Activity #2 & #3:

Models
COMMUNICATION
of

Submitted by Group # 3:

Barba, Gene O.
Banzuela, Hazle Ann C.
Bautista, Hency D.
Buco, John Rey
Cabutin, Elijah Joyce R.
• The concept of noise in this model is effective by removing the
noise or problem causing noise.
• This model of communication is a two-way process. It makes
the model applicable in general communication.
• Communication is taken as quantifiable in Shannon Weaver
Model.

berlo’s Model
Prepared by: Hency Bautista

• Feedback is taken as less important in comparison to the messages sent by the

sender.
• The model is taken by some critics as a ‘misleading misrepresentation of the
nature of human communication” as human communication is not mathematical in
nature.
• The Shannon-Weaver model, by its very nature, encounters some difficulty
when applied to human communication. Its origin as a model to be applied to
telecommunication, rather than to interpersonal human communication, limits its
application due to the linear, unidirectional make-up.
 aristotle’s Model
•Advantage is the speaker’s words
will directly reaches the audiences
• There are no anomalies to
contradict the argument so not much
opposite
•The communication process is
broken down so it is easier to the
speaker
•This model allows the speaker to
control his message on his own
which i personally find effective on
influencing and persuading the
audience
•Sending the message would be fast
and easier because there will be no
interference from the audience
•The speaker can freely deliver his
message without anyone interrupting
him.
•It helps in reducing the
communication gap among the
people.
Prepared by: Hazle Ann Bazuela
•There is no concept of
feedback.
•There is no concept of
communication failure like noise
and barriers
•This can be used only in public
speaking
•speakers words will not be
entertained by the audience
because the speaker didn't know
his audience interests
•his ideas would remain closed
or limited for he is not open to
accept other information from
his audience
•the speaker wouldn't have the
chance to know the audience's
response and reactions to his
ideas
• This model assumes sender and receiver to be
interchangeable and makes communication process to
be two way.
• This model takes the communication process
speculative and intellectual.
• It has a flexible communication process
• Communication is continuous, unrepeatable,
additive, and accumulative.

HELICAL MODEL
Model
Prepared by: Gene Barba

• The model is taken as more simple than it should be.

• The purpose of communication is not always growth.
• It is not testable because it is abstract.
• It is not represent in a formally and orderly way.
• Variables cannot be differentiated in this model
• Continuity may not always be true for
communication. There might be breaks in situation as
well as events can be meaningless or unproductive.
• Some critics don’t take it to be a model as it has very
few variables.
• It generates question, but leaves much unanswered.
Shanon and weaver’s
Model Prepared by:John Rey Buco

1. It explains the barriers to effective communication very well. The Shannon Weaver
information theory was revolutionary because it explains the concept of ‘noise’ in detail. It
shows how information is interrupted and helps people identify areas for improvement in
communication.
For example, the model also includes three ‘levels’ where communication can be interrupted. These are:
technical problems, semantic problems, and effectiveness problems:
Technical problems: when the decoder, encoder or channel causes the problems. For example, when a machine
important for the communication of the message has a fault.
Semantic problems: This is when the message that was sent is different from the message that was received (a
practical way to think about this is the game ‘Telephone’, also known as ‘Chinese whispers’ or ‘telephono
roto’. The message is lost somewhere in the retelling.).
Effectiveness problems: This explains how well the message can cause a response or reaction from the
receiver.
2. It breaks down communication into understandable parts. The model enables us to look at
the critical steps in the communication of information from the beginning to end.
3. Transferable to multiple situations
The communication model was originally made for explaining communication through
technological devices. However, it’s been used to explain just about any form of
communication you can think of.

1. It’s a Linear Model / There’s insufficient regard for Feedback

The original 1948 Shannon Weaver blueprint did not contain the ‘feedback’ component. When
it was added by Weaver later on, it was included as a bit of an afterthought.
Thus, it lacks the complexity of truly cyclical models such as the Osgood-Schramm model.
2. It doesn’t account for power relationships
The model doesn’t take a social scientific look at how information is interpreted differently
based on power relationships or identities of those people communicating with one another.
3. It doesn’t address one-to-many communication.
 a) Circular communication gives opportunity to both parties to
give their opinion.
b) Semantic noise included as a concept helps in understanding
problems that can occur during interpretation of message.
c) Feedback makes it easier to know if the message is interpreted
by the receiver as intended or not.

Schramm’s Model
Prepared by: Elijah Joyce Cabutin

a) This model does not talk about semantic noise and it assumes
encoding and decoding takes place on its own. This is a major
drawback of this model.
b) This model cannot deal with multiple levels of communication
and complex communication processes.
c) There can only be two sources communicating, many sources
complicate the process and the model cannot be implemented.
 Activity #3:

BERLO”S SMCR MODEL OF COMMUNICATION

The sender-message-channel-receiver (SMCR) model of communication is an
expansion of the Shannon-Weaver model of communication. David Berlo created
this model, which separated Shannon and Weaver's linear model into clear parts,
in 1960. It has been expanded upon by other scholars.[1] Berlo described factors
affecting the individual components in the communication making the
communication more efficient.

Berlo’s SMCR Model of Communication represents the process of communication

in its simplest form. The acronym SMCR stands for Sender, Message, Channel,
and Receiver. Berlo’s SMCR Model of Communication describes the different
components that form the basic process of communication. Because this
communication tool also emphasises the coding and decoding of the message, it
can be used for more efficient communication

https://bizcommunicationcoach.com/types-models-of-communication-in-business/