What is Business Plan?

Increase Opportunities for Success

Develop Mission & Vision
Identify the Main Competitor(s)
Importance Identify the Right Way of Managing the Business
Increase the Stakeholders' confidence
Identify Barriers to Business
As a Performance Tool
Mgmt Team
Shareholders
Bankers of Creditors
Who Needs the Business Plan
Customers
Suppliers
Employees
Business Plan

Essential Elements of a Goof Business Plan
Guidelines in Preparing Business Plan
Pitfalls to Avoid in Planning
Executive Summary
Market Analysis
Marketing and Sales Strategies
Services or Product Line
Organisation and Mgmt
Funding Request
Financials
Appendix
Keep It Short
Focused
Reveal People Involved and Their Roles
Avoid use of Jargon
Information is Based on Study
Realistic & Objective
No Realistic Goals
Failure to Anticipate Failure
No Committment or Dedication
Lack of Business or Technical Experience
No Market Niche