SUMMER PRACTICE SCHOOL (MBA)

GUIDELINES : PROJECT REPORT

SELECTION OF TITLE
Should be appropriate
Should not be more than 12 words

Suggested Project Report Structure

The list of chapters given below is appropriate in most of the cases. However, in few cases, depending
upon project, one or more chapters could be irrelevant.

Order must be followed strictly.

 Cover Page (Please see Format / Specimen attached). Strict adherence is expected. 

 Title Page (Please see Format / Specimen attached). Strict adherence is expected. 

 Declaration (Please see Format / Specimen attached). Strict adherence is expected. 

 Certificate from Company Guide / Company (Please see Format / Specimen attached). 

 Certificate by Faculty Guide (Please see Format / Specimen attached). Strict adherence is
expected. 

 Acknowledgement 
o A statement expressing the student’s gratitude. Usually thanks are expressed towards

Head of Organization / Project Supervisor, 

 
Company Guide,

 
Faculty Guide and


Others. 

o Many students like to acknowledge the help they received with their Reports and if so, list of
acknowledgements is often included just before the start of the first chapter

 Abstract / Summary / Executive Summary 


o This should provide a synopsis of key aspects of the Report. The objective of the
Summary is to provide an overview of the content.

o The writing of a good abstract is a literary skill in itself and before starting of your own;
you may find it useful to refer to number of abstracts from other Reports / Theses.

 Table of Contents 

 List of Tables & Illustrations 

 List of Diagrams 

 Abbreviations 

  Introduction 

 Review of Literature 

 Methodology 

 Data Analysis 

 Findings and Suggestions 

 Conclusions and/or Recommendations
 Limitations of the study & recommended further Study
 Bibliography 

 Appendices 

 References 
 Glossary 

TABLE OF CONTENTS

For specimen on ‘Table of Contents’ – Please see ‘Table of Contents – specimen’ attached.

List of Tables & Illustrations

Tables, Figures, Diagrams included in the Report should be listed separately, and should be
numbered clearly using numbering system adopted in the main body / text of the Report.

For specimen on ‘List of Tables & Illustrations’ – Please see ‘List of Tables & Illustrations –
specimen’ attached.

ABBREVIATIONS

The abbreviations should be listed in an alphabetical order with respective expanded forms, e.g.

FAQ : Frequently Asked Questions

GPS : Global Positioning System
HOD : Head of Department
MOD : Ministry of Defence

CONCLUSIONS & RECOMMENDATIONS

CONCLUSIONS

Most important part of Project and therefore is of great interest to the reader.

Conclusions should be substantiated by the study done during the Project period through analysis and
interpretation of the data collected. It would be helpful to the reader / Company, if alternatives are
suggested. Remember, conclusions are and not limited to:
Drawing the threads together of the arguments
Examine whether the aims have been achieved
RECOMMENDATIONS

Recommendations are normally directed to those individuals / organizations, who are in position to
consider them for implementation purpose.

APPENDICES

The contents of appendix are essentially those which support or elaborate the matter in the main Report.
The matter which is not essential to the main findings but related to the main Report is generally presented
in the Appendix. For example, Questionnaire, Flow Charts, Computations etc.

REFERENCES

All the relevant references are included in this section.

Examples:

For book reference:

Hill, Charles, W. L. (2012) International Business (6/e) The McGraw-Hill Companies

For Journal referencing:

M Solis, “The Policies of Self Restraint: FDI Subsidies and Japanese Mercantilism”, The World Economy
26, (February 2003) pp 153-70

Referencing Website

Graham Process Improvement Methodology

www.worksimp.com

iGraphic’s Approach to Value-stream

Mapping www,iGrafx.com

GLOSSARY

A glossary appears at the end of the Report and includes the terms within that Report which are either
newly introduced or at least uncommon.
It can also include the list of terms which are defined in second language or glossed synonyms in
another language.
____________________________________________________________________________________

GENERAL INSTRUCTIONS

Quality of Paper : White, “Bond” quality (preferred); not less 70 GSM

Size of Paper : A4
General Style : APA Sixth Edition
 The Charts, Diagrams and Tables included in the Report should be
listed separately under the title ‘List of Tables & Illustrations” with the
page numbers.

Printing : Printing must be on one-side of paper.

Back-to-back printing – Strictly not allowed
Font : Times New Roman
Font Size : 16 for main heading, 14 for sub heading and 12 for normal text
Spacing : Double Spacing
Margins : Left – 30 mm
Top – 25 mm
Right – 20 mm
Bottom – 20 mm

THE CRITICAL NATURE OF PRESENTATION

Any Project / Research Report, no matter how well done or how important, cannot be properly acted upon if the
results are not effectively communicated to those who will use the information in making the decisions.

Managers need accurate information if they are going to make good decisions, and if they do not
understand the Report findings, they may well make poor decisions that lead to difficulty not only for the
organization but also for individuals in the organization affected by those decisions.

Second, the Report or Presentation is often the only part of the Project that will be seen by those
commissioning the Report. Senior Managers often do not have time to review all aspects of a Project
Report, so they rely on the author of the Project Report to carry out the Project and then present findings
clearly and concisely.

Third, the content and presentation form of the Project are closely intertwined. Poorly organized
presentations presented in an unclear, lengthy, difficult-to-access format often lead audiences to
discount the contents.

Project Presentation can broadly be classified into following three parts:

1. Written Presentation
2. Visual Presentation and
3. Oral Presentation

For Written Presentation, students are advised to refer to General Guidelines

Oral Presentation and Visual Presentation are often combined into one as “Audio-Visual Presentation”

GENERAL GUIDELINES FOR PREPARING THE VISUAL PRESENTATION

In many cases MS PowerPoint is the preferred method of preparing the visual presentation.

Industry practice suggests the following guidelines:

1. Begin with slide showing the title of the presentation.

 2. Subsequent slides should be developed indicating objectives of the Project and specific
question(s) to be addressed, followed by methodology employed. (Learning Objectives)

3. Additional slide should be developed which highlight the Findings and Suggestions for presentation
/ communication purpose.

4. Finally presentation should conclude with Conclusion(s) and Recommendation(s) for

implementation purpose.

ORAL PRESENTATION

A. Before Presentation

1. Know your audience

2. Know your surroundings
3. Plan your presentation
4. Practice your presentation. However, DO NOT MEMORIZE.

B. Presentation

1. Presentation Content - Pay utmost attention

2. Pay attention to Structure of the Presentation (See General Instructions).
3. Follow “tell ‘em” Principle; i.e.
a. Tell ‘em what you are going to tell ‘em
b. Tell ‘em
c. Tell ‘em what you have told ‘em

4. Use simple, easy to understand words

5. Beware about Beginning. Do not start with an apology, joke or story which is irrelevant to the Project

6. Be professional throughout the presentation

7. Prepare the Ending

8. Be Visual (Visuals are a tool to that allows you emphasize things as well as lead audience
through the discussion. For example, high-technology tracking system used by FedEx)

C. Presentation Style

1. DON’T READ (the slides - very important)

2. Use sufficiently large / bigger font size (so that the person sitting in the last row in the
audience should be able to see / read the content)
3. Speak up and Be Clear (Result of well preparedness)
4. Use your voice modulation
5. Be interested / enthusiastic
6. Be positive
7. KEEP TO TIME LIMIT (Important. Result of practice.)

D. Dealing with Q & A Session

 1. Be ready for Questions & Answers Session (Result of practice and well preparedness)
2. Distribute Support Materials (especially, if presentation contains many diagrams, tables)

DON’Ts

COMMON PROBLEMS IN PREPARING VISUAL PRESENTATION

1. Use of gaudy / jazzy PowerPoint theme.

2. Lack of data interpretation
3. Unnecessary use of statistics e.g. multi-variate statistics
4. Emphasis on ‘packing’ too much of content instead of concentrating on quality
5. Placing too much emphasis on a few statistical data

6. POOR GRAMMAR (First person or Third Person? Passive voice?) AND PUNCTUATION (very
important. Indicates poor preparedness). Convention is to use third person and passive voice.

7. Lack of attention paid to a question “how much detail?”

WHAT IS EXPECTED?

A. General Criteria for Evaluation of Project Report by Faculty (Faculty-specific)

General Guidelines

1. Quality of Report (from academic viewpoint)

2. Relevance of Topic
3. Methodology Adopted
4. Analysis of Data
5. Application of Recommendation(s)
6. Presentation

7. Conduct during the internship, including submitting the required reports at BMU

B. General Criteria for Evaluation of Project Report by Company

Guide General Guidelines

1. Task / Target Assigned

2. Task / Target Accomplishment
3. Quality of Report (from organization’s viewpoint)
4. Discipline, Dedication, Sincerity, Behaviour
5. Presentation
6. Punctuality
___________________________________________________________________________
CHECKLIST

Cover Page : Has the name of organization been included?

Title Page : Does it include the Title? Author’s Name? Programme Details?
Acknowledgements : Acknowledged ALL SOURCES of help? Missed out any one?
Table of Contents: Have the main sections listed in order? Have the List of Tables and Illustrations;
List of Charts / Diagrams / Figures been included with CORRECT page numbers?
Abbreviations : Have ALL the abbreviations been listed with the CORRECT expansion?
Abstract / Summary : Does it State the main tasks? The method used? The conclusions reached? The
recommendations made?
Introduction : Objectives & Limitations – Des it state the scope of the Report? The limitations of
the Report (scope of the Report)? An outline of the method? A background of the
subject matter?
Methodology : Does the Report have it? The information about the way enquiry was carried out?
The manner in which data was collected?
Review of Literature : Collected the Review of Literature regarding the Project Report?
Empirical Analysis : Drawn the inferences from Sensitivity Analysis / Financial Analysis of the Project
Work carried out?
Findings & Suggestions: Are they related / relevant to the Report? Are illustrations listed clearly? Are they
labeled?
Conclusions & : Have the conclusions based on the main idea been drawn? Are Recommendations
Recommendations clear and concise? No ambiguity exists?
Appendices : Has all the supporting and relevant information included? And that no items are
included in the appendix unless absolutely necessary to a proper understanding of
the Report?
References : Have the references been listed alphabetically? Are the references precise and
accurate? Included too many References to unduly impress upon the reader?
Glossary : Does it have the explanation of the technical / scientific / uncommon words?

GRADING & GRADING DISTRIBUTION – The Summer Practice School has 8 credit points
Total Marks : 100

Host organisation’s : 50
Evaluation & Feedback
:
Report Evaluation (Area Faculty) : 25

Presentation at Campus : 15

Mentor Faculty Feedback : 10

Important Note
The quality of work and conduct during the internship both would have weightage. Mentor faculty
would have authority to award marks beyond 10 for exceptional students, basis their conduct and
also have similar authority to penalise students in case they conduct themselves in an
unprofessional manner.
 TABLE OF CONTENTS

Acknowledgment i

List of Tables ii

List of Illustrations iii

Summary v

1.0 Introduction 1
1.1 Objectives and Limitations 5
1.2 Methodology 7
2.0 Company Profile 9
2.1
2.2
2.3
2.4
3.0
.
.
.
.
.

NOTE:

Please note that till ‘Summary’ the pages are numbered in lower case of Roman
numerals. From ‘Introduction’ onwards numbers are in Arabic numerals.
 A REPORT ON

(Title of the Report I CAPITAL LETTERS))

By

Name of the Student

Roll No. : XXXXX
Programme (Year))

Name of the Institute

Company Guide:
Company Name
Name of the Guide
Designation
Department

Faculty Guide
Name of the Institute
Name of Guide
Designation
Name of the Programme
 A REPORT ON

A STUDY ON CONSUMER BEHAVIOUR IN

PANTALOON AT CHENNAI

By
Rahul Kumar
Roll No. : XXXXX
MBA (2014-2016)

PANTALOON RETAIL INDIA LIMITED

Chennai

Company Guide:
Pantaloon Retail India Limited
Mr. S. Raghunathan
Stores Manager
Adyar, Chennai

Faculty Guide
Prof. Davinvder Singh
Professor: Marketing Strategy (MBA)
 CERTIFICATE
(On Company’s Letterhead)

This is to certify that (Name of the

student…………………………… having I. D. No. ………….., a student
of Programme (Name of the Programme…………………) from Institute
(Name of the
Institute……………………………………………..) has done his/her
Summer Internship at (Name of the Department /

Division……………...), at (Name of the place………………..) from

(Joining Date……………..) to (Completion Date………………..).

This Project work entitled “……………………………..” (Name of

the Project Work) done by…………………… (Name of the student)
during his/her Summer Internship.

Company Guide Head of Training & Development

Name of the Guide Name of the Guide
Designation Designation
Department / Division
 CERTIFICATE
(On Company’s Letterhead)

This is to certify that Mr. Rahul Kumar having I. D. No. 457689 a

student of Programme MBA from BML Munjal University has done his
Summer Internship at Gents Formal Wear Department at Adyar Chennai
from 01 May 2015 to 30 June 2015.

This Project work entitled “A STUDY ON CONSUMER

BEHAVIOUR IN PANTALOON RETAIL INDIA LIMITED”,
Adyar, Chennai, done by Mr. Rahul Kumar during his Summer Internship.

Ramakant M S. Raghunathan
In-charge (Gents Formal Wear) Head, Training
 A REPORT ON

(Title of the Project in CAPITAL LETTERS)

By

(Name of the Student)

(Name of the Company)

Date:
 A REPORT ON

A STUDY ON CONSUMER BEHAVIOUR IN

PANTALOON AT CHENNAI

By

Rahul Kumar

PANTALOON RETAIL INDIA LIMITED

Date: 01-06-2012
 DECLARATION

I hereby declare that the Project Report “A STUDY ON CONSUMER

BEHAVIOUR IN PANTALOON RETAIL INDIA
LIMITED AT CHENNAI” is my own work to the best of my knowledge
and belief. It contains no material previously published or written by
another person or material which to substantial extent has been accepted
for the award of any other degree, diploma or programme of any other
institute, except where due acknowledgement has been made in text

Rahul Kumar Date: 01-06-2012

Roll No.:XXXX
BML Munjal University
 CERTIFICATE

This is to certify that Project Work entitled (Project Title)

“………………………………….”, is a piece of work done by (Name of
the Student)…………………………………under my guidance and
supervision for the partial fulfillment of MBA, a Programme offered by
BML Munjal University.

To the best of my knowledge and belief the Project Report:

embodies the work of the candidate himself / herself
has duly been completed
fulfills the requirements of the Rules & Regulations relating
to the Summer Internship of the Institute.

is up to the standard both in respect to contents and language

for being referred to the examiner

Signature of the Faculty Guide Date:

Name of the Faculty Guide
Designation / Department
 CERTIFICATE

This is to certify that Project Work entitled “A STUDY ON

CONSUMER BEHAVIOUR IN PANTALOON RETAIL INDIA
LIMITED”, Adyar, Chennai, is a piece of work done by Mr. Rahul Kumar
under my guidance and supervision for the partial fulfillment of MBA , a
Programme offered by BML Munjal University.

To the best of my knowledge and belief the Project Report:

embodies the work of the candidate himself / herself
has duly been completed
fulfills the requirements of the Rules & Regulations relating
to the Summer Internship of the Institute.

is up to the standard both in respect to contents and language

for being referred to the examiner

Sd/- Date: 01-06-2012

Dr. Balarama Swamy
Professor, Marketing Strategy
 LIST OF DIAGRAM

Fig. 1.1 Organizational Structure of Pantaloons 28

Fig. 2.3 Repulsion Procedure t Pantaloons 37
Fig. 3.2 In-warding of Goods at Stores Warehouse
(Stock sent from CDC) 42
.
.
.
.
.
 LIST OF TABLES & ILLUSTRAIONS

1.1 Product Category Growth 6

2.4 Elements of Marketing Mix 16
3.2 Product Mix at Pantaloons 29
5.4 Customer Price Sensitivity 56.
.
.
.
.