Development Concept: 3.01. Master Plan Vision 3.04. Urban Design Concept

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3.01. MASTER PLAN VISION 3.04.

URBAN DESIGN CONCEPT


A. Overall Character A. Concept Summary
B. Exhibit 11. AERIAL PERSPECTIVE VIEW B. Policies & Principles
C. Key Plan Elements C. Exhibit 22. Urban Design Diagram
D. Exhibit 12. MASTER PLAN ILLUSTRATIVE
E. Commercial District Character 3.05. LANDSCAPE DESIGN CONCEPT
F. Exhibits 13-15. Commercial District ILLUSTRATIVEs A. Concept Summary
G. Medical District Character B. Policies & Principles
H. Exhibit 16. Medical District ILLUSTRAtive C. Exhibit 23. PEDESTRIAN REALM Landscape Diagram

3.02. LAND USE CONCEPT 3.06. ARCHITECTURAL DESIGN CONCEPT
A. Concept Summary A. Concept Summary
B. Land Use Designations B. Policies & Principles
C. Policies & Principles C. Exhibit 24. ARCHITECTURAL Massing STUDY
D. Exhibit 17. Land-Use CONCEPT
E. Illustrative Program
F. Exhibit 18. ILLUSTRATIVE Land-Use diagram 3.07. ARID CLIMATE Design Concept
A. Exhibit 25. ARID CLIMATE Design strategies
B. Exhibit 26. ARID CLIMATE design imagERY
3.03. CIRCULATION & PARKING CONCEPT
A. Concept Summary
B. Policies & Principles: Vehicular Circulation 3.08. signage CONCEPT
C. Exhibit 19. VEHICULAR CIRCULATION Diagram A. Concept Summary
D. Policies & Principles: Access & Parking B. Policies & Principles
E. Exhibit 20. ACCESS & PARKING DIAGRAM C. Exhibit 27. CONCEPTUAL signage Diagram
F. Policies & Principles: Access & Parking
G. Exhibit 21. PEDESTRIAN CIRCULATION DIAGRAM

DEVELOPMENT CONCEPT

AMARGOSA CREEK SPECIFIC PLAN 29 OF 169


3.01 MASTER PLAN VISION
A OVERALL CHARACTER • The Medical District will occupy approxi- A.4. Pedestrian Realm. An engaging pe-
A.1. Master-planned Development. Ama- mately 44 acres at the southwest quadrant of the destrian realm is key to any successful mixed-use
rgosa Creek will be an integrated, orderly devel- site, including a 150 - 200 bed hospital and medi- development, and will likewise unify the Amar-
opment project featuring complementary uses cal office uses. Total development is estimated at gosa Creek development. The provision of acces-
and activities that are visually and physically con- 475,000 to 650,000 square feet at full build-out. sible outdoor spaces is especially important, and
nected to one another. Moreover, it will support This will expand Lancaster’s employment base and for Amargosa Creek the pedestrian realm will be
strong links with existing and future neighboring strengthen its reputation as the principal provider comprised of a network of enhanced streetscapes,
land uses, most notably Lancaster City Park located of health-care services within the region. As an pathways, and plazas that support and sustain ac-
across 10th Street West from the project site. In additional benefit, the Medical District will intro- tivity and promote people gathering. Most notably,
sum, Amargosa Creek will make a positive contribu- duce an employee and visitor population that fur- a traditional shopping street (i.e., “Main Street”)
tion to the City, and offer a model for high-quality ther activates the Commercial District. and plaza will form the heart of the Commercial
development in the region. District.

A.2. Mixed-use Attraction. The proposed
development will create a distinctive mixed-use en- B Exhibit 11. AERIAL PERSPECTIVE
vironment that functions as the center of commu- VIEW
nity and commerce within the emerging neighbor-
hood of southern Lancaster. Amargosa Creek will
attend to multiple community needs -- shopping
and entertainment, employment, civic and limited
recreational activities -- all within an appealing
outdoor setting. As such, it will provide a unique
attraction for the community that is expected to
capture both a local and regional market (i.e., the
Antelope Valley).

A.3. Complementary Districts. Amargosa


Creek will feature two complementary districts to
achieve the desired mixture of uses:

• The Commercial District will encompass


the majority of the site (approximately 110 acres)
combining 1) an auto-oriented retail center front-
ing 10th Street West and meeting an identified
market opportunity through the provision of gen-
eral merchandise stores, and 2) an open-air “life-
style retail” component that brings together such
uses as boutiques, specialty stores, and full-service
dining that are otherwise in limited supply in the
community. A total of 1.2 to 1.5 million square feet
of commercial development is anticipated. 0’ 250’ 500’ 1000’

30 OF 169 CITY OF LANCASTER


3.01
Exhibit 11

B. AERIAL PERSPECTIVE VIEW


AMARGOSA CREEK SPECIFIC PLAN 31 OF 169
3.01 MASTER PLAN VISION
C KEY ILLUSTRATIVE PLAN ELEMENTS C.2. Medical District:
C.1. Commercial District
A. Public Entry / Gateway. The main public
1. Main Street Gateway. The major gateway entry to the Medical District will be from Avenue L, and
to the pedestrian shopping street will align with the will feature identifiable landscape and hardscape treat-
entrance to the transit facility across 10th Street West. ment as the principal district gateway.

2. Main Street. Main Street will function as a B. Public Parking Area. Public parking will
pedestrian-oriented shopping environment, featuring a primarily occupy the area fronting Avenue L for visibility
high quality pedestrian realm, and specialty shops and and visitor convenience.
dining. Mixed use development with upper floor office
is encouraged. C. Medical Entrance Forecourt. A plaza fore-
court with drop-off will highlight the main public entry
to the medical buildings. COMMERCIAL PRECEDENT: KIERLAND COMMONS,
3. Central Plaza. The Central Plaza will func-
tion as an outdoor community gathering space or “town
PHOENIX, AZ
square,” accommodating formal and informal activities. D. Medical Building. The medical building will
orient to Avenue L for public access and visibility. At
4. Major Anchor No. 1. A major anchor mea- final build out, it will incorporate a hospital with up to
suring approximately 90 - 100,000 square feet will tie 200 beds, as well as medical support facilities and medi-
into the pedestrian-oriented shopping precinct with a cal office. Key components are: D1) main hospital; D2)
public entry off of the central plaza. hospital support building; D3) medical office building;
and D4) emergency room.
5. Entry Drive. The entry drive will feature
identifiable landscape and hardscape treatment to E. Service Area / Central Utility Plant. The
signal arrival at the auto-oriented community shopping service area and central utility plants will be located
component that roughly comprises the southwestern north of the medical building, away from the main pub-
quadrant of the project site. lic areas.

6. Major Anchor No. 2. A large-scale anchor F. Emergency Entrance. Designated emergency


measuring up to 175,000 square feet will serve as the access will be located at the west end of the medical
main draw to the auto-oriented community shopping facility, including: F1) emergency walk-in entrance and
area. D2) ambulance entrance.

7. Major Anchor No. 3 / Cinema. An additional G. Buffer Road. A buffer road will separate
major anchor (or cinema) will serve as a draw for the the Commercial and Medical Districts, ensuring con-
northeastern quadrant of the site which will offer a trolled access to the medical facility. The road will be
mixture of compatible commercial uses. treated as a landscaped “boulevard.” MEDICAL PRECEDENT: PLANNED KAISER
PERMANENTE FACILITY IN ANAHEIM, CA
8. Hotel. A hotel may be accommodated
on-site. Potential locations recognize the advantage of
locating near the Medical District.
D Exhibit 12. MASTER PLAN
ILLUSTRATIVE
9. Office Buildings. Office buildings at the
eastern end of the site will offer links to the medical
facility.

32 OF 169 CITY OF LANCASTER


3.01
Exhibit 12

D. MASTER PLAN ILLUSTRATIVE


4 7

1 2
3
8

5 9

6 G

F2
F
F1 D4 D2
D1

D3
D C

B B

0’ 150’ 300’ 600’

AMARGOSA CREEK SPECIFIC PLAN 33 OF 169


3.01 MASTER PLAN VISION
E COMMERCIAL DISTRICT CHARACTER A.3. Auto-oriented Commercial Precinct. A.4. Flex Commercial Zone. Anticipat-
A.1. Community Destination. The Com- Essentially a suburban (i.e., auto-oriented) com- ed as a later phase of development, the northeast
mercial District will be distinct from other commer- munity commercial center encompassing approxi- quadrant of the site (approximately 48 acres) ac-
cial developments in the Antelope Valley region. mately 26 acres of the site that take best advantage commodates a wider range of compatible uses,
First and foremost, Amargosa Creek is envisioned of the outstanding access and visibility provided by allowing an effective response to future market
as an outdoor community and shopping destina- 10th Street West. National anchor stores emphasiz- conditions. Retail commercial development is ex-
tion. National anchor tenants, an array of specialty ing general merchandise sales are likely tenants. A pected to factor into the mix and will continue
stores, as well as food and beverage, and full ser- total of 275,000 - 325,000 square feet of commer- the pedestrian-oriented pattern established by the
vice dining will create a powerful draw. Nonethe- cial retail development is estimated, including the “Main Street” shopping spine. Office and hotel de-
less, it is the district’s success as a “place” that likelihood of a major anchor approaching 175,000 velopment will also be accommodated, responding
will generate on-going vitality. A series of inviting square feet. to the presence of the neighboring medical facil-
pedestrian spaces including shaded sidewalks and ity. Total commercial development within this zone
restful plazas will encourage visitors to linger and A.4. Pedestrian-Oriented Shopping Pre- may approach 600,000 square feet depending on
stay, or even become active participants in civic cinct. An approximately 14 acre outdoor shopping the mixture of retail, office, and hotel uses.
events celebrated at the “town square.” Ideally, environment that caters to the pedestrian. Desired
the Amargosa Creek will become an exciting and vi- tenants are those typically associated with “life- A.5. Shared Parking Facilities. Parking
brant place where families will come to experience style retail,” in particular, specialty stores and demand will most likely be met through a sharing
community, nearby park users will find a comple- quality food and beverage. The layout of this pre- of surface parking facilities. This will entail park-
mentary diversion, and local workers will experi- cinct is based on an east-west shopping spine linked ing fields distributed across the site, incorporating
ence quality service and dining. to the transit facility across 10th Street West, and abundant landscape to provide visual relief and
featuring a traditional “Main Street” character. shade.
A.2. Commercial Frontage Zone. A zone An accompanying plaza will function as the “town
of development encompassing approximately 19 square” and also serve as the crossroads connec- A.6. Development Phasing. Expected
acres immediately adjacent 10th Street West and tion to the adjacent community commercial center. build-out of the Commercial District is 5 - 10 years.
turning the corner to include a portion of the front- A total of 200,000 - 250,000 square feet of com- Market analysis suggests an immediate demand for
age along Avenue K-8. The depth of this frontage mercial retail development is anticipated. Upper the auto-oriented community commercial center;
zone is approximately 300 feet along both streets floor office use surrounding the central plaza is en- however, development phasing as described in Sec-
and will primarily accommodate pad retail devel- couraged and could approach 150,000 square feet. tion 8 (Implementation) will require simultaneous
opment (including opportunity for drive-thru estab- However, parking constraints may require a balanc- construction of many elements of the pedestrian-
lishments), thereby maintaining view corridors deep ing between upper floor office and retail square oriented shopping precinct to ensure that commu-
into the site. Architecturally distinctive “gateway footage on-site. nity expectations are fulfilled.
buildings” at the entrance to Main Street may per-
mit more intense commercial use, including mini-
anchors or mixed use buildings with upper floor of- F Exhibits 13-15. Commercial
fice. A total of 100,000 square feet or greater of District ILLUSTRAtiveS
commercial retail development is estimated.

COMMERCIAL PRECEDENT: VICTORIA GARDENS,


RANCHO CUCAMONGA, CA

34 OF 169 CITY OF LANCASTER


3.01
Exhibit 13

F. COMMERCIAL DISTRICT ILLUSTRATIVES


key plan

MAIN STREET LOOKING EAST TOWARD TOWN SQUARE

AMARGOSA CREEK SPECIFIC PLAN 35 OF 169


3.01
Exhibit 14
F. COMMERCIAL DISTRICT ILLUSTRATIVES

key plan

VIBRANT MIX OF USES WITHIN FLEX COMMERCIAL ZONE

36 OF 169 CITY OF LANCASTER


3.01
Exhibit 15

F. COMMERCIAL DISTRICT ILLUSTRATIVES


key plan

MAJOR ANCHOR WITHIN COMMUNITY COMMERCIAL PRECINCT

AMARGOSA CREEK SPECIFIC PLAN 37 OF 169


3.01 MASTER PLAN VISION
G MEDICAL DISTRICT CHARACTER A.2. Avenue L Exposure. One of the core
A.1. Multi-phase Campus Development. planning principles is to achieve maximum visibility
It is anticipated that the Medical District will be for the medical facility. This is accomplished by
built out in multiple phases over a nearly twenty- siting the campus within the southeast quadrant of
five (25) year horizon. The approximately 44 acre the project site along Avenue L, one of southern
campus is sized to accommodate long-term growth Lancaster’s most heavily traveled arterials, offer-
and expansion. ing direct links to Highway 14 and Sierra Highway.

• Phase 1 is anticipated to include a a Hos- A.3. Public Arrival. The medical facility
pital Support Building (HSB) and Central Utility is then oriented south toward Avenue L to estab-
Plant (CUP). The HSB will contain specialty medi- lish the “public side” of the campus. This sets up
cal offices and physicians. This building is esti- a convenient and highly visible arrival sequence,
mated at 125,000 to 195,000 square feet and up to with publicly dedicated vehicular entry and park-
5 stories in height. The CUP will be sized to support ing located off the major arterial. Meanwhile, the
the entire campus proposal. Occupancy of Phase 1 main medical building maintains the southern ori-
entation, minimizing the structure’s exposure to MEDICAL PRECEDENT: PLANNED KAISER
is expected between 2011 and 2015.
prevailing winds and further maximizing visibility, PERMANENTE FACILITY IN FONTANA, CA
• Phase 2 will add a hospital to the cam- while displaying a prominent entry forecourt.
pus, containing 100 to 150 beds within a 200,000
to 300,000 square foot structure at up to six (6) A.4. Security and Access. An attractive
stories in height. Although design of the hospital landscaped boulevard establishes a shared bound-
structure is expected to begin concurrent with the ary between the Medical and Commercial Districts.
HSB, the projected opening is somewhat later due From there service, staff and emergency vehicles
to a more complex design, approval and construc- have assigned points of arrival, responding to secu-
tion process -- between 2014 and 2018. rity demands that limit public access to and from
the north (or “service”) side of the campus.
• Phase 3 will be constructed should con-
tinued growth in the region generate demand. Po- A.5. Campus Setting. To maintain a visu-
tential development may include a 50 bed hospital ally unified development across the Amargosa Creek
addition measuring approximately 100,000 square site, landscape improvements enhance the entire
feet, and 61,200 square foot Medical Office Build- medical campus, addressing boundaries, internal
ing (MOB). Phase 3 would likely commence after access drives, and surface parking lots. Moreover,
completion of Phase 2, with a 2020 to 2030 hori- key pedestrian linkages are identified and embel-
zon. lished, balancing security considerations with the
advantages gained by convenient proximity to shop-
• The 1.3 acre Los Angeles County water- ping, dining, and services (including hospitality).
works facility will remain in place. Should the
medical facility wish to purchase this property, MEDICAL PRECEDENT: PLANNED KAISER
they may develop it as additional surface parking. H Exhibit 16. Medical District PERMANENTE FACILITY IN MODESTO, CA
ILLUSTRAtive

38 OF 169 CITY OF LANCASTER


3.01
Exhibit 16

H. MEDICAL DISTRICT ILLUSTRATIVE


key plan

AMARGOSA CREEK SPECIFIC PLAN 39 OF 169


3.02 LAND USE CONCEPT
A CONCEPT SUMMARY C POLICIES + PRINCIPLES C.5. Vertical Mixed-use Potential. Ver-
The Amargosa Creek site will accommo- C.1. Mixed-use Development. The Ama- tical mixed-use shall be permitted in the form of
date a mixture of uses, primarily commercial rgosa Creek site will support shopping, entertain- upper floor office in conjunction with buildings
retail and employment generating uses. Com- ment, and employment generating uses. In gen- fronting on Main Street. It is especially encouraged
mercial activity will meet community demands eral, these uses will be distributed across the site surrounding the “town square,” adding to the en-
for expanded retail, dining and entertainment to create a “horizontal mixed-use” development, closure of this space. The additional office space
offerings. Employment is highlighted by the ap- emphasizing pedestrian connections between uses. will also add population and further activate the
proximately 44 acre medical facility. Nonetheless, intensification of the site through ver- Commercial District.
tical mixed-use is encouraged, especially where pe-
destrian activity is most desired. C.6. Cinema & Hotel Potential. A cinema
and hotel are tremendous opportunities to augment
B LAND-USE DESIGNATIONS
C.2. Commercial Retail. The majority of the mix of uses. A hotel may serve guests at the
B.1. Frontage Commercial. This land use
the site will be devoted to retail commercial activ- medical facility, while a cinema will extend activ-
designation primarily supports commercial pad de-
ity, in accordance with the identified land-use des- ity longer into the night. Both uses are especially
velopment along 10th Street West, including drive-
ignations. This will encompass general merchan- appropriate within the Flex Commercial Land Use
thru establishments except along Main Street. Re-
dise stores, specialty stores, food and beverage and Designation as a later phase of development serv-
tail sales, food and beverage, and personal and
entertainment. Personal services that produce high ing to draw visitors down Main Street toward the
professional services are permissible uses.
volumes of “walk-in” traffic may also be appropri- eastern end of the site.
B.2. Community Commercial. This land ate.
C.7. Temporary Activities. The Commer-
use designation provides for an auto-oriented com-
C.3. Open-air Shopping Environment. cial District should provide for temporary activities
mercial center, including provisions for a large gen-
Uses throughout the Commercial District should and events throughout the year such as community
eral merchandise store (up to 175K +/-).
contribute to the desired character of an open-air and seasonal festivals and celebrations. These ac-
shopping environment. Within the Lifestyle Com- tivities may be accommodated in the “town square”
B.3. Lifestyle Commercial. This land use
mercial Land Use Designation, street level uses will or expanded with the temporary closure of Main
designation requires retail, dining, entertainment
be expected to generate considerable sidewalk ac- Street. Kaiser Permanente also has an interest in
and compatible uses that promote pedestrian ac-
tivity; specialty shops, retail boutiques, and full- providing temporary activities on a regular basis
tivity along a “main street” environment.
service dining are especially appropriate. such as farmer markets that may be held within the
parking areas of the Medical District.
B.4. Flex Commercial. This land use des-
ignation allows for a flexible mixture of commercial C.4. Employment Generating Uses. An
ideal complement to commercial retail activities, C.8. Restricted Land Uses. Manufactur-
retail and professional office uses, affording an ef-
employment generating uses are an important con- ing and residential uses are not permitted within
fective response to market demands. Cinema and
stituent of the overall development. Most signifi- the Specific Plan area. Other use limitations are
hotel are also permissible uses.
cant is the proposed medical facility, occupying the outlined in Section 5 (Commercial District Develop-
southeast quadrant of the site. In addition, profes- ment Controls) and Section 6 (Medical District De-
B.5. Healthcare (Medical Facility). This
sional office use is permissible within the Flex Com- velopment Controls).
land use designation is intended to promote the de-
velopment of a large-scale medical campus provid- mercial Land Use Designation, while upper floor of-
ing inpatient and outpatient medical care, includ- fice use is encouraged as described below.
ing a hospital (200 bed maximum), medical offices, D Exhibit 17. Land Use CONCEPT

and support facilities. Diagram

40 OF 169 CITY OF LANCASTER


3.02
Exhibit 17

D. LAND USE CONCEPT


LEGEND
Commercial District
Frontage Commercial
Lifestyle Commercial
Community Commercial
Flex Commercial
Healthcare (Medical Facility)

0’ 150’ 300’ 600’

AMARGOSA CREEK SPECIFIC PLAN 41 OF 169


3.02 LAND USE CONCEPT
E ILLUSTRATIVE SITE PROGRAM F Exhibit 18. ILLUSTRATIVE LAND
The following Site Program and correspond- USE DIAGRAM
ing diagram are for illustrative purposes only, de-
picting a potential land use distribution and yield. POTENTIAL COMMERCIAL DISTRICT PROGRAM
They are not intended as a definitive or required
development program, and the final build-out may FRONTAGE COMMUNITY LIFESTYLE FLEX TOTAL
differ. Therefore, specified changes may be accom- COMMERCIAL COMMERCIAL COMMERCIAL COMMERCIAL by Building
Type
modated, including but not limited to modifications
of building location, total building square footage Major Anchor Retail - 185 KSF 95 KSF 70 KSF 350 KSF
as depicted in Exhibit 18, project access, and ve- (> 50 KSF GLA)
hicular and pedestrian circulation. As such the il- Minor Anchor Retail 35 KSF 80 KSF - 70 KSF 185 KSF
lustrative site plan as contained in Exhibit 12 and (20 - 50 KSF GLA)
used elsewhere is not to be construed as regulatory Main Street Retail / Mixed Use 15 KSF * - 135 KSF * 35 KSF 185 KSF
with respect to these requirements. The Reviewing In-line Retail - 35 KSF - 60 KSF 95 KSF
Agency will exercise discretionary control over such
modifications consistent with the provisions of Sec- Pad Retail 55 KSF - - - 55 KSF
tion 8 (Implementation). Hotel - - - 150 KSF 150 KSF
(150 rooms) (150 rooms)
• Minor shifts in District and Planning Area Potential Cinema - - - (60 KSF) ** (60 KSF)
boundaries and acreage will be considered. In Office - - - 200 KSF 200 KSF
particular, a minor shift in the northern boundary
of the Medical District and accompanying program TOTAL 105 KSF 300 KSF 230 KSF 585 KSF
by Land Use Designation
changes may be required as the health care provid-
er further studies their opportunities and needs. NOTES: * Additional opportunity for upper floor office, subject to adequate provision of parking.
** Cinema as a potential alternative use to the major anchor within the Flex Commercial Land Use Designation,
• The Flex Commercial Land Use Designa- subject to adequate provision of parking with possible trade-offs in program.
tion promotes a flexible relationship between the
amount of retail and office development in order to POTENTIAL MEDICAL DISTRICT PROGRAM
better respond to market conditions. A hotel and/ phase 1 phase 2 PHASE 3 TOTAL
or cinema may be located in this zone as well. by Building Type

• Alternative locations for the hotel may be Hospital Support 125 - 195 KSF 125 - 195 KSF
considered, the most practicable of which appears Building (HSB)
to be the south end of the Community Commercial Central Utility Plant 30 KSF 30 KSF
planning area, offering the hotel visibility and ac-
Hospital Building 200 - 300 KSF 100 KSF 300 - 400 KSF
cess from 10th Street West, as well as proximity to (100 - 150 beds) (50 beds)
the medical facility.
Medical Office 61.2 KSF 61.2 KSF
Building (MOB)
• Opportunities to maximize upper floor of-
fice space by integrating a mixed-use building ty- TOTAL 155 - 225 KSF 200 - 300 KSF 161.2 KSF
pology should be encouraged, especially along Main by Phase (100 - 150 beds) (50 beds)
Street and surrounding the main public plaza.

42 OF 169 CITY OF LANCASTER


3.02
Exhibit 18

F. ILLUSTRATIVE LAND USE DIAGRAM


LEGEND
Major Anchor Retail
Minor Anchor Retail
Main Street Retail / Mixed Use
In-line Retail
Pad Retail
Hotel
Potential Cinema
(Alternative Anchor)
Office
Healthcare
(Medical Facility)

0’ 150’ 300’ 600’

AMARGOSA CREEK SPECIFIC PLAN 43 OF 169


3.03 CIRCULATION CONCEPT
A CONCEPT SUMMARY B.2. Interior Road Network. The Vehicu- • Access Drives provide convenient vehicu-
The Circulation Concept describes a lar Circulation Diagram shows a network of interior lar access within parking areas. Recognizing the
framework for accommodating the anticipated streets that 1) breaks down the scale of develop- constant presence of pedestrians in parking lots,
vehicular and pedestrian movement both adjoin- ment into identifiable precincts; 2) provides access these should be designed for slow traffic move-
ing and within the project site. It presents a net- to parking fields; and 3) supports safe and conve- ment.
work of streets and pedestrian routes that build nient vehicular and pedestrian movement through-
connections between various uses and activities, out the site. B.3. Key Intersections. Boundary inter-
giving special priority to safe and convenient sections as identified on the Vehicular Circulation
travel on foot. • The Shopping Street is perceptually the Diagram depict points where the internal circula-
most important street within the Amargosa Creek tion network meets a boundary arterial, potentially
development. This is “Main Street” where intense requiring regulation of ingress and egress. The pri-
retail activity will line the sidewalks and generate mary intersections in particular should be signal-
B POLICIES + PRINCIPLES. large pedestrian flows. A “pedestrian first” atti- ized and support safe pedestrian crossing. The key
VEHICULAR CIRCULATION tude is reflected in Main Street’s orientation -- the interior intersections indicate points where safe
B.1. Boundary Roads. In addition to form- direct east-west connection to the Lancaster Trans- pedestrian crossing is a priority, potentially includ-
ing the boundaries of the site, these are public fer Center facilitates transit access, while the bend ing intersection / crosswalk enhancements.
roads and key components of the City-wide street in the roadway is designed to slow traffic, baffle
grid. They move considerable through traffic while winds, and add visual interest. The right-of-way B.4. Bicycle Route. The improvement
providing access to and from the site. should include no more than a single travel lane of Avenue K-8 will incorporate a designated bike
and parking lane in each direction, while featuring route that serves as an east-west connection be-
• The Primary Boundary Arterials are major wide sidewalks and the highest level of streetscape tween Lancaster City Park and the bike trail follow-
existing roadways, namely Avenue L and 10th Street amenity. Periodic closure of Main Street for com- ing Sierra Highway. Bike racks should be provided
West. Modifications within their right-of-ways will munity celebrations and events should be accom- throughout the Amargosa Creek development as
generally focus on intersection and sidewalk im- modated. further support to bicycle travel.
provements that afford vehicular and pedestrian
site access. • The Medical Facility Buffer Road estab-
lishes a shared boundary between the Commercial C Exhibit 19. Vehicular
• The Secondary Boundary Arterials are Av- and Medical Districts, allowing the medical cam-
enue K-8 and 5th Street West. These will be con- Circulation Diagram
pus to more readily control access to its facilities.
structed as public streets in conjunction with de- Two travel lanes in each direction and a planted
velopment of the site; therefore, the right-of-ways median are recommended to create an attractive
for these roads shall comply with City engineering landscaped “boulevard” that will buffer and screen
standards. the backsides and service entries of buildings.

• Minor Interior Streets include the north-


south “connecting lanes” that support direct ve-
hicular and pedestrian links to Main Street. Right-
of-ways should only accommodate a single travel
lane and parking lane in each direction, along with
traffic-calming measures that will slow traffic as it
enters Main Street.

44 OF 169 CITY OF LANCASTER


3.03
Exhibit 19

C. VEHICULAR CIRCULATION DIAGRAM


LEGEND
Primary Boundary Arterial
Secondary Boundary Arterial
Major Interior Street
(Shopping Street)
Major Interior Street
(Medical Facility Buffer Road)
Minor Interior Street
Commercial Access Drive
Medical Access Drive
Primary Boundary Intersection
Secondary Boundary Intersection
Key Interior Intersection
Bicycle Route

0’ 150’ 300’ 600’

AMARGOSA CREEK SPECIFIC PLAN 45 OF 169


3.03 CIRCULATION CONCEPT
D POLICIES + PRINCIPLES. ACCESS + • Commercial District Parking should be D.5. Service Areas. To the extent feasible
PARKING well-distributed so as to bring adequate parking service facilities should be consolidated, located to
D.1. Commercial District Entrance. A within convenient walking distance of all tenants. the rear of buildings, and screened from view. Ser-
series of vehicular entrances provides convenient An additional consideration requires minimizing vice facilities should not be readily visible from key
access to the Commercial District as shown on the the amount of surface parking lots fronting on Main pedestrian routes and gathering areas, especially
Access + Parking Diagram. Street. In general, parking resources within the Main Street. Servicing for the medical facility, in-
Commercial District will be shared, although hotel cluding the CUP, will be located on the north side
• Primary Commercial District Entrances and office uses may benefit from assigned parking. of the campus away from any public areas facing
will be accommodated at two highly visible loca- More specific requirements for parking, addressing Avenue L.
tions along 10th Street West. The first of these is ratios and design are located in Section 5 (Com-
the entrance to Main Street directly opposite the mercial District Development Controls), and are
entrance drive for the Lancaster Transfer Center. compatible with industry standards for similar com- E Exhibit 20. access + parking
Another primary entrance is located south of Main mercial developments. Diagram
Street, providing immediate access to parking fields
oriented to 10th Street West. Both of these inter- • Medical District Parking will necessarily
sections should be signal controlled and receive be more controlled, including a prohibition on com-
special design treatment as principal gateways. mercial parking within the Medical District. In addi-
tion, whereas parking will be distributed across the
• Secondary Commercial District Entrances campus, parking areas may be assigned between
periodically mark the perimeter of the Commercial the public (i.e., visitors) and staff. Much of the
District, coincident with the internal road network public parking should be located along Avenue L
and the distribution of parking fields. corresponding to the pubic entrance. The medical
center owner shall have the right to impose parking
D.2. Medical Facility Entrance. The pri- controls as necessary to ensure proper functioning
mary or public access for the medical facility will of the facility, provided the facility also complies
be located along Avenue L. This intersection should with specific requirements for parking ratios and
be signal controlled and receive special design design as provided in Section 6 (Medical District De-
treatment as a district gateway. Secondary en- velopment Controls).
trances will be distributed around the perimeter of
the facility, but may institute controlled access for D.4. On-street / Curb-side Parking. On
service, staff and emergency vehicles. street parking is encouraged along Main Street and
the connecting north-south avenues. Benefits in-
D.3. Surface Parking Fields. It is antici- clude 1) supplementing parking resource; 2) allow-
pated that the Amargosa Creek development will ing handy short-term parking, and 3) slowing traffic
rely almost exclusively on surface parking fields to in keeping with the desired pedestrian orientation
meet parking demand. of these streets. Parking parallel to the curb is rec-
ommended, although head-in angled parking may
be considered provided minimum sidewalk widths
are not compromised.

46 OF 169 CITY OF LANCASTER


3.03

E. ACCESS + PARKING DIAGRAM


Exhibit 20

LEGEND

Primary Commercial District


Entrance
Secondary Commercial
District Entrance
Internal Road Network
On-Street / Curb-side Parking
Commercial Parking /
Service Access
Commercial Parking Field
S Major Commercial Service Area
Primary Medical District Entrance
Secondary Medical
District Entrance
Medical Parking / Service Access
Medical Parking Field
S Major Medical Service Area

MEDICAL ACCESS
1 Main Entry
2 Staff Entry
3 Service Entry
0’ 150’ 300’ 600’
4 Ambulance Entry
5 ER Walk-in Entry

AMARGOSA CREEK SPECIFIC PLAN 47 OF 169


3.03 CIRCULATION CONCEPT
F POLICIES + PRINCIPLES: PEDESTRIAN • The Pedestrian Shopping Realm encom- • Traffic-calming Measures help ensure
CIRCULATION passes those areas where pedestrian volumes will that vehicular traffic does not move too fast where
D.1. Pedestrian Network. Amargosa be highest, most notably Main Street. A sidewalk pedestrians are likely to be present. Narrow street
Creek will provide a continuous network of side- width of twelve (12) feet minimum to twenty (20) widths, curb extensions, enhanced crosswalks, and
walks and paths, facilitating pedestrian movement feet is recommended, offering an amenable setting on-street parking are all appropriate measures for
throughout the site. Because sidewalks are espe- for such activities as strolling, meeting, conversing, slowing cars within a pedestrian priority zone.
cially important to a safe and comfortable pedes- and even sidewalk dining.
trian experience, they should be contiguous with D.4. Enhanced Crossing. Key intersec-
both boundary arterials and interior streets as iden- • Primary Pedestrian Links typically facili- tions should receive special design treatment to
tified in the Vehicular Circulation Diagram. tate direct pedestrian access to Main Street. They promote safe crossing of both boundary arterials
should generally maintain a minimum clear pedes- and internal streets. A common approach employs
D.2. Pedestrian Routes. Streetscape en- trian passage of six (6) feet with additional width decorative paving to demarcate crosswalks and an-
hancements are among the strategies for improv- for steetscape amenities and/or a parkway adja- nounce the presence of pedestrians.
ing walkability; therefore, sidewalks and pathways cent the curb.
should be wide enough to support anticipated pe- D.5. Key Linkages. The Pedestrian Circu-
destrian flows, while allowing for pedestrian ame- • Secondary Pedestrian Links anticipate lation Diagram recognizes the importance of con-
nities such as street trees and outdoor furniture. less intense pedestrian flows, nonetheless, main- necting major uses and activities, and has identi-
The Pedestrian Circulation Diagram identifies key taining a clear pedestrian passage of at least six (6) fied routes accordingly.
pedestrian routes; these should be treated as fol- feet is recommended.
lows: • The Commercial District - Medical Dis-
• Pedestrian Paseos are short pedestrian- trict Link relies on enhanced boundary sidewalks,
• The Frontage Sidewalk along 10th Street only connections between retail frontage and near- as well as connecting routes north and west from
West may need to better accommodate persons by parking fields. They may simultaneously function the medical facility’s public entrance. It is antici-
traveling between Lancaster City Park and Amar- as intimate “outdoor rooms.” Typically, pedestrian pated that hospital employees will find these links
gosa Creek. Therefore, consideration should be paseos will be located mid-block along Main Street, especially useful.
given to a wider sidewalk that may include a com- measuring twenty (20) to thirty (30) feet wide with
bination of public right-of-way and private prop- special landscape and/or hardscape treatment. • The Commercial District - Lancaster City
erty. Streetscape amenities and street trees should Park Link emphasizes a direct east-west connection
be provided within the sidewalk area and/or on the D.3. Pedestrian Priority. This is communi- between the Lancaster Transfer Center and Main
adjacent setback as appropriate. cated through the provision of pedestrian amenities Street. Additional connections rely on a series of
and the incorporation of traffic-calming measures. enhanced crossings along 10th Street West.
• Boundary Sidewalks along Avenue L, Av- These elements are especially critical along Main
enue K-8 and 5th Street West should incorporate Street.
sidewalks at least eight (8) feet wide within the G Exhibit 21. Pedestrian
public right-of-way in accordance with Public Works • Pedestrian Amenities include shade pro- Circulation Diagram
standards. Street trees are to be provided within viding street trees, pedestrian-scaled light fixtures,
the sidewalk area and/or on the adjacent setbacks, outdoor furniture such as benches and trash recep-
and an informal design motif may be considered. tacles, and special paving. In general, most of these
amenities should be located along the edge of the
curb as a barrier to vehicular traffic. Collectively,
these items will convey the focus on community.

48 OF 169 CITY OF LANCASTER


3.03
Exhibit 21

G. PEDESTRIAN CIRCULATION DIAGRAM


LEGEND

Frontage Sidewalk
Boundary Sidewalk
Pedestrian Shopping Realm
Primary Pedestrian Link
Secondary Pedestrian Link
Primary Pedestrian Gathering Area
Secondary Pedestrian
Gathering Area
Gateway Pedestrian Area
Pedestrian Paseo
Primary Arterial Crossing
Secondary Arterial Crossing
Enhanced Internal Crossing
Link to Transit Facility

0’ 150’ 300’ 600’

AMARGOSA CREEK SPECIFIC PLAN 49 OF 169


3.04 URBAN DESIGN CONCEPT
A CONCEPT SUMMARY • The Primary Activity Node represents the B.5. Focal Points / Features. Points of
The Urban Design Diagram summarizes heart of the lifestyle retail area and encompasses landscape and/or architectural emphasis should
the overall design character and qualities associ- the “town square.” It is intimately tied to Main identify places of importance such as gateways and
ated with creating a highly identifiable commu- Street, while setting up a “crossroads” link to the activity nodes, adding visual interest and reinforc-
nity destination. The objective is a cohesive and auto-oriented commercial center. As the primary ing project identity. Architectural emphasis may
connected development featuring a vibrant, pe- on-site gathering space, its design should support highlight building corners or give prominence to
destrian-oriented commercial core that supports flexible use, including both formal and informal main entries; for example, through vertical accent,
a variety of activities such as window shopping, gatherings. Organized community festivals and cel- strong massing and/or a projection or recession of
outdoor dining, informal performances, and for- ebrations, temporary outdoor markets, concerts, the building. Fountains, public art, and/or strong
mal community events. and street performances are all possibilities for a planting design are ways of achieving outstanding
town square. landscape effects.

• Secondary Activity Nodes are smaller in B.6. Pedestrian Links. The Urban Design
B POLICIES + PRINCIPLES scale, and the emphasis should be on outdoor din- Diagram reinforces the concept for pedestrian cir-
B.1. Gateways. Visual gateways along the
ing and informal use. culation, establishing Main Street as the focus of
boundary arterials strengthen project identity, and
pedestrian travel with strong connections between
are immediate indicators of access and arrival. In
• The Medical Facility Node serves as the identified activity nodes, as well as links to 1) the
addition, this is an opportunity to set a standard
public entry forecourt to the medical center. Medical District and 2) Lancaster City Park. Land-
for quality design. Gateways may be expressed
scape and hardscape treatment should enhance
through a combination of district signage, special
B.3. Main Street Enclosure. Main Street and embellish pedestrian links, including amenities
landscape treatment, and the orientation and mass-
should read as a well-defined outdoor space, fea- such as overhead cover for protection from the ele-
ing of buildings. For example, tower elements or
turing a unified streetscape design, consistently ments (e.g., canopy trees and shade structures),
strong corner massing effectively mark thresholds.
framed by buildings, demarcated by gateways, and lighting for safety, and seating for the occasional

punctuated by points of interest. In general, build- rest.
B.2. Activity Nodes. Activity nodes are
ing fronts should meet the edge of the sidewalk to
first and foremost people gathering places. These
form a continuous “street wall,” although some B.7. View Corridors. Commercial pad
are the places that will encourage people to stay,
variability is permissible allowing for recessed shop development along the 10th Street West frontage
offering somewhere to pause and rest, meet family
entries, openings for pedestrian paseos, etc. will be designed to protect view corridors into the
and friends, engage in organized civic events, or
project site. The proposed anchor stores in par-
enjoy a meal outdoors. As “outdoor rooms,” these
B.4. Retail Continuity. Main Street will ticular will demand suitable visual access. Precise
spaces should offer spatial enclosure, access to sun
also serve as the Commercial District’s primary re- determination of view corridors will be determined
and shade, warm lighting, and accessible seating.
tail shopping and pedestrian-oriented street, con- through agreement between affected stakeholders,
sistent with its role as common space. The desired including property owners and major tenants.
vitality demands an active street life supported by
continuous retail frontage that draws people along
the sidewalk. Elements such as frequent shop en-
tries, transparent storefronts featuring interesting C Exhibit 22. Urban Design
window displays, and sidewalk dining should be in- Diagram
corporated.

50 OF 169 CITY OF LANCASTER


3.04
Exhibit 22

C. URBAN DESIGN DIAGRAM


LEGEND

Primary Gateway
Secondary Gateway
Primary Activity Node
Secondary Activity Node
Medical Facility Node
Main Street
Key Pedestrian Route
Pedestrian Link to Main Street
Retail Continuity
Building Street Wall
Potential Architectural Emphasis
Potential Landscape Feature
Commercial View Corridors

0’ 150’ 300’ 600’

AMARGOSA CREEK SPECIFIC PLAN 51 OF 169


3.05 LANDSCAPE DESIGN CONCEPT
A CONCEPT SUMMARY • The Main Street Landscape will exempli- B.4. Design Principles. The design of
The Pedestrian Realm Landscape Diagram fy a pedestrian shopping street, characterized by streetscapes and outdoor rooms should be based on
suggests opportunities to enhance the Amargosa wide sidewalks, consistent planting of leafy canopy the following principles, with specific design rec-
Creek experience. Landscape is a powerful con- street trees, amenities placed at frequent inter- ommendations provided in Section 4 (Project-wide
tributor to project identity, walkability, positive vals, and special sidewalk and crosswalk paving. Development Controls).
social interaction, and visual appeal. An engag-
ing pedestrian realm is especially dependent • The Boulevard Landscape will create a • Spatial Enclosure is achieved through
upon an attractive, coherent streetscape, com- heavily planted corridor that defines the bound- buildings and landscape elements that define the
plemented by well-defined “outdoor rooms.” ary between the Commercial and Medical Districts, space. Canopy street trees are a priority, and a
while screening adjacent service and parking facili- consistent type and spacing will both frame and
ties. unify a street.
B POLICIES + PRINCIPLES • Connecting Lane Landscape treatment • User Comfort depends on 1) outdoor fur-
B.1. Boundary Landscape. The landscape will reinforce visual and physical linkages with Main niture and site amenities, especially places to sit; 2)
character of Amargosa Creek’s boundaries should Street. protection from the elements, including overhead
set up a favorable impression of the development, cover; 3) physical and perceptual separation from
emphasizing street trees and tree planting on adja- B.3. Outdoor Rooms. Amargosa Creek’s moving vehicles; and 4) safe crossing of streets.
cent setbacks to create attractive corridors. “outdoor rooms” are a counterpart to the Special care should be given to providing shade dur-
streetscape environment that further enhance the ing hot summer weather, as well as protection from
• Front Door Landscape will improve the vi- pedestrian realm. As places to congregate, they the wind.
sual and experiential quality along 10th Street West will be more intimately scaled and mostly paved
through enhanced streetscape, landscape setbacks, for flexible use, contrasting with the large “green” • Visual Appeal may be enhanced with 1)
and identifiable gateways. This represents the ini- park across 10th Street West. Nonetheless, these a coordinated palette of landscape elements; 2) a
tial exposure to Amargosa Creek for most visitors. spaces will feature attractive design and abundant high level of finish, incorporating interesting and
amenities that make them amenable to human oc- unique design details; 3) texture and color associ-
• The Major Entry Drive along 10th Street cupation and use. ated with a rich materials palette, including deco-
West deserves special consideration as a welcoming rative paving and plants; and 4) site specific fea-
landscape processional into the auto-oriented com- • The Major Plaza is the primary pedestrian tures, such as fountains, kiosks, and art pieces.
mercial precinct. gathering area for Amargosa Creek and will portray
the character of a town square. As the largest of B.5. Adapted Plant Species. Drought tol-
• Gateway Landscape Treatment will high- the outdoor rooms it will serve as a stage for civic erant plant species should be utilized throughout
light other project entries, for example, utilizing life. the development, with turf areas kept to a mini-
distinctive planting and/or hardscape design. mum, in keeping with the arid climate. “Oasis”
• Minor Plazas are secondary pedestrian garden features that are limited in scale may be
B.2. Streetscape Environment. Amargosa gathering areas, less formal in purpose and more considered.
Creek will feature rich streetscapes with distinctive intimate in scale.
landscape treatment that reflect the circulation
hierarchy and create a congenial walking environ- • Pedestrian Paseos may be treated as C Exhibit 23. PEDESTRIAN REALM
ment. Street trees will be the most recognizable places for rest and repose, just off the beaten path
visual component of streetscape enhancements LaNDscape Diagram
of Main Street.
throughout the development.

52 OF 169 CITY OF LANCASTER


3.05
Exhibit 23

C. PEDESTRIAN REALM LANDSCAPE DIAGRAM


LEGEND

Front Door Landscape
Boundary Landscape
Main Street Landscape
Shopping Drive Landscape
Boulevard Landscape
Connecting Lane Landscape
Pedestrian Landscape Link
Major Entry Drive
Major Plaza
Minor Plaza
Gateway Plaza
Pedestrian Paseo
Semi-private Courtyard
Landscape Feature
Special Gateway Landscape

0’ 150’ 300’ 600’

AMARGOSA CREEK SPECIFIC PLAN 53 OF 169


3.06 ARCHITECTURAL DESIGN CONCEPT
A CONCEPT SUMMARY • Regionally Appropriate Design is encour- • Street-level Transparency relies on shop
No single architectural style is mandated aged, with an emphasis on buildings that respond windows and entrances to enliven the street and
for Amargosa Creek, and diversity is especially to climatic conditions. For example, shading de- sustain attention. Expansive plate glass windows
encouraged within the pedestrian-oriented pre- vices such as canopies and awnings are especially that reveal multi-layered displays and shifting pat-
cinct along Main Street. Rather, the focus is on important along south facing facades, providing terns of activity will animate the street. Highly
adherence to architectural and urban design relief from the sun, while creating architectural in- visible and inviting shop entrances are equally en-
principles that will maintain visual harmony, terest. couraged.
while introducing a strong measure of visual in-
terest. Moreover, the Amargosa Creek develop- • Three-dimensional Quality is achieved • Rich Visual Detail introduces a human
ment should make a long-term addition to the through simple, yet varied massing, and articulated dimension, modulates the light, and adds interest
community, raising the level of design by utilizing facades that introduce deep shadow lines and pro- and appeal, drawing pedestrians along the street.
construction methods and materials that exhibit vide visual relief. Massing and articulation should Nonetheless, architectural features shall be inte-
permanence and quality. accentuate important locations such as gateways gral and contribute to a harmonious design.
and entries. Extensive blank wall surfaces are to
be avoided. B.3. Design for Public Safety. Crime
B POLICIES + PRINCIPLES prevention is a goal of the community. In addi-
B.1. Scale & Massing. It is anticipated • Human-scale Design is critical to a mem- tion to land use recommendations that promote a
that most of the buildings within the Commercial orable and pleasing experience of place. Along well-populated district (through active ground floor
District will be a single floor, particularly within heavily trafficked areas, encourage elements that uses and potential upper floor uses), measures that
the auto-oriented precinct. Multi-story mixed use offer a human dimension, such as frequent shop en- promote public safety are readily incorporated into
buildings are encouraged along Main Street and sur- trances, window displays, awnings and overhangs, the design of commercial buildings. Of particular
rounding the “town square” to promote comfort- and exterior light fixtures. importance are the above described concepts of
able enclosure of these spaces and introduce va- “street-level transparency” and “permanence,”
riety to the roofline. Nonetheless, no building in • Permanence is a concept of utmost im- facilitating surveillance of the pedestrian environ-
the Commercial District should exceed (3) stories portance, as the success of the Amargosa Creek de- ment while discouraging vandalism.
and forty-five (45) feet in height, except that a ho- velopment is at least in part tied to the quality of
tel may be allowed four (4) stories. Special mass- new building construction. Quality demands lasting
ing should identify gateways and add prominence materials, especially at eye level. C Exhibit 24. ARCHITECTURAL
to important building entrances. The Medical Dis- MASSING STUDY
trict will allow the main medical facility building / B.2. Main Street Character. The buildings
hospital to reach six (6) floors. and facades that line Main Street deserve special
consideration. They are called upon to add consid-
B.2. Design Principles. Amargosa Creek’s erable richness and variety to the street scene.
buildings must be visually attractive, exhibit endur-
ing quality, and contribute to a coherent sense of • Individual Storefronts are the principal
the whole. Therefore, their design should be based architectural unit of a walkable shopping street.
on the following principles, with specific design Successful storefronts will show creativity and indi-
recommendations provided in Section 5 (Commer- vidual expression, while maintaining compatibility
cial District Development Controls) and Section 6 with their surroundings.
(Medical District Development Controls).

54 OF 169 CITY OF LANCASTER


3.06
Exhibit 24

C. ARCHITECTURAL MASSING STUDY


AMARGOSA CREEK SPECIFIC PLAN 55 OF 169
3.07 ARID CLIMATE DESIGN CONCEPT
Exhibit 25
E. ARID CLIMATE DESIGN STRATEGIES

Canvas / Fabric Cover

1
• Fabric canopies and awnings cover and shade pedestrians, providing protection from sun,
wind, and rain.
SHADING • Fabric canopies and awnings in light colors reflect the sun’s harmful rays while permitting
DEVICES appealing filtered light.
• Canvas and fabric shading devices add character and color to a space, are easily maintained,
and are readily changeable depending on functional or decorative needs.


Plants & Water

2
• Planting and water features combine to create attractive public space and a comfortable
micro-climate.
LANDSCAPE • Deciduous canopy trees located in plazas and along sidewalks are especially important,
offering access to winter sunlight, and abundant shade and filtered light in the summer.
ELEMENTS
• Water features such as fountains bring the benefits of cool respite from the heat and soothing
background noise, while establishing a focal point for social gatherings.
• Misters refresh pedestrians on the hottest days, are conveniently attached to architectural
decor and independently controlled to save water.

Structural Canopies & Building Design

3
• Structural canopies and similar features provide effective overhead cover, while enhancing
the aesthetic appeal of the development.
ARCHITECTURAL • Structural canopies and arcades offer shade and heat reduction along shopping streets.
ELEMENTS • Structural canopies and arcades establish a comfortable transition between indoors and
outdoors.
• Deep set windows reduce heat gain and help shield the sun.
• Thick materials provide insulation and natural thermal control, collecting heat during the
day and releasing it at night.

56 OF 169 CITY OF LANCASTER


3.07
Exhibit 26

E. ARID CLIMATE DESIGN IMAGERY


1
SHADING
DEVICES

2
LANDSCAPE
ELEMENTS

3
ARCHITECTURAL
ELEMENTS

AMARGOSA CREEK SPECIFIC PLAN 57 OF 169


3.08 SIGNAGE CONCEPT
A CONCEPT SUMMARY B.3. Site Pageantry. Colorful banners B.7. Art Potential. Works of art offer a
Project signage based on a coordinated signs applied to light poles or building facades may great opportunity to further enrich the environ-
graphics program will reinforce project identity, advertise the commercial district and local events, ment. For example, art pieces may be used to
serve a way-finding function and even add site and are especially appropriate for Main Street and highlight special locations such as gateways and
pageantry. For example, gateway signage an- at gateways, where they will contribute to a fes- public plazas, or simply enrich architectural and
nounces the district, parking directionals and tive environment. Banners are not intended for the landscape details. Art that reflects local history
directory signs orient visitors and help them display of tenant identity. and culture, and/or are produced by local artists
navigate through the development, while such and artisans are especially encouraged.
features as pole-mounted banners add liveliness, B.4. Tenant Identity. Typically, tenants
and advertise the project and local events. Op- will have the opportunity to provide one or more B.8. Design Principles. All signage within
portunities for a coordinated program of proj- wall signs as their primary form of identification, as Amargosa Creek is expected to make a positive con-
ect signage are depicted in the Signage Diagram. well as secondary signs more readily scaled to the tribution to the public realm.
Quality tenant signage is also a vital part of an pedestrian, such as projecting, blade, and awning
active commercial scene, and will have a positive signs. Measures of quality tenant signage include • Coordinated Project Signage based on a
impact on the image of Amargosa Creek. Well compatibility with the building architecture, inte- consistent, unified design motif is key to establish-
designed signage is a business asset. gration with the storefront design, and clear com- ing a strong identity and sense of place.
munication.
• Complementary Tenant Signage that is
B.5. Auto-oriented Tenant Identity. An- integrated with the building architecture and fits
B POLICIES + PRINCIPLES chor tenants with facades oriented toward 10th comfortably into the storefront design will add to
B.1. District Identity. Project and district
Street West will have the opportunity to incorpo- the Commercial District’s image and appeal.
identifiers will include highly visible gateway mark-
rate large-scale wall signage, reflecting the needs
ers. In addition to advertising the project and/or its
of national retailers, the size of their business, and • Legibility requires that signs present a
districts, these signs should enhance project iden-
the ability to advertise to passing motorists along a clear and simple message. Nonetheless, expressive
tity and establish a welcoming point of arrival.
major arterial. signs that are vibrant in image, color, and design
are generally encouraged.
B.2. Wayfinding Signage. These signs
B.6. Main Street Tenant Identity. By con-
are especially useful in orienting first-time visitor,
trast, signage along Main Street should generally be • Durability requires high quality materi-
while offering a sense of familiarity to returning
small-scale and oriented to the pedestrian. More- als that withstand weathering. Metal, painted,
customers.
over, they should reflect the uniqueness and vari- and custom plastic signs are generally appropriate,
ety of the tenants reinforcing the desired lifestyle whereas, paper, cardboard, foam and cloth signs
• Vehicular-scaled directional signage will
atmosphere. Projecting and blade signs are espe- are unsuitable for exterior use.
be strategically placed to guide visitors toward
cially appropriate as secondary identity signage,
their preferred destination and nearby parking.
and should be provided by all tenants fronting Main B.9. Sign Program. It is anticipated that
Signs may be freestanding or pole-mounted.
Street. sign programs addressing project and tenant sig-
nage with additional specificity will be submitted
• Pedestrian-scaled directional signage may
concurrent with applications for development.
include freestanding, pole and building-mounted
signs, as well as directory /way-finding maps and
information kiosks, located along major pedestrian
routes and within key public spaces. C Exhibit 27. CONCEPTUAL SIGNAGE
Diagram

58 OF 169 CITY OF LANCASTER


3.08
Exhibit 27

C. CONCEPTUAL signage diagram


LEGEND

Commercial District
Monumentation
Primary Gateway Signage
Secondary Gateway Signage
Vehicular-scaled Directionals
Pedestrian-scaled Directionals
i Wayfinding Directory / Kiosk
Public Art Potential
Major Tenant Identity Signage

0’ 150’ 300’ 600’

AMARGOSA CREEK SPECIFIC PLAN 59 OF 169


60 OF 169 CITY OF LANCASTER

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