationship and International Entrepreneurship”,

Samridhi,, Vol.2,2009-2010(26-31)

• “Partnership E-Retailing Model for Indian Rural Market”,SRM Management

Digest,Vol.8,April 2010 (co-author)(20-24)ISSN 0973-6905

 “Ecotourism Initiatives in Kerala”,B-Digest,Vol.3,No.1,Jan-June,2011(co-author)

(56-66)ISSN 0975-2617

 "The Hadrian Wall Divide: Perceptual Difference Between Industry and Academic
Leaders on the Quality of Higher Education",Dharana-Bhavan's International Journal of
Business,Vol.5,No.2,July-Dec.2011 (co-author) (101-112) ISSN 0974-0082

 “Banking Transformation – In Global Context “,Research Journal of Social Science and

Management ,Vol.1, No.3, July-2011 (Co-author) (145-155) ISSN:2251 1571

 “ICT and Work Life Balance in Insurance Sector-Mobile Vs.Non-Mobile Way”,

B-Digest, Vol.4, No.2,July-Dec.,2012(co-author)(55-64)ISSN 0975-2617

 "Sustainable Entrepreneurship: Past Researches and Future Directions", Journal of

Entrepreneurship and Management,Vol.2 (1),Feb.2013(20-27) ISSN 2277-6850

 "Nexus Between Sustainable Entrepreneurship(SE)And Triple Bottom Line (TBL),

SCMS Journal of Indian Management,Vol.X No.2,Apr-June 2013,(48-55) ISSN 0973-3167

 “Adaptability to ICT devices and consequent Work Life Integration-An Appraisal of

Technophobia among Financial services industry workers”,B-Research,Vol.12,Jan-June
2013,(1-18) ISSN 0974-5920(co-author)

Resume of Dr.B.Rajasekaran, Professor, Department of Management Studies, M.S.University, Tirunelveli Page 6

  “Sustainable Fisheries Through Social Marketing : An Alternative Solution”,
Management Innovator, Vol.7, No.1, Jan.2014 ISSN 0974-6749(co-author)

 “A Descriptive Study on the Security Aspects of various Alternate Channels of the

Banks”, Research Journal of Science & IT Management,Vol.3 (3),Jan-2014,(56-66),ISSN
2251-1563 (co-author)

 “A Scale to measure Customer Experience in Indian Retail Banking Context”

International Journal of Informative and Futuristic Research,Vol.2(3),Nov.2014,(607-
617)ISSN (Online)2347-1697 (co-author)

IN THE PROCEEDINGS PUBLISHED:

 “A case study of select fairness products in the market”.(co-author) First

Multidisciplinary National Seminar of Scott Research Forum, Sep. 2004.

 “Women entrepreneurship as a field of research” in Knowledge and Research, State

level seminar on ’Knowledge and Research, Oct.2004.

 “Preferences and Investment Behaviour of Mutual Fund Investors” First International

Conference of Kanniyakumari Academy of Arts and Sciences,TamilNadu,2008(co-
author)

 “Role of Banks as intermediaries to Government in promotion of Rural

Entrepreneurship-An analysis”, National Conference on Emerging Entrepreneurial
Strategies For Self Employment and Skill Development,Nagercoil,2008 (co-author)

BOOK PUBLISHED:

• Global Marketing, ,(Co-Author),RR Publications, Madurai

• Personality Development,(Co-Author),Publication Division, M.S.University, Tirunelveli
• Winners’ Mantras,Sudha Pathippagam,ISBN 978-81-922562-5-2

STUDY MATERIALS PREPARED:

 Prepared Web Based Tutorial On “Global Marketing and Advertising”, for Xybernetizen
Incorp. (a marketing arm of MDC System, USA).

 Prepared study materials for MBA Course, offered by Directorate of Distance Education,
Manonmaniam Sundaranar University, Tirunelveli.

 Prepared study materials for MBA Course, offered by Institute of Distance Education,
University of Kerala, Thiruvananthapuram.

CONFERENCES AND SEMINARS:

Resume of Dr.B.Rajasekaran, Professor, Department of Management Studies, M.S.University, Tirunelveli Page 7

  Orientation programme for Academic Counsellors of MBA programme, organized by
IGNOU, Regional Centre, Bangalore, 2001

 First Multi Disciplinary National Seminar of Scott Research Forum, organized by Scott
Christian College, Nagercoil, 2004.

 State Level Seminar on “Knowledge and Research”, organized by Women’s Christian

College,Nagercoil,2004

 State Level Seminar on Knowledge Management, organized by Sacred Heart College,

Tirupattur, 2004.

 Faculty Development Programme in Entrepreneurship, organized by EDI, Ahmedabad,2005

 International Conference on Learning Centered Education, organized by All India

Association for Educational Research, 2005

 National Seminar on Green Productivity in Small and Medium Enterprise, organized by

Gandhigram Rural Institute, Gandhigram, sponsored by AICTE, N.Delhi, 2005

 National Seminar on Emerging Trends in Capital Market, organized by University of

Madras, sponsored by UGC,N.Delhi,2005

• National Conference on “Management Education in the Liberalized Era”, organized by

Adhiyaman College of Engineering,Hosur,2006

 International Conference on Global Business and Policy Modelling,organized by

Adaikalamatha Institute of Management,Thanjavur,2006

 National seminar on Problems and Prospects of Women Entrepreneurship in India,

organized by All Saints’ College, Thiruvananthapuram, sponsored by UGC, N.Delhi, 2006

 Conference on Management education : An International comparison, organized

by XIME,Bangalore,2006

 International Conference on Global Business Strategy in Competitive

Environment,organised by Sri Sai Ram Institute of Management Studies,Chennai,Sep.2007

 Seminar on Changing Paradigms in Management”, organised by Annamalai

University, Chidambaram, Sep 2007.

 International Conference on Managerial issues in the Globalized Era, organised by

Sree Amman Institute of Management and Research, Erode, Oct.2007.

 Strategic Management for Teachers: Foundation Course, organised by Indian

Institute of Management, Bangalore,Dec.2007

Resume of Dr.B.Rajasekaran, Professor, Department of Management Studies, M.S.University, Tirunelveli Page 8

  National seminar on Emerging Trends in Management” organized by Periyar
Institute of Management Studies,Periyar University,Salem,Feb.2008

 National seminar on “Emerging Trends in Retail Management” organized by

Department of Business Administration,Annamalai University,Chidambaram,Feb.2008

• National Seminar on “Opening up of Insurance Industry: Issues and Concerns”, organized by

Baby John Memorial Govt.College,Chavra,Kollam,Mar.2008

• National Conference on “Empowering the Bottom of the Pyramid” organized by Velammal

Engineering College,Chennai,Mar.2008

• First International Conference of Kanniyakumari Academy of Arts and

Sciences,TamilNadu,2008

• National Conference on Emerging Entrepreneurial Strategies For Self Employment and Skill
Development,Nagercoil,2008

• International Conference on Educational Leadership , organized by IIM-Bangalore,Jan. 2009

• National Conference on New Media Marketing,Aalim Muhammed Salegh College of

Engineering,Chennai,Apr.2009

• Conference on “Global Competition and Competitiveness of Indian

Corporate”,IIM,Kozhikode,May 2009

• International Conference on “Impact of Economic crisis in Global Business

Scenario”Chennai,Sep.2009

• International Conference on Retail Excellence ICRE’09,SRM University,Chennai,Dec.2009

• National Workshop on “Financial Management of Institutions of Higher

Education,BHU,Varanasi,Apr,2010

• NAAC- Assessors’ Interaction Meeting, NAAC office, Bangalore Sep.2011

• International Conference on Comprehensive Disaster Management”,organised by Noorul Islam

Centre for Higher Education,Noorul Islam University, Tamilnadu,Jan.2012

• International conference on Synchronizing Management Theories and Business Practices:

Challenges Ahead Annamalai University,Tamilnadu,July 2012

• International Conference on Governance for Excellence (GO EXCEL 2012) ,Velammal

College of Engineering & Technology, Madurai, Dec. 2012

Resume of Dr.B.Rajasekaran, Professor, Department of Management Studies, M.S.University, Tirunelveli Page 9

 • International conference on Innovative Research in Engineering & Technology(ICIRET
2013), Park College of Engineering & Technology in association with Oakland University,
UK and Korean Institute of Science & Technology ,Jan.2013

• National Seminar CHANGE ’14:”Social Marketing: Role of Academics,Government,Public

Sector and NGO”,School of Business Management and Legal Studies, University of Kerala,
Thiruvananthapuram,Mar.2014

• National Seminar on Health Care Marketing, St.Xavier’s College,Palayamkottai,Feb.2015

• Workshop on “New Skill Development Initiatives/Schemes in Tamil Nadu,State Planning

Commission,Chennai,Aug.2015

AS A CHAIR PERSON OF THE SEMINAR

 National seminar on Women Empowerment, organised by Govindamal Aditanar College,

Tiruchendur, 2007

 State level seminar on Issues and Challenges of Customer Relationship

Management,organised by Gobi Arts and Science College, Gobichettipalayam,2007

 State level seminar on Emerging Trends in Functional Management In Corporate sector in

India,organised by Sourashtra College,Madurai,Dec.2007

 International Conference on “Globalisation,Development,Public Policy and Management:

Emerging Issues” organized by School of Commerce and Management Studies,Kannur
University,Kerala,Mar.2008

 International Conference on Comprehensive Disaster Management”,organised by Noorul Islam

Centre for Higher Education,Noorul Islam University, Tamilnadu,Jan.2012

• International conference on Synchronizing Management Theories and Business Practices:

Challenges Ahead, Annamalai University,Tamilnadu,July 2012

• National Conference on Management Practices in Contemporary Business Era, St.Xavier’s

Catholic College of Engineering,Nagercoil,Mar.2014

• National Conference on “Corruption and Anti-Corruption:Perceptions,Assessment and

Prescriptions” Department of Criminology and Criminal Justice, Manonmaniam Sundaranar
University,Tirunelveli.Dec.2014

INVITED TALKS:

 “Interpersonal Relationship and Transactional Analysis” at Enmass Knowledge Updating

Programme for TNEB personnel, Palayamkottai, 18/04/2001

 “Relationship Marketing” to P&T employees, Palayamkottai, 02/06/2002

Resume of Dr.B.Rajasekaran, Professor, Department of Management Studies, M.S.University, Tirunelveli Page 10

  “Role of University in Promoting SHGs” Gender sensitization meet at Tirunelveli, organized
by NABARD, Chennai, 12/11/2003

 Micro Enterprises by SHGs: Problems and Prospects at District Level Workshop on

Employment and Micro Enterprises Development; organized by TNCDW, Chennai
21/02/2004

 “Trends in Entrepreneurial Research”, UGC – Academic Staff College, University of Kerala,

Trivandrum, 11/03/2004

 “Exploring I and ME ”-Department of Business Administration,Annamalai

University,23/01/2006

 “Towards Better Human Relations”- Department of Business Administration,Annamalai

University, 04/02/2006

 “Fund Management”-Refresher Course on Fund Management, organized by Tamil Nadu

Cooperative Union,Chennai,15/3/2006

 “Restructuring Management Education”-Workshop on Restructuring of Curriculum and

Revision of Syllabi: Under Graduate and Post Graduate Programme in Management,
Aditanar College, Tiruchendur,30/03/2006

 “Fostering Corporate Entrepreneurship”-UGC-Academic Staff College, University of

Kerala,Trivandrum,

• “Effective Customer Relationship Management-Key to success”-Regional level Training

Programme on Business Development for TIIC officials, May 2007

• “Paradigm Shift in the Insurance Sector”-National Seminar on Opening up of Insurance

Industry: Issues and Concerns, Baby John Memorial Govt.College,Chavara,19/03/2008

• “Challenges in Marketing”-State Level Seminar on Challenges in Marketing, Aditanar

College,Tiruchendur,25/2/2009

• “Time Management”-Refresher course for the Regional Directors, Employees State

Insurance Corporation, N.Delhi

• “Emerging Issues in Management”-State Level Seminar on New Dimensions in

Management,S.V.N College,Madurai,24/03/2009

• “Corporate Strategies to overcome the economic meltdown”-National Seminar on

Management Strategies to overcome the economic meltdown,FX Engineering
College,Tirunelveli,17/04/2009

• “Inaugural Address in Sivanthi Association for Rising Executives,Department of

Management Studies,Dr.Sivanthi Aditanar College of Engineering,Tiruchendur,09/10/2010

Resume of Dr.B.Rajasekaran, Professor, Department of Management Studies, M.S.University, Tirunelveli Page 11

 • “Communication Skill”-Rotary Youth Leadership Awards Camp,Kanchipuram,09/01/2010

• “Inaugural Address in One day Workshop for YRC Programme Officers,MSU,26/02/2010

• “Significance of Management Education”in Career Guidance Programme,ANJA

College,Sivakasi,05/03/2010

• “Inaugural Address in Interactive Session on Investors’Awareness on Capital

Market,MSU,16/09/2010

 “Relevance of Social Entrepreneurship in India”-UGC-Academic Staff College, University of

Kannur,Kannur,10/11/2010

 “Entrepreneurship and the Role of Social Entrepreneurs”, National Seminar on

Entrepreneurial Scene in India,IMK(Alappuzha),University of Kerala,Dec.2010

 “Effective Leadership”State level workshop on Development of Interpersonal

Skills,Aditanar College,Tiruchendur,28/01/2011

 “Faculty Development Programme on Scenario of Retiling in India,Feb.2011 -11/02/2011

 “Inaugural Address in National Level Management Meet-MOTO 2011,VHNSN

College,Virudhunagar,17/03/2011

 “Inaugural Address in National Fashion Week Celebration-2012,GVN

College,Kovilpatti,11/01/2012

 “Fostering Social Entrepreneurship in India”-UGC-Academic Staff College, University of

Kerala, Trivandrum,22/08/2011

 “Leadership and Motivation “Capacity Building Programme for the officials of DIC & IC,
Tamil Nadu, sponsored by EDI, Chennai, Oct.2013

 “HRM Challenges in the Globalised scenario” State Level Workshop on Challenges in

Present Global Business Scenario, Aditanar College,Tiruchendur,Jan.2014

 “Relevance of Social Entrepreneurship in India”,Muthayammal College of Arts and

Science,Rasipuram,Oct.2015

PAPERS PRESENTED:

 “A Case Study of Select Fairness Products in the Market” – First Multi Disciplinary National
Seminar of Scott Research Forum. Sep. 2004. (Co-author)

 Women Entrepreneurship As A Field of Research,- State Level Seminar on “Knowledge and

Research”, Oct.2004

Resume of Dr.B.Rajasekaran, Professor, Department of Management Studies, M.S.University, Tirunelveli Page 12

  “Development And Advancement of Human Relations in Knowledge Management”– State
Level Seminar on Knowledge Management, Dec. 2004.

 “The Relational aspects of collective teacher efficacy and individual teacher efficacy in
Government Higher Secondary Schools in Tirunelveli”-International Conference on
Learning Centered Education, Jan.2005(Co-author)

 “Identification of Environmental Aspects and Significant Impacts”- National Seminar on

Green Productivity in Small and Medium Enterprise, Jan. 2005 (Co-author)

 “Foreign Direct Investment- An Empirical Study”- National Seminar on Emerging Trends in

Capital Market,Feb.2005 (Co-author)

 “Equipping Management Education relevant to the Globalised scenario”- National

Conference on “Management Education in the Liberalized Era”, Feb.2006

 “Intrapreneurship for competitive advantage”-International Conference on Global Business

and Policy Modelling,Sep.2006

 “Intrapreneurship as a strategic tool”-National seminar on Problems and Prospects of

Women Entrepreneurship in India,Sep.2006

 “International Entrepreneurship And Network Relationship- International Conference on

Global Business Strategy in Competitive Environment, Sep.2007

 “Women Entrepreneurship Development: Issues and Strategies” Seminar on Changing

Paradigms in Management”, Sep 2007.

 “Research issues in International Entrepreneurship- International Conference on

Managerial issues in the Globalized Era, Oct.2007.

 “Knowledge perspective on International Entrepreneurship”-National seminar on

Emerging Trends in Management”,Feb.2008

 “Influence of group on impulse buying behaviour”-National seminar on

“Emerging Trends in Retail Management”, Feb.2008

 “International Entrepreneurship as a field of research”-International Conference on

“Globalisation, Development, Public Policy and Management: Emerging Issues”, Mar.2008

 “Paradigm shift in insurance sector”-National Seminar on “Opening up of Insurance

Industry: Issues and Concerns”, Mar.2008

 “Rising Rupee-Strategies for sustainable growth” Management contest for Teachers,

organized by Madurai Management Association,Madurai,Mar,2008 (Co-author)

 “Accessing Bottom Of the Pyramid (BOP) Market-Opportunities and Challenges”, National

Conference on “Empowering the Bottom of the Pyramid,Mar.2008 (Co-author)

Resume of Dr.B.Rajasekaran, Professor, Department of Management Studies, M.S.University, Tirunelveli Page 13

  “Preferences and Investment Behaviour of Mutual Fund Investors” First International
Conference of Kanniyakumari Academy of Arts and Sciences,TamilNadu,2008 (Co-author)

 “Role of Banks as intermediaries to Government in promotion of Rural Entrepreneurship-

An analysis”,National Conference on Emerging Entrepreneurial Strategies For Self
Employment and Skill Development,Nagercoil,2008 (Co-author)

 ‘The Hadrian Wall Divide: Perceptual Difference between Industry and Academic Leaders on the
Quality of Higher Education” International Conference on Educational Leadership,IIM-Bangalore
Jan.2009

• “E-mail Marketing in India-Consumers’ Perception and Problems”, National Conference on

New Media Marketing,Aalim Muhammed Salegh College of Engineering,Chennai,Apr.2009

 “Instigating Changes to Build-up innovative and learning culture in organization”Third

International Conference on “ Impact of Economic Crisis in Global Business
Scenario”Chennai,2009 (Co-author)

• “Partnership e-Retailing Model for Indian Rural Market”, International Conference on Retail
Excellence ICRE’09,SRM University,Chennai,Dec.2009

• “RFID Technology in Retail Industry”,International Conference on Retail Excellence

ICRE’09,SRM University,Chennai,Dec.2009

 “A Comparative Analysis of Microenterprise Activities and its Impact on Empowering Self

Help Group Members in Selected Districts of Tamil Nadu.” International Conference on
Governance for Excellence (GO EXCEL 2012) ,Velammal College of Engineering &
Technology, Madurai, Dec. 2012 (Co-author)

 "A Study of impact of inventory management techniques in a leading trading company in

the Sultanate of Oman', International conference on Innovative Research in Engineering &
Technology( ICIRET 2013), Park College of Engineering & Technology in association with
Oakland University, UK and Korean Institute of Science & Technology ,Jan. 2013
(Co-author)

 “Sustainable Fisheries through Social Marketing-An Alternative Solution.”National Seminar

CHANGE’14:”Social Marketing: Role of Academics, Government, Public Sector and NGO”,
University of Kerala, Thiruvananthapuram, Mar.2014 (Co-author)

 “Service Quality of Private Hospitals in Tirunelveli.”National Seminar on Health Care

Marketing, St.Xavier’s College, Palayamkottai, Feb.2015 (Co-author)

WORKSHOPS & SEMINARS ORGANISED

 Seminar on Exploring Career Avenues In Service Sector (29-10-03)

 National Seminar on Strengthening Industry Institute Interaction (20-02-04)

Resume of Dr.B.Rajasekaran, Professor, Department of Management Studies, M.S.University, Tirunelveli Page 14

  Workshop on Statistical Computation Using Software (25-02-04)
 Entrepreneurship –A Road Map To Success (09-11-04)
 Workshop for liaison officers of colleges, towards developing the placement career
guidance and counselling (21-03-05)
 Career Planning Through Higher Education (28-03-05)
 CRM –Strategies and Issues (17-02-06)
 Workshop on “Developing Soft skill”(28-03-07 & 29-03-07)
 National level workshop on Exploring Research Agenda in Management (01-03-08)
 WORKSHOP ON SOFT SKILL TRAINING-TRAIN THE TRAINERS PROGRAMME sponsored by
CII Tamil Nadu(2011)Phase I
 WORKSHOP ON SOFT SKILL TRAINING-TRAIN THE TRAINERS PROGRAMME sponsored by
CII Tamil Nadu(2011)Phase II
 WORKSHOP ON SOFT SKILL TRAINING-TRAIN THE TRAINERS PROGRAMME sponsored by
CII Tamil Nadu(2012)Phase III
 30 days intensive training programme exclusively for SC youth- “You can be an
Entrepreneur” sponsored by Entrepreneurship Development Institute, Government of
Tamil Nadu,2012
 International Conference on Sustainable Marketing Strategies: Issues and Challenges 2012
 Faculty Development Programme on Entrepreneurship byEntrepreneurship-cum-Skill
Development Centre, Scheme sanctioned by Government of Tamil Nadu 2013

POSITIONS HELD

In Manonmaniam Sundaranar University

 Chairman, M.B.A (CBCS) Board of Studies M.S. University, Tirunelveli

 Member,M.B.A (Pass) Board of Studies,M.S University,Tirunelveli

 Chairman, M.B.A (CBCS) Board of examiners, M.S. University, Tirunelveli

 Chairman, M.B.A and M.A Public Administration (Non Semester) Board of examiners, M.S.
University, Tirunelveli till 2009

 Co-ordinator, M.B.A. and M.A (Public Administration) Courses offered by DDCE, M.S.
University, Tirunelveli till 2007

 Member, Senate, Manonmaniam Sundaranar University, Tirunelveli

 Member, Standing Committee on Academic Affairs, Manonmaniam Sundaranar University,

Tirunelveli

Resume of Dr.B.Rajasekaran, Professor, Department of Management Studies, M.S.University, Tirunelveli Page 15

  Convener,Adhoc Board of Studies in M.B.A Industry Interactive Programme 2010

 Chairman,Adhoc Board of Studies in M.B.A in Facility Management 2010

 Convener,Adhoc Board of Studies in Personnel Management 2010

 Convener,Adhoc Board of Studies in Entrepreneurship,M.S.University,2010

 Special Invitee, Committee on Personality Development Course,2010

 Member, in various Academic Scrutiny Committees, Manonmaniam Sundaranar University,

Tirunelveli

 Member ,Screening cum Evaluation Committee on Faculty CAS, Manonmaniam Sundaranar

University, Tirunelveli

 Member ,in various Local Selection Committees, Manonmaniam Sundaranar University,

Tirunelveli

 Member, in various Inspection Commissions for Affiliation, Manonmaniam Sundaranar

University, Tirunelveli

 Chairman, Board of Studies (M.Phil),Manonmaniam Sundaranar University, Tirunelveli

 Research Coordinator, MS University, Tirunelveli(From July 1 to December 21,2011)

 Coordinator, Entrepreneurship-cum-Skill Development Centre, Scheme sanctioned by

Government of Tamil Nadu

 Convener,Adhoc Board of Studies for Online Courses(BBA,MBA,MBA(Executive)),2014

 University Representative to Annai Velankanni College,Tholayavattam 2007

 University Representative to Sri K.G.S Arts College,Srivaikundam,2009-2011

 University Representative to Arulmigu Pannirupidi Ayyan College of Arts and Science,

Nanguneri 2011-2013

 University Representative to Women Christian College, Nagercoil,2013-2015

 Convener, Adhoc Board of Studies for M.Phil offered at Colleges affiliated to M.S University,
Tirunelveli.

 University Representative to Annai Hajira Women ‘s College, Melapalayam,2015-2017

In Other Universities and Colleges:

 Chairman, Board of Question Paper Setters (Management), University of

Kerala,Thiruvananthapuram

Resume of Dr.B.Rajasekaran, Professor, Department of Management Studies, M.S.University, Tirunelveli Page 16

  Chairman, Board of Question Paper Setters (Management), Alagappa University,Karaikudi

 Chairman, Board of Question Paper Setters (Management), Madurai Kamarajar

University,Madurai

 Member Board of Studies(Management),Alagappa University,Karaikudi

 Member Board of Studies(Management),Periyar University,Salem

 Member, Board of Studies (School of Management Studies), Bharath University, Chennai.

 Member Board of Studies in MMS, Ayya Nadar Janaki Ammal College (Autonomous),
Sivakasi

 Member, Board of Studies (Faculty of Business Administration),Scott Christian College,

(Autonomous),Nagercoil

 Member, Board of Studies in Management,Gobi Arts & Science College

(Autonomous),Gopichettipalayam

 Member, Board of Studies (Faculty of Business Administration), Sadakatthulla Appa

College, (Autonomous), Palayamkottai.

 Member, Board of Studies (Faculty of Business Administration), St.Xavier’s College,

(Autonomous), Palayamkottai.

 Member, MBA Selection Board, University of Kerala, Thiruvananthapuram

 Member, MBA Selection Board, Alagappa University, Karaikudi.

 Member, MBA Selection Board, Madurai Kamaraj University,Madurai

 Member, MBA Selection Board, Pondicherry University, Pondicherry.

 Member, MBA Selection Board, Annamalai University, Annamalainagar.

 Member, Faculty Selection Board, Annamalai University,Annamalainagar

 Member,Board of Examination for SET Additional Examinations,coordinated by Bharathiar

University,Coimbatore 2009

 Member, Faculty Selection Committee, Bharathiar University, Coimbatore ,2009

 Member,Faculty Selection Committee,Mother Teresa Women’s University,Kodaikanal,2009

 Member,Faculty Selection Committee,Noorul Islam University,Kumaracoil

Resume of Dr.B.Rajasekaran, Professor, Department of Management Studies, M.S.University, Tirunelveli Page 17

  Academic Coordinator, (Tirunelveli), MBA/DLP, Madurai Kamaraj University, Madurai

 Member, Advisory Board, Indian Academy School of Management Studies, Bangalore

 Member, Board of Studies for Management(UG/PG), Mother Teresa Women’s

University,Kodaikanal,2011

 Member, Board of Studies in Entrepreneurship Studies,M.K.University,Madurai,2010-2013

 Member, Board of Studies in Management, University of Kerala, Thiruvananthapuram

 Member, Scrutiny Board of Question Paper Setters for M.B.A, University of Madras,2010

 Member, Scrutiny Board of Question Paper Setters, University of Calicut, Kerala 2011

 Member, Advisory Board, International Conference on “Comprehensive Disaster

Management,Organised by Noorul Islam Centre for Higher Education,Noorul Islam University,
Tamilnadu

 Member, Advisory Board, International Conference on Synchronizing Management Theories and

Business Practices: Challenges Ahead Annamalai University,Tamilnadu,July 2012

 Member, Board of Studies in MPhil (Management), Noorul Islam Centre for Higher Education,
Noorul Islam University, Tamilnadu,2014

 Member, Broad Based Board of Studies in Management, Alagappa University,Karaikudi,2014

 Member, Board of Studies(Management),Tamil Nadu Open University, Chennai,2014

 Member,FDP Selection Committee, Women Christian College, Nagercoil 2014

 Member, Faculty CAS Scrutiny and Interview committee, Alagappa University,Karaikudi,2014

 Member, External Advisory Committee, International Training Workshop on Increasing the

Scholarly Impact and Research Output,Sri Sarada College for Women,Tirunelveli,2015

 Member, Assessment Committee for up gradation of UGC Junior Research Fellowship

to Senior Research Fellowship, University of Kerala,Thiruvananthapuram,2015

 Member, Faculty Selection Committee,Thiruvalluvar University,Vellore,2015

 Member, Advisory Committee, National Conference on State of the Art Methodology to enhance
Teaching, Learning and Evaluation Process, Sri Sarada College for Women,Tirunelveli,2015

Resume of Dr.B.Rajasekaran, Professor, Department of Management Studies, M.S.University, Tirunelveli Page 18

  Member, Programme Committee, Third International Conference of the South Asian Society of
Criminology and Victimology,held at Goa,Jan.2016

External:

 Member Coordinator,NAAC Peer Team,Bangaluru

 Co-ordinator, WORKSHOP ON SOFT SKILL TRAINING-TRAIN THE TRAINERS

PROGRAMME sponsored by CII Tamil Nadu

 District Training Co-ordinator,Entrepreneurship Development Institute, Government

of Tamil Nadu

 Member, Panel of Consultants,CED(Tamil Nadu),2005

EDITORIAL

 Member in the Editorial Board, Management Innovator, Journal published by Institute of

Management Kerala, University of Kerala, Thiruvananthapuram.

 Member in the Editorial Board,ANJAC Journal of Humanities and Social Sciences, Published by
ANJA College,Sivakasi

 Member, Editorial Board, The IASMS Journal of Business Spectrum, Published by Indian
Academy School of Management Studies, Bangalore

 Member, Advisory Committee, NISMA, Journal Published by Noorul Islam University, Tamil
Nadu.

 Chairman, Editorial Advisory Board, INDIAN JOURNAL OF APPLIED RESEARCH, Ahmedabad

 Member, Editorial Advisory Board,Primax International Journal of Commerce & Management

Research (PIJCMR),Bangalore

 Member,Advirsory Editorial Board,SELP Journal of Social Science, Tamilnadu

 Associate Editor,Outreach,Thoothukudi

ACHIEVEMENTS

 Established a full-fledged Department in Manonmaniam Sundaranar University,

Tirunelveli
 Obtained Development Assistance to the tune of Rs.58. Lakhs from UGC’s Scheme of
strengthening of existing/New Management Departments in Universities

Resume of Dr.B.Rajasekaran, Professor, Department of Management Studies, M.S.University, Tirunelveli Page 19

  MoU with Confederation of Indian Industries, Nellai Small Scale and Tiny Industries
Association, Centre for Entrepreneurship Development, Tamil Nadu
 Organized more than Fifteen Seminars /Conferences/Workshops.
 Established Entrepreneurship-cum-Skill Development Centre, with the financial
assistance of Rs.20 Lakhs under the Scheme sanctioned by Government of Tamil
Nadu in 2013

PERSONAL DATA

Birth date and Place : 05-01-1960, Madurai

Marital Status : Married
Hobbies : Painting, Music

Resume of Dr.B.Rajasekaran, Professor, Department of Management Studies, M.S.University, Tirunelveli Page 20