MEDITATION IN BUSINESS SERIES

BOOK REVIEW ON
ZERO TO ONE

M SAI TEJESWARA REDDY

PGDM-IEV
 ABOUT THE AUTHORS
Paypal Founder
Enterpreneur
Venture Captalist(Invested in
ebay, Linkedin, Yelp, Youtube,)

Author of CS 183:startup 
Venture Captalist
Theil foundation

PETER THEIL BLAKE

MASTERS
1 The Challenge of the Future
2 Party Like It’s 1999
CONTENTS
3 All Happy Companies Are Different IN THE BOOK
4 The Ideology of Competition
5 Last Mover Advantage
6 You Are Not a Lottery Ticket
7 Follow the Money
8 Secrets
9 Foundations
10 The Mechanics of Mafia
11 If You Build It, Will They Come?
12 Man and Machine
13 Seeing Green
14 The Founder’s Paradox
 OVER VIEW

Focuses on business that

creates something new which
leads to sustainity in the
future
 "To Succeed one should maintain a monopoly"

Why are
monopolies
critical How do we
position
Ourself How do we
build a
monopoly How do we
protect such
monopoly
 WHY MONOPOLY

"Captalism and competition are opposite"

competition eliminates profits.
Captalism is all about
Competition is all about lower
generating profits
prises and margins

Monopolies enjoy high profits and afford a company a luxury

of investing in the future because the profits will compensate
for such investments.
Therefore entrepreneurs should intent to create monopolies
 START WITH YOURSELF

"Success is not a matter of luck"

"Average at everything and good at nothing"
What we need to do ?
Shaping your own future by thing very hard about your
next steps and take the time to plan ahead
Get laser focused early
Develop standout skills

"You are not a lottery ticket"

 BUILD A MONOPOLY
Zero to one offering
Avoid
Niche market Global
Domination
Scale up

Come up with a product/service which has

10X growth
Performance or convenience benefit
 PROTECT MONOPOLY
How
1)Network effects : This address the value of your offering the more users
you have the greater the value to each user

2)Economics of scaling : This address your production cost,the larger

your volume the lower your avg cost

3)Branding : This address awareness which reduces your distribution cost

SEVEN QUESTIONS 1. THE ENGINEERING QUESTION
THAT Can you create breakthrough technology instead of
EVERY BUSINESS incremental improvements?

MUST 2. THE TIMING QUESTION

ANSWER FOR YOU Is now the right time to start your particular
business?

3. THE MONOPOLY QUESTION

Are you starting with a big share of a small market?

4. THE PEOPLE QUESTION

Do you have the right team?

Contd....
5. THE DISTRIBUTION QUESTION
Do you have a way to not just create but deliver your
product?

6. THE DURABILITY QUESTION

Will your market position be defensible 10 and 20
years into the future?

7. THE SECRET QUESTION

Have you identified a unique opportunity that others
don’t see?
 Final thought

A BAD PLAN IS BETTER THAN A NO PLAN

PETER THEIL
Thank You