EVIDENCE 4: PREPOSITIONS

JUAN SEBASTIAN LOZANO GUARNIZO

1. Integrated short channel: this channel is managed in the company, at a shopping

center of a warehouse or a consumer cooperative.

2. Above all Many times an intermediary prefers to avoid contact with the

manufacturers, if they have unacceptable policies.

3. As a result in terms of costs, it has been shown that costs are lower when there are

intermediaries.

4. It is believed that in a short channel (manufacturer - final consumer) costs they will

be lower.

5. In the distribution channels there different ways to introduce sales and create costs.

6. Classic short channel: this channel is handled directly in companies commercial and

independent retailers, located in a specific geographical area Location.

7. In Intensive Distribution Always the goal is to achieve the greatest number of end

customers about other values such as brand prestige.

8. Control of results: establish periodic control of the results in each intermediary,

within the commercial information system.

9. The final selection among those dynamic intermediaries, and whose form of

presence in the market is more in line with their own.

10. Selective distribution, the objective is reliable in the product, for sale to a chosen

number of points of sale.