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MCDM Case Study
MCDM Case Study
September 2019
This case study utilized the concept of Multi Criteria and Decision-Making tool named
the Decision Tree, an aspect in knowing what would be the best investment of regarding to the
business Mid Lane Internet Café. The analysis was carried out and the results were in the large
investment with ₱ 1,000,000.00 invested the net payoff would be ₱ 200,000.00 secondly would
be medium investment with ₱ 500,000.00 invested the net payoff would be ₱ 420,000.00. While
the third investment with ₱ 130,000.00 invested the net payoff would be ₱ 90,000.00. Lastly, the
last option would remain the same. From the analysis, it was observed that the medium
investment would be the best option giving the owner a ₱ 420,000.00 net payoff.
INTRODUCTION
Multi-Criteria Decision Making, or MCDM, is a valuable tool that we can apply to many
complex decisions. It is most applicable to solving problems that are characterized as a choice
among alternatives. It has all the characteristics of a useful decision support tool: It helps us
focus on what is important, is logical and consistent, and is easy to use. At its core MCDM is
useful for:
When used for group decision making, MCDM helps groups talk about their decision
opportunity (the problem to be solved) in a way that allows them to consider the values that
each view as important. It also provides a unique ability for people to consider and talk about
complex trade-offs among alternatives. In effect, it helps people think, re-think, query, adjust,
1. Goal
3. Decision alternatives
this case study is Decision Tree, where the researcher would analyze the main problem of
choosing what would be the best upgraded version of the Mid Lane Internet Café.
The researchers conducted this study based on real activities of the Mid Lane Internet
Café where they have interviewed the owner Mr. Clark Karoll L. Landrito. The Mid Lane Internet
Café was a huge success in their family. The owner decided to improve their Internet Café by
this year since the owner wants to have a best and possible result for their business, they
decided to let the researchers conduct the application of decision tree. After having approval in
the bank Mr. Clark Karoll L. Landrito is faced with a choice of the following
I. A large investment to improve his overall business. This would require an investment
of ₱ 1 million that would renovate the overall business and upgrading the facilities,
computer setups, and air conditions. The assurance in this investment would give the
owner a pay-off of ₱ 1.5 million per year with a probability of 40% and the 60%
II. A medium investment where the business would provide air conditions and upgraded
this investment would give the owner of pay-off ₱ 1 million per year with a probability
of 60% and the 40% would be the pay-off of ₱ 800 thousand per year.
III. A small investment where the owner would simply invest ₱ 130 thousand. In
upgrading computer setups and adding more computers without air condition with a
pay-off of ₱ 250 thousand per year with a probability of 70% and the 30% would be
IV. He would just continue the present operation without changing. It will cost nothing and
To formulate a decision tree that would give detailed ideas in each investment.
To know what to investment to pursue with the Mid Lane Internet Café.
To be able to give the approximation Net Expected Monetary Value based on the
decision alternatives.
METHODOLOGY
The researchers used both analytical and MS Excel software in solving the given case
study.
Option 4: No Investment
EMV = ₱ 0.00
Option 4: No Investment
nEMV =₱ 0.00
3. Ranking
Option 4: No Investment
Option 4: No Investment
=IF(A20=E6,1,IF(A20=E16,2,IF(A20=E26,3,IF(A20=E34,4))))
=MAX(E6,E16,E26,E34)
RESULTS
After the data gathered had been analyzed and solve using the Decision tree tool. The
last option of the Mid Lane Internet Café will be the Small Investment with a net of 90,000.00
while second is Large Investment with a net investment of 200,000.00 and lastly the investment
that they must choose is the medium investment with a net of 420,000.000. The owner Mr. Clark
Karoll L. Landrito must choose the medium investment over the other options to have a
maximum payoff that would benefit the future of his business the Mid Lane Internet Café.
CONCLUSION
Based on the data gathered and the major findings of the research, the following
conclusions were drawn:
Decision tree would give you detailed idea on decision would you choose.
MS Excel decision tree add-ins would provide a decision tree diagram where it will
Upon knowing the results, it would be best if the owner invests in the Medium
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