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Royal Enfield: The Enfield Cycle Company Limited
Royal Enfield: The Enfield Cycle Company Limited
Royal Enfield: The Enfield Cycle Company Limited
Royal Enfield was a brand name under which The Enfield Cycle
Company Limited of Redditch, Worcestershire[1] sold motorcycles,
The Enfield Cycle
bicycles, lawnmowers and stationary engines which they had Company Limited
manufactured. Enfield Cycle Company also used the brand name Former type Public Listed
Enfield without Royal. Company
Industry Motorcycles,
The first Royal Enfield motorcycle was built in 1901. The Enfield
bicycles,
Cycle Company is responsible for the design and original production
lawnmowers, cars
of the Royal Enfield Bullet, the longest-lived motorcycle design in
history. Fate Defunct
Founded 1901
Royal Enfield's spare parts operation was sold to Velocette in 1967,
Founder Albert Eadie and
which benefitted from the arrangement for three years until their
Robert Walker
closure in early 1971. Enfield's remaining motorcycle business
Smith
became part of Norton Villiers in 1967 with the business eventually
closing in 1978. Defunct 1971
Headquarters Redditch,
Worcestershire
Contents Key people Albert Eadie
Robert Walker
History
Smith
Enfield Frank Walker
Products Smith
First World War (1914–1918) Products Royal Enfield
Inter-war years (1921–1939) Clipper, Crusader,
Second World War (1939–1945) Bullet, Interceptor,
WD/RE, Super
Postwar Model G and Model J and ex-military C and CO
Meteor
(1946–1954)
Website (none)
500 Twins, Meteors, Super Meteors and Constellations
1949–1963
250 cc models
Royal Enfield Interceptor
Enfield Indians
See also
Notes
References
External links
History
George Townsend set up a business in 1851 in Redditch making sewing needles. In 1882 his son, also named
George, started making components for cycle manufacturers including saddles and forks. By 1886 complete
bicycles were being sold under the names Townsend and Ecossais. This business suffered a financial collapse
in 1891.[2][3] Albert Eadie, sales manager of Birmingham's Perry & Co Ltd, pen makers who had begun to
supply components for cycles, and Robert Walker Smith, an engineer from D. Rudge & Co,[4] were chosen by
Townsend's bankers to run the business. Then, in 1892, the firm was re-incorporated and named Eadie
Manufacturing Company Limited; it was based in Snow Hill, Birmingham.[5][6] Later, in 1907, after serious
losses from their newly floated Enfield Autocar business, Eadie Manufacturing and its pedal-cycle component
business was absorbed by Birmingham Small Arms Company (BSA).[7] Years later, the BSA chairman was to
tell shareholders that the acquisition had "done wonders for the cycle department".[8] Eadie still retained a
separate identity when Raleigh bought BSA's cycle interests in 1957.[9]
Enfield
Eadie had won contracts to supply precision parts for firearms to the
government's long-established Royal Small Arms Factory at Enfield,
Middlesex, with its offshoot in Sparkbrook and had assumed the
brand name Royal Enfield. In 1896 they also incorporated a new
subsidiary company, The New Enfield Cycle Company
Limited,[note 1] to handle much of the cycle work and in 1897 Enfield
making complete cycles as well parts for other assemblers took all the
cycle assembly work from Eadie.
Enfield diversified into motor cycles, 1901 and motor cars, 1902. The
motor department was put into a separate subsidiary, Enfield Autocar Share of "The New Enfield Cycle
Company Limited incorporated in 1906 and established in new works Company", issued 11. January 1897
at Hunt End, Redditch.[10] However Enfield Autocar after just 19
months reported a substantial loss and, aside from Eadie himself,
shareholders were unwilling to provide more capital so in early 1907 Eadie sold his control of Eadie
Manufacturing to BSA. Albert Eadie and Robert Walker Smith had been appointed directors of BSA before
the proposed sale had been put to shareholders. The new combined BSA and Eadie business manufactured
"military and sporting rifles, (pedal) cycle and cycle components, motor-cars etc."[11] "BSA and Eadie cycle
specialities".[12] But there were still minority Eadie shareholders alongside BSA in 1957.
The business of Enfield Autocar, that is to say the plant and stock, was sold to Birmingham's Alldays &
Onions Pneumatic Engineering.[13] Enfield Cycle Company took over the Hunt End premises.
In 1955, Enfield Cycle Company partnered with Madras Motors in India in forming Enfield of India, based in
Chennai, and started assembling the 350cc Royal Enfield Bullet motorcycle in Madras. The first machines
were assembled from components imported from England. Starting in 1957, Enfield of India acquired the
machines necessary to build components in India, and by 1962 all components were made in India.
Frank Walker Smith (1888-1962), eldest son of Robert Walker Smith, joined Enfield Cycle Company in 1909.
Appointed joint (with his father) managing director in 1914 he took over the full responsibility when his father
died in 1933.[14] After his death Enfield was bought by investors E & H P Smith who sold Enfield for
£82,500 to Norton Villiers in 1967.[15] While Norton Villiers acquired 33 per cent of Enfield India the assets
of Enfield's diesel engine division and pedal cycle and spares divisions were not picked up.[16]
Royal Enfield produced bicycles at its Redditch factory until it closed in early 1967. The company's last new
bicycle was the 'Revelation' small wheeler, released in 1965.[17] Production of motorcycles ceased in 1970
and the original Redditch, Worcestershire-based company was dissolved in 1971.[18]
Royal Enfield's spare parts operation was sold to Velocette in 1967, which benefitted from the arrangement to
such an extent that the company as a whole survived for another three years until their closure in early 1971. C
C Cooper, a West Bromwich metals dealer, continued to produce limited spare parts for a short time by a small
team of engineers.[19]
Enfield of India continued producing the 'Bullet', and began branding its motorcycles 'Royal Enfield' in 1999.
A lawsuit over the use of 'Royal', brought by trademark owner David Holder, was judged in favour of Enfield
of India, who now produce motorcycles under the Royal Enfield name.[20] The models produced and
marketed in India include Cafe Racers, Cruisers, Retros and Adventure Tourers.
Products
By 1899, Royal Enfield were producing a quadricycle – a bicycle
modified by adding a wrap-around four-wheeled frame, retaining a
rear rider-saddle with handlebars – having a front-mounted passenger
seat, driven by a rear-mounted De Dion engine.[21]
In order to establish a facility not vulnerable to the wartime bombing Royal Enfield 250 cc, type 11F
of the Midlands, an underground factory was set up, starting in 1942,
in a disused Bath stone quarry at Westwood, near Bradford-on-Avon,
Wiltshire. Many staff were transferred from Redditch and an estate of "prefabs" was built in Westwood to
house them.
As well as motorcycle manufacture, it built other equipment for the war effort such as mechanical "predictors"
for anti-aircraft gunnery: the manufacture of such high precision equipment was helped by the constant
temperature underground. After the war the factory continued, concentrating on engine manufacture and high
precision machining. After production of Royal Enfield motorcycles ceased, the precision engineering
activities continued until the final demise of the company.
In 1948, a groundbreaking development in the form of rear suspension springing was developed, initially for
competition model "trials" models (modern enduro type machines), but this was soon offered on the roadgoing
Model Bullet 350cc, a single cylinder OHV. This was a very popular seller, offering a comfortable ride. A
500cc version appeared shortly after. A mid 1950s version of the Bullet manufacturing rights and jigs, dies and
tools was sold to India for manufacture there, and where developed versions continue to this day.[23]
250 cc models
The 250cc class was important in the UK as it was the largest engine which a 'learner' could ride without
passing a test. In the late 1950s and early 1960s, Royal Enfield produced a number of 250 cc machines,
including a racer, the 'GP'[25] and a Scrambler, the 'Moto-X', which used a modified Crusader frame, leading
link forks and a Villiers Starmaker engine.[26][27] The Clipper was a base-model tourer with the biggest-seller
being the Crusader, a 248 cc pushrod OHV single producing 18 bhp (13 kW).
Other variants were the Olympic[26] and 250 Super 5, notable for use of
leading-link front suspension (all the other 250 road models had conventional
telescopic forks) and the 250 'Turbo Twin', fitted with the Villiers 247 cc twin
cylinder two-stroke engine.
The Royal Enfield GP production-volume racer was first raced in the Manx
Grand Prix in September, 1964. Developed in conjunction with Royal Enfield
RE Turbo Twin Racing Manager Geoff Duke[25] the first public appearance was at Earls Court
Show in November, 1964. Using a duplex-tube frame, leading link forks and
one-piece tank and seat unit, the 250cc two-stroke single engine was similar to
other small capacity race machines offered from rivals Greeves, Cotton, DMW and particularly Villiers,[30][31]
which provided the engines for these marques and many other manufacturers and bike-builders including the
'Starmaker' competition engine used for the Scorpion racer and Sprite scrambler.[26]
Enfield Indians
From 1955 to 1959, Royal Enfields were painted red, and
marketed in the US as Indian Motorcycles by the Brockhouse
Corporation, who had control of the Indian Sales Corporation (and
therefore Indian Motorcycles) and had stopped manufacturing all
American Indians in the Springfield factory in 1953. But
Americans were not impressed by the badge engineering, and the
marketing agreement ended in 1960, and from 1961, Royal
Enfields were available in the US under their own name. The Royal Enfield Bullet 350 in front with
largest Enfield 'Indian' was a 700 cc twin named the Chief, like its license plate from Delhi, India
American predecessors.[39]
See also
List of Royal Enfield motorcycles
Notes
1. From 1896 to 1897 known as "The New Enfield Cycle Company Limited"
References
1. Royal Enfield. The Times, Wednesday, 2 Oct 1912; pg. 27; Issue 40019
2. "2017 Royal Enfield Himalayan – Taking It Easy" (http://www.motorcyclealliance.com.au/2017-r
oyal-enfield-himalayan-taking-easy/). Motorcycle alliance.
3. "Royal Enfield Background" (https://web.archive.org/web/20170921192534/http://naturfreundej
ugend.info/gallery/r/royal-enfield-backgrounds-and.html). Natur Freundejugend. Archived from
the original (http://naturfreundejugend.info/gallery/r/royal-enfield-backgrounds-and.html) on 21
September 2017.
4. W.F. Grew. The cycle industry, its origin, history and latest developments. Sir Isaac Pitman,
London, 1921
5. The Irish Times 17 July 1897: 11
6. Worthington-Williams, Michael (September 1989). "The Enfield-Allday story". The Automobile.
7: 10–13.
7. The Motor Industry. The Times, Friday, 2 Sep 1910; pg. 8; Issue 39367
8. Birmingham Small Arms. The Times, Tuesday, 30 Sep 1913; pg. 16; Issue 40330
9. Business Changes. The Times, Friday, 12 Jul 1957; pg. 16; Issue 53891
10. Prospectus. The Times, Wednesday, 7 Mar 1906; pg. 15; Issue 37961
11. Important Cycle Trade Amalgamation. The Times, Wednesday, 13 Feb 1907; pg. 12; Issue
38255
12. B.S.A. display advertisement. The Times, Wednesday, 2 Oct 1912; pg. 26; Issue 40019
13. Enfield Autocar Limited. The Manchester Guardian 18 January 1908: 11
14. "Major F. W. Smith." The Times 27 April 1962: 13.
15. WCycle Company Sold. Daily Telegraph, 9 Mar. 1967, p. 2.
16. The Guardian, 9 Mar 1967: 12.
17. "Archived copy" (https://web.archive.org/web/20131015030043/http://bootiebike.com/Royal_En
field_Revelation/Royal_Enfield_Revelation.htm). Archived from the original (http://bootiebike.c
om/royal_enfield_revelation/royal_enfield_revelation.htm) on 15 October 2013. Retrieved
26 August 2013. Royal Enfield Revelation (retrieved 26 August 2013)
18. Millers's Classic Motorcycles Price Guide 1995 Volume II, p. 78. Judith and Martin Miller,
general Editor Valerie Lewis.
19. Goodman on Velocette, Part 2. Interview with works director Peter Goodman, by Dennis Frost.
The Classic Motor Cycle, June 1996 pp. 47–51. Accessed 13 January 2020
20. Trade mark decision (https://www.ipo.gov.uk/t-challenge-decision-results/t-challenge-decision-r
esults-bl?BL_Number=O/251/00), Patent Office, UK Government. Retrieved 12 March 2016
21. [1] (http://www.gracesguide.co.uk/File:Im19000707AC-Enfield.jpg) Grace's Industrial Guide
1900 advertisement Retrieved 2013-12-31
22. "The History of the Marque" (https://web.archive.org/web/20090613034805/http://www.oxfordsh
ireroyalenfield.co.uk/history.htm). Archived from the original (http://www.oxfordshireroyalenfield.
co.uk/history.htm) on 13 June 2009. Retrieved 4 April 2009.
23. "Royal Enfield By Miles the Best" book by Gordon May
24. "Royal Enfield By Miles the Best", Gordon May
25. Motor Cycle, 9 September 1965. p.371 SLIM and LOW by David Dixon. Track test at Oulton
Park of RE GP with Racing Manager Geoff Duke. Accessed 2013-08-18
26. Motor Cycle, 19 November 1964. 'Earls Court Show Guide'. p.847 "Geoff Duke demonstrates
the riding position of the new Royal Enfield racer..." and p. 860. [images]:caption:" Britain's
newest racing two-fifties, the Scorpion and...Royal Enfield". [Royal Enfield stand] "The
preliminary range announcement brought an interesting newcomer in the leading-link fork
Olympic sportster....a highly potent super-sports (the Continental GT) and a very tough looking
Starmaker scrambler....off came the dust sheets and there stood a two-fifty production racer with
a Redditch-built power unit!". Accessed 2013-08-18
27. Motor Cycle, 5 November 1964, pp. 770–771. A flourish for the GT. About the bike—and a
Moto–crosser". Accessed and added 2014-12-23
28. Motor Cycle, 19 November 1964. 'Brighton Show Guide'. p. 17. Royal Enfield "The new
Continental GT" full-page factory advertisement. Accessed 2013-08-18
29. Motorcycle Mechanics, August 1966 p.48 'Fancy a Fairing?' [image]caption: "This is the new
'Speedflow' shell from Mitchenall Bros.; it is finished in red and white. Produced for the Royal
Enfield GT, it retails complete at £26".
30. Royal Enfield 250GP at Bonhams (http://www.bonhams.com/auctions/16230/lot/593/)
Retrieved 2014-04-20
31. Motor Cycle, 19 November 1964. 'Earls Court Show Guide'. p.880 'Show Snips'.
[image]"...Starmaker-powered road racer displayed on the Villiers stand: the machine is—
completely—a Villiers and will be factory-sponsored in next year's short-circuit meetings; rider,
probably, will be Peter Inchley" "..the Starmaker itself in its various forms can be supplied to
owners of machines at present using other Villiers engines. Orders can be placed direct with
the factory, or through dealers." Accessed 2013-08-18
32. "VAX Interceptor". The Gun. Royal Enfield Owners Club. June–July 2012.
33. "1960 Royal Enfield Advertisement for 692cc Interceptor" (http://britironrebelsla.com/birlaclan/je
ff/vax/bIG-bEAR%5b1%5d.jpg).
34. "1961 Advertisement for Royal Enfield Interceptor" (http://britironrebelsla.com/birlaclan/jeff/vax/
61%20interceptor%20brochure%20inside%20right%20page.jpg).
35. [2] (http://www.ozemate.com/interceptor) 736 cc Interceptor model (retrieved 22 October 2006).
36. Robert Smith (May–June 2009). "1968 Royal Enfield Interceptor: England's Forgotten Twin" (htt
p://www.motorcycleclassics.com/2008-05-01/Motorcycle-Reviews/1968-Royal-Enfield-Intercept
or-Englands-Forgotten-Twin.aspx). Motorcycle Classics. Retrieved 7 August 2009.
37. [3] (http://www.is-it-a-lemon.com/modules.php?name=News&file=article&sid=786) Is-it-a-lemon
Enfield review (retrieved 22 October 2006).
38. Gary Ilminen (January–February 2010). "1971 Rickman-Enfield Interceptor" (http://www.motorc
ycleclassics.com/motorcycle-reviews/1971-rickman-enfield-interceptor.aspx). Motorcycle
Classics. Retrieved 21 May 2010.
39. Post 1953 Indian Motorcycle History - The Floyd Clymer Indian (http://www.cycletownusa.com/
post1953.html) Archived (https://web.archive.org/web/20070704104051/http://www.cycletownu
sa.com/post1953.html) 4 July 2007 at the Wayback Machine Retrieved 2014-09-10
External links
Royal Enfield (https://curlie.org//Recreation/Motorcycles/Classic/Royal_Enfield/) at Curlie
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