Chapter 1: Introduction 2017

CHAPTER 1: INTRODUCTION

1.1 INTRODUCTION TO THE BUSINESS

The items discussed here should be supported by realistic and relevant data and information.
This section gives an overall introduction to the proposed business venture. Items that need to
be covered under this section include:

i. Name of the business :

:
ii. Nature of business Partnership

iii. Industry profile :

iv. Business Location :

v. Date of commencement :

vi. Factors in selecting the proposed

business: a)

b)

vii. Future prospects of the

business: a)

b)

1.2 PURPOSE OF BUSINESS PLAN

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Chapter 1: Introduction 2017
With elaboration, minimum two only

1. To allow the entrepreneur to view and evaluate the proposed business venture in an
objective, critical and practical manner

2. To analyze and evaluate the viability of a proposed venture

3. To convince relevant parties of the investment potential of the project

4. As a guideline for managing the business

5. To allocate business resources effectively

1.3 BUSINESS BACKGROUND

All information here must be clear and accurate. Abbreviations that may confuse the reader should
be avoided

i. Name of the business :

ii. Business address : Business Name & Address 2

Correspondence
iii. address :

iv. Website address :

v. E-mail address :

vi. Telephone number :

vii. Fax number :

:
viii. Form of business Partnership

ix. Main activity :

x. Date of commencement :

xi. Date of registration :

: In
xii. Registration Number Progress

xiii. Name of Bank :

xiv. Bank account number :

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Chapter 1: Introduction 2017
1.4 PARTNERS BACKGROUND

The information here serves to highlight the business partner’s business credibility as well as their
ability to manage the proposed business. Information about experience and training can make an
important impression regarding the capability to successfully implement and manage the business

1.4.1 General Manager

1.4.2 Administration Manager

1.4.3 Marketing Manager

1.4.4 Operation Manager

1.4.5 Financial manager

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Chapter 1: Introduction 2017

Current
Passport
Photo

Name :

Position
:

Identity card number :

Permanent address :
Correspondence
address :

Email address :

Telephone number :

Date of birth :

Age :

Marital status :
: refer students’ current program. Do not change students
Academic qualification program

Course attended :

Skills :

Experience :

Capital contribution :

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Chapter 1: Introduction 2017
1.5 BUSINESS LOCATION

1.5.1 Factors influencing Choice of Business Location

Such information should include:

a) Price of premise/ cost of rental per month

b) Distance from the source of raw materials

c) Availability of manpower

d) Transportation facilities

e) Distance from customers

f) Basic amenities (electrical, water, telephone and internet facilities)

1.5.2 Office Location

Such information should include:

g) Physical location of the project (e.g. whether it is located adjacent to the

main roads and other designated premises).- attach map

h) Building (e.g. type, structure, condition, size and cost of the building) – attach
photo of building

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