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    Assignment Marks: 30: Instructions

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    Bhagyesh Masurekar
    This document provides instructions for an internal assignment for a Customer Relationship Management course. It outlines 3 questions to answer on formulating an organizational mission statement using the Ashridge model, how Kotler's segmentation criteria from 2003 facilitates relationship-based marketing, and key aspects and a response that would be included in a keynote address on the future of CRM during the COVID pandemic. Students are instructed to answer all questions individually and are allowed to reference materials but not copy directly from sources. Guidelines for theoretical and numerical answers are also provided.

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    Assignment Marks: 30: Instructions

    Uploaded by

    Bhagyesh Masurekar
    97 views2 pages
    This document provides instructions for an internal assignment for a Customer Relationship Management course. It outlines 3 questions to answer on formulating an organizational mission statement using the Ashridge model, how Kotler's segmentation criteria from 2003 facilitates relationship-based marketing, and key aspects and a response that would be included in a keynote address on the future of CRM during the COVID pandemic. Students are instructed to answer all questions individually and are allowed to reference materials but not copy directly from sources. Guidelines for theoretical and numerical answers are also provided.

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    Customer_Relationship_Management Questions

    Original Title

    Customer_Relationship_Management

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    This document provides instructions for an internal assignment for a Customer Relationship Management course. It outlines 3 questions to answer on formulating an organizational mission statement using the Ashridge model, how Kotler's segmentation criteria from 2003 facilitates relationship-based marketing, and key aspects and a response that would be included in a keynote address on the future of CRM during the COVID pandemic. Students are instructed to answer all questions individually and are allowed to reference materials but not copy directly from sources. Guidelines for theoretical and numerical answers are also provided.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    97 views2 pages

    Assignment Marks: 30: Instructions

    Uploaded by

    Bhagyesh Masurekar
    This document provides instructions for an internal assignment for a Customer Relationship Management course. It outlines 3 questions to answer on formulating an organizational mission statement using the Ashridge model, how Kotler's segmentation criteria from 2003 facilitates relationship-based marketing, and key aspects and a response that would be included in a keynote address on the future of CRM during the COVID pandemic. Students are instructed to answer all questions individually and are allowed to reference materials but not copy directly from sources. Guidelines for theoretical and numerical answers are also provided.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 2

    NMIMS Global Access

    School for Continuing Education (NGA-SCE)


    Course: Customer Relationship Management
    Internal Assignment Applicable for September 2020 Examination

    Assignment Marks: 30

    Instructions:

     All Questions carry equal marks.


     All Questions are compulsory
     All answers to be explained in not more than 1000 words for question 1 and 2 and for
    question 3 in not more than 500 words for each subsection. Use relevant examples,
    illustrations as far as possible.
     All answers to be written individually. Discussion and group work is not advisable.
     Students are free to refer to any books/reference material/website/internet for
    attempting their assignments, but are not allowed to copy the matter as it is from the
    source of reference.

     Students should write the assignment in their own words. Copying of assignments from
    other students is not allowed

     Students should follow the following parameter for answering the assignment questions.

    For Theoretical Answer For Numerical Answer


    Assessment Parameter Weightage Assessment Parameter Weightage
    Introduction 20% Understanding and usage 20%
    Concepts and Application 60% of the formula
    related to the question Procedure / Steps 50%
    Conclusion 20% Correct Answer & 30%
    Interpretation

    1. Formulate a mission statement for your organization using the Ashridge model.
    (10 Marks)
    NMIMS Global Access
    School for Continuing Education (NGA-SCE)
    Course: Customer Relationship Management
    Internal Assignment Applicable for September 2020 Examination

    2. How does the segmentation criteria and technique proposed by Kotler in 2003 facilitate
    relationship based marketing? (10 Marks)

    3. You are a subject matter expert in CRM and you have to give the key note address on a
    webinar during COVID pandemic to your customers and competitors on ‘The Future
    of CRM’.

    a. What aspects will you include in your keynote address that will impact the future of
    CRM? (5 Marks)

    b. If an audience members asks you how do you foresee the continuation of the journey,
    how would you respond? (5 Marks)

    **********

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