Entrep PDF

ENTREPRENEURSHIP
Quarter 1 – Module 3-6:
Recognizing the Potential

Market
First Quarter, Module 3, Week 3
Recognize Potential Market
Content Standard : The learner demonstrates understanding of

concepts, underlying principles, and processes
of developing a business plan.
Performance Standard : The learner independently or with his/her
classmate presents an acceptable detailed
business plan.
Learning Outcomes : Upon the completion of the given unit, the SHS
students are expected to demonstrate
understanding of the market for the opportunity
in its needs as part of an acceptable business
plan.
Competencies : TLE_ICTAN11/12PC-Ia-1
What I Know
You can work this out.
Completion. Rewrite each sentence properly and completely by appropriately

inserting the word MARKET in place. Write each correct answer clearly in a
separate sheet.
1. exists whenever buyer and seller come together.

2. stores are example of a physical.
3. telecommunications or internet is a non-physical.
4. a potential is part of the population with interest to buy a good or service.
5. analyze to study the on customers and competitors.
How is your placement of the word market in each statement? Market

recognition is essential as you work out a business as many business owners
would say.
What I Need To Know
You can gear up for business! You have gone through the importance
of the Entrepreneurship course, with its job and career opportunities. Now,
the next key move to make, is for you to recognize a potential market.
In this key move you are expected to:
 identify a potential market

 relate the varying use of the concept of market
 show understanding of the potential market
 propose ways to make the potential market into regular
customers
What’s In
It is better for you to remember some basic points on job and career
opportunities in entrepreneurship. Think back then, move forward.
Identification. Unscramble the letters for the correct answer to match

each definition on the types of business. Write each correct answer clearly
in a separate sheet.
1. ADEEHILPRSS
Establishment authorized to buy and sell specific goods, especially
motor vehicles.
2. DCEIRT EIGLLNS
Involves distributors selling directly to consumer.
3. DSIIRTHSIROUBTP
A franchise granted by a manufacturer or company to market its
goods especially at wholesale in a particular area.
4. FSHNRCANIIG
Acquires distribution centers through the franchisees or the affiliated
dealers.
5. ALLMS BEISUSNS
Common in neighboring areas with the least in investment and asset.
Whichever business type fits you, the potential market is vital as

expressed by entrepreneurs.
Alright! After that well done recall, you must go forward.
What’s New
Set your mind for business to know your market.

Observe and recall about the details of your immediate
neighborhood including your household.
Direct data. Answer each question based from the details of your own
place. Write your answer clearly in a separate sheet of paper.
1. How many households do you recall?

2. What common needs can you identify in your place?
3. Which need can you match with your business idea?
4. How many in each household can pay for products and services?
5. How many businesses are in the area?
6. How many of these businesses are possible competitors of the
business idea you thought of?
Your factual answers to the questions about your place are measures
on how well you know your place. This is to have a good market in the
business challenge. Similar to what most business people are doing.
What Is It
A definition of market says that a market exists whenever the

buyer and seller come together.
A physical market place brings buyers and sellers together in the
same location.
MARKET
You could be familiar with the old idea of a
market, which is a physical SSSSSSSSSSSss
place where buyers and
sellers come together. This still happens, of course but,
nowadays buyer and seller do not have to be in the same
place all the time, to do trades with each other.
Those shopping malls, department stores, and

retail stores are examples of your physical markets
while Non Physical Markets/Virtual markets, are https://www.krishtechnolabs.com/
done through telecommunications or the internet. solutions/marketplace-solutions/
A Potential market is that part of the total population that

has shown interest in buying a product or service.
It simply means possible customers.
POTENTIAL MARKET
Potential market is about possible

customers.
There are the people or demographic
groups from the total population that are
not yet in your list of sure customers. They
could still be your sure customers if you:
 add to your available products
or services
 start promoting your products
and services in a new way https://simplifytraining.com/cours
e/identifying-customer-needs/
 catch new groups of buyers.
To keep customers and identify your new potential markets, take note of
what they have in common with each other like events in their lives that will
influence buying patterns, and where they connect or separate. Many
entrepreneurs attest to this.
It is your business to give customer satisfaction. As an entrepreneur you
must clearly identify the right customers for your right product or service, and
then focus all your marketing, advertising and sales efforts on this customer.
Whatever product or service your business will provide, it is a must to
make sure that there is high demand for it before investing time and money.
That is why it is a must to study buyers, as part of what you analyze in
the market along with competitors and other aspects. These are moves
mentioned by entrepreneurs.
What’s More
Enumeration and brief essay. Write answers briefly and clearly in a

separate sheet of paper. Fill out with details.
1. Two (2) examples 2. Two (2) examples 3. Your preferred

Physical market Non-physical type
market One (1) reason. Why
is it your choice?
https://www.bing.com/?scope=images&nr=1&FORM=NOFORM
Are your listed examples right? If your examples in the physical market
are places and the non-physical market are virtual ways, then, you do get it
right for market in entrepreneurship.
What Have I learned
It is time for you to express ideas you were able to grasp.
Brief Essay. Describe the potential market in your place in two

sentences. Write clearly in a separate sheet.
Keep this in mind.
What I Can Do
Use the details from your place.
Brief Essay. Write the answer clearly in a separate sheet. Only one (1)
sentence per number.
3.Describe how
1. What is a will you use
2.What obvious
common both data to
difference can
interest or attract
be noted about
concern of the potential
the people in
people in your market for your
your immediate
immediate business idea
neighborhood?
neighborhood? as your sure
customer.
1. The Potential market is the part of the population that show interest
in your product or business.
2. A definition of market says that a market exists whenever the buyer
and seller come together.
3. Possible customers are your potential market.
Assessment
This is it. You now reveal your potential in business!

MULTIPLE CHOICE: Read and understand each item carefully.
Encircle the corresponding letter of the correct answer.
1. A market exists. How will it be complete?
A. whatever buyer and seller come together
B. whatsoever buyer and seller come together
C. whenever buyer and seller come together
D. wherever buyer and seller come together
2. Market can be a place or seen through the internet. What are these types?
A. Actual and non-actual or virtual.
B. Local and non-local or virtual.
C. Material and non-material or virtual
D. Physical and non-physical or virtual
3. Part of the population shows interest to buy a product or service.
Which part is it?
A. Political market B. Potential market
C. Poultry market D. Power market.
4. Analyze the market. Why is this done?
A. To know the businessman and budget in the market.
B. To know the costumer and competitors in the market.
C. To know the delivery and delays in the market.
D. To know the supplier and sources in the market.
5. There are people that could still be your sure customers. Which is false?
A. Add to your available products or services.
B. Catch new groups of buyers or demographic groups.
C. Start promoting your products and services in a new way.
D. Take all changes possible and have it done on the business.
Additional Activities
How well did you do on answering the questions?

Proceed and apply to show your understanding in practice.
Brief essay. Write clearly on a separate sheet of paper for your response.
a. How will you do the practical daily living use of what you have taken up?
Include how it will allow you to promote trustworthy and reliable attitude.
b. Ask-all-You-can about what you took up here. I will write back and post
answers online.
Answer Key
What I know: What’s In:

customers and competitors. SMALL BUSINESS 5.
5. Analyze to study the market on FRANCHISING 4.
buy a product or service. DISTRIBUTORSHIP 3.
the population with interest to DIRECT SELLING 2.
4. A potential market is part of DEALERSHIP 1.
internet is a non-physical market.
3. Telecommunications or
physical market.s
2. Stores are example of a
and seller come together.
1. Market exists whenever buyer
Assessment:
D 5.
B 4.
B 3.
D 2.
C 1.
References
https://www.slideshare.net/NenzkieMojares/entrep2-pp-106163659
https://www.thebusinessplanshop.com/blog/en/entry/market_analysis_for
_business_plan
https://www.mbaskool.com/business-concepts/marketing-and-strategy-
terms/12221-potential-
https://www.managementstudyguide.com/what-is-market.htm
https://simplifytraining.com/course/identifying-customer-needs/
Prepared by:
BETHYL B. GACAYAN
Teacher III
Abellana National School
For inquiries or feedback, please write or call:
Department of Education - Bureau of Learning Resources (DepEd-BLR)
Ground Floor, Bonifacio Bldg., DepEd Complex

Meralco Avenue, Pasig City, Philippines 1600
Telefax: (632) 8634-1072; 8634-1054; 8631-4985
Email Address: blr.lrqad@deped.gov.ph * blr.lrpd@deped.gov.ph

First quarter, Module 4, Week 4
Analyze the Market

concepts, underlying principles, and processes of
developing a business plan.
business plan.
Learning Outcomes : Upon the completion of the given unit, the
SHS students are expected to demonstrate
in its needs as part of an
acceptable business plan.
What I Know
Bring out what you got!
Copy each phrase under the correct interrogative cue.
Matching Type. Write each correct answer clearly in a separate sheet

of paper.
1. are my competitors’ strengths and weaknesses
2. are my potential customers
3. are the shopping and buying habits of my customers
4. is it that my target market is willing to pay
5. is my competition
6. is my target market
How How
Who? What?
large? much?
What do you think of your matching skills for business? Go ahead and
explore it further.
What I Need To Know
Know as much as you must about your market in this business

challenge.
In this key move you are expected to:
 gather information about the market
 accomplish the market data tool
 prepare a market study
What’s In
Retrieve your steps before going ahead.
Completion. Insert each word to its matching place in the correct

statement to complete the idea. Write each correct answer clearly in a
separate sheet of paper.
available new possible promoting sure
1. Potential market is about customers.

2. They could still be your customers.
3. Add to your products or services.
4. Start your products and services in a new way
5. Catch groups of buyers.
Recognition of customers is a necessary step in market analysis as

explained by business experts.
What’s New
Go ahead and think of your immediate shelter

community.
clothing
Enumeration. List down three (3) existing food
businesses for each of the listed necessity on the
pyramid. Write the answer clearly on a separate sheet.
Reflect on these businesses as to their way of attracting customers and

competing with each other.
The way in which you were able to take notice of your surroundings to
get the answers, is a process in analyzing the market as entrepreneurs would
say.
What Is It
To analyze the market requires the gathering of

information about customers and competitors.
Every successful product or service you see in the market is with a

market analysis on competitors and customers.
MARKET ANALYSIS
When you conduct a market analysis, you learn
the following:
a. Who are my potential customers?

b. What are the shopping and buying habits of my
customers?
c. How large is my target market?
d. How much are potential customers willing to https://www.pinclipart.com/pindetail/ih
pay? boxJm_information-clipart-customer-
e. Who is my competition? analysis-customer-analytics-icon-png/
f. What are my competitors’ strengths and
weaknesses?
Your analysis should study the characteristics of a market such as

what will attract buyers.
This will indeed help you make market strategies with informed
decision-making to meet needs.
Business people affirms doing a study for their decisions.
What’s More
You are to use a Market Analysis Tool, to consider what you need to
analyze the market. Think of the majority of customers and provide the data.
Application. Use the details of your place and write clearly and briefly
on a separate sheet.
 Market size is the pool of potential customers who need your good or
service.
Size (estimated number):
 Demographics on the details about the gender, age, income, and

education of your average customer.
Gender (s)/all: Age (range):
Income (range): Educational level/all:
 Location is to describe a specific region or location that your customers

come from.
Place:
 Psychographics is to describe the likes and dislikes of your customers.
Common likes: Common dislikes:
 Behaviors for how customers purchase and shop for goods and
services like yours, if it is frequent and how much on the quantity.
Buying behavior:
 Trends for you to have on details noticeable trends within the market.
Trendy feat:
You need information on your competition, such as their strengths,

weaknesses, and gaps in services or goods in the market. The areas for you to
fill and look at are:
 Direct competition are businesses that offer services and goods

similar to your own.
Competitors:
 Indirect competition are businesses that offer alternative solutions

for problems that your company solves.
Other competitors:
 Uniqueness for how you are different from the competition.

Unique features:
 Entry barriers for how you are protecting yourself from new
competition, such as having patents or a really good location.
Barriers:
Use your data above, to do basic market analysis. You can now have
the closest estimate to answer about how big and the range of personalities in
it. You will also have the closest idea about the type of competitors, the
difference and protection you have over them. Take it from most
businessmen.
What Have I learned
Realize and have your market analyzed.
Bear this in mind.
Gather information about customers and competitors to

analyze the market.
Study what will attract customers.
Be informed about your competition, such as their
strengths, weaknesses, and gaps in services or products in the
market.
Use a Market Analysis Tool to consider what are needed in
a market study in order to make market strategies with informed
decision-making.
Be guided by the market analysis questions.
Brief Essay. Write the answers to each question on a separate sheet

of paper based from your Market Analysis Tool.
a. Who are my potential customers?

b. What are the shopping and buying habits of my customers?
c. How large is my target market?
d. How much are potential customers willing to pay?
e. Who is my competition?
f. What are my competitors’ strengths and weaknesses?
Take note of the usefulness of the market analysis tool in answering

the guide questions. Your realistic responses to these questions will also allow
you to have an overall statement of your market analysis. This is something
that those in the business are conferring about.
What I Can Do
Brief Essay. Write clearly in a separate sheet, your statement for the
over all market analysis, from the information collected through the guide
questions for both customers and competitors.
customers competitors
The strong validity of your analysis will make you certain that you can
make informed decisions for your business. Validity is basic according to
business experts.
Assessment
Do a Self-check to measure up for an analysis.

1. Products and services are in the market. How to estimate on their success?
A. Analyze the buyer. B. Analyze competitors.
C. Analyze the market. D. Analyze the location.
2. Study characteristics for the business. Why is this so?
A. Make business with limited precision.
B. Make products with the formed option.
C. Make services with the distant location.
D. Make strategies with informed decision.
3. Gather information for market analysis. Who are the focus of information?
A. Buyers and End users B. Customers and Competitors
C. Dealers and Traders D. Sellers and Manufacturers
4. The willingness to pay is important. Which data will you gather for this?
A. Behavior B. Dislikes
C. Demographics D. Psychographics
5. Protect with patents. In which information will this be found?
A. Direct Competition B. Gaps
C. Entry Barriers D. Uniqueness
How did you measure up to your Self-check?

Continue ahead and use your awareness in daily application.
Brief Essay. Write clearly on a separate sheet of paper for your response.
Include how it will allow you to promote credible and disciplined attitude.
answers online.
Answer Key
How much 5. 1. Potential market is about possible

How large 4. customers.
What 3.
Who 2. 2. They could still be your sure
What 1. customers.
3. Add to your available products or
services.
4. Start promoting your products
Assessment: and services in a new way
5. Catch new groups of buyers.
C 5.
C 4.
B 3.
D 2.
C 1.
References
_business_plan
Prepared by:
BETHYL B. GACAYAN
Teacher III

Telefax: (632) 8634-1072; 8634-1054; 8631-4985

Determine Product or Service to Meet the
Need
business plan.
What I Know
You can do this right!
Classification. Label each item with Seeking, Screening, or Seizing,

correspondingly. Write each correct answer clearly in a separate sheet of
paper.
2.Find the 4.Search 5.Select

3.Grab or
need for for that the best
1.Check take the
product/ right
cautiously best chance/
service chance in
chance opportunity
business
You must seek, screen and seize for product or service just as most
business owners suggest.
What I Need To Know
Seek out best ways, to advance a product or service. In this key move
you are expected to:
 devise ways to do environmental scanning from home
 spot to assess needs of immediate community
 present products or services for the need of immediate
community.
What’s In
Take a bit of time to look back then you can go onward.
Classification. There are information from customers and competitors.

Mark with a check (√) the data requirement from customers. Write each
correct answer clearly in a separate sheet of paper.
Customer Customer
1. Behaviors 6. Location
2. Demographics 7. Market size
3. Direct competition 8. Psychographics
4. Entry barriers 9. Trends
5. Indirect competition 10. Uniqueness
Knowing what data to consider will provide with the right idea for the
suitable products or services to offer as business experts have shared.
What’s New
Onward you go, to do scanning!
Multiple choice and brief essay. Copy from the list the possible ways
or add to the list in which you can do environmental scanning from home.
Briefly describe how you will perform one from your list while staying at home.
Write the answer clearly on a separate sheet.
Interviews or survey
Sharing ideas with others
Reading
Observations
Advertisement
Doing the environmental scanning from your list is to have the

Opportunity Spotting and Assessment in place for the business as experts
convey.
What Is It
Needs are Opportunities for the Entrepreneurs.

An opportunity is a business idea of an entrepreneur that can
potentially become a commercial product or service to customers.
In Opportunity Spotting and Assessment, you can use the 3S, for
Seeking, Screening and Seizing.
1. Seeking is to search for that right chance in business, which is to

find the need for product or service.
2. Screening is to check cautiously in order to select the best
opportunity.
3. Seizing is to grab or take the best chance to do the selected
opportunity in business
The 3S CYCLE to meet the NEED
•Identify • Use information

(SEEK) (SCREEN)
NEED PLAN
FEED- PRODUCT
BACK or
SERVICE
•Collect •Create
(SEIZE )
You can identify the needs of the community through

environmental scanning:
Interviews or survey
Sharing ideas with others
Reading
Observations
Advertisement
There are online platforms to conduct scanning of the environment.

The interviews, surveys, sharing, reading and observations can all be
through online access.
Once you are sure that your business idea is high in demand, you have
done step one to a successful entrepreneurship to improve your life and your
community. Mainstream business people agree to this.
What’s More
Completion. Use details from your place to fill out details required in
the diagram. Write each correct answer clearly on a separate sheet of
paper.
• Identify need •Use data on

needs to
plan
• Collect data •Createproduct/

service
The details you have provided determines how you will meet needs.
This is also the common observation cited by business experts.
What Have I Learned
Know the need and spot the opportunity.
Bring to mind.
Needs are Opportunities for business.

An opportunity is a business idea of an entrepreneur for
commercial product or service to customers.
Identify the needs of the community through environmental
scanning.
Spot and assess the opportunity using the 3S.
Brief Essay. How would you describe in three (3) sentences the possible
product or service you will propose for the need in your community. Write
your answer clearly, in a separate sheet.
Your proposal is a business meant also to bring benefit to your

community, as the entrepreneurs are in agreement to this.
What I Can Do
Brief Essay. Write clearly in a separate sheet, about what is in your

proposed product or service that will satisfy the need of your community.
BENEFITS of the
PRODUCT/SERVICE
A beneficial product or service is your proposal for a business idea.

The benefits it can provide is relative to its success. Business people pointed
this out.
Assessment
Spot and assess what you know!

1. Needs are Opportunities for the Entrepreneurs. How do needs become

opportunities?
A. It becomes a balanced idea. B. It becomes a borrowed idea.
C. It becomes a bridged idea D. It becomes a business idea.
2. Opportunity for an entrepreneur can become commercial. How is does it
become commercial?
A. It could be possibilities for competitors.
B. It could be product or service to customers.
C. It could be the proposal to most competitors.
D. It coud be prototyped presentations to competitors.
3. Use the 3S in Spotting and Assessment. What is to spot and assess for the
business?
A. Acceptability B. Community
C. Proportionality D. Opportunity
4. Seek, Screen and Seize or the 3S are in a business cycle. What is this part
of the business cycle for?
A. It is to meet the bargain. B. It is to meet the catch.
C. It is to meet the entry. D. It is to meet the Need.
5. Be informed on the demand of your business idea. How to be informed.
A. Do Environmental Scaling B. Do Environmental Seaching.
C. Do Environmental Scanning. D. Do Environmental Servicing.
How did you do in spotting and assessing what you know?

answers online.
Answer Key
SEIZE 5.
1, 2, 3, 6, 7, 8 and 9
SCREEN 4.
SEIZE 3. NUMBERS WITH CHECK MARK
SEEK 2.
SCREEN 1.
Assessment:
C 5.
D 4.
D 3.
B 2.
D 1.
References
_business_plan
Prepared by:
BETHYL B. GACAYAN
Teacher III

Telefax: (632) 8634-1072; 8634-1054; 8631-4985

Screen the Proposed Solution and Select the Best

business plan.
What I Know
Be at your advance pace!
Matching Type. Copy to connect each phrase to the matching

business screening column. Write each correct answer clearly in a separate
sheet of paper.
BUSINESS SCREENING PHRASE

Viability of your business  is about whether or not your
1. business gains.
2.  are determined by your customers.
Profit for your benefit or gain  is the holding of profits over a period
of time.
3.
 is the long-term survival.
4.
 is usually monetary in form.
Customer Requirements
5.
It is in your proper screening of opportunities for your business that the

best solution is known as entrepreneurs have cited this.
What I Need To Know
Screen your option of ideas. In this key move you are expected to:
 apply the ways in which a proposed solution is screened for
business
 explain which is the best selected solution
 express how the best solution is selected
What’s In
Take a bit of time to look back then you can go onward.
Completion. Place labels on the parts of the diagram to show the 3S

Cycle to Meet Needs. Write each correct answer clearly in a separate sheet of
paper.
•No.1 • No.2
No.5 No.6
No.7 No.8
•No.3 •No.4
How familiar are you about the cycle? The ease with which you were able
to note the cycle, is closely similar to how you will be able to screen and select
the best solution in the form of good or service, for a need in your community.
Most entrepreneurs would say this.
What’s New
Move forth to screen and select the best business solution!
Brief essay. Briefly answer each question in one sentence. Write the
answer clearly on a separate sheet.
1. What is the need in which you have a business solution?
2. What is the good or service that you propose to meet the need?
3. Describe how confident you are about your good or service for the
need.
The need that you are to address is already identified along with the
product or service. It is a must to screen the product or service as a
business, as expressed by business people.
What Is It
To screen the proposed business solution/s is based

on viability, profitability, and customer requirements.
How would you know the viability, profitability and customer

requirements of a business?
Viability of your business. It is the long-term

survival of holding profits over a period of time. The
longer your business can stay profitable, the better
is its viability.
Profit for your benefit or gain. Usually monetary in

form. Profitability of your business is about whether
or not it gains money or has a benefit.
Use this simple formula to calculate net profit:

Revenue – Expenses = Profit.
A positive number means a profit, a negative number means
loss. Zero means breaking even, you are not gaining nor losing in
business.
Customer Requirements or what your buyers say. The characteristics
and specifications of a good or service are determined by
your customers. Keep their trust to rely on the quality you provide.
These are formulated by entrepreneurs to measures the probable
success in business.
What’s More
Application. Ponder on the product or service that you are proposing

to meet the need.
Describe the product or service to do screening as indicated below.

One (1) sentence each.
Write the answer clearly on a separate sheet of paper.
• VIABILITY
1
• PROFITABILITY
2
• CUSTOMER REQUIREMENTS
3
A solution that is a business proposal has to withstand financial and

market pressure as business experts have stated.
What Have I Learned
Select the best from the probable solutions.
Always have in mind.
To screen the proposed business solution/s is based on

viability, profitability, and customer requirements,
if it is really a business opportunity.
Brief Essay. In three (3) sentences, discuss why the product or service is the
best solution for the need you identified. Write your answer clearly, in a
separate sheet.
Discuss:
BEST PRODUCT OR
SERVICE FOR THE NEED
Your selection of the best solution is for the mutual benefit of your
business and community, entrepreneurs remarked on this as essential.
What I Can Do
Brief Essay. In three (3) sentences, discuss why your proposal is best
for a business venture. Write the answer clearly in a separate sheet.
Discuss:
BEST PRODUCT OR
SERVICE FOR BUSINESS
Propose the best solution for a need. Screen its achievability in

business, this is a general recommendation by business experts.
Assessment
Screen yourself on the concepts.

1. To screen is based on viability, profitability, and customer requirements.
What is this screen for?
A. Packaged business solution B. Pointed business solution
C. Plotted business solution D. Proposed business solution
2. A business is viable. How to know the viability of a business?
A. It’s the long term of processing.
B. It’s the long-term of profit holding.
C. It’s the long-term programming test.
D. It’s the long-term promotional policy.
3. A business is profitable. What is profitability?
A. Balance or net B. Base or center
C. Benefit or gain D. Benchmark or scale
4. A business is with customer requirements. How are the requirements
provided?
A. It’s in the bundling or packing. B. It’s in the good or service.
C. It’s in the delivery or the supply. D. It’s in the pricing or rating.
5. Select the best solution. How is selecting the best solution done?
A. Screening buyers B. Screening competitors
C. Screening manufacturers D. Screening proposal
How did you measure up to your Self-check?

answers online.
Answer Key
What I know:
 are determined by your customers
5. Customer Requirements…
 is about whether or not your business gains.
 is usually monetary in form.
3. – 4. Profit for benefit or gain…
 is the long-term survival.
 is the holding of profits over a period of time.
1. – 2. Viability of your business…
What’s In:
8. FEEDBACK 4. COLLECT / SEIZE
SERVICE 3. CREATE / SEIZE
7. PRODUCT / SCREEN
6. PLAN 2. USE INFORMATION /
5. NEED 1. IDENTIFY / SEEK
Assessment:
D 5.
B 4.
C 3.
B 2.
D 1.
References
_business_plan
Prepared by:
BETHYL B. GACAYAN
Teacher III

Telefax: (632) 8634-1072; 8634-1054; 8631-4985

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ENTREPRENEURSHIP

Quarter 1 – Module 3-6:

Recognizing the Potential

Content Standard : The learner demonstrates understanding of

You can work this out.

Completion. Rewrite each sentence properly and completely by appropriately

1. exists whenever buyer and seller come together.

How is your placement of the word market in each statement? Market

In this key move you are expected to:

 identify a potential market

Identification. Unscramble the letters for the correct answer to match

Whichever business type fits you, the potential market is vital as

Set your mind for business to know your market.

1. How many households do you recall?

A definition of market says that a market exists whenever the

Those shopping malls, department stores, and

A Potential market is that part of the total population that

Potential market is about possible

Enumeration and brief essay. Write answers briefly and clearly in a

1. Two (2) examples 2. Two (2) examples 3. Your preferred

It is time for you to express ideas you were able to grasp.

Brief Essay. Describe the potential market in your place in two

Use the details from your place.

This is it. You now reveal your potential in business!

How well did you do on answering the questions?

What I know: What’s In:

Department of Education - Bureau of Learning Resources (DepEd-BLR)

Ground Floor, Bonifacio Bldg., DepEd Complex

Telefax: (632) 8634-1072; 8634-1054; 8631-4985

Email Address: blr.lrqad@deped.gov.ph * blr.lrpd@deped.gov.ph

Content Standard : The learner demonstrates understanding of

Bring out what you got!

Copy each phrase under the correct interrogative cue.

Matching Type. Write each correct answer clearly in a separate sheet

Know as much as you must about your market in this business

Retrieve your steps before going ahead.

Completion. Insert each word to its matching place in the correct

available new possible promoting sure

1. Potential market is about customers.

Recognition of customers is a necessary step in market analysis as

Go ahead and think of your immediate shelter

Reflect on these businesses as to their way of attracting customers and

To analyze the market requires the gathering of

Every successful product or service you see in the market is with a

a. Who are my potential customers?

Your analysis should study the characteristics of a market such as

 Demographics on the details about the gender, age, income, and

 Location is to describe a specific region or location that your customers

You need information on your competition, such as their strengths,

 Direct competition are businesses that offer services and goods

 Indirect competition are businesses that offer alternative solutions

 Uniqueness for how you are different from the competition.

What Have I learned

Realize and have your market analyzed.

Bear this in mind.

Gather information about customers and competitors to

Brief Essay. Write the answers to each question on a separate sheet

a. Who are my potential customers?

Take note of the usefulness of the market analysis tool in answering

Do a Self-check to measure up for an analysis.

MULTIPLE CHOICE: Read and understand each item carefully.

How did you measure up to your Self-check?