ACKNOWLEDGEMENT

A successful project can never be prepared by the single effort or the person to whom project is
assigned, but it also demand the help and guardianship of some conversant person who helps in
the undersigned actively or passively in the completion of successful project.

The success and final outcome of this project required the guidance and assistance from some
people and we are extremely fortunate to have got this all along the completion of the project.
Whatever I have done is only due to such guidance and assistance and I would not forget to
thank them. I respect and thank Mr. Siamur Rahaman, Regional Manager, Solid System
Global Ltd – Eastern India for giving me the opportunity to do this project and providing all
support and guidance which made me complete the assignment on time, I extremely thankful to
them for providing such a nice support and guidance.

I am really grateful because I managed to complete this project within the time given by .
Finally I would like to express my heart-felt gratitude to all the people for their suggestions,
guidance and help to complete the project.

This project has indeed help to explore more knowledgeable avenues related to the topic and I
am sure it will help us in the future.
 INTRODUCTION

Technology is improving day by day as well as the demand of customers are also changing. To
cope up with this companies are using different policies or way by which the demand can be
fulfilled. There is a service called OEM (Original Enterprise Manufacturing). The service is
mainly related with the IT sectors. If any server or networks warranty expires its date the existing
company or other company can increase the warranty time and take charge or fee for this.

Few company got the idea about OEM as it is a new concept. The leading IT companies are
dealing with this concept. Those companies-
Aamra Technologies Limited:
ATL has throughout the years continued to provide comprehensive IT solutions and services that
include system integration, information system outsourcing, switching and network and solutions
supply, implementation and maintenance. Aamra’s core focus is to consistently introduce the
latest products while maintaining outstanding customer services to explore newer horizons to
deliver newer and better IT solutions to its most valued premium asset- its customers.
Studio Mason Ltd:
This is an information and communication technology company working within Bangladesh. It is
formed in 2015. The core business of the company is
 Solution sales to enterprise and corporate groups
 ICT system integration according to corporates requirements
 Distribution of ICT products
Omega Exim Ltd:
Omega Exim Ltd. Is one of the eminent IT products distributors & solution providers of the
country for many years of excellence. They opened a new era in the realm of IT solution with
innovative ideas and implementation of those in the practical field. It is the cognoscenti of IT
specialist.
RM systems Ltd:
RM systems ltd. Emerge in the businesses of manufacturing of IT products as well as providing
tools, software, solutions and services in the field of IT to all levels. They also provide systems
integration solutions, networking solutions including services support.
Cluster International Ltd:
This is a private limited company operating with experienced & high qualified engineers having
good experience in different sectors. Mainly technology, automation, software. They are solution
provider, system integrator, service provider.
Bangla Trac Communications Ltd:
This is one of the leading IGW (International Gateway) licensed company in Bangladesh having
wide network all the world. This network support all long distance telephony products, satellite
services and solutions.
Express systems Ltd:
The business domains of ESL are IT Infrastructure Solution, Data Center Solution, Network
Solution, Software & Database Solution, Information Security (IS), Business Intelligence
Solution, Backup Solution, Power & Cooling, Hardware Distribution and IT Enabled Services
(ITES). ESL successfully formed a Core team of highly skilled, certified engineers with
demonstrated records of deploying large projects in the area of Border-less Networking, End-to-
End Security, Unified Communication & Collaboration, Virtualization & Cloud, Performance
and Operation Management, Software & Database Solution.

Computer source Ltd:

Founded in 1993, Computer Source provided the nation full IT hardware and software support
and involved to make an IT enabled nation. With more than 30 branches and service centers
nationwide, the top notch human resources helped us to create Computer Source as the nation’s
largest IT product and service provider with over 40+ international IT brands like Apple, Dell,
HP, Intel, Microsoft and more. After its journey in the business. Computer Source also
introduced its own brands (CSM & Perfect) which are strongly established in the market and
believed to be the first IT Product brand of their kind of the country. The company has a
diversified business model with revenue coming from Hardware, Enterprise Solution, and
Software. Headquartered in Dhaka, Computer Source has branches across the nation.
 IDENTYFYING TPM

The main focus of this project is how many companies in Bangladesh are working with OEM. A

few companies in Bangladesh are working with OEM. I found out some companies, those are

doing OEM related business in Bangladesh. Frist of all I tried to find out TPM Partners. The

companies are:-

1. AAMRA TECHNOLOGIES LIMITED.

2. EXPRESS SYSTEMS LTD.

3. BANGLA TRAC COMMUNICATIONS LIMITED

4. STUDIO MASON LIMITED.

5. OMEGA EMIX LIMITED.

6. RM SYSTEMS LTD.

7. COMPUTER SOURCE.

8. CLUSTER INTERNATIONAL LIMITED.

These Companies are selected on the basis of their website.

 SERVICE

OEM, supplies complete solutions that are purchased by another company and retailed under that

purchasing company's brand name. As an OEM supplier is part of a package solution for safety

systems and our systems are designed and developed to meet the demands from our OEM

customers. These companies are totally committed for their customers. They provide the service

depends on their customers demand. I.e. sometimes customers want 3/5 years’ service and the

company provides it. The customer reveal the tender and those companies are work with this

customer they drop their performance invoice.in the last the company selects the supplier. If the

company cannot operate and their man power not that much stable so the supplier provide the

man power for fill up the lacking.

 MARKET SHARE

1. AAMRA TECHNOLOGIES LIMITED

15%
35% E Banking
IIG
Professional Services
SS&N
30%
20%

The company has verity kinds of products. The graph shows the percentage of market share

Analysis: We can see that percentage of market share of AAMRA TECHNOLOGIES LIMITED. Here

they earn 20% from E- Banking, 30% earn from International Internet Gateway, 15% from Professional

services and 35% earn from Sever, Storage and Networking.

 2. EXPRESS SYSTEMS LIMITED

Network & Communication

Server & Storage

9%
Power & Colling
9%
18%
0%
Operation Supprt System
5%

Unified Communication and

video
14%
14%
Software and Applications

Data Center Management

22% 9%

Security Surveillance

Performance Management

The company has verity kinds of products. The graph shows the percentage of market share

Analysis: We can see the mostly earn from software & application, and that is 22% of market
share. The market share of server and storage too much low than other products.
 3. BANGLA TRAC COMMUNICATIONS LIMITED

Others
20%
Networking
Networking Software
Software
55% Others
25%

The company has verity kinds of products. The graph shows the percentage of market share

Analysis: We can see the company is fully depended on network system. The company earns 55% from
networking of their total income.
4. STUDIO MASON LIMITED

Data center
5%

IT Consulation
10%

Server & Storage

20% Server & Storage
Networking & Security
Call center Human Resource
15% IT Implementation
Networking & Security
15% Call center
IT Consulation
Data center

Human Resource
5%
IT Implementation
30%

The company has verity kinds of products. The graph shows the percentage of market
share

Analysis: We can see the company 15% earn from Networking and security and 20%
earn from Server and storage. We can say that the company fully depends on OEM.
 5. OMEGA EMIX LIMITED

Personal
15% Syestem Group
20%
Data center

Netwoking
15%
15% Unified
Communication
10% Enterprise
Solutions
25% Managed
Services

The company has verity kinds of products. The graph shows the percentage of market share.

Analysis: We can see the company 20% of personal system group, 15% of data center, 25% of

networking, 10% unified communication, 15% enterprise solutions, 15% managed services

dependent in their income.

 6. RM SYSTEMS LTD

10%
20%

Hardware
Software
OEM
45% 25% Others

The company has verity kinds of products. The graph shows the percentage of market share.

Analysis: We can see the company mostly dependent on OEM, they have 45% of market share in

OEM.
 7. COMPUTER SOURCE

Others
23%
Hardware
Hardware software
OEM
9% 55% OEM
Others
software
13%

The company has verity kinds of products. The graph shows the percentage of market share

Analysis: We can see the company is mostly dependent on Hardware. They have 55% of market
share ion Hardware.
 8. CLUSTER INTERNATIONAL LIMITED

15%

40% Sofatware The

Hardware
OEM
30%
Others

15%

company has verity kinds of products. The graph shows the percentage of market share

Analysis: We can see the company is mostly dependent on Software. They have 40% of market
share on Software.

POSITIONING

The graph totally creates on the basis of the conversation with the employees of those companies
and their information.
 aamra technologies
Cluster Internetional
Omega Emix
Studio Mason
Rm Syestem
Express System
Bangla Trac Communication
Computer Source

Here, the positioning not only depends on their market value in Bangladesh market. The total
ranking made on the basis of their office, curriculum, Salary etc. aamra technologies and Express
Systems

LIMITATIONS
 CONCLUSION
These companies are the pioneer of this concept and service. They have to overcome the
limitations and have to fulfill the demands of their existing and future customers. From this
project we mainly get the idea about the market shares holding by the companies and which
company is leading in this position. By looking at the charts we get a clear idea which company
is investing more into this new opportunity and creating volume.