You should do this if you don't want to end up poor!

UNITED STATES OF POVERTY

"In Excuses We Trust!"

The Seven Lies about Success

Chapter 1: The First Lie

Chapter 2: The Second Lie

Chapter 3: The Third Lie

Chapter 4: The Fourth Lie

Chapter 5: The Fifth Lie

Chapter 6: The Sixth Lie

Chapter 7: The Seventh Lie

Chapter 1: The First Lie

** Success doesn't accompany failure.**
When Mobinsky a young Russian entrepreneur
started out very early in business, he was told by his
relatives that he simply wouldn't make it. He had
failed all his grade exams, was a failed athlete and
there were rumors that he had failed Algebra at high
school.
Key point: The relatives, family and naysayers will
always base on their judgement to see you through
life.

Well, young Robinsky at the age of 26 had failed

miserably at almost all his business start ups. There
was a record of failures to ground his back, the failed
shoe industry, the nagging apple selling industry that
only lasted for two weeks. His track and record of
failed businesses equally enough to make him lose
control. And do you know what else increased in his
life, credit card debt. He had to borrow money from
strangers, who in most cases met him disguised as an
orphan dressed in rags.
The failed businesses made him a loser to the eyes of
many, his family wasn't supportive since he had
dropped out of school to start his so called
adventures.
Analysis: When we view the story of Robinsky we are
seeing a pattern of thought. We are seeing a pattern of
what every one else is trying to tell us.
That it simply won't make out, it simply won't work out.
Robinsky went on to become a multi-millionaire, best
selling author of 12 books and owner of ten
companies. With over $ 67,000,000 to his name, work
is not on his day-to-day list.
During an interview in 2016 about how he managed
to build an empire from scratch, despite the fact that
he dropped put of high school and was surrounded
by many naysayers, Robinsky first made a brief
laugh. He was an eloquent youngman with a fresh
sense of humor and personality. His voice really
reflected a calmness of a successful business man.
After the brief laugh, he looked in the eyes of the
interviewer and said words that really sparked off a
multitude of entrepreneurs watching him live on their
smart phones.
He said: I used the devil to learn more about the
angels.
He then continued with a tranquil smile: Think about
it, when you learn more of the dark side of life, you
end up having a complete blue print for the light side
of life. If you try to run away from the bad side of
life, you won't learn anything from the good side.
He then looked directly at the camera and continued:
For me personally I enjoy failure. It isn't failure as a
matter of fact, it's a learning process.

It was October 2016, I was watching this very video of

this millionaire entrepreneur. I put the phone down in
much anguish and arrogance. The title perhaps had
captivated me into getting the video. It was neat and
catchy, "11 success tips from a self-made millionaire"
I regretted having downloaded the video itself.
Devastated that my time had been wasted. I had
expected something more "sensible" you know, some
kind of silver bullet of making my failed businesses a
success. I expected some tips of making money out of
my business fast not some goddamn program about
the dark side and the good side of life or the idea of
the devil and the angel stuff.
I remember even blaming Robinsky about being so
selfish and not disclosing any secrets of how he had
turned himself into a millionaire.
After a couple of months when nothing seemed to
ever work out after having gained advice from the so
called gurus, I returned back to the video I had so
much of despised.
One thing that really got me back to this video was
the fact that Robinsky had also had a rough start in
business just like me. Many of his businesses had
failed in the first place just like mine.
I was at the cross-roads. I needed a millionaire mentor
and life success coach. I needed someone who, like
me, had also a crowd of naysayers and a bunch of
people who said they had warned me before I had
started that sucking business. I even had these guys
who tried to persuade me into thinking I was just
wasting my own time and future.
My situation may have been bad but what gave me
hope was that Robinsky's background had been way
worse than mine. When I read about how he took to
begging for money to move his businesses, I was
moved. I couldn't think of a better reason as to why I
couldn't move out of my comfort zone and start doing
something.
So, I replayed the video from the start again. This
time I didn't want to miss any single iota of my
mentor. What I had taken as nonsense started
making sense. What was holding me back wasn't the
businesses themselves, it was my perception.
I replayed the video the third time, paused at small
intervals, took down notes, then enhanced the volume
a little bit. Before I knew it, the young self-made
millionaire had given me business wisdom. He had
sold to me the mindset of a true millionaire. The
mindset he had when many saw him failing and
failing over and over again yet he kept on moving.
This wisdom he gave in that single video enhanced
my whole approach to business. It did not at any due
cost just lag me behind like most had done, it in fact
propelled me into being one of the most successful
businessmen of my locale.
The wisdom inspired me so much that day I almost
never slept. I had thought this wisdom was new. I
thought this was just an idea that had just been
invented by Robinsky. I was wrong. A hundred times
wrong.
This was the knowledge that had been used by many
successful businessmen of all time. They had
accumulated all this splendid knowledge and used it
to grow successful businesses time and over again.
Robinsky was one of a kind to share this knowledge.
The video was only one and a half hours long, and yet
it changed my mindset. So, I went and delved more
into more books about this newly found knowledge. I
searched every corner of the earth to know about
successful men who had put this at work. There was
no doubt about it. Millions had made their way from
nothing to net worths over tens and hundreds of
millions.
But something overwhelmed me the next day. If
thousands had watched that video, if indeed millions
had got wind of this knowledge, how come then that
there were so many entrepreneurs who quit.
Statistics had shown that 92% of the businesses fail
within the first two start-up years. That was queer.
My businesses had also been taking the same course.
I was at some times obnoxious about the whole issue.
If this knowledge had been in existance for all those
many years, how come that only a few entrepreneurs
barely celebrate the business' third birthday.
I wanted to make sure I was not being sold into a
scam. Some kind of illusionary game of the author
writing a book about this and then doing himself the
very opposite! Such scam had was not invited to my
mind laboratory.

I want to admit. Things did not work out as

immediately like that boy in Michigan who thinks he
can abash himself in riches with a simple click on his
iPhone. And in fact the philosophy behind the whole
ideology is not enclosed behind some merry-go-
round party.
My now shifted-mindset also had an impact on how I
managed my businesses. For example one winter day,
a long-time devoted customer in our company
decided to quit business with us, simply because he
felt "tired!" The issue was brought to my office.
Instead of trying to persuade him like I had usually
done with many customers before him, I followed
principle number five in the philosophy. I knew it
was his decision to leave. No one had pointed a pistol
to his head, and told him to quit our service.
This was the best chance, I thought, to try out this
principle (which you will see later on) I drove from
my office in the very afternoon after I received the
news.
At the back of my mind, I had devoured never to talk
anything about how important our service was, or
how best our shoes were than all the rest. I was going
to get over with my late obnoxious and impulsive
self.
I found him in his garage. He was short laced, with an
oil stained overall. As I came inside, he still continued
with his job.
I greeted him. He looked at me from his work before
nodding me to a seat beside his Red Honda.
"So, this is a really great place." I started, trying to
swallow the red pill of getting to the point of my visit.
I had made up my mind to try to reason with him.
Instead of trying to tell him of how our products were
excellent, I realized I would then be becoming selfish
in my business. I would be limiting my growth
mindset.
That whole evening, I listened more than ever before.
I first of all made sure I admitted to him how our
services were not as perfect as I had thought and that
his review on how we could improve would be all the
way appreciated.
He seemed satisfied at this introduction. A man who
had barely wanted to talk to me, started to adjust his
attitude a little bit. By learning that I was human as he
and that I was all interested in his work more than my
company, things started to loosen up a bit.
We talked until around 7:00 p.m and yet my 'newly
acquired' friend was still wanting to talk.
In all that time, I cut myself up from mentioning
words like, "best service," "best this or that"- I
refrained my mind from even thinking such thoughts
as, "You should get my products."
I'll never forget that day for it sparked a new seed in
my mindset. From a worded business owner who
simply cared about his product to a simple-worded
entrepreneur who wanted than just selling his
product.
By the time the conversation was done, I not only
hooked up our client back again but also learnt a
lesson that persisted in almost all my personal life
whether at the my wife's birthday, or talking to a kid
in the slums, whether battling with sales department-
these principles stayed with me.
Whenever you have a growth-oriented mindset, you
rave feedback from the customer more than the sale
itself. You want to know how beneficial your product
is to him.
A growth mindset tells me that I am not in the
business just to promote sales, get more customers,
then produce more and more goods. It tells me I am
here to learn.
George W. Leinburg was one of the brilliant
marketers of the twentieth century. One thing
however, which he discovered in great empires and
businesses he worked with was the fact that they
dwelt more on their client more than anything else.
These empires despite their success and triumph in
business, he noted, would still follow up their
customers like 'devoted puppies would their master.'
He said that the difference in a great company and a
mediocre one is not in the big profit margins,
excessive managers, or the great skilled workers. That
is actually half the story. The true difference lies in
knowledge. How much feedback does a company
have from its clients? How does the company value
their customer?
He developed this research from a multiude of
companies- not to mention great eagles in the
business world. The Microsoft, the Apple Inc.
In his book, Business at the Speed of thought, Bill
Gates talks about a digital information system where
information is crucial for the movement of any
business. In his words, "Information Flow is your
bloodline."

If there was a time for you to move your businesses

from the miagre margin of mediocrity to a bloodline
of success, that time is now.
As I have been saying all along, I myself was a victim
of mediocrity. I had always had this dream of
becoming a 'boss of myself' as many folks nowadays
say. I was young, brutal and looking for a great start
in life. I wanted to hit big. I had read all sorts of books
and watched seminars of successful businesses and
the so-called wannabe overnight millionaires. None of
this made money materialise in my one-bedroom
apartment.
Money, and not need, was the baseline of those first
businesses. In fact had it not been for having a
powerful mentor llike Robinsky, I would have
deserted entrepreneurship after all.
Why this book?
After learning principles of business success and
observing how a small shift in a business can change
its course from mediocrity, I decided to challenge
myself to writing a book. It would have been selfish
of me to hide such knowledge as I got, from the man
or woman out there who has a nice business idea that
is worth execution but quits after a temporary
setback.
A fresh out of school young man who attacks
business with passion and yet, like the 92%, fails to
keep it running.
I analysed the countless challenges many business
owners face. Analysis and experience in my own
businesses and countless successful entrepreneurs
showed me that success in a start up business is not
all about holding a PhD or an MBA, or having the
nice buildings. It has nothing to do with money. No
matter how much money you try to inject in a
business, no matter how great your college professors
deemed you for a genius at accounts, as long as you
still lack the gut, the fuel to keep moving, you are still
as dead as the Ferrari without a battery.
Sharing with you these principles I grasped before
hand from experience and that millionaire mentor
and countless stories of successful entrepreneurs, the
only limitation I would say will be stopping you from
going to a successful business would be but you.
I wrote this book to answer some of the intimate
needs of many entrepreneurs based on the
assumptions I placed below;
* I assume that you want to make money and fast.
Not just a hundred bucks or something but fast risk
free money.
*In this search for easy cash, you have been a victim
of that internet guru who promised you would pay
him only $14 a session so that he would teach you
how to make money online from the comfort of your
home.
*My third assumption is that it simply did not work
out that's why you became frustrated.
*Let's say you started a business afterwards- a small
simple business (like my first shoe resale business)
*This is the third month (assuming) with no
customers, and a very large business credit card debt
with no promise for paying it. You are on the verge of
running for bankruptcy.
*After a long-time client dispatches (like my garage
man example) from the business, you are on the point
of hiding your head from entrepreneurship.
These are all assumptions that drive into these three
roads;
1st Road: You want financial Freedom
2nd Road: That means a successful business
3rd Road: More clients and more check outs.

In this book, I explore the three roads to financial

freedom and how you can wade through them with
both feet to get the best out of life.

Before you continue; I hate scams. I have been a

victim of scams so many times myself that it has
accosted me more money than the average
advertising company makes in a month.
Scams are not part of my bloodline. Scams are
derived from a mindset which is embroidered in'get-
rich easy' ideology.
All the principles contained in this book are age-long
and tested tools that won't work with these three
mindsets;
"Money is just one click away."
"I don't have to do anything!"
"Someone else will save me!"
These mindsets will keep you chained to a life
servitude- a mediocrity safe net. The principles
covered in this book will only help if;
1) You are willing to learn.
2) Act on the knowledge.
3) Learn from the mistakes.
When I was writing this book, I came across many
business owners who are just waiting for the gold
spoon placed into their mouths. They are waiting for
a guru or some prescribed 'genius' to do all the work
for them while they click replay on their iPhones.
That mindset (discussed in this book) will not get a
dime into your hands.
Many entrepreneurs have in fact sought counselling
from me on how to make more money from their
business (which is fine!) But again, money is not the
issue. It is about value. Many of these owners leave
frustrated that I haven't given them the trick to have a
'million dollars' with just a click.
It reminds me exactly how I used to view my
businesses at a young age. Remember when I
discarded Robinsky's video.
To get the most out of this book, you need these three
things;
1) Focus
2) Determination
3) A growth mindset
You need to shift your mindset from the 99% of the
crowd. You have to meet a longterm vision instead of
the short one many have adopted.
Change your mindset of 'As long as I get that million
dollar money' to 'As long as I can give value to 1
million people!'
I am emphasizing this because many have fallen into
the trap. They have a weak mindset. Money and
everything exist and dissolve, your mindset and
perception about them are what matter the most.
I personally love young entrepreneurs. They give me
joy because they remind me a lot about my first
businesses. These young entrepreneurs are just new
to business more like virgins are to their bride. They
have a fresh zeal to try just anything to ensure
success.
Near my home place there is a high school kid who
sells lemonade on the street during vacation. I swear
to God that gives me a lot of enthusiasm than
watching a WWE superstar hammering another.
It is a source of joy to me, because in the growth
mindset when you start young, you make a lot of
mistakes. And the more mistakes you make, the more
you learn. The more you learn, the better.
What hurts me however is the fact that many parents
are discouraging such talented millionaires-to-be
from learning. Then our young business owner is put
into an educational system that makes him dwell on
intuition based on age long crammed principles . The
millionaire and the fire within such a child are killed.
By the time the child graduates, their mindset has
been trapped into 'give me a pay check to spend'
attitude. The original sparks of entrepreneurship are
all killed and in the end we have nothing but another
zombie asking for a paycheck, increase debt, eat,
spend, save frugally then die.
For my lemonade entrepreneur however, his parents
are supportive. They support the pursuit of this
young man. They want him to learn more than just
school work. If there is anything that this book does
other than praise these parents, then it is worth
editing.

The Seven Success Principles

Principle 1: Use the devil to learn about the angels
When you fear failure, you don't learn anything. Fear of
failure makes many run away from business. They become
the herd, always needing a herder. Success comes from
learning to fail for here you learn. When you learn you
grow. So, learn to fail and many times. Simulate your
mind to learn. Replace failure with learning.
Principle 2: Make every effort count- avoid energy
leaks
When you start anything, be sure to make every ounce of
energy within you to its utmost effect. Don't leave any
stone unturned.
Principle 3: Know which efforts count.
Not all firewood will light. Wet firewood will make the fire
to be put out before even it is lit. Use the best wood for the
fire. Commenting on Fredrick's instagram photo will
degrade all energy.
Principle 4: Don't look for shortcuts. Focus.
Mediocrity creeps in when you look for shortcuts. Put all
your eggs in one basket and then watch that basket. In this
game, success is not in mediocre efforts.
Principle 5: Information is power
Without it, you are as good as a dead man in business.
Information is your bloodline. Gather all the fruits in a
forest, then sort out the good from the bad.
Principle 6: Have a long term vision not a short one
If your vision is longterm, you don't focus on promoting a
self-image. You don't buy a ferrari with the first success.
You are not on instagram posting your new Samsung
Galaxy. In fact, there is no time for such crap.
Principle 7: Your mindset is the greatest asset
The tonne of gold seated between your shoulders is the
greatest asset you can have ever. If you fail to protect it,
there is no replacement.
These principles may seem bogus at first glance, in
fact many young aspiring entrepreneurs have gone
disappointed. But as for me and many successful
millionaire entrepreneurs, our vision is not
determined by what others want to hear. We are not
influenced by the crowd because we chose to lead.
The crowd's choices are made by the average. That's
why there is mediocrity. When you go to a fat man for
tips on how to become lean, then a bunch of baboons
in Amazon forest look more civilised.
The term mediocrity in the Oxford Dictionary (8th
edition) is termed as, "the quality of being average or
not very good."
So, next time you want something average, you have
to go to an average source. If you want average life of
settling for less, then the choice is yours.
The second definition is, "A person who is not very
good at something." In simple terms an average
person.
We are not all good at many things. The fact that I am
writing this book does not guarantee that I am a
literary genius or some kind of child prodigy who
won writing prizes at age nine. None of that crap, I
am not one.
However, if I had sat at my butt and done nothing
because I was no literary genius, then I would have
blocked my mindset. This knowledge would thus
have gone with me to the grave.
Average to someone who wants to grow, to learn and
have a successful life is an insult.
What differentiates you from the 'average guy' on
Instagram chasing after likes for his photo in a new
house, is that you have shifted your mindset from
mediocrity.
You are on the verge of growing from the mediocre
92% of business owners out there who do not value
their time.
Mediocrity is actually settling for less, it's allowing
that kid in Chicago in a photoshopped Lamborghini
tell you you can earn $1000 from the comfort of your
home right now.
The internet has been filled with some of world's
greatest scams with people losing millions and
thousands of million dollars. It's all a mindset
problem.
When you start shifting your mindset from short time
gains, then your longterm vision takes control. Short
time gains is the blue print of mediocrity. It tells you
that you are just one click from dwelling in millions.

THE MEDIA:
Last Sunday, I was watching the American Idol. I
rarely watch the telly, but then I was researching
about my book. So, a balletin dancer comes on stage.
She is this little cute young girl probably around
fifteen years. The judges are not pleased with her
brilliant performance. One judge says she lacks more
agility and fitness, another recommends she takes on
extra-balletin classes.
Before the third judge would start, the cutie broke
into tears all of a sudden and ran off stage.
Not so surprising, the other time I was watching 50-
cent file in for bankruptcy. Asked about the money in
his videos, he snaps a short look before giving in. It
was just freight notes.
Haa, surprised. The other time an internet guru
(names with-held) was accused of selling people into
a giant scam.
I would finish perhaps a whole year with just the
examples of such scams. I personally don't dwell
more on what many are doing.
One entrepreneur tweeted me asking me if it was
'fine' he yielded control and sought for a short-cut.
Everyone wants that shortcut because there is an on-
going scam of 'I want it now' mindset. The problem is
that there is no such short-cut.
If I really wanted you to end up like it was for me
back then when I nearly lost $2,340 to such scams,
then I would yell at you to do these three things I see
in most entrepreneurs, "Work on the intimate desire
of 'I want it now!' start looking for unrealistic short-
cuts. I would in short tell you to develop a short-term
vision.
The scandal of the 'I want it now' mindset dwells
upon a fear. This fear is in you.
The role of the media is to sell your mindset into a
'consumerism' trap.
The media needs rats for the rat-races of
consumerism.
I decided long time ago that I would not be part of
those rats. Mindset hacks;
You primarily buy on impulse. It is just automatic
you buy something.
Someone somewhere influenced you to buy
something---that kid on Facebook with a fake
iPhone, or sometimes, you know, it's Black
Friday.
You buy everything to keep up with the fashion.
Even what you don't need--let's review that shirt
you bought on Christmas to show for your
Facebook coverphoto.
You can do anything to have what you want to
buy- even if it means using a credit card. (Lol,
you can die in the next few seconds.)
Now tell me why this type of uncontrolled credit card
debt spending will not make you fall in for the late-
night commercial promising a $20 session on how to
make money without doing anything.
This mindset disobeys the 2nd, 3rd and fourth
principles.
You focus your energies on what does not move the
money needle. Your vision is for only short gain.
When that happens, there are energy leaks, you feel
frustrated that you ate your way to the grave, and
then that's when you lose focus.
You start chasing money. You want to feed your
lifestyle. How I wish I was making this up! When I
was only sixteen I started a small deli-making
business with a friend of mine called Reagan. We
made profits in the business. The deli was selling like
crazy. But we had aspirations. We wanted to appear
rich amongst our 'fellows'. So, what we did, was this.
We made a plan to each have a phone (those walkie-
talkies) So, after a week of saving around a hundred
bucks, our dream was only a few bucks short. We
borrowed this remaining money (another 10 bucks) to
get our 'image' out of the ground.
We bought the walkie-talkies. I remember even
walking to class with it. Before we knew it, our
business started shuddering. More customers were
simply not satisfied with our 'low-quality deli!'. It was
a small money setback, but to us then, it was huge.
I learnt a lesson I use even now, "Before you start
consuming, first produce." If we had started a new
Deli house store, then we wouldn't have had to be
afraid of the pitfall.
Successful entrepreneurs first offer a value, before
consuming. It's a decisive discipline only known to
the top 1%. The 99% are consumers. They don't give a
shit whether their credit card debt is to be paid after
working nonstop for five-years.
We will discuss this later.
Think of the last time you bought a can of Coca-cola.
You were thirsty, and you just needed a soft drink.
That's why you gave your 'hard earned' dollar bill to
the shopkeeper. You had a need--thirst.
The Coco-cola company had created a valued good
specifically for this moment. So, a transaction took
place, you gave them the money in exchange for the
value they offered.
That is when money comes in. I have a need. You
solve the need. Then I give you the money. Just that.
There is no internet guru asking me to click on
anything. There is no gun pointed at me. So, it's a
choice.
Choices; We all have choices. You chose to buy that
oversized shirt that doesn't fit you. I chose to learn
from failure to increase my financial attitude and
intelligence. I chose to stop following masses and
become an entrepreneur. I chose to become a
producer at that. The president of America did not
wake up one day a president. No. He chose to be one.
Albert Einstein did not come from his mother's womb
a physicist. He chose to be one. That cat at your home
that hid when you came for it, chose to do so. When
Derrick ate his way to his grave in debt, he chose to
be one. You chose to read this book. It was a free
choice you took. I chose to share this knowledge with
you--no panic or an AK-47 put at my neck.
Every choice you make follows from a belief system.
It follows from what you believe is important or vital,
what you have been taught or your mind grasps. The
brown haired guy living in his parent's apartment
choses to make his living faking a lifestyle of a
millionaire. That's what he believes will make him a
millionaire.
I hate fantasy. That won't make you one.
Every decision is conscious. Whether you like it or
not, that decision always takes on a result. The karmic
law of life.
Misused Karmic law;
When Steve gets fat from eating junk food, he takes to
blaming his wife, the cat seated on his couch. He even
takes time to blame his shoe for not fitting him.
Fat Steve now is suffering from the results of his
choice. Nature is so good, that it gives Steve another
chance to choose. Either he takes on exercise or just
coils on the bed and replay the latest movie on
BoxOffice.
Steve hates jogging, he hates practice. So, he chooses
to sit on his couch. Before long, the decision which he
took of sitting on the couch, pays off. He is now sent
to Intensive Care Unit after having a heart stroke.
The Universe is giving you a choice. If you are still in
a fixed mindset, are you willing to change? Are you
willing to learn from the 'failed' businesses? Or, you
are going to sit up on your bed, look up at the wall
clock, drop this book down, and then live a 'mediocre'
life of consumption and then more consumption.
The Vocabulary of a fixed mindset;
 I know it all.
I am smart.
I won't fail.
I don't need any help.

Think of the last time you bought a Smart phone. It

probably came with a small How-to-use it guide. No
one ever reads such crap. Yet when their phone now
with a month left to live, starts behaving abnormally,
they go back.
A fixed mindset makes you dread failure. You hate
anything to do with learning. The teachers, your
parents told you that you were a genius at Maths.
When you fail a small algebraic equation, you feel let
down. This perfection mindset won't get you out of
the crowd.
In the crowd are many people who have these great
ideas, those next Bill Gates, but do you know what-
they just sit on their butts and do nothing.
They do nothing because like golden monkeys
painted by an artist, they are static. There is no
movement.
When Robinsky started his first business, he says, "I
felt like this was what I would have done years ago!"
When it ran bankrupt after a shortage of funds, he
said, "I was like a goat trapped in a well!" With no one
to help or save him, he knew there was only one
person who would help him. He knew that he was
the only one who could save himself.
In a blocked mindset, there is always a saviour. When
you mess up, instead of learning you hide in the sand
and wait for that investor.
Books will tell you to start a business. Which I would
also advise you to do. But many times, many young
ones fall into the trap of starting the wrong business.
The wrong business is where you are; fixed, unwilling
to learn, and your primary goal is money.
Why is knowledge powerful?
Knowledge distinguishes your space time continuum
from Mike who is playing Minecraft with his friends
on Tuesday.
Knowledge moves you from *average* to *beyond
average*
The mistake which I made many years ago when I
was at the start-ups was this. I was always looking for
a savior. Always waiting for that investor in Greece to
help me.

Principle one: Use the devil to learn about angels

The Obstacle becomes the way.
~ Ryan Holiday, author.
Our greatest triumph is not in never falling, but rising
every time we fall.
~Thomas Edison, inventor

CUTTING EDGES:
* Replace learning with failure.
* Be willing to make mistakes.
* Avoid the trivial success.
WHAT TO EXPECT:
* How to disembark from fear of failure
* Getting the outmost from your life
* A silver-bullet to this principle

The roots of fear

When Christine had first started her first business,
she had finished and spent almost her savings on how
to grow a successful business.
The message had inspired her to start a business.
Tired of her daily job, she packed her bags and left to
start a coffee start-up near her home place. Her plan
was to expand the business and start a franchise. She
wanted to grow the business. And then retire young
in millions after leaving the business on auto-pilot.
With a bunch of knowledge about successful business
owning, how to get many customers, she attacked the
business with pure enthusiasm and passion. First two
weeks, the start-up was promising.
A month passed by, customers were rolling in, though
they were not enough to start a franchise. Only
problem was that she was filled with a lot of passion
but things were not working out well. The workers,
three in number, were not good at handling
customers, she had to be at work for a non-stop 24-
hour routine.
Now stressed about a steady paycheck, with no
profits enough to sustain the business, Christine sold
the business for a mere $430 to Jelly a broker. Books
were telling her of how many men built their business
empires from scratch to million dollar enterprises.
Success stories usually eliminate the big picture.
When you start with "I won't fail'' attitude, chances
are you will quit.
The big picture is dreaded most because of the 'I
want it now' mindset.
You rather have to focus on the process. Then be
willing to learn.
The Bicycle Dilemna:
There are two types of cycle entrepreneurs:
*Bicycle entrepreneur
*Tricycle entrepreneur.
The bicycle has no stands. If you lose balance, you
fall. Thus you encounter a difficulty.
The tricycle, however, has supports. It's a safety net
where even if you don't know how to ride, you pass
as a pro-cyclist.
In the business battle-field, true ownership means
riding the bicycle. You lose balance- the workers are
abusive, the profits shred- after losing balance, you
fail then you rise again.
The road to success is embedded in failure. If you
hate failure then you won’t learn. If you don’t learn
then you won’t grow. If you don’t grow then you
remain stagnant. You drown on the same road with
mediocres.
The safety net, the silver spoon are all concepts of a
mind dreading failure. If you want to truly learn and
grow and be financially independent then you must
learn to fail.
Frequent your mind with nothing but failure. Start
doing things the wrong way intentionally. Let the rice
get burnt on the stove. Start brushing with the wrong
hand. If someone says you are successful, doubt it.
Triumph with failure.
The warrior in Greece always had to frequent himself
with the lion. It was his opponent thus he had to get
its tactics. He spent much of his time learning about
how it attacked, its weakness points and its strong
points.
The successful showmen on planet Earth use the
same principle. They frequent themselves with what
they are going to fight. They train their minds to
think way past their fears. While the crowd is fearful
of the uncaged lion roaming on the stage, the
showman is frequenting himself with every breath he
is with the lion.
Let’s take the example of Reagan Fischer, the ‘man
on the wire.’ Before any show, he first frequents his
mind with simulations. These are just simple
exercises that harden his mind. His life depends on
what his thoughts are.
Some one who says, “I want to succeed!” may as
well be saying, “I fear failing!”
Dr. Mc Himphrey, PhD in Psychology, wrote in his
book After Tomorrow that “Frequency leads to
adoption.
Failure is not the problem. It is the fear of failure that
is the problem. Robinsky in his interview said, “I
used the devil to learn more about the angels.”
This very young man started businesses before he
was barely sixteen. He failed in the start-ups of
almost all his early businesses.
The trick, he says, lies in learning more than enough
from every single failure. When you frequent your
mind with failure, your whole brain also changes.
You see a way in every defeat. When customers no
longer come to your business, you learn and move
on. The knowledge you gain from acting is more
potent than that you even gain from reading this
book.
Knowledge that is read and not acted upon is as good
as a lion without teeth.
Reagan Fischer does not run away from failure. He
does not say to himself, “Everything will just work
out fine.” He does not sit on his couch and pray,
“After reading this book on how the other athlete did
it, I will just sit and wait.”
Many people have fallen in for a fake PMA. This
faked positive mental attitude tells that you to think
positively, do nothing and everything will just work
out.
That’s a sure easy way to leave in disappointments.
The power of using what many call ‘failure’ helped
Thomas Edison grow many patents in a short period
of time than any inventor before him.
When the army commander learnt his army was not
performing its best, he found out a simple factor
contributing to this. The soldiers feared the sound and
roar of bullets flying about and over their heads.
He got them to an immediate training session. He had
to make sure each of them got frequented to the battle
field arena simulation.
If he had told them to think positively and expect the
bullets will miss him, then we would have had
nothing but scared chicken running about in World
War 1.
* End notes; When you seek to avoid the rattle snake
in your apartment, and just sit on the couch praying,
“Oh, it just won’t see me, I am thinking positively!”
Chances are it will attack you tomorrow after lunch.
Actions 123
A1: Frequent your mind with failure through
practice.
A2: Enjoy the ride before you reach the end.
A3: Work on improvement, not stability.
Principle Distinctions:
*The Growth-oriented person is not a know-it-all. He
wants to learn.
*Businesses fail because their owners fear failure.
They want to run before they walk.

Principle 1: Use the devil to learn about the angels

When you fear failure, you don't learn anything. Fear of
failure makes many run away from business. They become
the herd, always needing a herder. Success comes from
learning to fail for here you learn. When you learn you
grow. So, learn to fail and many times. Simulate your mind
to learn. Replace failure with learning
Principle 2: Make every effort count- avoid energy
leaks
When you start anything, be sure to make every ounce of
energy within you to its utmost effect. Don't leave any
stone unturned.
Principle 3: Know which efforts count.
Not all firewood will light. Wet firewood will make the fire
to be put out before even it is lit. Use the best wood for the
fire. Commenting on Fredrick's instagram photo will
degrade all energy.
Principle 4: Don't look for shortcuts. Focus.
Mediocrity creeps in when you look for shortcuts. Put all
your eggs in one basket and then watch that basket. In this
game, success is not in mediocre efforts.
Principle 5: Information is power
Without it, you are as good as a dead man in business.
Information is your bloodline. Gather all the fruits in a
forest, then sort out the good from the bad.
Principle 6: Have a long term vision not a short one
If your vision is longterm, you don't focus on promoting a
self-image. You don't buy a ferrari with the first success.
You are not on instagram posting your new Samsung
Galaxy. In fact, there is no time for such crap.
Principle 7: Your mindset is the greatest asset
The tonne of gold seated between your shoulders is the
greatest asset you can have ever. If you fail to protect it,
there is no replacement.
Principle 2: Make every effort count- avoid energy
leaks