Homework Title / No.

: 1) Vishal Mega Mart VS Easy Day Course Code : 533

Course Instructor : Kamwal Gurleen Course Tutor (if applicable) : ____________

Date of Allotment : 18.01.2011 Date of submission : 25.01.2011

Student’s Roll No. R1813A12 Section No. : 1813

Declaration:

I declare that this assignment is my individual work. I have not copied from any other student’s
work or from any other source except where due acknowledgment is made explicitly in the
text, nor has any part been written for me by another person.

Student’s Signature :
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Evaluator’s comments:
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Marks obtained : ___________ out of ______________________

Content of Homework should start from this page only:

Indiana Retail Scenario

Retailers in India have to experiment with formats maintaining scalability in
terms of segments, along with deepening penetrati on levels.

Traditi onally Indian Retail can be traced back from Weekly Markets, Melas, and
Village Fairs in Small towns and villages to Kirana stores, PDS outlets, Khaki
Bhandaar, co-operati ve stores in Urban citi es. The wave of retail began with
various texti le manufactures like Bombay Dyeing, Raymond’s, S Kumar’s, and
Grasim foraying into selling the product through their outlets and competi ti on
among FMCG players driving the forces towards retailing. The evoluti on of
retailing lead to an emergence of various formats like Shopping malls, Super-
marts, Hyper-marts, Departmental Stores, Apparel Stores, etc. catering to
majority all sectors of society providing the all-important 3Vs – Value, Variety
and Volume.

India is the country having the most unorganized retail market. Traditi onally it
is a Family’s livelihood, with their shop in the front and house at the back, while
they run the Retail business. More than 99% retailers functi on in less than 500
square feet of shopping space. Global retail consultants KSA Technopak, have
esti mated that organized retailing in India is expected to touch Rs 35,000 crore
in the year 2005-06. The Indian retail sector is esti mated at around Rs900,000
crore, of which the organized sector accounts for a Mere 2 per cent indicati ng a
huge potenti al market opportunity that is lying in the waiti ng for the consumer-
savvy organized retailer .Purchasing power of Indian urban consumer is growing
and branded merchandise in categories like Apparels, Cosmeti cs, shoes,
Watches, Beverages, Food and even Jewellery, are slowely becoming lifestyle
products that are widely accepted by the urban Indian Consumer. Indian
retailers need to advantage of this growth and aiming to grow, diversify and
introduce new formats have to pay more att enti on to the brand building
process. The emphasis here is on retail as a brand rather than retailers selling
brands.

The focus should be on branding the retail business itself. In their preparati on
to face Fierce competi ti ve pressure, Indian retailers must come to recognize the
value of building their own stores as brands to recognize their marketi ng
positi oning, to communicate quality as well as value for money. Sustainable
competi ti ve advantage will be depends on translati ng core values combining
products, image and reputati on into a coherent retail brand strategy.
Vishal Mega Mart Jalandhar

Vishal retail was incorporated on july 23,2001 as vishal Rerail Private Limted as a retailer of
ready made apparela in Kolkata in 2001. The Company has acquired the business of M/s The
Vishal Garments' and 'M/s Vishal Garments' in 2001. In 2003, the company has
acquired the manufacturing faciliti es from Vishal Fashions Private Limited and
M/s Vishal Apparels.

Vishal is one of fastest growing retailing groups in India. Its outlets cater to
almost all price ranges. The showrooms have over 70,000 products range which
fulfi lls all your household needs, and can be catered to less under one roof. It is
covering about 2059292 lac sq. ft . in 18 states across India. Each store gives you
internati onal quality goods and prices hard to match. The cost benefi ts that are
derived from the large central purchase of goods and services are passed on to
the consumer

Product Range Of Vishal Mega Mart Jalandhar

Apparel Accessories For Men, Women and Children
Telemart
Home Needs
Cosmetic’s
Household
Crockery
Baby Accessories
Electronics
Footwear
Toys & Games
Travel Accessories
Stationary
Dress Materials & Shirting
Electrical Accessories
Home Textiles
Easy Day Jalandhar

Easy Day is a joint venture of Bharti and wal mart.

Bharti Retail has opened 59 East Day stores in Punjab, Haryana, Rajasthan, Uttar Pradesh and
New Delhi. In addition, it also has launched three compact hyper stores called Easy Day Market
in Punjab. The company has deliberately focused on North India in its first phase of operation in
an effort to consolidate presence in one market, before expanding to another region. The Easy
Day stores source Fresh fruits and Vegetables from Bharti-Walmart. In an interesting Hr
Innovation the stores plan to tap Workforce from the likes of cart vendors, Housewives and
retired personal, by offering flexi-hour work schedule. Such group of persons will also be
enrolled for structured training modules at the Bharti Retail Academy.

Easy Day Retail stores, typically measuring between 2,500 and4, 5oo sq ft space, apart from
stocking food and grocery will among others also offer personal care products, stationary,
household articles, processed foods, meat, poultry and fresh produce including bakery and
dairy products. Although, Wal- Mart has revolutionized retail busimess the world over with its
“Every”.

Product Range Of Easy Day Jalandhar

Apparel Accessories For Men, Women and Children
Baby Accessories
Cosmetic’s
Crockery
Dress Materials & Shirting
Electrical Accessories
Electronics
Footwear
Toys & Games
Telemart
Household
Travel Accessories
Home Textiles
Home Needs
Stationary

Home ware and appliances

Vishal Mega Mart Easyday

Vacuum Sweeper Rechargeable & Cordless Vacuum Sweeper Rechargeable & Cordless
Electronic water kettles Electronic water kettles
Iron Tawa Food Warmers Iron Tawa Food Warmers
DVD player/MP3 player DVD player/MP3 player
TV/LCD TV/LCD
Mixer/Grinders/ Juicer Laptop/Mini
Ata maker Computer
Hot case Mixer/Grinders/ Juicer
Stainless steel gas stove Ata maker
Four burner gas/ Gas Stoves Hot case
Mobile Phone Stainless steel gas stove
Sandwich Toaster Four burner gas/ Gas Stoves
Sandwich Makers Mobile Phone
Kitchen Equipment Washing Machine
Kitchen Appliance Sandwich Toaster
Induction Cooker Sandwich Makers
Hair Dryer Kitchen Equipment
Food Warmers Kitchen Appliance
Electric Toaster Induction Cooker
Electric Sandwich Maker Hair Dryer
Electronic Pressure Cooker Food Warmers
Electric Oven Electric Toaster
Electric Kettle Electric Sandwich Maker
Electric Irons Electronic Pressure Cooker
Electric Hot plates Electric Oven
Electric Appliances Electric Kettle
Automatic Dispensers Electric Irons
Electric Fans Electric Hot plates
Electric coolers/AC Electric Appliances
Automatic Hand Dryer
Automatic Dispensers
Electric Fans
Electric coolers/AC
 VS
After visiting and comparing both retail stores we come to know that Easy Day is ahead of
Vishal Mega Mart because of its price and higher product range and Product Quality of Easy
Day is better than Vishal Mega Mart. There are eight sections in Vishal Mega Mart and eleven
sections and the sales men are more energetic or friendly in Easy day. Easy Day is slowly
covering its market, but there are few areas where these malls needs amendments and these
suggestions are mentioned in these malls. Advertising is an important factor of getting sales
promotion and Vishal Megamart.

SUGGESTION AND RECOMMENDATION

First of all, they have to provide Fun stations, Play stations, Junk food stalls etc. to its
consumers that they could get a complete shopping experience, what they actually
want.
It should start some customer loyalty programs for its regular customers. For instance: If
a customer does a shopping of 1000, he’ll get 10% discount on next purchasing or, there
may be lucky draw, gift coupons etc. for them.
The next effort should be to make some investment in improving the interiors of their
respective establishments to make shopping an enjoyable experience for the customer.
Sales executives should be trained properly about how to deal with customers,
properDisplay of products & Visual Merchandising, Colour Blocking, so that customers
could easily locate their preferred products.
Store should provide home delivery services on the order of more than 5000 Rs.
To be improved the parking facility.
Range and Quality of products should be maintained.
There is always a lot of crowd at the weighing counter of the vegetable section. People
do not follow queue system but charge directly to the counter without considering that
other people are in the line. The placement of the weighing counter is also not
appropriate, creating lot of inconvenience of shopping
Maintained proper display to create impulse. (It is assumed that near about
70% sales comes from impulse marketi ng and if proper display is not
maintained impulse cannot be created).