DSCM - Module 3

Sales Promotion
Consumer Offers and Trade Schemes

MISSION VISION CORE VALUES

CHRIST is a nurturing ground for an individual’s Excellence and Service Faith in God | Moral Uprightness
holistic development to make effective contribution to Love of Fellow Beings
 CHRIST
Deemed to be University

Consumer Offers
CROSS PROMOTION

Excellence and Service

 CHRIST
Deemed to be University

FREE PRODUCTS

Excellence and Service

 CHRIST
Deemed to be University

Buy ONE GET ONE

Excellence and Service

 CHRIST
Deemed to be University

EXTRA VOLUME

Excellence and Service

 CHRIST
Deemed to be University

DISCOUNT

Excellence and Service

 CHRIST
Deemed to be University

Value Pack

Excellence and Service

 CHRIST
Deemed to be University

CONTESTS

Excellence and Service

 CHRIST
Deemed to be University

TRADE SCHEME

Excellence and Service

 CHRIST
Deemed to be University

WHAT IS TRADE SCHEMES

SCHEMES ANNOUNCED TO BUILD

STOCK PRESSURE

Excellence and Service

 CHRIST
Deemed to be University

TYPES OF SCHEMS
Scheme on Pieces

Quantity Purchase Schemes (QPS)

Free Products

Display Payout

Target Incentive

Loyalty Programs
Excellence and Service
 CHRIST
Deemed to be University

SCHEME ON PIECES

SLAB SCHEME

5 Pieces 1.5 %

10 Pieces 2%

15 Pieces 3%

Excellence and Service

 CHRIST
Deemed to be University

FREE PRODUCTS

2 Pieces free with 1 case of 12

Excellence and Service

 CHRIST
Deemed to be University

Display Layout

Display Payout

2 windows Rs.300 per window per month

Counter Top Rs.200 per month

Excellence and Service

 CHRIST
Deemed to be University

Target Incentives

Target Achievement Payout

90-95% 2%

95-100% 2.5%

Above 100% 3%

Excellence and Service

 CHRIST
Deemed to be University

Loyalty Programs

Excellence and Service