GOODVIBES FESTIVAL

By Abby Liew, Lee Sue Ann & Jason Bong

OBJECTIVE
 To conduct market research and
consumer research for GoodVibes Festival
in Malaysia
RESEARCH WAY
Google Trends Google Search
RESEARCH QUESTION
Malaysia’s eclectic and diverse music festival. It’s
the biggest names from the worlds of pop, indie,
hip-hop and electronic music to the hills of Kuala
Lumpur.

Taking over The Ranch for a July weekend,

festival-goers will also be able to enjoy Good Vibe's
variety of other happenings, from art installations
and its giant playground to market stalls and some
incredible local cuisine.
COMPETITORS
Rainforest World Music Festival Urbanscapes
 Source
< https://trends.google.com/>
 Source
< https://trends.google.com/>
 Source
< https://trends.google.com/>
 Source
< https://trends.google.com/>
 Source
< https://trends.google.com/>
SWOT
 STRENGTHS

● Get attention from

individuals of diverse race,
culture and background

● One of the cheapest festival

tickets in the region

Source
Get Attention_ Cheapest festival
< https://rb.gy/iaxtnu >< https://rb.gy/cwjfcz >
 WEAKNESSES

● Lacks of interesting content in

social media platform
(to increase engagement with
the audiences)

● Severe overcrowding

● The Scheduling Conflicts

Source
Love & Dislike _ Behind the Scene
<https://bit.ly/35nTAnM.> < https://rb.gy/axd9p7 >
 OPPORTUNITIES

● Collaborates with Tourism

Malaysia

● To contain more than 2

days to avoid scheduling
conflicts

Source
Ticket price _ Tourism statista
< https://bit.ly/35nTAnM.> < https://rb.gy/vcrpvj >
 THREATS

● Malaysia has strict law that

might affect the festival to
be cancel or delayed

● Covid-19
● Ticket prices being bought
and sold at markup to
discourage people from
attending

Source
< https://concertmalaysia-due-strict-regulations/ >
< https://www.timeout.com/BehidethesceneGood-vibes-festival >
< http://www.LawofMalaysiaMusicFestival.pdf >
4Cs(MARKETING)
Consumer

- Hip, young and social media

savvy consumers.

- Content creators with a strong

peer influence.

Source
< https://www.Consumerofgoodvibesfestival.>
Cost

- Reasonable Price
- Cost convenient
- Package Price

Source
< http://www.good-vibes-festivalticketprice>
Communication

- Advertising (Facebook,
Twitter, Instagram, Youtube)

- Website (sells
merchandise”mask”)

Source
< http://www.kuala-lumpur.ws/magazine/good-vibes-festival.htm#:~:text=Two%2Dday%20passes%20are%20sold,%3A00%20and%2003%3A00.>
Convenience

- Convenient for locals who

are looking to enjoy
international acts within
Malaysia

- Convenient for young

people to reduce spending
and planning from going
overseas.

Source
<https://worldofbuzz.com/we-spoke-with-the-organisers-of-good-vibes-festival-heres-what-you-can-expect-this-year/.>
TARGET AUDIENCE
 DEMOGRAPHICS

Age : 18-25 (Millennials)

Gender: Male and Female

Living: urban area

Income: Middle Income

(RM2000 - RM5000 )
 Gender
https://www.facebook.com/GoodVibesFest/photos/a.300
115210171523/1188578171325218

Age
https://www.prestigeonline.com/my/people-events/people/interview-ben-l
aw-future-sound-asia-founder-on-good-vibes-festivals-biggest-year-yet/
Income
http://www.millennialmarketing.com/2014/01/marketing
-at-music-festivals-playing-to-the-millennial-crowd/

Age
https://www.nrpa.org/parks-recreation-magazine/2017/dec
ember/urban-music-festivals-considered/
 PSYCHOGRAPHIC

- Fun and engaging activities

- Great lineup yet affordable price

- Malaysian culture

- Current and trending artists

- Likes to hangout with friends

Source
<https://hype.my/2018/157364/good-vibes-music-festival-review/>
 Activities
https://www.astroawani.com/berita-dunia/future-sound-asia-spring-
alive-to-the-sound-of-good-vibes-226651

Affordability
https://www.astroawani.com/berita-dunia/future-sound-asia-spring-
alive-to-the-sound-of-good-vibes-226651
Malaysian culture
https://www.prestigeonline.com/my/people-events/people/interview-ben-law-future-s
ound-asia-founder-on-good-vibes-festivals-biggest-year-yet/

Trending Artists
https://worldofbuzz.com/we-spoke-with-the-organisers-of-g
ood-vibes-festival-heres-what-you-can-expect-this-year/
Hangout
https://www.theodysseyonline.com/10-reasons
-why-you-should-attend-music-festival
 REFERENCES
2020. [online] Available at: <https://trends.google.com/trends/explore?date=today%205-y&geo=MY&q=Good%20Vibes%20Festival,%2Fm%2F02x27db,urbanscapes>
[Accessed 14 September 2020].

WORLD OF BUZZ. 2020. Over 20,000 People Attended Good Vibes Festival 2019 & We’Re Still Not Over It!. [online] Available at:
<https://worldofbuzz.com/over-20000-people-attended-good-vibes-festival-2019-were-still-not-over-it/>
[Accessed 14 September 2020]

Time Out Kuala Lumpur. 2020. Behind The Scenes Of Good Vibes Festival. [online] Available at:
<https://www.timeout.com/kuala-lumpur/music/behind-the-scenes-of-good-vibes-festival> [Accessed 14 September 2020].

Hype Malaysia. 2020. 12 Things That We Loved & Disliked At Good Vibes Festival 2019. [online] Available at:
<https://hype.my/2019/170106/review-good-vibes-festival-2019/#:~:text=Good%20Vibes%20Festival%20has%20once,festival-goers%20pining%20for%20more.&amp;text=Th
is%20severely%20affected%20the%20experience,jams%20occurring%20in%20between%20sets.> [Accessed 14 September 2020].

WORLD OF BUZZ. 2020. We Spoke With The Organisers Of Good Vibes Festival & Here’S What You Can Expect This Year!. [online] Available at:
<https://worldofbuzz.com/we-spoke-with-the-organisers-of-good-vibes-festival-heres-what-you-can-expect-this-year/>
[Accessed 14 September 2020].

.Tourism.gov.my. 2020. Tourism Malaysia Corporate Site. [online] Available at: <https://www.tourism.gov.my/statistics>
[Accessed 14 September 2020].

Agc.gov.my. 2020. [online] Available at:

<http://www.agc.gov.my/agcportal/uploads/files/Publications/LOM/EN/Act%20493%20-%20Entertainment%20(Federal%20Territory%20of%20Kuala%20Lumpur)%20Act%201
992.pdf> [Accessed 14 September 2020].

kuala-lumpur.ws. 2020. Good Vibes Festival Malaysia 2018 - Good Vibes Festival In Genting Highlands. [online] Available at:
<http://www.kuala-lumpur.ws/magazine/good-vibes-festival.htm#:~:text=Two%2Dday%20passes%20are%20sold,%3A00%20and%2003%3A00.> [Accessed 14 September
2020].
 REFERENCES
Statista. 2020. Malaysia: Tourist Arrivals 2019 | Statista. [online] Available at:
<https://www.statista.com/statistics/1004711/tourist-arrivals-malaysia/> [Accessed 3 November 2020].

HUB, C., Writer, S., 2021, M., November, H., up, W., borrowing, I., hunt, W., funding, S., 2020, D., Singapore, M., Singapore, M., 2020, P. and Singapore, A., 2019. Innity's
Influencer Platform Passionation Gets In On Music With Good Vibes Festival. [online] Marketing-interactive.com. Available at:
<https://www.marketing-interactive.com/innitys-influencer-platform-passionation-gets-in-on-music-with-good-vibes-festival> [Accessed 14 September 2020].

Millennial Marketing. 2020. Marketing At Music Festivals: Playing To The Millennial Crowd | Millennial Marketing. [online] Available at:
<http://www.millennialmarketing.com/2014/01/marketing-at-music-festivals-playing-to-the-millennial-crowd/> [Accessed 14 September 2020].

Nrpa.org. 2017. Urban Music Festivals, Considered | Feature | Parks And Recreation Magazine | NRPA. [online] Available at:
<https://www.nrpa.org/parks-recreation-magazine/2017/december/urban-music-festivals-considered/> [Accessed 14 September 2020].

The Odyssey Online. 2016. 10 Reasons Why You Should Attend A Music Festival. [online] Available at:
<https://www.theodysseyonline.com/10-reasons-why-you-should-attend-music-festival> [Accessed 14 Sptember 2020].
THANK YOU