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eat already?

FOOD WASTAGE

Global singapore
1/3 of food produced in the world for human 2 million tonnes of food is imported into Singapore,
consumption every year, ~1.3 billion tonnes gets 393,000 tonnes lost. Each household here throws away an
lost or wasted = enough to feed 815 million hungry estimated S$258 worth of food. (S$342 million annually)
people in the world 4 times
Food waste is often generated when home cooks buy
Every year 6 billion pounds of fruits & vegs ingredients in bulk from grocery stores and are left with
unharvested or unsold for aesthetics reasons excess ingredients after cooking.

80% of world’s deforestation which eliminates ~62kg of food is lost per person each year (177 cans of 350g
wildlife habitats and removes greenhouse-gas- canned tomato soup)
absorbing trees, trapping heat within the 1 tonne = 1000kg
atmosphere and warms the planet 2 million tonne =1814369480kg = 70634 trucks
CAUSES
Singapore’s Efforts
Theory of Planned Behavior
Fail to see a clear established link between our attitude and action Treatsure 01
Behavioral Control /Subjective Subject Norm-> Takeaway buffet-in-a-box
Specific attitudes -> Behavioral intent -> Behavior (Food Wastage) concept where users purchase
a takeaway box in the last 45
unaware of consequences mins of buffet meal slots
Aware of problem but not the impact and pack what they want

impulse and bulk purchase Ugly Food 02

Marketing gimmicks influence decisions Ugly food tastes just as good as


perfect-looking food and is as
rejection of ugly foods nutritious, cosmetic filtering
Ugly foods are associated with poor quality
Changi Airport 03
Food waste put into a digester
where microbes break down food
waste into water, which is reused
Solution
to water the gardens

educate them on food wastage


Immersive exhibition to highlight severe consequences
“ Saving
rationalize marketing gimmicks trashed food has
Campaign to raise awareness on shopping prudently become a matter of
international
shift perception of ugly foods
Application to encourage cooking ugly meals
ugency. ”

#eatalready IP19 — Alina, Amanda, Dionne, Inez, Kriti, Xiao Wei

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