CHAPTER I: PROBLEM AND ITS RATIONALE

A. INTRODUCTION

From the Marcos’s Richness, Estrada’s Plunder Case to Gloria’s ZTE Scandal and to all the

politician cold corruption cases, Closure was Impossible.

The Philippine Politics has its history of unfinished concern, a cycle that has no end, making a

loop when there’s a new anomaly. It is like having a trending topic inside the government when

it’s not hot, drop it! Then there’ll be no conclusions. This irregularity seems normal to the

officials as well as it people, but still there is eagerness to know what had happened and what is

really happening, a sense of transparency is needed and without which how can accountability

happen.

Freedom of Information Bill 3732 or Kalayaan sa Impormasyon, an act that will help people to

access the government-held-information, by request or automatically presented vary by law.

It.

This Law will serve a mark to our politicians to present truth for they are in the wide watch of

the public, so the biggest problem, CORRU

(na hindi lang yung hindi na tapos na anomaly yung matatapos kundi pati yung koration0

B. STATEMENT OF THE PROBLEM

The study will find a way to answer what will be the communication and marketing strategies

that will best suite the problems

1. One third from the respondents on the conducted survey, has no idea what Freedom of

Information is, and the rest were not well informed about it.

2. How can the public be aware about the campaign.

3. The passing of the bill is in the hands of the politicians, how can I make a campaign that

would make them be intrigue.

C. OBJECTIVE OF THE STUDY

1. To Inform the target market about the Event Campaign, Pilipinas, Mukha ng Katotohanan.

2. To Educate the target market about the Freedom Of Information (Kalayaan sa

Impormasyon)

3. To help the Right to Know Right Now Network to build an adequate campaign that is

acceptable by the public.

4. To make the Target market Join the Network.

D. SIGNIFICANCE OF THE STUDY

The thesis would serve as a suggestion to Right to Know Right Now Network in order for them to

have an adequate fight for their advocacy.

The study of the campaign is to advocate the knowledge about the Freedom of Information to

the greater part of the society which we call “masa, the bill would certainly help to oust

corruption, a great difference it would make, if only there would be a big number of supporters.

E. SCOPE AND METHODOLOGY

The thesis will discuss only the pilot campaign in National Capital Region, Philippines of the Right

to Know Right Now Network on its fight on informing people about the transparency and

accountability that the Freedom of Information can offer, that would help oust corruption, the

thesis will not include the other benefits the bill has.