A credible claim should have backed up with evidence, unbiased facts, or experience from a

reliable source. According to Moore and Parker (2017), the claims may be lacked credibility by
having conflict with our experiences and information. Thus, it means that claims don’t have
credibility because claims are not valid. Thus, validity should have proven to make sure
credibility of claim. For instance, I can claim that I have worked in a marketing agency where I
can show my appointment letter, salary slip, and employment card as evidence to strengthen my
claim.
On the other hand, the assessment of a claim for credibility should have expertise in those fields
because claims had been made by experts who have wide knowledge regarding subject matter. In
addition, claim must not be conflict with others who have same expertise which means having
claim on both expertise gives highest validity because claims investigated by peer-reviewed
expertise. For instance, business manager took best decision for the company by analyzing
historical and previous records. There are various peer-reviewed journal articles that provide
evidence of successful business strategies where business managers should take such strategies
to ensure strategy credibility within organization. Hence, utilization of credible sources
strengthens firm values to retain key performances and higher employee satisfaction.
References
Al-Qatawneh, M. I. (2014). The Impact of Organizational Structure on Organizational
Commitment: A Comparison between Public and Private Sector Firms in Jordan.
European Journal of Business and Management, 6(12).
Moore, B. N., & Parker, R. (2017). Critical Thinking (12th ed). Boston: McGraw-Hil.