Survey for Academic Purpose

Dear Sir/ Ma’am,

I, Miss Piyul Maruti Walunj, student of Dr. D. Y. Patil Institute of
Management Studies, Akurdi, Pune affiliated by SPPU.
I am conducting my academic research on the topic of “Impact
of Social Media on Consumer Behavior”.
Kindly assist me by filling up this questionnaire for my academic
research work. This is for the partial fulfillment of MBA
Program. Thank you for your co-operation in advance.

Demographic Variables
 Gender
Male
Female
 Age
20-25 years
26-30 years
31-35 years
More than 36 years

 Email
Social media stimulates you to recognize a need for something before buying it

Social media triggers you to purchase a product through its advertisements

Information Search

Social media is an effective tool for different opinions about new and existing products
You search for product’s information in social media before a purchasing it
Information search about a product is easier in social media

Evaluation of Alternatives

Social media is more reliable if you have uncertainties regarding a purchase

Social media allows you to filter any information of a product based on chat forums
Social media is more reliable if you have uncertainties regarding a purchase

Consumer Attitude
Comments from social media changes your attitude towards a brand/product/service
Ratings by friends of a product contributes in shaping your attitude towards the same
Social media tools make you have a +ve/-ve attitude towards a product based on information
accessed about it

Consumer Motivation

Social media motivates your direction towards a product based on comments from friends/family
You get motivated to buy products that are advertised on social media
Number and type of people that like/follow/comment products have motivated my purchase.

Quality

Products on social media are quality assured.

Social media provides reliable information about the product and brand.

Price

Products on social media are cheaper

I am satisfied with the amount of money I pay on social media.
Social media helps me compare price of different brands
Offers on social media encourage me towards purchase
Offers on social media are reliable

Security

18. I think, Social Media provides enough personal

information security.
 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

19. It feels secure for me to do online transaction on social

media?
 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree
Post purchase behaviour
Feedbacks on social media affects your purchase and future purchase as well
You share comments about a product to friends via social media after a purchase
Social media tools allow you to voice your opinion after a purchase
Social media allows you to review a product’s expectation and performance after buying